Back to blog

How Storyclash is Transforming Influencer Marketing in 2024

3 minute read

Last year, Storyclash revolutionized the influencer marketing world with groundbreaking AI search technology, fundamentally changing how brands discover influencers on social media platforms like Instagram and TikTok. This marked the start of an exciting AI-driven journey. 

As we continue to innovate, 2024 sees us introducing even more sophisticated tools, making it easier than ever for brands to partner with the right creators. These new capabilities follow our vision of making Influencer Marketing accessible to as many brands as possible: easy-to-use yet highly advanced technology to make the entire workflow seamless, efficient and results-driven. 

Ready to explore our new features? Let’s dive in.

1. Smart Product Search: Faster Influencer Discovery for eCommerce brands

What’s new: Streamlined product-based discovery

Our innovative Smart Product Search feature makes it simpler than ever to connect with brand-fit influencers for any product in your ecommerce portfolio. Copy and paste a product URL from an online shop and instantly find influencers suited to promoting the product. It works by finding relevant influencers who have created content about that type of product, industry, or brand.

This approach is incredibly beneficial for brands managing multiple markets, or for agencies seeking the right influencers for a client's diverse product range. Or simply for influencer marketing managers who want to save time.


  • Efficient influencer discovery
  • Highly scalable
  • Facilitates better alignment between products and influencers

2. AI-Based Recommendations: Find Your Perfect Influencers

What’s new: Personalized influencer suggestions (coming soon - to be released in January 2024)

Our AI-based recommendation engine represents a leap forward in influencer marketing efficiency. Now, without even initiating a search, Storyclash users receive personalized suggestions of influencers that could be a good fit for their brand. 

This AI-driven feature analyzes your previous searches and collabs to automatically recommend influencers that align with your brand's identity and goals. This means finding the perfect influencers is faster and more intuitive than ever before.


  • Tailored recommendations 
  • Faster influencer discovery
  • Improved influencer quality 

3. Shopify Connect: Advanced eCommerce Reporting

What’s new: Seamlessly track eCommerce conversions

Our new Shopify integration is a game-changer for eCommerce brands. By connecting your Shopify account with Storyclash, you can now directly track the impact of influencer campaigns on your sales. 

This feature provides key insights into how influencer marketing drives conversions and revenue, empowering you to make data-driven decisions and optimize your marketing investments. You can also add the costs to the Storyclash platform to calculate the return on advertising spend (ROAS). 


  • Automatic conversion tracking based on code redemption
  • Advanced eCommerce insights 
  • Measure ROAS per post and per creator

Join the future of influencer marketing with Storyclash

As we continue to innovate and push the boundaries of influencer technology, Storyclash stands as the go-to platform for influencer marketing. That’s why we’re the platform of choice for iconic brands like Audi and Adidas, as well as fast-growing DTCs such as Waterdrop and Trendyol. 

Whether you're a fast-growing DTC or an established giant, Storyclash is committed to helping you discover authentic creators, measure campaign impact, and manage all your influencer data in one place.

Dive into our product pages for detailed insights on influencer discovery and influencer reporting, or or book a demo to see Storyclash in action.