Frequently Asked Questions

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1.1 What is Storyclash all about?
Storyclash is a social media monitoring and analytics software. Our software detects millions of articles, posts, videos and more, all of which have been posted or shared on social media platforms like Instagram, Facebook, YouTube or Twitter. Based on these huge data points you can build custom dashboards within our software that are tailored to your demands.
1.2 Who is Storyclash suitable for?
Storyclash is ideal for anyone who wants to measure the return of campaigns, events and influencers on Social Media. You can also analyze your competitors and benchmark the whole industry with Storyclash. Our professional dashboard is used by influencer marketers and social media managers in brands or agencies. Storyclash can be useful for anyone who has social media pages / channels.
1.2.1 Use cases
Storyclash can be applied for numerous use cases:
  • Measure the return of campaigns, events and influencers
  • Track what influencers post about your brand as well as your competitors
  • Find media mentions of specific brands, campaigns, events, ...
  • Benchmark with your competitors.
  • Find inspiring content to share with your audience
To learn more about how Storyclash is used, check out our Success Stories.
1.3 Which Platforms are monitored by Storyclash?
Storyclash monitors social engagement on the major social media platforms: Instagram, Facebook, Youtube and Twitter. Furthermore, Storyclash monitors web content (via RSS-Feeds) and matches corresponding article posts on Facebook and Twitter.
2.1 How do I get a subscription to Storyclash?
If you would like to use Storyclash for your business, please get in touch via or request access. Our sales team will reach out to you soon to discuss your subscription options.
2.2 I cannot login with my Account. What should I do?
If logging in via email does not work, you can reset your password as explained in 2.2.1. If logging in via Facebook fails, please see 2.2.2.
2.2.1 How do I reset my password?
To reset your password, please go to and click ‘Forgot Password?’. Now enter your email to receive a reset-password link.
If you’ve also forgotten which email address you used for your Storyclash account, please ask our support-team via
Getting Started
3.1 What are Interactions?
3.1.1 Interactions 101
Interactions can be:
  • Facebook
    • Likes
    • Shares
    • Comments
    • Reactions
  • Instagram
    • Likes
    • Comments
  • YouTube
    • Likes
    • Dislikes
    • Comments
  • Twitter
    • Retweets
    • Likes

—of content you produced (see shared content). You don’t even need to post it yourself. If an influencer posts one of your articles, we track that too! (See Web interactions)
3.1.2 How do we treat shared Content?
If someone else shares an article from you, all interactions on this article are counted to your page as well.
3.1.3 What are Web Interactions (Url Shares)
If a link to an article is shared on Facebook or Twitter, all interactions that are gathered are counted towards the original article. So the difference between Post Interactions and Interactions + Web are all interactions made by influencers.
3.2 What do the metrics mean?
3.2.1 All Interactions + Web?
‘All Interactions’ includes the interaction from Facebook (Like, Share, Comment, Reaction), Twitter (Tweet, Retweet), Instagram (Like, Comment), YouTube (Like, Dislike, Comment). ‘+ Web’ means that URL shares (see What are Web Interactions) are also attributed to all interactions.
3.2.2 Interaction Rate
There are multiple kinds of interaction rates available within Storyclash. In general, interaction rates divide the interactions through fans/followers/subscribers.

Interaction Rates of a specific page can be split up into
  • Total Interaction rate + Web
  • Total Interaction rate
  • Facebook Interaction rate
  • Instagram Interaction rate
  • Twitter Interaction rate
  • YouTube Interaction rate

Interaction Rates of a specific post can be split up into the same types of Interaction rates as pages, but this time you divide the interactions of this specific post through the Fanbase of the platform it was posted on.
3.2.3 Interactions per hour
With the Metric Interactions per hour we give you the possibility to see an early virality of posts that are younger than an hour. If after 5 minutes a post has 200 interactions, we assume that in 60 minutes he would have 2,400 interactions.
3.2.4 How is Performance Factor calculated?
When a post has at least 30 interactions, its total interactions are divided by the feed’s average interactions to determine the performance factor.
3.3 How to use Keywords
3.3.1 Which parts of a post are scanned?
Currently we scan the header, the description of the RSS feed and the posting text.
3.3.2 How do I use operators and wildcards?
You can use brackets, AND, OR as well as NOT operators in our keyword search to combine multiple keywords. E.g. (BMW and AUDI) or VW NOT Toyota . In this case, you want posts that cover both BMW and AUDI or just VW, but if VW is a keyword there must not be Toyota in the same text. Wildcards can be used in the middle or at the end of a keyword. Just put a * there as a placeholder. It's also possible to search for Hashtags.
3.4 How to use Reports
3.4.1 What are reports?
You can save every analysis you generate with Storyclash. In general, this does work like a bookmark in your browser. Reports can be shared within Storyclash (share with team), downloaded via XCL or CSV or be shared with non-Storyclash users with an easy link (live report).
3.4.2 How can I save a report?
On the left side there is a side-bar where your reports can be sorted into collections. Please create a collection first where you will save your report. Then click on save report and name it. Easy as that!
3.4.3 How can I share a report?
To share a report, you have to first save and name it. This makes it easier for the person that get's the link to understand what it is about. You can then share your report with the green share button in the top right corner.
3.5 How can I add a Page?
Is a page you want to analyze not available in our tool? No problem - you can quickly add new pages to Storyclash in Manage Lists. Just select the list where you want the page to be added and type the name, handle or link to the profile into the search box. If the page isn’t already in our database, you can add them by clicking on the green plus icon.
3.5.1 What does ‘Collecting Data’ mean?
'Collecting Data' next to the name of a page means that the page has been added to our database recently and still needs to be reviewed by our team. Every new source is checked and approved by our Content Team. They search for additional social media channels, add RSS feeds and set the category and country details to ensure quality. In the meanwhile, we do already gather the posts of the last 30 days so you can start with your analysis within minutes.
3.5.2 How long does it take for a feed to be reviewed?
Everyday more and more social media channels can be monitored with Storyclash. Because of the huge demand of new pages it may take us up to 24 hours to review a page.
3.5.3 What are Groups?
Storyclash allows you to analyze one brand or media with all its departments and Social Media channels as one piece, or you can break it down and see what every department is doing individually. For example: Mercedes-Benz is shown as a group of all its countries (Germany, United States, India,...). So you can analyze Mercedes-Benz worldwide as sum of its activities, or you can monitor just a specific country.
Pages are grouped if the name and/or profile picture is consistent over all pages.
3.6 How do I set up an Email/Slack Alert?
To set up an E-Mail or Slack Alert, start with Trending Posts and choose the filter, lists or keywords that suit your needs. When you get the results you like, you can set up an Alert by clicking “Save Alert” on the left.
This opens a window where you can give the Alert a name, choose the Metric you would like to have and add the minimum amount of interactions, etc. that your posts need to get before you will be informed.
You can then send the alert to your email address or to a channel in Slack.
Do not worry when you don't get new posts right away. To prevent spamming you with old information, the post time needs to be after you activated your Alert. Typically it will take a few hours for the alert to send you the first post.
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