Looking for the best influencer marketing platform? With so many tools on the market, it can be tricky to figure out which one is right for you.
We conducted a thorough analysis of each influencer marketing platform's unique features, benefits, pricing and overall effectiveness to help you make an informed decision on which one is right for your brand.
Keep reading to get our insights on the Top 20 Best Influencer Marketing platforms, or download the full & extended list of the Best 40+ Influencer Marketing Platforms to start exploring your options.
What is an influencer marketing platform?
Influencer marketing platforms are an end-to-end solution for discovering influencers, managing influencer campaigns, and tracking performance. Specialized influencer marketing platforms make it easier and more efficient for brands to promote products or services through partnerships with content creators, micro-influencers, brand ambassadors, and celebrities.
Influencer marketing platforms are popular in industries in a wide range of eCommerce and DTC industries like fashion, beauty, skincare. But more traditional businesses, for example car manufacturers, often use influencer marketing platforms, too.
Why use an influencer marketing platform?
Looking for the best influencer marketing platform? With so many tools on the market, it can be tricky to figure out which one is right for you.
An Influencer Marketing Platforms can help you to:
- Search for influencers using keywords and filters
- Filter through and segment influencers based on needs
- Reach out to and communicate with influencers
- Manage campaigns and influencer data, like contact information
- Track and report on influencer campaign performance
That’s why brands serious about influencer marketing typically use a dedicated platform.
How to choose the best influencer marketing platform for your brand
The best influencer marketing platform depends on your needs, strategy, and budget. Nonetheless, not all IM platforms are created equal and choosing the right influencer marketing platforms to find creators and manage your campaigns is essential. So, with that in mind, here are a few key factors to consider:
• Database size and accuracy – how many influencers are listed and are the profiles up-to-date?
• Ubiquity – does the platform cover all the social media channels you need, such as Tiktok?
• Tracking capabilities – can you monitor influencer activity everywhere, even on Instagram Stories?
• Reporting – can you easily demonstrate and compare the success of your influencer marketing campaigns?
20 best influencer marketing platforms
1. Storyclash
Here is our current list of the 20 top influencer marketing platforms.
1. Storyclash
HQ: Linz, Austria.
Quick summary: Founded in 2014, the influencer marketing platform enables brands and agencies to discover suitable influencers through content-based search, scale their creator programs, measure the impact of campaigns and manage all the data in one place.
Target audience: From large brands including Adidas, Audi, and Samsung as well as young, cool DTC companies like Wild, Waterdrop, Trendyol, and many more.
Main features: Instagram Stories tracking & analysis, AI-based influencer search and discovery, influencer monitoring, analytics and reporting, brand collaboration insights, influencer management and outreach.
Platforms supported: Instagram (including Stories), TikTok and YouTube.
Why it’s cool: Storyclash leverages the power of AI to help brands find the perfect influencers. With various AI-based search options, brands can find influencers based on the content they create, rather than just demographics like age or location. Whether you’re a car manufacturer or a coffee chain, Storyclash enables you to find influencers truly passionate about your niche.
Influencers should be creating exciting content, and should be a good fit for a brand. Storyclash has the largest content-based influencer database with an engine, that listens to influencers, media and brand accounts 24/7.
Saving and analyzing every post and story past their lifetime of 24 hours on all relevant platforms is possible with Storyclash.
Storyclash also stands out because it is one of the few platforms that lets you analyze and download old Instagram stories with the help of their Instagram story database. This is important because 80% of brand mentions happen on Stories. You can also search for content with AI Image Recognition technology. Find brand mentions, even if the logo is only visible in the background.
The Tiktok monitoring capabilities are also amongst the best in the industry. Storyclash makes it easy to find new content creators to promote your brand on TikTok, track TikTok influencers you already work with and even gain insight into your competitors’ TikTok strategy.
Pricing:
Storyclash offers three pricing packages tailored to your needs:
- Light: €899 and includes includes unlimited influencer discovery on Instagram, AI search, ROI tracking with Shopify, messaging, and technical support
- Professional: €1899 which includes influencer discovery on Instagram, TikTok and YouTube, mass outreach, and advanced analytics
- Enterprise: Pricing upon request. Includes API access and unlimited team access
2. InfluData
HQ: Vienna, Austria.
Quick summary: InfluData is a search engine you can use to find content creators, brands and influencers active on TikTok and Instagram.
Target audience: Everyone who works with influencers and content creators, from individuals, to big businesses and social media agencies.
