How Pets Deli Uses Storyclash to Find Top-Performing Influencers

How Pets Deli uses Storyclash to identify influencers that drive real growth

Creator Discovery

AI-driven creator discovery across markets

Creator Analysis

Comprehensive campaign reporting

Brand Collaborations

See creator’s collaborations history

Campaign Analysis

Comprehensive campaign reporting

Storyclash has many great features that we needed and that no other tool could offer us.

Anne Grützner

Lead Influencer Marketing

Long-term partnerships are super important for us. We have a product that requires a lot of trust. You won't change your pet’s food just because influencer XY once said it's great. You need to be convinced that someone is feeding it long term and genuinely recommends it.

Sarah Melingo

Head of Marketing & Onsite

Brand Overview

About Pets Deli

Pets Deli is a popular pet food brand in Germany, Austria, and Switzerland. They specialize in high-quality food for dogs and cats, including tailored options for picky eaters or pets with health issues.

Achievements

What Pets Deli has achieved with the Storyclash platform

+250%

increase in reach

+300%

increase in estimated media value

+255%

increase in total interactions

+500%

increase in video views

Challenge #1

Finding influencers who truly drive long-term results

It's difficult to tell in advance which influencers are a good fit and will perform well. Any influencer can claim they work with brands long-term and generate tons of conversions, but is it true? Pets Deli needed a way to check influencers' past collabs and make sure they could help them bring in new customers.

The brand is focused on long-term influencers with an engaged, relevant target audience who trust the creator enough to listen to their recommendations. After all, switching pet food brands is a big decision for most consumers.

Challenge #2

Maximizing impact while staying cost-efficient

Moreover, unlike a global brand with a large budget, Pets Deli needed to ensure that every influencer partnership would contribute to their customer acquisition costs (CAC) and lifetime value (LTV) goals.

The Solution

Solution with Storyclash

Pets Deli turned to Storyclash's creator analytics features to thoroughly vet potential creators. With Storyclash, the brand could see all the content a creator had posted (including Instagram stories) and a full list of their brand partnerships.

The collaboration timeline enabled Pets Deli to identify influencers with genuine long-term brand relationships. This data-driven approach helped them spot red flags, such as creators with numerous one-offs, and double down on creators with a track history of successful partnerships.

It's important for us to know who the creator has worked with. If I look at Storyclash's Collaboration Timeline and the creator has only worked with each brand once, that's a huge red flag for us. But we can also look at who our best performers work with, and who else they work with.

Anne Grützner

Lead Influencer Marketing

The result

What Pets Deli could achieve?

Thanks to Storyclash, Pets Deli can now find influencers whose audience, content style, and collaboration history are aligned with their goals. This has empowered them to reach and convert new customers while staying on budget.

There are many ways to evaluate a cooperation in advance and minimize the risk that it won't work. Being able to view stories afterwards was a game-changer for us. For example, what did the influencer post a year ago?

Anne Grützner

Lead Influencer Marketing