{"id":14888,"date":"2024-09-10T08:10:03","date_gmt":"2024-09-10T08:10:03","guid":{"rendered":"https:\/\/www.storyclash.com\/blog\/?p=14888"},"modified":"2025-12-23T15:09:29","modified_gmt":"2025-12-23T13:09:29","slug":"influencer-marketing-kpis-und-metriken","status":"publish","type":"post","link":"https:\/\/www.storyclash.com\/blog\/de\/influencer-marketing-kpis-und-metriken\/","title":{"rendered":"Top 10 Influencer Marketing KPIs f\u00fcr erfolgreiche Kampagnen"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"14888\" class=\"elementor elementor-14888\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2867e4c4 e-flex e-con-boxed e-con e-parent\" data-id=\"2867e4c4\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6b7099d3 elementor-widget elementor-widget-text-editor\" data-id=\"6b7099d3\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>\u00a0<\/p>\n\n<p>Du fragst dich, welche Influencer Marketing KPIs du verfolgen solltest? Wichtige Kennzahlen helfen Marken, den Erfolg ihrer Influencer-Partnerschaften und -Inhalte zu messen. Da es sehr viele verschiedene Kennzahlen gibt, ist es wichtig, sich auf die richtigen zu konzentrieren und zu wissen, wie man sie genau verfolgt. Im Folgenden erf\u00e4hrst du, welche Kennzahlen du auf deinem Radar haben solltest und warum.<\/p>\n\n<h2 class=\"wp-block-heading\"><strong>Warum ist es wichtig, Influencer Marketing KPIs zu tracken?<\/strong><\/h2>\n\n<p><br \/>Beim Influencer Marketing gibt es viele Faktoren, von der Suche nach den richtigen Creators bis zur Messung des Kampagnenerfolgs. Wenn du dich auf die wichtigsten Kennzahlen konzentrierst, kannst du verstehen, was wirklich funktioniert, und datengest\u00fctzte Entscheidungen treffen.<\/p>\n\n<p>Hier erf\u00e4hrst du, wie du mit Hilfe von KPIs deine Influencer-Marketing-Strategie steuern und bessere Ergebnisse erzielen kannst:<\/p>\n\n<ul class=\"wp-block-list\">\n<li><strong>Finde deinen perfekten Partner<\/strong>: Metriken helfen dir, <a href=\"https:\/\/www.storyclash.com\/blog\/de\/finde-influencer-fur-deine-marke\/\">die richtigen Influencer f\u00fcr deine Marke zu finden<\/a> und <a href=\"https:\/\/www.storyclash.com\/blog\/de\/influencer-ueberpruefen\/\">potenzielle Creators zu \u00fcberpr\u00fcfen<\/a><\/li>\n\n<li><strong>Benchmarking<\/strong>: Vergleiche verschiedene Influencer, Kampagnen und Strategien, um herauszufinden, was f\u00fcr deine Marke am besten funktioniert<\/li>\n\n<li>Beweise den ROI:<a href=\"https:\/\/www.storyclash.com\/blog\/de\/influencer-marketing-roi-messen\/\"> Messe den ROI<\/a> und die Rentabilit\u00e4t deiner Kampagnen, rechtfertige deine Ausgaben f\u00fcr Influencer Marketing und zeige anderen den Wert<\/li>\n<\/ul>\n\n<p>Wenn du die richtigen Kennzahlen verfolgst, kannst du dir ein klares Bild davon machen, wie gut dein Influencer Marketing funktioniert. Werfen wir einen genaueren Blick auf die Kennzahlen, die du verfolgen solltest.<\/p>\n\n<p>\u00a0<\/p>\n\n<h2 class=\"wp-block-heading\">1. <strong>Follower Count<\/strong><\/h2>\n\n<figure class=\"wp-block-image\"><img fetchpriority=\"high\" decoding=\"async\" class=\"aligncenter size-full wp-image-18221\" src=\"https:\/\/sc-blog-images.s3.eu-central-1.amazonaws.com\/wp-content\/uploads\/2025\/12\/23143639\/Follower-Count.png\" alt=\"Ein Bild con Storyclash und Inhalt die Anzahl der Follower gibt dir einen schnellen \u00dcberblick\" width=\"1884\" height=\"1082\" srcset=\"https:\/\/sc-blog-images.s3.eu-central-1.amazonaws.com\/wp-content\/uploads\/2025\/12\/23143639\/Follower-Count.png 1884w, https:\/\/sc-blog-images.s3.eu-central-1.amazonaws.com\/wp-content\/uploads\/2025\/12\/23143639\/Follower-Count-300x172.png 300w, https:\/\/sc-blog-images.s3.eu-central-1.amazonaws.com\/wp-content\/uploads\/2025\/12\/23143639\/Follower-Count-1024x588.png 1024w, https:\/\/sc-blog-images.s3.eu-central-1.amazonaws.com\/wp-content\/uploads\/2025\/12\/23143639\/Follower-Count-768x441.png 768w, https:\/\/sc-blog-images.s3.eu-central-1.amazonaws.com\/wp-content\/uploads\/2025\/12\/23143639\/Follower-Count-1536x882.png 1536w\" sizes=\"(max-width: 1884px) 100vw, 1884px\" \/><\/figure>\n\n<p><strong>Was es ist<\/strong>: Die Anzahl der Follower, die ein Influencer auf einer Plattform wie Instagram, TikTok oder YouTube hat.<br \/><br \/><strong>Warum es wichtig ist<\/strong>: Die Anzahl der Follower gibt dir einen schnellen \u00dcberblick \u00fcber die potenzielle Reichweite und die Gr\u00f6\u00dfe der Audience eines Influencers. Sie hilft dir, Influencer in Kategorien wie Nano-, Mikro-, Makro- und Mega-Influencer einzuteilen, die jeweils unterschiedliche Vorteile und Kosten bieten.<\/p>\n\n<p>Gro\u00dfe Konten mit Millionen von Followern k\u00f6nnen eine Prominenz darstellen. Selena Gomez zum Beispiel hat 424 Millionen Follower auf Insta. Stars haben jedoch oft einen hohen Preis, der sechs- oder siebenstellig sein kann. Kleinere Accounts mit etwa 20.000 Followern k\u00f6nnen dagegen f\u00fcr <a href=\"https:\/\/www.storyclash.com\/blog\/de\/influencer-seeding-strategie\/\">Produktgeschenke<\/a> oder geringere Geb\u00fchren kooperieren.<\/p>\n\n<p>Die Anzahl der Follower hilft Marken, ihr Budget und ihre Strategie zu bestimmen und ihre Ziele mit der richtigen Gr\u00f6\u00dfe des Influencers abzustimmen. Allerdings sind viele Follower keine Garantie daf\u00fcr, dass sich die Leute auch tats\u00e4chlich mit deinen Produkten besch\u00e4ftigen oder sie kaufen. Es ist klug, die Followerzahl zusammen mit anderen Kennzahlen zu betrachten, um ein vollst\u00e4ndiges Bild zu erhalten.<\/p>\n\n<p>\u00a0<\/p>\n\n<h2 class=\"wp-block-heading\">2. <strong>Engagement Rate\u00a0<\/strong><\/h2>\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" class=\"aligncenter size-full wp-image-18223\" src=\"https:\/\/sc-blog-images.s3.eu-central-1.amazonaws.com\/wp-content\/uploads\/2025\/12\/23144536\/Engagement-Rate-.jpg\" alt=\"Bild mit einer INFLUENCERIN UND DEREN Engagement Rate\" width=\"1940\" height=\"1030\" srcset=\"https:\/\/sc-blog-images.s3.eu-central-1.amazonaws.com\/wp-content\/uploads\/2025\/12\/23144536\/Engagement-Rate-.jpg 1940w, https:\/\/sc-blog-images.s3.eu-central-1.amazonaws.com\/wp-content\/uploads\/2025\/12\/23144536\/Engagement-Rate--300x159.jpg 300w, https:\/\/sc-blog-images.s3.eu-central-1.amazonaws.com\/wp-content\/uploads\/2025\/12\/23144536\/Engagement-Rate--1024x544.jpg 1024w, https:\/\/sc-blog-images.s3.eu-central-1.amazonaws.com\/wp-content\/uploads\/2025\/12\/23144536\/Engagement-Rate--768x408.jpg 768w, https:\/\/sc-blog-images.s3.eu-central-1.amazonaws.com\/wp-content\/uploads\/2025\/12\/23144536\/Engagement-Rate--1536x816.jpg 1536w\" sizes=\"(max-width: 1940px) 100vw, 1940px\" \/><\/figure>\n\n<p><strong>Was es ist<\/strong>: Wie viele Interaktion, die Inhalte eines Influencers im Verh\u00e4ltnis zu seiner Followerzahl erhalten. So berechnest du diese Metrik:<br \/><br \/><strong><em>(Interaktionen insgesamt \/ Follower insgesamt) x 100<\/em><\/strong><em><br \/><\/em><em><br \/><\/em><strong>Warum es wichtig ist:<\/strong> Es zeigt, wie aktiv die Audience eines Influencers mit seinen Inhalten interagiert, und gibt oft Aufschluss \u00fcber die Qualit\u00e4t der Follower und der Inhalte selbst.