Main features: Influencer discovery and outreach.
Platforms supported: Instagram, Tiktok and YouTube.
Why it’s cool: Infludata provides robust audience analysis, including an authenticity score to show how natural an influencer’s posts are and whether their followers seem genuine.
Pricing: InfluData offers three pricing packages:
- Pro: €599 per month for 10 campaign seats
- All-in: €1199 per month for 30 campaign seats and 3 team members
- Enterprise: €1899 per month for 60 campaign seats and 5 team members
3. Modash
HQ: Tallinn, Estonia.
Quick summary: Modash is an influencer marketing platform that helps brands find, analyze and track creators for their campaigns.
Target audience: Large and small brands, including Google, Victoria’s Secret, and AirBnb.
Main features: Influencer discovery, influencer analytics, campaign tracking, messaging, influencer management, and payments.
Platforms supported: Instagram, TikTok, and YouTube.
Why it’s cool: Modash has over 250M creator profiles, which includes every creator with at least 1,000 followers. The all-in-one platform has a wide range of features including payments, so you can do almost everything with a single tool.
Pricing: Modash offers four pricing packages:
- Essentials: $99 per month for one team member
- Performance: $249 per month for five team members
- Advanced: $800 per month for ten team members
- Enterprise: Custom, starting at $1350
4. Lefty.io
HQ: France.
Quick summary: Lefty is an influencer marketing platform that helps consumer brands discover and manage relevant influencers and measure their impact.
Target audience: High-end fashion brands like Sephora, Tommy Hilfiger, Louis Vuitton, and H&M.
Main features: Influencer discovery, management and analytics.
Platforms supported: Instagram, YouTube, TikTok, X, and Chinese platforms like Douyin and WeChat
Why it’s cool: All of the three founders are left-handed, hence the name.
Pricing: Lefty’s pricing is available on request. Pricing is believed to start at €590 per month.
5. Grin
HQ: California, United States.
Quick summary: Founded in 2014, Grin serves mainly eCommerce and DTC brands, offering integrations into most major shopping platforms, such as Shopify, WooCommerce and Magento.
Target audience: eCommerce brands.
Main features: Influencer discovery, relationship management, campaign management, analytics and content amplification, and payments.
Platforms supported: Facebook, Instagram, TikTok, X, Twitch and YouTube.
Why it’s cool: Grin is very focused on creating genuine, direct relationships with influencers.
Pricing: Customized pricing based on company size and the breadth and depth of your influencer marketing program.
6. Upfluence
HQ: New York and Los Angeles, United States.
Quick summary: Influencer marketing platform for e-commerce brands. Identify and contact organic influencers and brand ambassadors.
Target audience: Brands and agencies.
Main features: Influencer search and outreach, campaign management and influencer tracking.
Platforms supported: Instagram, YouTube, Facebook, Twitch, TikTok, X, Pinterest and blogs.
Why it’s cool: You can search through and reach out to over 4 million influencers and the tool even provides price recommendations.
Pricing: Upfluence offers custom pricing where you pay for the features you need.
7. Aspire
HQ: San Francisco, United States.
Quick summary: Aspire specializes in what they call “word of mouth marketing for brands.” They aim to provide actionable insights to help brands identify their most valuable individuals, build authentic connections, and ultimately inspire brand communities to become movements.
Target audience: Large consumer brands such as Samsung, HelloFresh and Dyson.
Main features: Influencer discovery, community building, campaign tracking and brand health monitoring.
Platforms supported: Instagram and TikTok.
Why it’s cool: There’s a recommendation engine that points out similar influencers to the ones you’ve worked with.
Pricing: Aspire offers three packages, with pricing on request:
- Essentials
- Pro
- Enterprise
8. CreatorIQ
HQ: California, United States.
Quick summary: Founded in 2014 by Igor Vaks, CreatorIQ is a creator intelligence platform. It enables brands to discover and manage creators, execute campaigns, and measure the ROI.
Target audience: Large brands across a range of industries including Unilever, Disney and Ralph Lauren.
Main features: Influencer discovery, campaign management, reporting, and payments.
Platforms supported: Facebook, Instagram, TikTok, YouTube, Twitch, Pinterest, and X.
Why it’s cool: You can run paid social campaigns with creators and automatically report on the results.
Pricing: Upon request.
9. Tribe
HQ: Australia.
Quick summary: TRIBE delivers creator marketing solutions by connecting brands with creators that have opted in to use the platform.
