9 minute read

e.l.f Marketing Strategy: Insights into Gen Z’s Fave Makeup Brand

e.l.f Cosmetics, short for Eyes, Lips, Face is the number one cosmetics brand among female teens. So, what’s their secret?

6 minute read

How to Run a Successful Influencer Seeding Campaign

Product seeding involves sending influencers free products as gifts in return for free publicity on social media.

10 minute read

Haus Labs: Behind the Marketing Strategy of Lady Gaga’s Clean Beauty Brand

Haus Labs by Lady Gaga, founded by the iconic pop sensation, has made waves with its approach to skin health.

12 minute read

The Best Influencer Marketing Tools & How to Choose One

Compare the best marketing tools for different kinds of businesses, from DTC startups and small businesses to large enterprise brands.

8 minute read

Temu: The Marketing Strategy That Outperformed Amazon

Move over Amazon and Shein—a new ecommerce platform is on the block, powered by social media & influencer marketing.

9 minute read

Gymshark: The Marketing Strategy Behind the Fast-Growing Brand

Since their inception in 2012, they have quickly become one of the go to brands when it comes to everything fitness gear related.

14 minute read

River Island Influencer Marketing De-constructed: Insights and Takeaways

River Island with an 8 decade pedigree, uses influencer marketing to establish themselves as a household global fashion brand.

13 minute read

Top 10 Virtual Influencers Rocking the Fashion Industry

We used Storyclash to analyze the content, audiences and collabs of the most famous virtual influencers.

14 minute read

The Body Shop Influencer Marketing De-constructed: Insights and Takeaways

The Body Shop, a sustainability leader in beauty since the 1970s, uses ethical influencer marketing to reinforce its responsible brand image.

14 minute read

TALA Influencer Marketing De-constructed: Analysis, Insights and Takeaways

Discover why TALA is rising to the top of Britain's most loved brands on Instagram and TikTok, thanks to their influencer marketing strategy.

9 minute read

Influencer Relationship Management: What it is and why it matters

As finding and retaining influencers becomes more competitive, businesses increasingly need an Influencer Relationship Management strategy.

8 minute read

How to Write the Ideal Influencer Contract (+ Free Template!)

Get expert insights on how to create the ideal influencer marketing contract, from scope and payment terms to termination.

6 minute read

How To Do Influencer Outreach (Including Free Email Templates!)

Need a hand contacting influencers? Just use our free influencer outreach template.

7 minute read

Create an Effective Influencer Brief in 3 Steps (+ Free Template!)

Find out how to write your own influencer marketing brief, or just use ours.

6 minute read

Everything You Need to Know About Influencer Media Value

How much is influencer content worth? To understand that, you need to work out the influencer media value.