<br \/><br \/>Es ist normal, dass gr\u00f6\u00dfere Accounts eine etwas niedrigere Engagement-Rate haben, aber du solltest trotzdem einen Wert von 1-2% als Basiswert anstreben. Diese US-amerikanische Beauty-Influencerin mit 53.000 Followern hat zum Beispiel eine Engagement-Rate von 2,1 % und geh\u00f6rt damit zu den besten 20 % ihrer Nische.<\/p>\n\n<p>Jetzt wird&#8217;s interessant: Schau dir die Engagement-Raten f\u00fcr Posts mit und ohne Marken an. Anhand dieses Vergleichs kannst du erkennen, wie empf\u00e4nglich die Audience f\u00fcr gesponserte Inhalte ist und wie viel M\u00fche sich der Influencer mit Markenkooperationen gibt.<\/p>\n\n<p>Denke daran, dass eine hohe Engagement-Rate oft zu besseren Kampagnenergebnissen f\u00fchrt, auch wenn die Anzahl der Follower nicht sehr hoch ist. Hier geht es um Qualit\u00e4t statt Quantit\u00e4t.<\/p>\n\n<p>\u00a0<\/p>\n\n<h2 class=\"wp-block-heading\">3. <strong>Branded Content %<\/strong><\/h2>\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" class=\"aligncenter wp-image-18225 size-full\" src=\"https:\/\/sc-blog-images.s3.eu-central-1.amazonaws.com\/wp-content\/uploads\/2025\/12\/23145605\/Branded-Content-1-1.jpg\" alt=\"Bild mit Branded Content in der Storyclash-Software\" width=\"1930\" height=\"1196\" srcset=\"https:\/\/sc-blog-images.s3.eu-central-1.amazonaws.com\/wp-content\/uploads\/2025\/12\/23145605\/Branded-Content-1-1.jpg 1930w, https:\/\/sc-blog-images.s3.eu-central-1.amazonaws.com\/wp-content\/uploads\/2025\/12\/23145605\/Branded-Content-1-1-300x186.jpg 300w, https:\/\/sc-blog-images.s3.eu-central-1.amazonaws.com\/wp-content\/uploads\/2025\/12\/23145605\/Branded-Content-1-1-1024x635.jpg 1024w, https:\/\/sc-blog-images.s3.eu-central-1.amazonaws.com\/wp-content\/uploads\/2025\/12\/23145605\/Branded-Content-1-1-768x476.jpg 768w, https:\/\/sc-blog-images.s3.eu-central-1.amazonaws.com\/wp-content\/uploads\/2025\/12\/23145605\/Branded-Content-1-1-1536x952.jpg 1536w\" sizes=\"(max-width: 1930px) 100vw, 1930px\" \/><\/figure>\n\n<p><strong>Was es ist<\/strong>: Der Anteil der Inhalte eines Influencers, die Kooperationen mit Marken beinhalten. So berechnest du diese Metrik:<br \/><br \/><strong><em>(Anzahl der Markenbeitr\u00e4ge \/ Gesamtbeitr\u00e4ge) x 100<\/em><\/strong><em><br \/><\/em><em><br \/><\/em><strong>Warum es wichtig ist<\/strong>: Es zeigt an, wie h\u00e4ufig ein Influencer mit Marken zusammenarbeitet. Normalerweise m\u00f6chtest du eine gewisse Markenerfahrung sehen &#8211; das zeigt, dass der Influencer wei\u00df, wie man mit Unternehmen zusammenarbeitet und Kampagnen durchf\u00fchrt. Aber du willst auch nicht, dass dieser Prozentsatz zu hoch ist.<\/p>\n\n<p>Wenn ein Konto voll mit #Werbeposts ist, k\u00f6nnte es \u00fcbers\u00e4ttigt sein. Das kann dazu f\u00fchren, dass die Audience f\u00fcr Marketingbotschaften abgestumpft ist und deine Marke nicht mehr heraussticht. Das Ziel ist es, mit Influencern zusammenzuarbeiten, die deine Markenbotschaft nahtlos in ihren authentischen Content-Mix einbauen k\u00f6nnen.<\/p>\n\n<p>Diese franz\u00f6sische Mode-Influencerin hat zum Beispiel einen Anteil von 21,3 % an Markeninhalten, was darauf hindeutet, dass sie zwar mit Marken zusammenarbeitet, ihr Feed aber keine Werbetafel ist.<\/p>\n\n<p>\u00a0<\/p>\n\n<h2 class=\"wp-block-heading\">4. <strong>Average Estimated Reach<\/strong><\/h2>\n\n<h4 class=\"wp-block-heading\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-18226\" src=\"https:\/\/sc-blog-images.s3.eu-central-1.amazonaws.com\/wp-content\/uploads\/2025\/12\/23145748\/Average-Estimated-Reach.jpg\" alt=\"Bild mit Einfluss auf Average Estimated Reach in der Storyclash-Software\" width=\"2026\" height=\"1642\" srcset=\"https:\/\/sc-blog-images.s3.eu-central-1.amazonaws.com\/wp-content\/uploads\/2025\/12\/23145748\/Average-Estimated-Reach.jpg 2026w, https:\/\/sc-blog-images.s3.eu-central-1.amazonaws.com\/wp-content\/uploads\/2025\/12\/23145748\/Average-Estimated-Reach-300x243.jpg 300w, https:\/\/sc-blog-images.s3.eu-central-1.amazonaws.com\/wp-content\/uploads\/2025\/12\/23145748\/Average-Estimated-Reach-1024x830.jpg 1024w, https:\/\/sc-blog-images.s3.eu-central-1.amazonaws.com\/wp-content\/uploads\/2025\/12\/23145748\/Average-Estimated-Reach-768x622.jpg 768w, https:\/\/sc-blog-images.s3.eu-central-1.amazonaws.com\/wp-content\/uploads\/2025\/12\/23145748\/Average-Estimated-Reach-1536x1245.jpg 1536w\" sizes=\"(max-width: 2026px) 100vw, 2026px\" \/><\/h4>\n\n<p><strong>Was es ist<\/strong>: Die durchschnittliche Anzahl von Nutzern, die die Inhalte eines Influencers voraussichtlich sehen werden.<\/p>\n\n<p><strong>Warum es wichtig ist<\/strong>: Die durchschnittliche gesch\u00e4tzte Reichweite gibt dir eine realistische Vorstellung davon, wie viele Menschen du durch eine Influencer-Partnerschaft erreichen k\u00f6nntest.<\/p>\n\n<p>Im Fall von Joana LeFebvre sehen wir, dass ihre durchschnittliche gesch\u00e4tzte Reichweite 5k betr\u00e4gt. So viele Nutzer sehen ihre Beitr\u00e4ge im Durchschnitt.<\/p>\n\n<p>Diese Zahl ist n\u00fctzlich f\u00fcr die Kampagnenplanung. Sie hilft dir, realistische Erwartungen an die Sichtbarkeit deiner Kampagne zu stellen und kann dir bei der Auswahl der Influencer helfen.<\/p>\n\n<p>\u00a0<\/p>\n\n<h2 class=\"wp-block-heading\">5. <strong>Estimated Reach<\/strong><\/h2>\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-18231\" src=\"https:\/\/sc-blog-images.s3.eu-central-1.amazonaws.com\/wp-content\/uploads\/2025\/12\/23150533\/Estimated-Reach.jpg\" alt=\"Bild mit \nEstimated Reach in der Storyclash-Software\n\" width=\"1962\" height=\"1494\" srcset=\"https:\/\/sc-blog-images.s3.eu-central-1.amazonaws.com\/wp-content\/uploads\/2025\/12\/23150533\/Estimated-Reach.jpg 1962w, https:\/\/sc-blog-images.s3.eu-central-1.amazonaws.com\/wp-content\/uploads\/2025\/12\/23150533\/Estimated-Reach-300x228.jpg 300w, https:\/\/sc-blog-images.s3.eu-central-1.amazonaws.com\/wp-content\/uploads\/2025\/12\/23150533\/Estimated-Reach-1024x780.jpg 1024w, https:\/\/sc-blog-images.s3.eu-central-1.amazonaws.com\/wp-content\/uploads\/2025\/12\/23150533\/Estimated-Reach-768x585.jpg 768w, https:\/\/sc-blog-images.s3.eu-central-1.amazonaws.com\/wp-content\/uploads\/2025\/12\/23150533\/Estimated-Reach-1536x1170.jpg 1536w\" sizes=\"(max-width: 1962px) 100vw, 1962px\" \/><\/figure>\n\n<p><strong>Was es ist<\/strong>: Die Gesamtzahl der Nutzer, die einen Post wahrscheinlich gesehen haben.<\/p>\n\n<p><strong><em>Die Summe der Aufrufe durch einzelne Nutzer\u00a0<\/em><\/strong><\/p>\n\n<p><strong>Warum es wichtig ist<\/strong>: Die gesch\u00e4tzte Reichweite gibt dir eine Vorstellung davon, wie weit sich deine Botschaft verbreitet hat.<\/p>\n\n<p>Nehmen wir an, die britische Lifestyle-Influencerin Eva Rankiin postet diese Anzeige f\u00fcr deine Marke. Du kannst sehen, dass die gesch\u00e4tzte Reichweite 49,7k betr\u00e4gt. Das ist die Anzahl der Menschen, die deine Markenbotschaft potenziell erreicht hat.<\/p>\n\n<p>Diese Kennzahl ist sehr hilfreich, um die erste Wirkung deiner Kampagne zu messen. Sie sagt dir, wie viele Augen du potenziell auf dein Produkt oder deine Botschaft gelenkt hast. Reichweite ist nicht gleichbedeutend mit Engagement oder Konversionen, aber sie ist ein wichtiger erster Schritt. Schlie\u00dflich k\u00f6nnen sich die Leute nicht mit deinem Produkt besch\u00e4ftigen oder es kaufen, wenn sie es gar nicht erst gesehen haben.