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Frequently Asked Questions

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1.1 What is Storyclash Insights all about?
Storyclash Insights is a real-time social media monitoring and analytics software. Our software detects millions of articles, posts, videos and more, all of which have been posted or shared on social media platforms like Facebook, Twitter, Instagram or YouTube. The social engagement of all these posts will be further tracked in real-time. Based on these huge data points you can build custom dashboards within our software that are tailored to your demands.
1.2 Who is Storyclash suitable for?
Storyclash Insights is ideal for anyone who wants to be first to discover the hottest content on social media or get the most relevant content in their area. Our professional dashboard is used by (social media) editors, newsrooms, marketers, agencies, PR firms and researchers. Storyclash can be useful for anyone who has social media pages / channels.
1.2.1 Use cases
Storyclash Insights allows:
  • Journalists and Content Marketing Teams to find stories and content pieces which are likely to go viral or are relevant for their area
  • Editors to measure the spread and success of their stories as well as that of their competitors
  • Newsrooms to react quicker to trending news and be aware of which publishers posted which stories around a certain topic
  • Marketers to be leaders and automate their monitoring activities
  • Brands to find inspiring content to share with their audience or pursue for their content marketing activities.
To learn more about how Storyclash Insights is used, check out our Case Studies.
1.3 Which Platforms are monitored by Storyclash?
Storyclash monitors social engagement on all major social media platforms: Facebook, Twitter, Instagram and YouTube. Furthermore, Storyclash is the first and only software suite that automatically monitors web content (via RSS-Feeds) and matches corresponding article posts on Facebook and Twitter without requiring manual input.
1.4 Does Storylash offer an API?
Yes - Storyclash even provides API endpoints for custom integrations and processings of our engagement data. You have access to real-time trends, aggregate data and rankings for all content we have been tracking.

Contact our team at for more information.
Account and Billing
2.1 Is the trial really free of charge?
Absolutely. The 14 day free trial is free of charge and without any obligation. There is no credit card required. Simply sign up in 30 seconds and get started with full access to all functionalities.
2.1.1 Do I have to cancel the trial?
No, your hassle-free trial will run out automatically after 14 days. If you want to expand your trial period or discuss other options, just contact us at any time at
2.2 How can I manage my team?
In order to add and delete Users from your Storyclash Account you need to be set as an Admin by the Storyclash Support Team. Please contact us at
Once you are defined as an Admin, you can access Team Settings by hovering your mouse over the icon on the bottom left.
2.2.1 Team Admin
Team Admins can add and delete Users from a Storyclash Account and appoint new Admins by using Team Settings. In order to become Admin of your Team, please contact
2.2.2 Add a new Team Member
New Users can only be invited by a Team Admin. Go to Team Settings and enter the name, email and role of the new Team Member. Once you click invite the new user will receive an email with a registration link. In order to find out who your Team Admin is, please contact
2.2.3 Delete a Team member
A user can only be deleted by a Team Admin. Go to Team Settings and click on edit in the Members Section and select ‘Delete Member.’ In order to find out who your Team Admin is, please contact What happens to the lists of a deleted user?
Once a user is deleted, all lists assigned to this user will be transferred to the Team Admin.
2.2.4 I cannot login with my Account. What should I do?
If logging in via email does not work, you can reset your password as explained in If logging in via Facebook fails, please see How do I reset my password?
To reset your password, please go to and click ‘Forgot Password?’. Now enter your email to receive a reset-password link.
If you’ve also forgotten which email address you used for your Storyclash account, please ask our support-team via
2.2.5 My Trial has run out
If you would like to keep using Storyclash, please contact to get in touch. Our Product Consultants will help you to find a plan that fits your needs.
2.2.6 How can I change my password?
Access Account Settings by hovering your mouse over the icon on the bottom left. Follow the instructions in the change password section on the right hand side.
Getting Started
3.1 Why should I track Viral Trends?
3.2 How can I track Viral Trends with Storyclash?
3.3 Why should I benchmark my competition?
Analyzing your own rank in comparison to your competitors is a great way to quickly find out how well you perform on social media. Storyclash allows you to see in real-time if your performance has improved, or if you need to adapt your social media strategy. Identify and learn from leading social media companies to increase your interactions.
3.4 How can I benchmark my competition?
Here's an example:

Let's say you are looking for a social media benchmark in your regional news media branch:

  • Use our Top Sites module to get insights in different markets. To set your filters, select your preferred time frame, tick your region of choice and filter the category by selecting the subcategory news in media.
  • To get a sense of the total performance for each site, select the metrics you want to analyze: for example All Interactions (+Web), Total Interaction rate and Total Fans. You can find these settings in the drop down called Metrics on the right underneath the filter bar.
  • To find out more about a particular site, click on the Show Details button that appears when you hover with your mouse over the Site. Now you can find more information, like the top Posts,
    in the sidebar that appears on the right side.
3.5 How can I add a Page?
Is a page you want to analyze not available in our tool? No problem - you can quickly add new pages to Storyclash in Manage Lists. Just select the list where you want the page to be added and type the name into the search box. Storyclash searches for the page in our database as well as in Facebook, Instagram, Twitter and YouTube. If the page isn’t already in our database, you can add them by clicking on the green plus icon.
3.5.1 What does ‘Collecting Data’ mean?
'Collecting Data' next to the name of a page means that the page has been added to our database recently and still needs to be reviewed by our team. Every new source is checked and approved by our Content Team. They search for additional social media channels, add RSS feeds and set the category and country details to ensure quality.
3.5.2 How long does it take for a feed to be reviewed?
Everyday more and more social media channels can be monitored with Storyclash. Currently (Dec. 2017) there are more than 37,000 pages available in Storyclash. Because of the huge demand of new pages it may take us 1 to 2 business days to review your site.
3.5.3 Which Channels are Included?
For every new added Page we search for Facebook, Instagram, YouTube and Twitter channels as well as RSS feeds.
Did you find a page where a channel is missing? Please leave us a message via email at
3.5.4 What are Groups?
Storyclash allows you to analyze one media with all its departments and Social Media channels as one piece, or you can break it down and see what every department is doing individually.
For example: CNN is shown as a group of all its departments (Politics, News, Economics, ….) So you can analyze CNN as sum of its activities, or you can monitor just the Politics section of CNN.
Pages are grouped if the name and/or profile picture is consistent over all pages. You can get more insights on that in Manage Lists; see chapter 3.7 for more information.
3.6 What are Interactions?
3.6.1 Interactions 101
Interactions can be:
  • Facebook
    • Likes
    • Shares
    • Comments
    • Reactions
  • Instagram
    • Likes
    • Comments
  • YouTube
    • Likes
    • Dislikes
    • Comments
  • Twitter
    • Retweets
    • Likes

—of content you produced (see shared content). You don’t even need to post it yourself. If an influencer posts one of your articles, we track that too! (See Web interactions)
3.6.2 How do we treat shared Content?
If someone else shares an article from you, all interactions on this article are solely counted to your page. On the other hand, this also means that if you share articles from another publisher, the interactions are only counted for them.
3.6.3 What are Web Interactions (Url Shares)
If a link to an article is shared on Facebook, all interactions on Facebook are counted towards the original article. So the difference between Post Interactions and Interactions + Web are all interactions made by influencers.
3.6.4 Are you tracking comments on comments?
Currently we can’t track comments on comments due to Facebook’s API.
3.7 What do the metrics mean?
3.7.1 All Interactions + Web?
‘All Interactions’ includes the interaction from Facebook (Like, Share, Comment, Reaction), Twitter (Tweet, Retweet), Instagram (Like, Comment), YouTube (Like, Dislike, Comment). ‘+ Web’ means that URL shares (see What are Web Interactions) are also attributed to all interactions.
3.7.2 Interaction Rate
There are multiple kinds of interaction rates available within Storyclash. In general, interaction rates divide the interactions through fans/followers/subscribers.