Target audience: Global, creative brands like Nespresso, Lego, Mars and Disney.
Main features: Creator discovery, campaign management, and analytics.
Platforms supported: Instagram and TikTok.
Why it’s cool: The platform uses AI to match brands with creators from their community
Pricing: The platform offers two main packages: Tribe and Tribe Plus. There is an activation fee and a minimum spend per campaign.
10. NeoReach
HQ: California, United States.
Quick summary: NeoReach offers software and an agency service to help brands reach their influencer marketing goals.
Target audience: NeoReach caters for large brands and their clientele includes AirBnb, Amazon, the New York Times.
Main features: Influencer search, management, and tracking with enterprise-grade analytics.
Platforms supported: Facebook, X, Instagram, YouTube, Pinterest and Snapchat.
Why it’s cool: The platform offers a wide range of features for managing campaigns and nurturing influencer relationships, including AI-driven recommendations.
Pricing: Custom pricing available on request.
11. Julius
HQ: New York, United States.
Quick summary: Julius acquired the influencer marketing platform HYPR in 2020. Now, the platform enables brands to create influencer lists, message them, and simplify their workflows with custom tags.
Target audience: Fortune 500 brands as well as advertising and PR agencies.
Main features: Influencer search, outreach, and analytics
Platforms supported: Instagram, Facebook, YouTube, TikTok, Snapchat, Pinterest, X, and Twitch
Why it’s cool: Julius is a solid influencer marketing platform that helps brands with every step of the creator marketing process, from search to analyzing campaign performance.
Pricing: Prices are available upon request and believed to start at $20,000 per year.
12. Influcity
HQ: Toronto, Canada.
Quick summary: Influcity describes themselves as a complete influencer marketing platform that provides access to influencer data and processes all in one place.
Target audience: Large companies, eCommerce brands, and agencies.
Main features: Influencer discovery, outreach, campaign management, analytics, payment
Platforms supported: Instagram, TikTok, and YouTube.
Why it’s cool: Influcity offers 20 search filters and a database of 200M creators.
Pricing: Influcity offers four pricing options:
- Basic: $158 per month
- Professional: $318 per month
- Business: $798 per month
- Customized
13. Klear
HQ: New York, United States.
Quick summary: Klear is part of Meltwater, the online media monitoring company. Klear is a popular influencer marketing platform.
Target audience: Brands and agencies, including L’Occitane, Nike and Ogilvy.
Main features: Influencer discovery, relationship management and analytics.
Platforms supported: Facebook, Instagram, X, YouTube, Tiktok and blogs.
Why it’s cool: Klear’s discovery capabilities are highly targeted and able to match brands with niche and micro-influencers.
Pricing: Klear offers four packages, with pricing upon request:
- Essentials
- Advanced
- Suite
- Enterprise
14. Onalytica
HQ: London, United Kingdom.
Quick summary: Founded in 2009, Onalytica provides influencer marketing software and professional services to help brands scale their influencer programmes.
Target audience: Primarily global tech and consulting enterprises such as IBM, HP and Accenture.
Main features: Influencer discovery, relationship management and analytics.
Platforms supported: Facebook, X, Instagram, LinkedIn and blogs.
Why it’s cool: Onalytica’s software enables brands to identify and collaborate with influencers and then measure their impact against business outcomes. Onalytica nurtures close relationships with influencers in the tech community and actively promotes top influencers across topics such as AI, climate change and the future of work.
Pricing: Onalytica offers monthly subscriptions suitable for medium to large companies. Specific pricing available on request.
15. Traackr
HQ: San Francisco, United States.
Quick summary: Founded in 2008, Traackr is one of the most established influencer marketing platforms. Originally a product for users to measure their own reach and engagement, today Traackr offers advanced data and analytics compared to many other platforms.
Target audience: Large brands such as Microsoft, Nissan and Chipotle .
Main features: Influencer search and discovery, campaign management, relationship management and analytics.
Platforms supported: Facebook, X, Instagram, YouTube, Pinterest, Tumblr and blogs.
Why it’s cool: As the name suggests, Traakr has advanced tracking and analytics capabilities. For example, they assign your brand a Vitality Score based on audience quality and the Influencer Market Benchmark allows you to compare your online social presence to the competition.
Pricing: Traackr offers three packages:
- Growth: $20,000 per year for small teams with up to three users
- Standard: $32,500 per year for established teams with up to five users
- Plus: From $55,000 per year for advanced teams with ten users
16. IROIN
HQ: Erfurt, Germany.