<\/p>\n\n<p>\u00a0<\/p>\n\n<h2 class=\"wp-block-heading\">6. <strong>Post Engagement Rate\u00a0<\/strong><\/h2>\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-18232\" src=\"https:\/\/sc-blog-images.s3.eu-central-1.amazonaws.com\/wp-content\/uploads\/2025\/12\/23150635\/Post-Engagement-Rate-.jpeg\" alt=\"Bild mit Engagement rate \nin der Storyclash-Software\" width=\"2008\" height=\"1480\" srcset=\"https:\/\/sc-blog-images.s3.eu-central-1.amazonaws.com\/wp-content\/uploads\/2025\/12\/23150635\/Post-Engagement-Rate-.jpeg 2008w, https:\/\/sc-blog-images.s3.eu-central-1.amazonaws.com\/wp-content\/uploads\/2025\/12\/23150635\/Post-Engagement-Rate--300x221.jpeg 300w, https:\/\/sc-blog-images.s3.eu-central-1.amazonaws.com\/wp-content\/uploads\/2025\/12\/23150635\/Post-Engagement-Rate--1024x755.jpeg 1024w, https:\/\/sc-blog-images.s3.eu-central-1.amazonaws.com\/wp-content\/uploads\/2025\/12\/23150635\/Post-Engagement-Rate--768x566.jpeg 768w, https:\/\/sc-blog-images.s3.eu-central-1.amazonaws.com\/wp-content\/uploads\/2025\/12\/23150635\/Post-Engagement-Rate--1536x1132.jpeg 1536w\" sizes=\"(max-width: 2008px) 100vw, 2008px\" \/><\/figure>\n\n<p><strong>Was es ist<\/strong>: Der Prozentsatz der Personen, die sich mit dem Inhalt besch\u00e4ftigt haben, nachdem sie ihn gesehen haben. So berechnest du sie:<\/p>\n\n<p><strong><em>(Gesamt-Engagements \/ Reichweite) x 100\u00a0<\/em><\/strong><\/p>\n\n<p><strong>Warum sie wichtig ist<\/strong>: Die Post Engagement-Rate sagt dir, wie gut deine Botschaft bei der Audience ankommt.\u00a0 Sie gibt an, wie interessant und relevant die Inhalte f\u00fcr die Audience sind, die sie sieht. Scrollen sie nur vorbei, oder bleiben sie stehen, um zu liken und zu kommentieren?<\/p>\n\n<p>Anhand dieser Kennzahl kannst du feststellen, ob du den Inhalt richtig gemacht hast, den richtigen Influencer ausgew\u00e4hlt hast und ob die Audience mit deiner Marke mitfiebert. Das ist besonders praktisch, wenn du verschiedene Influencer vergleichst oder herausfinden willst, welche Art von Inhalten am besten funktioniert.<\/p>\n\n<p>Nimm diesen Beitrag einer deutschen Beauty-Influencerin f\u00fcr den Beauty-H\u00e4ndler<a href=\"https:\/\/www.storyclash.com\/blog\/de\/douglas-influencer-marketing-strategie\/\"> Douglas<\/a>. Die Engagement-Rate von 1,4 % gibt dir einen schnellen \u00dcberblick dar\u00fcber, wie ihre Follower auf die Anzeige reagiert haben.<\/p>\n\n<h2 class=\"wp-block-heading\">7. <strong>Estimated Media Value (EMV)\u00a0<\/strong><\/h2>\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-18233\" src=\"https:\/\/sc-blog-images.s3.eu-central-1.amazonaws.com\/wp-content\/uploads\/2025\/12\/23150720\/Estimated-Media-Value-EMV.jpg\" alt=\"Bild Storyclash software Estimated Media Value\" width=\"1972\" height=\"1442\" srcset=\"https:\/\/sc-blog-images.s3.eu-central-1.amazonaws.com\/wp-content\/uploads\/2025\/12\/23150720\/Estimated-Media-Value-EMV.jpg 1972w, https:\/\/sc-blog-images.s3.eu-central-1.amazonaws.com\/wp-content\/uploads\/2025\/12\/23150720\/Estimated-Media-Value-EMV-300x219.jpg 300w, https:\/\/sc-blog-images.s3.eu-central-1.amazonaws.com\/wp-content\/uploads\/2025\/12\/23150720\/Estimated-Media-Value-EMV-1024x749.jpg 1024w, https:\/\/sc-blog-images.s3.eu-central-1.amazonaws.com\/wp-content\/uploads\/2025\/12\/23150720\/Estimated-Media-Value-EMV-768x562.jpg 768w, https:\/\/sc-blog-images.s3.eu-central-1.amazonaws.com\/wp-content\/uploads\/2025\/12\/23150720\/Estimated-Media-Value-EMV-1536x1123.jpg 1536w\" sizes=\"(max-width: 1972px) 100vw, 1972px\" \/><\/figure>\n\n<p><strong>Was es ist<\/strong>:<a href=\"https:\/\/www.storyclash.com\/blog\/de\/influencer-medienwert\/\"> Der gesch\u00e4tzte Medienwert<\/a> hilft dir zu verstehen, wie viel ein Creator und seine Inhalte in finanzieller Hinsicht wert sind. Du musst den CPM, den Reichweitenfaktor (Prozentsatz der Follower, die den Beitrag sehen) und die Anzahl der Follower kennen.<\/p>\n\n<p>Du kannst unseren<a href=\"https:\/\/www.storyclash.com\/de\/influencer-media-value\"> kostenlosen Rechner<\/a> benutzen, um den Wert zu ermitteln, ohne selbst rechnen zu m\u00fcssen.<\/p>\n\n<p><strong>Warum es wichtig ist<\/strong>: Der EMV ist ein monet\u00e4rer Wert. Er bietet eine M\u00f6glichkeit, den Wert von Influencer-Inhalten \u00e4hnlich wie bei traditioneller Werbung zu bewerten.<\/p>\n\n<p>Kim Kardashians Instagram-Post \u00fcber ihren neuen <a href=\"https:\/\/www.storyclash.com\/blog\/de\/skims-marketing-strategie\/\">SKIMS-Store<\/a> in Georgetown hat zum Beispiel einen EMV von 449.000 \u20ac.<\/p>\n\n<p>Mit dieser Kennzahl l\u00e4sst sich die Wirkung von Kooperationen mit Influencern quantifizieren. Sie ist besonders n\u00fctzlich, wenn es darum geht, den Return on Investment von Influencer-Kooperationen zu bewerten oder den Wert dieser Kooperationen gegen\u00fcber Stakeholdern zu pr\u00e4sentieren.<\/p>\n\n<p>\u00a0<\/p>\n\n<h2 class=\"wp-block-heading\">8. I<strong>nteractions<\/strong><\/h2>\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-18237\" src=\"https:\/\/sc-blog-images.s3.eu-central-1.amazonaws.com\/wp-content\/uploads\/2025\/12\/23150749\/Interactions-1.jpg\" alt=\"Bild mit einer Influencerin und deren Interactions\" width=\"1972\" height=\"1450\" srcset=\"https:\/\/sc-blog-images.s3.eu-central-1.amazonaws.com\/wp-content\/uploads\/2025\/12\/23150749\/Interactions-1.jpg 1972w, https:\/\/sc-blog-images.s3.eu-central-1.amazonaws.com\/wp-content\/uploads\/2025\/12\/23150749\/Interactions-1-300x221.jpg 300w, https:\/\/sc-blog-images.s3.eu-central-1.amazonaws.com\/wp-content\/uploads\/2025\/12\/23150749\/Interactions-1-1024x753.jpg 1024w, https:\/\/sc-blog-images.s3.eu-central-1.amazonaws.com\/wp-content\/uploads\/2025\/12\/23150749\/Interactions-1-768x565.jpg 768w, https:\/\/sc-blog-images.s3.eu-central-1.amazonaws.com\/wp-content\/uploads\/2025\/12\/23150749\/Interactions-1-1536x1129.jpg 1536w\" sizes=\"(max-width: 1972px) 100vw, 1972px\" \/><\/figure>\n\n<p><strong>Was es ist<\/strong>: Interaktionen auf einen Beitrag, einschlie\u00dflich Likes, Kommentare, Shares und Views.<\/p>\n\n<p><strong>Warum es wichtig ist<\/strong>: Interaktionen sind ein konkreter Ma\u00dfstab f\u00fcr das Engagement der Audience mit Influencer-Inhalten.<br \/><br \/>In einem k\u00fcrzlich ver\u00f6ffentlichten Beitrag erz\u00e4hlte die US-amerikanische Creator Mikayla Nogueira Hawken, wie<a href=\"https:\/\/www.storyclash.com\/blog\/de\/e-l-f-cosmetics-marketing-strategie\/\"> e.l.f. Cosmetics<\/a> sie f\u00fcr einen Tag zur Gesch\u00e4ftsf\u00fchrerin gemacht hatte und sie beschloss, ihr Lieblingslippenduo wieder einzuf\u00fchren. Dieser Ansatz f\u00fchrte zu einer starken Beteiligung, darunter 106,7k Likes und 2,7k Kommentare.<\/p>\n\n<p>Indem sie die Interaktionen verfolgen, k\u00f6nnen Marken herausfinden, welche Arten von Inhalten, Creators und Kampagnenstrategien bei ihrer Audience am besten ankommen.