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Discover the New Way to Find Influencers for Your Products

4 minute read

Does finding the right creators for your brand sometimes feel like searching for a needle in a haystack? There are so many influencers out there, and you need to align them to your specific product range. That's where Storyclash's innovative new feature, Smart Product Search, steps in, transforming the way you discover influencers and run product promotions. 

What is Smart Product Search?

Storyclash already has more ways to find influencers than any other influencer marketing platform (as far as we know). And now, we’ve come with an even faster and easier way to approach influencer discovery.

Smart Product Search is the easiest way to look for influencers suited to promoting a particular product. It’s especially helpful if you’re an eCommerce brand (or an agency working with eCommerce businesses). 

Just copy and paste a product URL from your online shop, and voilà – you're instantly matched with influencers best suited for promoting that specific product. 

This feature is not just about finding any influencers; it's about connecting you with the right ones. Usually, that’s those who have already created content related to your product type, industry, or brand.

Why should you use Smart Product Search?

There are many reasons to use Smart Product Search. Let’s walk you through a few of the main ones:

  • Efficient influencer discovery: Save valuable time by quickly identifying influencers who are a perfect fit for your product.
  • Scalability: Whether managing multiple markets or an array of products, this feature can help you find suitable influencers. 
  • Ideal for juniors and experts alike: No need for extensive product knowledge. The tool makes it easy for anyone to achieve significant results with influencer marketing.
  • Ideal for Agencies: Even if you’re not super familiar with your client’s product range, you can still find awesome influencers for them. 
  • Global reach: Expand your brand’s influence internationally with ease - even if you don’t speak the language of the product pages. 
  • eCommerce focused: Specifically designed to align with the needs of eCommerce brands with product pages. 
  • Big results with minimal effort: Achieve impressive outcomes with less effort, making your influencer marketing more effective and less time-consuming.

How can you use Smart Product Search?

Using Smart Product Search is a breeze. Here’s how you can integrate it into your influencer discovery process.

Let’s say you run influencer marketing at Charlotte Tilbury, a leading cosmetics brand. You’re looking for influencers to promote Charlotte’s Magic Cream.

To get started, log into Storyclash and open the “Discover Creators” tab. 

Then click the purple icon on the right side of the search bar. 

The Smart Product Search window will pop up. Paste in the URL and click “Find.”

Storyclash will work its magic and analyze the product page. In the next screen, click “Search.”

You’ll find a curated list of influencers suited to promoting that product:

To find out more about a particular influencer, just click on the gray downward arrow to see a preview of their profile. As you can see, this creator has promoted skincare products from other high-end cosmetics brands, like Estee Lauder: 

If you’d like to filter your results, just hit “Filter” at the top. Let’s say you’d like to focus on influencers based in the U.S, who are female, and with at least 50k followers. When you’re done, click “Apply”:

You’ll see a bunch of influencers who are relevant to the product and who meet the criteria you just selected. In this case, the top result is a US-based skincare and beauty content creator with 50k followers. And she’s posted about Charlotte Tilbury before and has worked with top beauty brands like Lancome and Sephora:

Running a cross-platform campaign? It doesn’t matter if you’re looking for Instagram, TikTok, or YouTube influencers. Just click the platform icon at the top. Here you can see the results include popular TikTok creators who could be a great fit for the Charlotte Tilbury brand:

If you’re interested in an influencer, you can either add the plus icon to add them to a list, or click on their profile to find out more. 

Ready to move forward? Storyclash makes influencer outreach really easy. You can see the creator’s email address at the top of their profile, and you can click the message icon to get in touch directly over the Storyclash platform. 

As you can see, Smart Product Search is a great way to look for influencers for specific products. You just need to copy and paste a product URL. And with Storyclash, the rest of the influencer marketing process is super easy, too.

Ready to give it a go?

Good news - Smart Product Search is already available for all Storyclash customers. Not a customer yet? No problem! Sign up for a demo and experience the power of efficient, effective influencer discovery at your fingertips.