Cruelty-free and sustainable manufacturing have become must-haves for the skincare and beauty industry
since the turn of the century. While some brands do it to keep up with the trend, there are some who's
very foundation started with this idea, in order to make massive and meaningful societal change with
regards to the beauty industry.
In this episode of Influencer Marketing De-Constructed, we will be taking a deep dive into a brand who's beginning The Body Shop! We will be looking at the influencer strategy of the cruelty-free international brand, and what initiatives they have taken to continue to be one of the household names when it comes to skincare, makeup, hair and fragrance.
Demand Generation Specialist
In this blog post, we'll dive into The Body Shops influencer marketing strategy and share some of the key takeaways from our webinar. Whether you're a beauty industry professional, a social media marketer, or simply a fan of the brand, we're confident that you'll find the insights valuable.
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