<\/p>\n\n<p>\u00a0<\/p>\n\n<h2 class=\"wp-block-heading\">9. <strong>Revenue<\/strong><\/h2>\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-18238\" src=\"https:\/\/sc-blog-images.s3.eu-central-1.amazonaws.com\/wp-content\/uploads\/2025\/12\/23150816\/Revenue.jpg\" alt=\"Bild des Revenue report in der Influencer Marketing Software Storyclash\n\" width=\"1956\" height=\"978\" srcset=\"https:\/\/sc-blog-images.s3.eu-central-1.amazonaws.com\/wp-content\/uploads\/2025\/12\/23150816\/Revenue.jpg 1956w, https:\/\/sc-blog-images.s3.eu-central-1.amazonaws.com\/wp-content\/uploads\/2025\/12\/23150816\/Revenue-300x150.jpg 300w, https:\/\/sc-blog-images.s3.eu-central-1.amazonaws.com\/wp-content\/uploads\/2025\/12\/23150816\/Revenue-1024x512.jpg 1024w, https:\/\/sc-blog-images.s3.eu-central-1.amazonaws.com\/wp-content\/uploads\/2025\/12\/23150816\/Revenue-768x384.jpg 768w, https:\/\/sc-blog-images.s3.eu-central-1.amazonaws.com\/wp-content\/uploads\/2025\/12\/23150816\/Revenue-1536x768.jpg 1536w\" sizes=\"(max-width: 1956px) 100vw, 1956px\" \/><\/figure>\n\n<p><strong>Was es ist<\/strong>: Die Gesamtsumme der Ums\u00e4tze, die mit einer Influencer-Marketing-Kampagne erzielt wurden.<\/p>\n\n<p><strong>Warum es wichtig ist<\/strong>: Der Umsatz ist ein direkter Indikator f\u00fcr die finanzielle Wirkung deiner Influencer-Marketing-Kampagne. Er hilft dir, den tats\u00e4chlichen finanziellen Ertrag deiner Investition in Influencer-Partnerschaften zu verstehen.<\/p>\n\n<p>Indem du den Umsatz verfolgst, kannst du herausfinden, welche Influencer und welche Arten von Inhalten am effektivsten den Umsatz steigern. Au\u00dferdem liefert es konkrete Beweise f\u00fcr den Wert von Influencer Marketing.<\/p>\n\n<p>\u00a0<\/p>\n\n<h2 class=\"wp-block-heading\">10. <strong>ROAS (Return on Ad Spend)\u00a0<\/strong><\/h2>\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-18239\" src=\"https:\/\/sc-blog-images.s3.eu-central-1.amazonaws.com\/wp-content\/uploads\/2025\/12\/23150903\/ROAS-Return-on-Ad-Spend.jpg\" alt=\"Bild einer Darstellung von ROAS (Return on Ad Spend)\u00a0in Storyclash \n\" width=\"1966\" height=\"970\" srcset=\"https:\/\/sc-blog-images.s3.eu-central-1.amazonaws.com\/wp-content\/uploads\/2025\/12\/23150903\/ROAS-Return-on-Ad-Spend.jpg 1966w, https:\/\/sc-blog-images.s3.eu-central-1.amazonaws.com\/wp-content\/uploads\/2025\/12\/23150903\/ROAS-Return-on-Ad-Spend-300x148.jpg 300w, https:\/\/sc-blog-images.s3.eu-central-1.amazonaws.com\/wp-content\/uploads\/2025\/12\/23150903\/ROAS-Return-on-Ad-Spend-1024x505.jpg 1024w, https:\/\/sc-blog-images.s3.eu-central-1.amazonaws.com\/wp-content\/uploads\/2025\/12\/23150903\/ROAS-Return-on-Ad-Spend-768x379.jpg 768w, https:\/\/sc-blog-images.s3.eu-central-1.amazonaws.com\/wp-content\/uploads\/2025\/12\/23150903\/ROAS-Return-on-Ad-Spend-1536x758.jpg 1536w\" sizes=\"(max-width: 1966px) 100vw, 1966px\" \/><\/figure>\n\n<p><strong>Was es ist<\/strong>: Die H\u00f6he des Umsatzes, der f\u00fcr jeden f\u00fcr eine Influencer-Marketing-Kampagne ausgegebenen Dollar erzielt wird. Storyclash hat eine<a href=\"https:\/\/www.storyclash.com\/blog\/de\/influencer-tracking-shopify\/\"> Shopify-Integration<\/a>, die diese Kennzahl f\u00fcr dich berechnet. Um es selbst zu berechnen, hier ist die Formel:<\/p>\n\n<p><strong>(Erzielter Umsatz\/Kosten der Kampagne)x100<\/strong><\/p>\n\n<p><strong>Warum es wichtig ist:<\/strong> Der ROAS hilft dir, den ROI deiner Kampagnen zu berechnen, indem du deine Ausgaben direkt mit den erzielten Einnahmen vergleichst. Das ist eine wichtige Kennzahl, um die Rentabilit\u00e4t deines Influencer-Marketingprogramms zu beurteilen.<\/p>\n\n<p>Der ROAS erm\u00f6glicht es dir auch, die Leistung von Influencer Marketing mit anderen Marketingkan\u00e4len zu vergleichen und so deinen gesamten Marketingmix zu optimieren.<\/p>\n\n<p>Indem du dich auf die ROAS konzentrierst, kannst du sicherstellen, dass deine Initiativen im Influencer Marketing nicht nur das Engagement f\u00f6rdern, sondern auch einen aktiven Beitrag zu deinem Gewinn leisten.<\/p>\n\n<h2 class=\"wp-block-heading\"><strong>Verfolge all diese Influencer Marketing Metriken und mehr<\/strong><\/h2>\n\n<p>M\u00f6chtest du diese KPIs schnell und einfach automatisch verfolgen?<\/p>\n\n<p>Storyclash liefert dir die Erkenntnisse, die du brauchst, um deine Influencer-Marketing-Strategie zu messen und zu optimieren. Mit unserer Plattform kannst du alles \u00fcberwachen (auch schwer zu verfolgende Inhalte wie<a href=\"https:\/\/www.storyclash.com\/blog\/de\/instagram-stories-tracken\/\"> Instagram Stories<\/a>!)<\/p>\n\n<p>M\u00f6chtest du Storyclash in Aktion sehen?<a href=\"https:\/\/www.storyclash.com\/product-tour\"> Mach eine kurze Tour<\/a> oder<a href=\"https:\/\/www.storyclash.com\/de\/demo-anfordern\"> buche eine Demo<\/a>.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0d650ce elementor-widget elementor-widget-text-editor\" data-id=\"0d650ce\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t\n<p>Influencer outreach tools can save you a lot of time and effort when it comes to contacting influencers. We&#8217;ve all been there\u2014searching endlessly for the right creators and then hunting down their email addresses or sliding into their DMs. However, specialized solutions offer a more systematic approach.\u00a0<\/p>\n\n<p>Keep reading to learn about the best influencer outreach tools and how they can help you get better results with your overall influencer marketing strategy.<\/p>\n\n<h2 class=\"wp-block-heading\">What is an influencer outreach tool?<\/h2>\n\n<p>An influencer outreach tool is specialized software that makes it easier to contact and communicate with influencers. No more endless searching for creators\u2019 email addresses and contacting them one by one. Sounds good, right?<\/p>\n\n<p>It\u2019s important to distinguish between <em>influencer marketing platforms<\/em> and <em>influencer outreach tools<\/em>.<\/p>\n\n<p><a href=\"https:\/\/www.storyclash.com\/blog\/en\/best-influencer-marketing-platforms\/\">Influencer marketing platforms<\/a> encompass an array of features to help brands drive and scale their influencer marketing. With most influencer platforms, you can:<\/p>\n\n<ul class=\"wp-block-list\">\n<li>Tap into an <a href=\"https:\/\/www.storyclash.com\/blog\/en\/influencer-marketing-database\/\">influencer database\u00a0<\/a><\/li>\n\n<li>Search through creator profiles using specific filters, like demographics<\/li>\n\n<li>Analyze influencer campaign results<\/li>\n\n<li>Keep track of influencer data<\/li>\n<\/ul>\n\n<p>An all-in-one influencer marketing platform, like Storyclash, includes <a href=\"https:\/\/www.storyclash.com\/influencer-discovery\">influencer discovery<\/a> and outreach. So you can search for influencers and contact them in one place. However, bear in mind that not all influencer marketing platforms have an outreach feature.\u00a0<\/p>\n\n<p>Influencer outreach is a key feature that you should prioritize when putting together your influencer marketing toolkit, because it can save you a lot of time when contacting influencers.\u00a0<\/p>\n\n<h2 class=\"wp-block-heading\">Do you need an influencer outreach tool?<\/h2>\n\n<p>The short answer is, it depends.