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Instagram Influencer Calculator

Measuring the success of influencer collaborations and marketing campaigns is challenging. Our free template for influencer media calculation will help you gain real insights, more than just engagement rates.

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Estimated Influencer Reach

Based on the number of fans and interactions of the instagram account, we estimate the potential reach of your influencer posts.

Influencer Media Value Calculator

With our spreadsheet, you can calculate the media value of each influencer collaboration based on the number of instagram posts, fans and an estimated CPM.

Influencer Cost Calculator

Overall, you'll receive an estimated total media value for all monitored accounts you can compare to estimated earnings, rate and earnings of the influencer.

Influencer Media Value

Influencer Calculator for Instagram: Measure the Media Value of your campaign

With this free media value calculator we help you discover the influencer media value for any collaboration or campaign, tweet or Instagram Story, Facebook Post or YouTube Video. Profit from the high engagement of your influencers.

The estimated media value should help you evaluate the success of your influencer collaboration as it allows you to compare the media value to other marketing activities.

  • Receive a total estimated media value
  • Compare and monitor your influencer media value with other marketing campaigns and sponsored posts
  • Use the influencer media value as an additional metric in your social media reporting

PS: Check out our free IG Story Tools here!

Get your copy of the free influencer calculator template

Get the free tool for calculating the influencer media value and, therefore, the success of your influencer collaborations here.

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