Are you managing multiple creators across various platforms? Influencer Relationship Management (IRM) is key to running successful influencer campaigns and building lasting, meaningful partnerships.
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Twitch is an up-and-coming social media platform that enables brands and creators to connect with millions of viewers. With people tuning in daily to
TikTok influencer marketing has exploded in popularity. In fact, 69% of brands say TikTok is their favorite channel for influencer partnerships, way ahead of Instagram
Influencer analytics is the analysis of data related to influencer marketing and influencer marketing campaigns. It involves the collection, measurement, and benchmarking of various
YouTube is one of the most popular social media platforms for influencer campaigns. In fact, 38% of influencer marketers use YouTube. Thanks to its highly
Key Opinion Leader (KOL) marketing is a strategy that marries the credibility of industry experts with the persuasive power of influencer marketing. From Adobe collaborating
In influencer marketing, reputation is everything. When you work with an influencer, it’s essential to carry out an audit of their online presence. If you
Influencer marketing technology is rapidly reshaping the way brands engage with their audiences. In a world where every interaction counts, the right tech stack is
Since Instagram stories disappear after 24 hours, Instagram story tracking is often challenging for brands. For instance, how can you tell if a new influencer