<\/p>\n\n<p>An influencer outreach tool is very useful if you\u2019re a larger brand, running numerous influencer campaigns, possibly in different markets. The more influencer partnerships you are managing, the more essential a comprehensive outreach tool becomes.\u00a0<\/p>\n\n<p>If you are a small brand working with a small number of regular influencers and rarely reaching out to new ones, you probably don\u2019t need a dedicated influencer outreach tool.\u00a0<\/p>\n\n<p>It also depends on your future goals, though.<\/p>\n\n<p>If you are aiming to run scalable, data-driven influencer campaigns, an outreach tool is super important. It not only saves time but also helps you keep track of your outreach efforts. So you know when to follow up, avoid accidentally contacting the same creator twice, and can collect insights on what kind of approach works best.<\/p>\n\n<h2 class=\"wp-block-heading\">How does an influencer outreach tool work?<\/h2>\n\n<p>Let\u2019s say you\u2019re a fitness brand based in Germany. You want to partner with creators who live a healthy lifestyle and promote positive body image among their audience. Your target audience is mostly made up of females aged 25-35, so you choose to focus on this demographic.<\/p>\n\n<p>So, you open up the <a href=\"https:\/\/app.storyclash.com\/discovery\">Storyclash app<\/a>. In the \u201cDiscover Creators\u201d tab, you can search using keywords, filters, and more. You\u2019ll also see AI-powered recommendations. So, you enter your requirements, and hit \u201cApply.\u201d<\/p>\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-18175 size-full\" src=\"https:\/\/sc-blog-images.s3.eu-central-1.amazonaws.com\/wp-content\/uploads\/2025\/12\/23110647\/Discover-Creators.png\" alt=\"Picture of Storyclash Software Feature Discovery Creators\" width=\"1868\" height=\"1612\" srcset=\"https:\/\/sc-blog-images.s3.eu-central-1.amazonaws.com\/wp-content\/uploads\/2025\/12\/23110647\/Discover-Creators.png 1868w, https:\/\/sc-blog-images.s3.eu-central-1.amazonaws.com\/wp-content\/uploads\/2025\/12\/23110647\/Discover-Creators-300x259.png 300w, https:\/\/sc-blog-images.s3.eu-central-1.amazonaws.com\/wp-content\/uploads\/2025\/12\/23110647\/Discover-Creators-1024x884.png 1024w, https:\/\/sc-blog-images.s3.eu-central-1.amazonaws.com\/wp-content\/uploads\/2025\/12\/23110647\/Discover-Creators-768x663.png 768w, https:\/\/sc-blog-images.s3.eu-central-1.amazonaws.com\/wp-content\/uploads\/2025\/12\/23110647\/Discover-Creators-1536x1325.png 1536w\" sizes=\"(max-width: 1868px) 100vw, 1868px\" \/><\/figure>\n\n<p>You\u2019ll find a list of suitable creators, along with KPIs and their relevance scores. Like this:<\/p>\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-18176\" src=\"https:\/\/sc-blog-images.s3.eu-central-1.amazonaws.com\/wp-content\/uploads\/2025\/12\/23110752\/amelieklk-creators-discovery-example.png\" alt=\"Picture Influencer amelieklk and the creators discovery example\" width=\"1876\" height=\"1838\" srcset=\"https:\/\/sc-blog-images.s3.eu-central-1.amazonaws.com\/wp-content\/uploads\/2025\/12\/23110752\/amelieklk-creators-discovery-example.png 1876w, https:\/\/sc-blog-images.s3.eu-central-1.amazonaws.com\/wp-content\/uploads\/2025\/12\/23110752\/amelieklk-creators-discovery-example-300x294.png 300w, https:\/\/sc-blog-images.s3.eu-central-1.amazonaws.com\/wp-content\/uploads\/2025\/12\/23110752\/amelieklk-creators-discovery-example-1024x1003.png 1024w, https:\/\/sc-blog-images.s3.eu-central-1.amazonaws.com\/wp-content\/uploads\/2025\/12\/23110752\/amelieklk-creators-discovery-example-768x752.png 768w, https:\/\/sc-blog-images.s3.eu-central-1.amazonaws.com\/wp-content\/uploads\/2025\/12\/23110752\/amelieklk-creators-discovery-example-1536x1505.png 1536w\" sizes=\"(max-width: 1876px) 100vw, 1876px\" \/><\/figure>\n\n<p>Let\u2019s say you\u2019re interested in @amelieklk. So, you check out her profile and previous posts:<\/p>\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-18177 size-full\" src=\"https:\/\/sc-blog-images.s3.eu-central-1.amazonaws.com\/wp-content\/uploads\/2025\/12\/23110836\/amelieklk-profile.png\" alt=\"A visual representation of an influencer profile from the influencer marketing software Storyclah\" width=\"1876\" height=\"1884\" srcset=\"https:\/\/sc-blog-images.s3.eu-central-1.amazonaws.com\/wp-content\/uploads\/2025\/12\/23110836\/amelieklk-profile.png 1876w, https:\/\/sc-blog-images.s3.eu-central-1.amazonaws.com\/wp-content\/uploads\/2025\/12\/23110836\/amelieklk-profile-300x300.png 300w, https:\/\/sc-blog-images.s3.eu-central-1.amazonaws.com\/wp-content\/uploads\/2025\/12\/23110836\/amelieklk-profile-1020x1024.png 1020w, https:\/\/sc-blog-images.s3.eu-central-1.amazonaws.com\/wp-content\/uploads\/2025\/12\/23110836\/amelieklk-profile-150x150.png 150w, https:\/\/sc-blog-images.s3.eu-central-1.amazonaws.com\/wp-content\/uploads\/2025\/12\/23110836\/amelieklk-profile-768x771.png 768w, https:\/\/sc-blog-images.s3.eu-central-1.amazonaws.com\/wp-content\/uploads\/2025\/12\/23110836\/amelieklk-profile-1529x1536.png 1529w\" sizes=\"(max-width: 1876px) 100vw, 1876px\" \/><\/figure>\n\n<p>You do a quick check of her previous collabs, to see if she is affiliated with competitors. You notice she has worked with major fitness brands like GymShark and John Harris, as well as beauty brands like L&#8217;oreal, Olaplex, Kerastase and GHD:<\/p>\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-18178\" src=\"https:\/\/sc-blog-images.s3.eu-central-1.amazonaws.com\/wp-content\/uploads\/2025\/12\/23111231\/amelieklk-Collaboration-Timeline.png\" alt=\"Overview from amelieklk and the Collaboration Timeline in Storyclash Influencer Marketing Solution\" width=\"1884\" height=\"2010\" srcset=\"https:\/\/sc-blog-images.s3.eu-central-1.amazonaws.com\/wp-content\/uploads\/2025\/12\/23111231\/amelieklk-Collaboration-Timeline.png 1884w, https:\/\/sc-blog-images.s3.eu-central-1.amazonaws.com\/wp-content\/uploads\/2025\/12\/23111231\/amelieklk-Collaboration-Timeline-281x300.png 281w, https:\/\/sc-blog-images.s3.eu-central-1.amazonaws.com\/wp-content\/uploads\/2025\/12\/23111231\/amelieklk-Collaboration-Timeline-960x1024.png 960w, https:\/\/sc-blog-images.s3.eu-central-1.amazonaws.com\/wp-content\/uploads\/2025\/12\/23111231\/amelieklk-Collaboration-Timeline-768x819.png 768w, https:\/\/sc-blog-images.s3.eu-central-1.amazonaws.com\/wp-content\/uploads\/2025\/12\/23111231\/amelieklk-Collaboration-Timeline-1440x1536.png 1440w\" sizes=\"(max-width: 1884px) 100vw, 1884px\" \/><\/figure>\n\n<p>Finally, you decide to get some audience insights to see who you would reach if you worked with her. Storyclash shows you key details, like the average age, gender, language and audience quality.