Quick summary: Iroin is an all-in-one solution for influencer marketing focused on the German-speaking market. It enables you to search for influencers, and plan, track, and analyze creator campaigns.
Target audience: Brands and agencies of all sizes.
Main features: Influencer discovery, portfolio (which enables you to build your own influencer database) campaign management, overlaps, and ads.
Platforms supported: Instagram, TikTok and YouTube.
Why it’s cool: The Follower Overlaps tool measures the loss of reach due to duplicate followers, helping you to find influencers that will maximize your reach.
Pricing: Iroin offers three pricing packages:
- Build: €599 for 1000 influencer searches per month on Instagram, and you can manage 50 creators
- Expand: €999 per month for influencer discovery on TikTok and YouTube including up to 2000 searches, and you can manage up to 250 creators
- Scale: €1799 per month for unlimited influencer searches, and you can manage up to 1000 creators and plan up to 10 campaigns at the same time
17. NINDO
HQ: Aachen, Germany.
Quick summary: Nindo is an influencer marketing tool that helps brands find influencers across a wide range of industries. Their database contains over 200 million influencer accounts across various platforms, allowing brands to search for suitable influencers. The platform also offers content analytics and campaign reporting.
Target audience: Brands in the DACH region.
Main features: Influencer discovery, influencer analytics, content analytics, influencer management, benchmarking.
Platforms supported: Instagram TikTok, YouTube, and Twitch.
Why it’s cool: You can filter for influencers that have mentioned your brand, and exclude those that have mentioned inappropriate topics in their content.
Pricing: Nindo offers packages, and exact pricing is available on request:
- Basic: For Instagram discovery and 10 content reports per month
- Pro: For other channels like TikTok and Twitch and up to 25 content reports per month
- Enterprise: For unlimited reports and personal support
18. Hypeauditor
HQ: Indiana, United States.
Quick summary: Hypeauditor describes themselves as a 100% AI-based influencer marketing platform. You can manage creators, discover influencers across a database of 137.4M+ creators, check influencer analytics and track campaign progress.
Target audience: Medium to large brands, with their current customers including Dior and Unilever.
Main features: Influencer discovery, creator management, influencer analysis, influencer outreach, market and competitor analysis, influencer payments.
Platforms supported: Instagram, TikTok, YouTube, X and Twitch.
Pricing: Upon request
19. Woomio
HQ: Copenhagen, Denmark.
Quick summary: Woomio is an end-to-end influencer marketing software solution. You can use Woomio to manage campaigns, search from 180M+ creators, and run analytics. The Management features is an in-built CRM that enables you to keep track of all the influencers you work with by creating tags and lists and adding contact info and notes, so you can easily check the past history and results.
Target audience: Brands, agencies and creators. Current clients include H&M, Dyson and Hello Fresh.
Platforms supported: Instagram, TikTok and Youtube.
Why it’s cool: Woomio’s Quantify feature enables you to check and collect influencers’ performance automatically and benchmark it against your KPIs. They even have a Google Chrome extension.
Pricing: Woomio offers module-based yearly subscriptions, with customized pricing available on request.
20. Kolsquare
HQ: Paris, France.
Quick summary: Kolsquare believes in the power of KOLs (Key Opinion Leaders), hence the name. The platform makes it possible to manage and track campaigns, measure performance, and search for any influencer with at least 5K followers. The audience credibility index makes it easy to weed out fake influencers, and their advanced search engine enables you to filter by influencer and audience. You can measure the full performance of your campaigns and easily create and share reports.
Target audience: Brands including Sephora, Lush and Coca-Cola.
Platforms supported: Instagram, TikTok, Facebook, YouTube, and X.
Why it’s cool: You can build your own influencer address book by adding labels, favorite profiles and annotations to group all the information in one place.
Pricing: Kolsquare has three pricing options:
- Discovery: €500 per month for unlimited search queries across all platforms
- Social Listening: €420 per month for social listening, benchmarking, and analytics
- Enterprise: Custom pricing which includes messaging, Shopify integration, and more
Need a hand choosing the right influencer marketing platform?
We would be happy to discuss your options and help you choose the best influencer marketing platform for your brand. Of course, we’re slightly biased in favor of Storyclash, but once you’ve seen our platform you will be too. Join top brands such as Kaufland, Adidas and Vodafone and take your influencer marketing to the next level.
Get in touch with us or request a demo.