Finding influencers that fit your brand isn’t always easy. They need to have a relevant audience, be on the right platforms, and their brand values need to align with yours. One way to find and vet influencers more effectively is with an influencer database.
With a few simple searches of the database, you can find the right influencers in seconds —as opposed to sifting through thousands of profiles and struggling with manual spreadsheets.
Let’s explore what an influencer marketing database is, how you can build one, and how to tap into an existing database.
What is an Influencer Marketing Database?
An influencer database is a directory that lists key information about social media influencers and content creators. It’s like an influencer search engine, where somebody has already collected influencers’ contact information and other key details for you.
Instead of manually searching through each individual platform like Instagram and TikTok, you can perform a simple search to find suitable influencers. Many influencer databases also offer features that help perform influencer outreach, manage campaigns, and track the results.
Influencer marketing databases usually include basic information such as:
- Social media handles
- Email address
- Industry
- Interests
- Follower count
- Platforms they are active on
- Location
- Age
- Language(s) spoken
Influencer marketing platforms with an integrated database can give you much more advanced information. Storyclash shares a detailed audience analysis for each influencer, and shows you a collaboration timeline of every brand the influencer has ever worked with.
For example, if you search for popular influencer Selena Gomez, you’ll see key data like followers, posts per month, engagement rate, and influencer media value:
If you scroll down, you can find their content and key metrics across posts, reels and Instagram stories —even after 24 hours:
And you can check out their brand collaborations and creator network:
If you navigate to the “Audience” tab, you can find detailed demographic data of the users following her on TikTok and Instagram. Like age, location, language(s) spoken. You’ll also see an audience quality score and see a breakdown of real vs. fake and suspicious accounts:
Of course, not every influencer database will look exactly like this, or contain exactly the same information. But it gives you an idea of what to expect.
Why do you need an influencer marketing database?
Let’s be honest: no one has the time or inclination to sift through thousands of social media profiles. And the native search functions in Instagram and TikTok are quite limited, based only on keywords that content creators have posted about.
For example, if you search on Instagram for “beauty” or “skincare,” you’ll find random posts that are somewhat related to the topic. But the people who posted them might not meet your requirements in terms of location, language, follower count, and other criteria.
With the right database, finding creators that align with brand values, audience demographics, and campaign goals is a much more streamlined process. The database provides you with a clear overview, so you can sort through the clutter and zoom in on influencers who resonate with you.
Can (and should) you build your own influencer database?
So, you’ve decided you need an influencer database. Wise decision —it makes it so much easier to find influencers. But that leaves you with three options: build your own database from scratch, access an existing database, or choose a hybrid of both, like with Storyclash.
Building your own influencer database from scratch can save you money in the short term. However, be prepared to invest a lot of time and energy in searching for what you need.
If you decide to build your own influencer database, then here’s what you need to do:
- Perform a Google search for industry + the keyword “influencer.”
- Search on the platforms you plan to use using hashtags.
- Check your brand’s followers to see which influencers are following you.
- Check your competitors’ followers for influencers.
Collect all the data you need, then put it into a simple spreadsheet like Excel or Google Sheets.
For each influencer, you will need key information like:
- Name
- Email address
- Platform(s)
- Social media handles
- Follower count
- Industry
- Location
Does it make sense to build an influencer database?
Building an influencer database in-house can initially appear cost-effective. However, the effort required to keep it updated and relevant is significant.
From conducting searches to tracking down contact information and updating follower count and other metrics—it's a huge task.
That then raises the question, what should you do instead? You can look at existing databases.
Is there a database for influencers?
There are databases for influencers designed to streamline influencer discovery and management. Influencer databases exist to make the lives of influencer marketers significantly easier. Platforms like Storyclash provide a vast pool of influencer profiles across all major social platforms, empowering brands with the data they need to make informed decisions.
There are two main types of influencer marketing databases: opt-in and influencer aggregators. Opt-in databases will give you access to a select handful of influencers. Aggregator databases, like Storyclash, contain almost every influencer active on Instagram and TikTok. So you can search through millions of influencers in seconds.
What to look for in an influencer database
Not all influencer databases are created equal. When choosing an influencer database, consider the following criteria:
- Data Accuracy: How current is the data provided?
- Search Functionality: Can you filter by niche, location, engagement, and other key metrics?
- Ease of Use: Is the platform intuitive and user-friendly?
- Integration: Does it seamlessly integrate with your marketing tools?
- Support: What level of customer support does the platform offer? Do they speak your language (literally)?
If you can’t decide whether to build your own database, or use an existing one. Storyclash has the solution. Tap into our database of millions of influencers. And if you like, you can build your own influencer database using the built-in CRM.
About Storyclash: the leading influencer database
Identifying the right influencers requires access to up-to-date, accurate data. This includes their reach, engagement, content quality, and audience demographics. Tracking this data manually is like trying to count the stars in the sky. Storyclash makes it simple by providing real-time insights and analytics, ensuring that you always have the latest data at your fingertips.
Storyclash is the ideal influencer marketing database. Powered by AI, it makes influencer discovery 10x faster, revealing creators that align perfectly with your brand's identity and marketing objectives. The platform's extensive database includes influencers from Instagram, TikTok, YouTube, and more, making the task of finding and evaluating influencers a breeze.
What sets Storyclash apart is not just its ability to discover but also its CRM capabilities. The Storyclash CRM allows you to cultivate a vast network of creators, manage influencer relationships, track campaigns, and collaborate with your team—all within a single, unified software solution.
See our influencer marketing database in action
Whether you're looking to build relationships with influencers, track the progress of your campaigns, or streamline your marketing efforts, Storyclash provides a robust platform designed to enhance your influencer marketing strategy and deliver unparalleled results.
Book a demo now to see how it works and how it can transform your influencer marketing. If you’d prefer to keep reading, check out our guide to the best influencer marketing tools.