<\/p>\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-18179\" src=\"https:\/\/sc-blog-images.s3.eu-central-1.amazonaws.com\/wp-content\/uploads\/2025\/12\/23112827\/amelieklk-Statistiks.png\" alt=\"A visual representation of an influencer profile amelieklk and Statistics from the influencer marketing software Storyclah\" width=\"1870\" height=\"2050\" srcset=\"https:\/\/sc-blog-images.s3.eu-central-1.amazonaws.com\/wp-content\/uploads\/2025\/12\/23112827\/amelieklk-Statistiks.png 1870w, https:\/\/sc-blog-images.s3.eu-central-1.amazonaws.com\/wp-content\/uploads\/2025\/12\/23112827\/amelieklk-Statistiks-274x300.png 274w, https:\/\/sc-blog-images.s3.eu-central-1.amazonaws.com\/wp-content\/uploads\/2025\/12\/23112827\/amelieklk-Statistiks-934x1024.png 934w, https:\/\/sc-blog-images.s3.eu-central-1.amazonaws.com\/wp-content\/uploads\/2025\/12\/23112827\/amelieklk-Statistiks-768x842.png 768w, https:\/\/sc-blog-images.s3.eu-central-1.amazonaws.com\/wp-content\/uploads\/2025\/12\/23112827\/amelieklk-Statistiks-1401x1536.png 1401w, https:\/\/sc-blog-images.s3.eu-central-1.amazonaws.com\/wp-content\/uploads\/2025\/12\/23112827\/amelieklk-Statistiks-1868x2048.png 1868w\" sizes=\"(max-width: 1870px) 100vw, 1870px\" \/><\/figure>\n\n<p>You decide you\u2019d like to collaborate with Amelie. The next step is to reach out.\u00a0<\/p>\n\n<p>Scroll to the top, click the message icon, and select \u201cContact creator.\u201d Then a window will pop up where you can enter and send your message:<\/p>\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-18180\" src=\"https:\/\/sc-blog-images.s3.eu-central-1.amazonaws.com\/wp-content\/uploads\/2025\/12\/23113010\/amelieklk-new-message.png\" alt=\"A visual representation of an Window with a draft of a new message from the influencer marketing software Storyclah\" width=\"1848\" height=\"1336\" srcset=\"https:\/\/sc-blog-images.s3.eu-central-1.amazonaws.com\/wp-content\/uploads\/2025\/12\/23113010\/amelieklk-new-message.png 1848w, https:\/\/sc-blog-images.s3.eu-central-1.amazonaws.com\/wp-content\/uploads\/2025\/12\/23113010\/amelieklk-new-message-300x217.png 300w, https:\/\/sc-blog-images.s3.eu-central-1.amazonaws.com\/wp-content\/uploads\/2025\/12\/23113010\/amelieklk-new-message-1024x740.png 1024w, https:\/\/sc-blog-images.s3.eu-central-1.amazonaws.com\/wp-content\/uploads\/2025\/12\/23113010\/amelieklk-new-message-768x555.png 768w, https:\/\/sc-blog-images.s3.eu-central-1.amazonaws.com\/wp-content\/uploads\/2025\/12\/23113010\/amelieklk-new-message-1536x1110.png 1536w\" sizes=\"(max-width: 1848px) 100vw, 1848px\" \/><\/figure>\n\n<p>In a hurry? Like in most advanced outreach tools, you benefit from time-saving automation features, like mass outreach, templates, and personalization.\u00a0<\/p>\n\n<p>To contact several creators at once, just add the creators to a list and click \u201c+ Variables\u201d then \u201cCreator name\u201d to address them all by their first name. To save even more time, you can set up your own custom templates, like this:<\/p>\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-18181\" src=\"https:\/\/sc-blog-images.s3.eu-central-1.amazonaws.com\/wp-content\/uploads\/2025\/12\/23113108\/amelieklk-Message.png\" alt=\"A visual representation of an Window with a draft of a new message from Influencerin amelieklk in the influencer marketing software Storyclah\" width=\"1870\" height=\"1238\" srcset=\"https:\/\/sc-blog-images.s3.eu-central-1.amazonaws.com\/wp-content\/uploads\/2025\/12\/23113108\/amelieklk-Message.png 1870w, https:\/\/sc-blog-images.s3.eu-central-1.amazonaws.com\/wp-content\/uploads\/2025\/12\/23113108\/amelieklk-Message-300x199.png 300w, https:\/\/sc-blog-images.s3.eu-central-1.amazonaws.com\/wp-content\/uploads\/2025\/12\/23113108\/amelieklk-Message-1024x678.png 1024w, https:\/\/sc-blog-images.s3.eu-central-1.amazonaws.com\/wp-content\/uploads\/2025\/12\/23113108\/amelieklk-Message-768x508.png 768w, https:\/\/sc-blog-images.s3.eu-central-1.amazonaws.com\/wp-content\/uploads\/2025\/12\/23113108\/amelieklk-Message-1536x1017.png 1536w\" sizes=\"(max-width: 1870px) 100vw, 1870px\" \/><\/figure>\n\n<p>Check out our free <a href=\"https:\/\/www.storyclash.com\/blog\/en\/free-influencer-outreach-template\/\">influencer outreach templates<\/a> to get some inspiration.<\/p>\n\n<p>You can also set up an email signature to seem more professional.\u00a0<\/p>\n\n<p>Another advantage of Storyclash is that the outreach is combined with a complete <a href=\"https:\/\/www.storyclash.com\/influencer-crm\">Influencer CRM<\/a>. That means you can check real-time social media and performance data for any influencer. And all communication (like briefings, contracts, files, etc.) are in one place so your whole team can easily find them.<\/p>\n\n<p>Of course, every influencer outreach tool is a bit different, but that should give you an idea of how it works.\u00a0<\/p>\n\n<h2 class=\"wp-block-heading\">10 Best Influencer Outreach Tools<\/h2>\n\n<p>Now, let\u2019s dive into the best tools.\u00a0 Here is our list of the top 10 influencer outreach tools:<\/p>\n\n<ol class=\"wp-block-list\">\n<li><a href=\"#storyclash\">Storyclash<\/a><\/li>\n\n<li><a href=\"#ninja\">Ninja Outreach<\/a><\/li>\n\n<li><a href=\"#overloop\">Overloop<\/a><\/li>\n\n<li><a href=\"#hunter\">Hunter.io<\/a><\/li>\n\n<li><a href=\"#snov\">Snov.io<\/a><\/li>\n\n<li><a href=\"#mailshake\">MailShake<\/a><\/li>\n\n<li><a href=\"#quickmail\">QuickMail<\/a><\/li>\n\n<li><a href=\"#grin\">Grin<\/a><\/li>\n\n<li><a href=\"#kolsquare\">Kolsquare<\/a><\/li>\n\n<li><a href=\"#lefty\">Lefty<\/a><\/li>\n<\/ol>\n\n<h3 id=\"storyclash\" class=\"wp-block-heading\"><br \/>1.Storyclash<\/h3>\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-18182\" src=\"https:\/\/sc-blog-images.s3.eu-central-1.amazonaws.com\/wp-content\/uploads\/2025\/12\/23113748\/Discover-Creators-1.png\" alt=\"A visual representation of an Window with Discover Creators from Influencerin amelieklk in the influencer marketing software Storyclah\" width=\"1868\" height=\"1612\" srcset=\"https:\/\/sc-blog-images.s3.eu-central-1.amazonaws.com\/wp-content\/uploads\/2025\/12\/23113748\/Discover-Creators-1.png 1868w, https:\/\/sc-blog-images.s3.eu-central-1.amazonaws.com\/wp-content\/uploads\/2025\/12\/23113748\/Discover-Creators-1-300x259.png 300w, https:\/\/sc-blog-images.s3.eu-central-1.amazonaws.com\/wp-content\/uploads\/2025\/12\/23113748\/Discover-Creators-1-1024x884.png 1024w, https:\/\/sc-blog-images.s3.eu-central-1.amazonaws.com\/wp-content\/uploads\/2025\/12\/23113748\/Discover-Creators-1-768x663.png 768w, https:\/\/sc-blog-images.s3.eu-central-1.amazonaws.com\/wp-content\/uploads\/2025\/12\/23113748\/Discover-Creators-1-1536x1325.png 1536w\" sizes=\"(max-width: 1868px) 100vw, 1868px\" \/><\/figure>\n\n<p>Storyclash makes it easy to find, vet and message influencers in just a few clicks. That\u2019s why it\u2019s the influencer marketing platform of choice for fast-growing DTCs like\u00a0 Bears With Benefits, Jungl\u00fcck or Kapten &amp; Son, as well as large, established companies like Vodafone, Mercedes, and Kaufland.\u00a0<\/p>\n\n<p>Storyclash transforms the way brands connect with influencers, harnessing the power of AI to help brands find the perfect collaborators.\u00a0<\/p>\n\n<p>Storyclash\u2019s advanced influencer search is not limited to basic demographics; instead, it dives deep into the content created by influencers, ensuring a seamless and relevant match for your brand. Whether you\u2019re a car manufacturer or a skincare brand, Storyclash can quickly find influencers who are a perfect fit.