Interaction Rates of a specific page can be split up into
  • Total Interaction rate + Web
  • Total Interaction rate
  • Facebook Interaction rate
  • Instagram Interaction rate
  • Twitter Interaction rate
  • YouTube Interaction rate

Interaction Rates of a specific post can be split up into the same types of Interaction rates as pages, but this time you divide the interactions of this specific post through the Fanbase of the platform it was posted on.
3.7.3 Interactions per hour
With the Metric Interactions per hour we give you the possibility to see an early virality of posts that are younger than an hour. If after 5 minutes a post has 200 interactions, we assume that in 60 minutes he would have 2,400 interactions.
3.7.4 How is Feed Average calculated?
Feed average is formed in relation to posting time from the last 100 posts over the last 7 days.
3.7.5 How is Performance Factor calculated?
When a post has at least 30 interactions, its total interactions are divided by the feed’s average interactions to determine the performance factor.
3.8 How to use Keywords
3.8.1 Which parts of a post are scanned?
Currently we scan the header, the description of the RSS feed and the posting text.
3.8.2 How do I use operators and wildcards?
You can use brackets, AND operators and OR operators in our keyword search to combine multiple keywords. E.g. (BMW and AUDI) or VW. In this case, you want posts that cover both BMW and AUDI or just VW. Wildcards can be used in the front, the middle or at the end of a keyword. Just put a * there as a placeholder.
3.8.3 Hashtags …
You can now also search for Hashtags on Storyclash. Just put the Hashtag you want to follow, like #News, in our Keyword-Search and stay on track.
3.8.4 Combine Keywords
We expanded our keyword search and you can combine multiple keywords to get all the results you want to see. You can combine normal keywords and hashtags with all operators shown in 3.8.2.
3.9 What are Lists and how do I use them
You can use lists of social media pages to limit the results in the Top Sites and Trendings Posts modules. You can create lists to analyze your own site compared to important competitors or to analyze a specific branch in our Top Sites. Additionally, you can use lists for Content Discovery—just pick pages which have interesting content for you, put them in a list and browse their viral content. (See How to find Viral content)
3.9.1 How to create a List
To create a list, first go to manage lists (bottom left corner) and choose a name for your list. Now you can search for any public social media page. If a page is not in the Storyclash Database already, you can add pages from all platforms we support. For further information on adding pages, see How can I add a page?
3.9.2 How can I share a list with my team?
To share a list with your team, go to Manage Lists and click on the list you want to share. Just by clicking on Private or Shared with team (next to the name of your list), you can change the privacy settings of the list.
3.10 What are views and how can I save them?
If you’ve set up all filters and you get exactly the results you are searching for, then instead of setting all filters the same way everyday, you can save and open them with just one click. To save a view, you need to click “Save view” on the left side. Then, a pop up opens where you can give the view a name and decide if you would like to share it with a team or keep it private.
If you want to change the view afterwards, you can click on the gearwheel above to get to the view settings. You can change the name and choose between private and shared view there; if you want to change the filters, you need to delete the view and create a new one. You can also choose which views you want to activate and which ones you do not need.
3.11 How do I set up an Email/Slack Alert?
To set up an E-Mail or Slack Alert, start with Trending Posts and choose the filter, lists or keywords that suit your needs. When you get the results you like, you can set up an Alert by clicking “Save Alert” on the left.
This opens a window where you can give the Alert a name, choose the Metric you would like to have and add the minimum amount of interactions, etc. that your posts need to get before you will be informed.
You can then send the alert to your email address or to a channel in Slack.
Do not worry when you don't get new posts right away. To prevent spamming you with old information, the post time needs to be after you activated your Alert. Typically it will take a few hours for the alert to send you the first post.
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