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Comprehensive campaign reporting
Pets Deli is a popular pet food brand in Germany, Austria, and Switzerland. They specialize in high-quality food for dogs and cats, including tailored options for picky eaters or pets with health issues.
+250%
increase in reach
+300%
increase in estimated media value
+255%
increase in total interactions
+500%
increase in video views
It's difficult to tell in advance which influencers are a good fit and will perform well. Any influencer can claim they work with brands long-term and generate tons of conversions, but is it true? Pets Deli needed a way to check influencers' past collabs and make sure they could help them bring in new customers.
The brand is focused on long-term influencers with an engaged, relevant target audience who trust the creator enough to listen to their recommendations. After all, switching pet food brands is a big decision for most consumers.
Moreover, unlike a global brand with a large budget, Pets Deli needed to ensure that every influencer partnership would contribute to their customer acquisition costs (CAC) and lifetime value (LTV) goals.
Pets Deli turned to Storyclash's creator analytics features to thoroughly vet potential creators. With Storyclash, the brand could see all the content a creator had posted (including Instagram stories) and a full list of their brand partnerships.
The collaboration timeline enabled Pets Deli to identify influencers with genuine long-term brand relationships. This data-driven approach helped them spot red flags, such as creators with numerous one-offs, and double down on creators with a track history of successful partnerships.
Thanks to Storyclash, Pets Deli can now find influencers whose audience, content style, and collaboration history are aligned with their goals. This has empowered them to reach and convert new customers while staying on budget.
Our experts will be happy to advise you.