\u00a0<\/p>\n\n<p>Storyclash stands out for a few reasons:<\/p>\n\n<ul class=\"wp-block-list\">\n<li>Unparalleled insight into <strong>previous collaborations<\/strong>, so you can see who else influencers have worked with<\/li>\n\n<li>Access <strong>Instagram stories<\/strong> after 24 hours, so you can check influencers\u2019 content fits your brand<\/li>\n\n<li>Direct <strong>messaging<\/strong> functionality, with the option to add your own templates, so you can reach out within seconds<\/li>\n<\/ul>\n\n<h2 id=\"ninja\" class=\"wp-block-heading\">2. Ninja Outreach<\/h2>\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-18183\" src=\"https:\/\/sc-blog-images.s3.eu-central-1.amazonaws.com\/wp-content\/uploads\/2025\/12\/23113829\/Ninja-Outreach-Software-Screenshot.png\" alt=\"Picture Ninja Outreach Software Screenshot\" width=\"1884\" height=\"1030\" srcset=\"https:\/\/sc-blog-images.s3.eu-central-1.amazonaws.com\/wp-content\/uploads\/2025\/12\/23113829\/Ninja-Outreach-Software-Screenshot.png 1884w, https:\/\/sc-blog-images.s3.eu-central-1.amazonaws.com\/wp-content\/uploads\/2025\/12\/23113829\/Ninja-Outreach-Software-Screenshot-300x164.png 300w, https:\/\/sc-blog-images.s3.eu-central-1.amazonaws.com\/wp-content\/uploads\/2025\/12\/23113829\/Ninja-Outreach-Software-Screenshot-1024x560.png 1024w, https:\/\/sc-blog-images.s3.eu-central-1.amazonaws.com\/wp-content\/uploads\/2025\/12\/23113829\/Ninja-Outreach-Software-Screenshot-768x420.png 768w, https:\/\/sc-blog-images.s3.eu-central-1.amazonaws.com\/wp-content\/uploads\/2025\/12\/23113829\/Ninja-Outreach-Software-Screenshot-1536x840.png 1536w\" sizes=\"(max-width: 1884px) 100vw, 1884px\" \/><\/figure>\n\n<p>Ninja Outreach streamlines the process of finding and connecting with relevant bloggers and social media influencers.<\/p>\n\n<p>This tool enables you to pinpoint influencers through keyword searches, refining your results further with tags such as bloggers, influencers, and companies. It has a database of influencers from platforms like Twitter and Instagram and includes contact details where available.<\/p>\n\n<p>The tool allows you to integrate your existing contacts, offering flexible organization options. Additionally, its Chrome extension makes it easy to add new contacts while web browsing.<\/p>\n\n<p>Ninja Outreach offers some automation options. Once you have your email templates set up, the tool can automatically initiate contact with influencers and manage follow-up sequences.<\/p>\n\n<h3 id=\"overloop\" class=\"wp-block-heading\">3. Overloop<\/h3>\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-18184\" src=\"https:\/\/sc-blog-images.s3.eu-central-1.amazonaws.com\/wp-content\/uploads\/2025\/12\/23113906\/Overloop-Software-Screenshot.png\" alt=\"Picture of Overloop Software Screenshot\" width=\"1884\" height=\"578\" srcset=\"https:\/\/sc-blog-images.s3.eu-central-1.amazonaws.com\/wp-content\/uploads\/2025\/12\/23113906\/Overloop-Software-Screenshot.png 1884w, https:\/\/sc-blog-images.s3.eu-central-1.amazonaws.com\/wp-content\/uploads\/2025\/12\/23113906\/Overloop-Software-Screenshot-300x92.png 300w, https:\/\/sc-blog-images.s3.eu-central-1.amazonaws.com\/wp-content\/uploads\/2025\/12\/23113906\/Overloop-Software-Screenshot-1024x314.png 1024w, https:\/\/sc-blog-images.s3.eu-central-1.amazonaws.com\/wp-content\/uploads\/2025\/12\/23113906\/Overloop-Software-Screenshot-768x236.png 768w, https:\/\/sc-blog-images.s3.eu-central-1.amazonaws.com\/wp-content\/uploads\/2025\/12\/23113906\/Overloop-Software-Screenshot-1536x471.png 1536w\" sizes=\"(max-width: 1884px) 100vw, 1884px\" \/><\/figure>\n\n<p>Overloop (formerly Prospect.io) is primarily a sales tool. It excels in locating contact information and facilitating outreach.<\/p>\n\n<p>Once you&#8217;ve identified a potential influencer, Prospect.io can be utilized to uncover their contact details. Simply visit their LinkedIn profile or website, and the tool will assist in gathering available contact information.<\/p>\n\n<p>Moreover, you can seamlessly add these influencers to an email list within Prospect.io. This feature streamlines the process of sending outreach emails, especially when reaching out to several influencers, enhancing efficiency and effectiveness.<\/p>\n\n<h3 id=\"hunter\" class=\"wp-block-heading\">4. Hunter.io<\/h3>\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh7-us.googleusercontent.com\/XwR-45P9rhr4aPsn4wOEhlOCaa14FVhRjhFKtbjOsIVYYD7IPShkIoWkHcVmcNXi5WnuBDM14jmlOxne6vYDSDttv5VdFX3vqelwr7OBZ6k7LlGssIp7HNqq8yCOWvqM1eKivrJGvxIPhae0M6XVJYQ\" alt=\"\" \/><\/figure>\n\n<p>Hunter.io is a go-to tool for finding and checking professional email addresses. It&#8217;s got a huge list, with over 100 million email addresses from people at all sorts of companies, organizations, and schools.<\/p>\n\n<p>You can use its search filters to dig up specific emails, whether you&#8217;re looking for someone&#8217;s personal email or their work one. It&#8217;s a favorite for brands trying to track down email addresses for leads, big-name bloggers, and authors. Plus, Hunter.io makes it super easy to grab all that contact info and save it for later.<\/p>\n\n<p>On top of finding emails, Hunter.io has this cool Campaign tool that lets you blast out emails to a bunch of people, keep tabs on your conversations, and see who&#8217;s actually reading your emails. It plays nice with other platforms too, like Pipedrive, Salesforce, Gmail, and Outlook.<\/p>\n\n<p>Hunter.io has some free features, but if you need more, they&#8217;ve got different paid plans like Starter, Growth, Pro, and Business to fit what you&#8217;re looking for.<\/p>\n\n<h3 id=\"snov\" class=\"wp-block-heading\">5. Snov.io<\/h3>\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh7-us.googleusercontent.com\/GUaKCtZY0KTMEjIBGFy6pZOww_54oAqW0nIqs-456EMSZOSw1rTr2n4ve8CLoFFlWTmcLx-TucYLD02lQbCcTBvC-uTnvoR5tI7Yq6QF5z1e-sx7FFQiySR2W1KD6D1-nafdIMuN9p6WV6bYTl5SES0\" alt=\"\" \/><\/figure>\n\n<p>Snov.io helps you find an influencer&#8217;s contact info. It&#8217;s an email discovery and cold outreach automation tool that saves you the hassle of searching for influencers\u2019 contact details.<\/p>\n\n<p>Snov.io lets you easily pull email addresses from any domain. It also digs up names and job titles, though that&#8217;s more for lead generation purposes. And if you&#8217;re using LinkedIn, Snov.io can help find email addresses there too.<\/p>\n\n<p>After snagging those emails, Snov.io isn&#8217;t just about discovery; it helps you reach out to your contacts. You can track your Gmail-sent emails to see who&#8217;s opened them and clicked on any links. Plus, it lets you set up and send out drip email campaigns, keeping your outreach efforts organized and efficient.<\/p>\n\n<h3 id=\"mailshake\" class=\"wp-block-heading\">6. MailShake<\/h3>\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh7-us.googleusercontent.com\/GmmEP-1_F6DZos1134rgIYFvi0t_3FhDjwYsPFqVOb7RIryCDpZyiUK3u-vmxWSbTIcdhvSsl9AkWiiYNZwUL8B5_z03etlxFS_gqSy3lE5oB6ES9wouLSAPKeLFqwe3n4IBi4leLLWKXDnHZXiQass\" alt=\"\" \/><\/figure>\n\n<p>MailShake focuses on cold emails. Getting started is easy: just add your contacts and draft the emails you want to send.<\/p>\n\n<p>If you need a hand crafting that first outreach email, MailShake offers a helping hand with its pre-written templates. Alternatively, you can answer a few questions to generate a personalized message tailored to your needs.