How to Track Brand Mentions on Social Media
Did you know other people write your brand’s story every minute? Every online mention, whether it’s an Instagram story or a TikTok review contributes
Did you know other people write your brand’s story every minute? Every online mention, whether it’s an Instagram story or a TikTok review contributes

The right influencer marketing strategy will help you build brand authority, grow awareness, boost traffic and acquire new customers. However, it can be tricky to

Are you managing multiple creators across various platforms? Influencer Relationship Management (IRM) is key to running successful influencer campaigns and building lasting, meaningful partnerships.

Twitch is an up-and-coming social media platform that enables brands and creators to connect with millions of viewers. With people tuning in daily to

TikTok influencer marketing has exploded in popularity. In fact, 69% of brands say TikTok is their favorite channel for influencer partnerships, way ahead of Instagram

YouTube is one of the most popular social media platforms for influencer campaigns. In fact, 38% of influencer marketers use YouTube. Thanks to its highly

Key Opinion Leader (KOL) marketing is a strategy that marries the credibility of industry experts with the persuasive power of influencer marketing. From Adobe collaborating

In influencer marketing, reputation is everything. When you work with an influencer, it’s essential to carry out an audit of their online presence. If you

Influencer marketing technology is rapidly reshaping the way brands engage with their audiences. In a world where every interaction counts, the right tech stack is

Since Instagram stories disappear after 24 hours, Instagram story tracking is often challenging for brands. For instance, how can you tell if a new influencer