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A caricature of a woman using Lady Gaga's Haus Labs brand

Haus Labs: Behind the Marketing Strategy of Lady Gaga’s Clean Beauty Brand

11.10.2023

  Haus Labs by Lady Gaga, founded by the iconic pop sensation, has made waves with its approach to “clean beauty” and skin health. The

a group of people on a shopping spree at a sale

Temu: The Marketing Strategy That Outperformed Amazon

03.10.2023

Move over Amazon and Shein—a new eCommerce platform is on the block, disrupting the status quo and capturing the attention of basically everyone who loves

A graphic depicting insights from the Gyshark case study in influencer marketing

Gymshark: The Marketing Strategy Behind the Fast-Growing Brand

26.09.2023

Gymshark is a brand that almost everyone knows, even if you are not someone who is really into fitness and activewear brands. Since their inception

A Pic of the Case Study from River Islands

River Island Influencer Marketing De-constructed: Insights and Takeaways

30.08.2023

River Island is a massive name in the fashion industry with a history spanning over eight decades. They started out as a fruit seller in

An image from the Body Shop case study, showing cosmetics items depicted in cartoon form.

The Body Shop Influencer Marketing De-constructed: Insights and Takeaways

09.08.2023

The Body Shop is one of the brands almost all of us know when it comes to skincare and a company that truly puts their

An image from the TALA case study showing a cartoon woman with a skipping rope.

TALA Influencer Marketing De-constructed: Analysis, Insights and Takeaways

03.08.2023

TALA is a UK-based activewear brand with a huge focus on sustainability. They aren’t afraid to be transparent enough to prove it, but also won’t

An image from the Shein case study, depicting a cartoon woman with a clothes rack.

Inside Shein’s Influencer Marketing Strategy

06.05.2023

Shein, founded in 2008 by Chris Xu under the parent company Shenzhen Globalegrow, is a global fashion powerhouse. Their real-time fashion platform offers everything from

The picture shows several sports influencers wearing sports gear in cartoon form.

Fitness Influencers X Brands: The Best Collaborations

24.03.2023

At Storyclash, we have had our experts take a deeper dive into the best performing influencer & brand collaborations of the German fitness industry of this year, so far.

The image shows a woman using cosmetic products and wearing a cartoon-style bathrobe.

Inside Charlotte Tilbury’s Influencer Marketing Strategy: Key Insights and Takeaways

01.03.2023

Charlotte Tilbury is a beauty brand that needs no introduction. Founded by the renowned celebrity makeup artist, Charlotte Tilbury, the brand has quickly become a

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