<\/p>\n\n<p>The platform allows you to set up campaigns complete with follow-ups triggered by specific actions, like clicking a link or reaching a certain date. Plus, whenever you add a new contact, MailShake automatically kicks off your email sequence, ensuring no one slips through the cracks.<\/p>\n\n<h3 id=\"quickmail\" class=\"wp-block-heading\">7. QuickMail<\/h3>\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh7-us.googleusercontent.com\/F3v6XpEN8FHvSmJb1zf4HBXs7ougV1vELDS7slVv5yQkNBDBkN833ygeNiIUphKrGuFND2fEkATIsEp48y3o5_7XMBS5RImvULXdTdncS2D4yLlkIEnKjvj9lwdKMjczCTLn6RKotcaxpu3c-KnKUK0\" alt=\"\" \/><\/figure>\n\n<p>Quickmail is all about streamlining your email outreach with automation and intelligent follow-ups.<\/p>\n\n<p>With this tool, you can set up personalized, scheduled emails that appear to come directly from your own inbox. You&#8217;re also free to arrange as many follow-up emails as needed.\u00a0<\/p>\n\n<p>One of Quickmail&#8217;s standout features is its reply detection software, which checks to ensure recipients haven&#8217;t responded to your emails, even if they&#8217;ve used a different email address. This helps to prevent any awkward missteps in your communication process.<\/p>\n\n<h3 id=\"grin\" class=\"wp-block-heading\">8. Grin<\/h3>\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh7-us.googleusercontent.com\/6cxePLf8eZ8peBH1vzlHKFR5OmW0qusVEbScmtjyF7p040Li1jh9NV1nVMkD2vUnMmuEwDM7XmViwAnh6w1DMavELmnwK9Qf7nTOcx20_-ur4jYugZE9v3PoAbWGoasKKyLAVjFNqMXcQWfuty4Uz_k\" alt=\"\" \/><\/figure>\n\n<p>Grin positions itself as a comprehensive influencer marketing platform aimed at scaling influencer relationships, sales, and brand impact without increasing your workload. It&#8217;s trusted by brands like MVMT, CUTS, and Everlane.<\/p>\n\n<p>However, in September 2022, Grin lost access to the Instagram API, which means brands can no longer use Grin to search for Instagram influencers or analyze influencer campaigns and content through the platform. The only data available is from creators who have explicitly given Grin permission to use their information.<\/p>\n\n<p>Despite these changes, Grin still offers valuable tools for contacting creators, processing payments, and managing <a href=\"https:\/\/www.storyclash.com\/blog\/en\/influencer-seeding\/\">gifting campaigns<\/a>. However, it&#8217;s worth noting that the platform&#8217;s capabilities for creator discovery are now somewhat limited.\u00a0<\/p>\n\n<p>For brands seeking alternatives to Grin that offer broader functionality, particularly in creator discovery, check out our article on the <a href=\"https:\/\/www.storyclash.com\/blog\/en\/top-7-grin-alternatives-for-influencer-marketing\/\">best alternatives to Grin<\/a>.<\/p>\n\n<h3 id=\"kolsquare\" class=\"wp-block-heading\">9. Kolsquare<\/h3>\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh7-us.googleusercontent.com\/p4oAikwWy8xCXwtNed4Yy5Nxnh9jdSOACpk88v-It3hDtePmpB6bqGs5fyxRfALpJStFOq3J9cAT9dOurjaMDbNln7HVO5jWsbk5QXof5i5kWLnp6crWyZJqtLyJmf7hRGWL7D-ahPgmui4WpbECWL8\" alt=\"\" \/><\/figure>\n\n<p>Kolsquare is a platform that champions the influence of Key Opinion Leaders (KOLs), hence the name. It&#8217;s designed to manage and monitor campaigns, track performance, and tap into a pool of 3 million creators.\u00a0<\/p>\n\n<p>One of its standout features is the audience credibility index, which helps in identifying and avoiding fake influencers. Kolsquare&#8217;s advanced search capabilities allow for precise filtering of influencers and their audiences, ensuring targeted campaign efforts.<\/p>\n\n<p>Kolsquare offers a Gmail integration, enabling direct communication with KOLs through the platform.<\/p>\n\n<p>However, Storyclash offers AI-powered influencer discovery, deep insights into creators and competitor brands, and comprehensive campaign tracking\u2014all at a more affordable price than Kolsquare. Learn more about why <a href=\"https:\/\/www.storyclash.com\/blog\/en\/kolsquare-vs-storyclash\/\">Storyclash is a better alternative to Kolsquare<\/a>.\u00a0<\/p>\n\n<h3 id=\"lefty\" class=\"wp-block-heading\">10. Lefty<\/h3>\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh7-us.googleusercontent.com\/zBwIA0fcrCtAZg1NynMqWj_5PsujRbhgaN1GBz1Ybl7B8ttQ-l6xK3sIOc7-Wwz09mr9xrQDXPbqnDxqSJGn1-rOzbV2LS1Jo4udQlu6nQ1usQC1gcwaBgfO3HlKCHAGWsd--xx89PKuaS1ZaLnch7A\" alt=\"\" \/><\/figure>\n\n<p>Lefty is an influencer marketing platform dedicated to helping brands identify influencers who align with their target audience.\u00a0<\/p>\n\n<p>Lefty provides insights into each influencer&#8217;s profile, including audience quality, interests, demographics, and their performance in past campaigns. Additionally, Lefty offers valuable content insights from previous campaigns and includes a useful fee estimator tool.<\/p>\n\n<p>However, one notable limitation of Lefty is its lack of direct messaging functionality for reaching out to influencers on the platform. In comparison, Storyclash offers more sophisticated, AI-based search options and influencer outreach capabilities.\u00a0<\/p>\n\n<p><a href=\"https:\/\/www.storyclash.com\/blog\/en\/lefty-vs-storyclash\/\">Learn more about Lefty<\/a> and how the platform compares to Storyclash.<\/p>\n\n<h2 class=\"wp-block-heading\">Try Storyclash, the leading influencer outreach tool<\/h2>\n\n<p>Storyclash makes it easier than ever to find and contact the perfect influencers for your brand. With Storyclash, you get an influencer marketing search and outreach in one.\u00a0<\/p>\n\n<p><a href=\"https:\/\/www.storyclash.com\/request-demo#request-demo\">Book a demo<\/a> to see how easy it is to find and contact influencers, or <a href=\"https:\/\/www.storyclash.com\/product-tour\">take the tour<\/a> to get a sneak peek.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>\u00a0 Du fragst dich, welche Influencer Marketing KPIs du verfolgen solltest? Wichtige Kennzahlen helfen Marken, den Erfolg ihrer Influencer-Partnerschaften und -Inhalte zu messen. Da es sehr viele verschiedene Kennzahlen gibt, ist es wichtig, sich auf die richtigen zu konzentrieren und zu wissen, wie man sie genau verfolgt. Im Folgenden erf\u00e4hrst du, welche Kennzahlen du auf [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":17154,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[719],"tags":[],"class_list":["post-14888","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-influencer-marketing-de"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Top 10 Influencer Marketing KPIs f\u00fcr erfolgreiche Kampagnen<\/title>\n<meta name=\"description\" content=\"Du fragst dich, welche Influencer Marketing KPIs du verfolgen solltest? Es ist wichtig, sich auf die richtigen Kennzahlen zu konzentrieren.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.storyclash.com\/blog\/de\/influencer-marketing-kpis-und-metriken\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Top 10 Influencer Marketing KPIs f\u00fcr erfolgreiche Kampagnen\" \/>\n<meta property=\"og:description\" content=\"Du fragst dich, welche Influencer Marketing KPIs du verfolgen solltest? 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