Measuring the success of influencer collaborations and marketing campaigns is challenging. Our free template for earned influencer media value calculation will help you gain real insights, more than just engagement rates.Download template
Based on the number of fans and interactions of the Instagram account, we estimate the potential reach of your influencer posts.
With our spreadsheet, you can calculate the earned media value of each influencer collaboration based on the number of instagram posts, fans, and an estimated CPM.
Overall, you'll receive an estimated total media value for all monitored accounts you can compare to estimated earnings and spendings.
With this free calculator we help you discover the influencer media value for any collaboration or campaign.
The earned media value should help you evaluate the success of your influencer collaboration as it allows you to compare the media value to other marketing activities.
Get the free tool for calculating the influencer media value and success of your influencer collaborations here.