sendmoments

How sendmoments uses Storyclash to enhance their influencer marketing strategy.

About sendmoments

sendmoments is a leading personalized stationery company in Germany. They specialize in creating custom cards, invitations, photo albums and more for life's big events like weddings, births, and birthdays.

Challenge

sendmoments faced a unique challenge. They needed to find the right influencers to work with, but it wasn't as simple as just picking popular accounts. Their products are all about personal moments, so they had to get creative with how they connected with potential partners. The brand also wanted to focus on high-quality, long-term partnerships rather than quantity.

Nathalie Edel
Head of Marketing

People don't just buy a product from us, they buy a feeling. This makes creator discovery more complex.

The solution with Storyclash

sendmoments turned to Storyclash for creator discovery and management. The platform's features enabled them to enhance their influencer marketing strategy in several ways:

Research: sendmoments uses Storyclash's hashtag and AI image search capabilities to find potential partners suited to particular topics, like someone who is planning a wedding or a babyshower. This complements their own research on social media platforms and conversations with influencer management teams.

Analysis: Storyclash provides sendmoments with insights into other brands' influencer marketing strategies. They use this information to continuously optimize their own approach.

Organization: The platform offers tools that help sendmoments keep track of the creators they are interested in, and categorize them by theme.

Nathalie Edel
Head of Marketing

Storyclash gives us the tools to effectively enhance our influencer marketing strategy.

Results:

With Storyclash, sendmoments can now:

- Discover new brand-fit creators more easily
- Gain valuable insights into creators, their content, and their history
- Carry out competitor research
- Focus on authentic, long-term partnerships

Nathalie Edel
Head of Marketing

Storyclash is a key tool in our influencer strategy. It helps us identify creators who align with our brand values. Combined with our team's expertise and efforts, we're able to establish impactful partnerships that really drive results.