{"id":14810,"date":"2024-08-14T08:48:15","date_gmt":"2024-08-14T08:48:15","guid":{"rendered":"https:\/\/www.storyclash.com\/blog\/?p=14810"},"modified":"2025-12-31T14:17:28","modified_gmt":"2025-12-31T12:17:28","slug":"beauty-brands-sweden","status":"publish","type":"post","link":"https:\/\/www.storyclash.com\/blog\/en\/beauty-brands-sweden\/","title":{"rendered":"Top 10 Beauty Brands in Sweden &#038; Their Creator Strategies"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"14810\" class=\"elementor elementor-14810\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7b208902 e-flex e-con-boxed e-con e-parent\" data-id=\"7b208902\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-225d63fc elementor-widget elementor-widget-text-editor\" data-id=\"225d63fc\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>\u00a0<\/p>\n\n<p>Ever wondered which beauty brands in Sweden excel at creator marketing? We crunched the numbers to bring you the top ten. Our ranking looks at the brands with the most mentions from Instagram creators. Download the infographic to view the top ten brands, or keep reading to dive deep into their strategies.\u00a0<\/p>\n\n<figure class=\"wp-block-image\"><img fetchpriority=\"high\" decoding=\"async\" class=\"aligncenter wp-image-18941 size-large\" src=\"https:\/\/sc-blog-images.s3.eu-central-1.amazonaws.com\/wp-content\/uploads\/2025\/12\/31134146\/top-10-schwedischen-Beauty-Marken-im-Creator-Marketing-1-514x1024.png\" alt=\"Top 10 Swedish beauty brands in creator marketing\" width=\"514\" height=\"1024\" srcset=\"https:\/\/sc-blog-images.s3.eu-central-1.amazonaws.com\/wp-content\/uploads\/2025\/12\/31134146\/top-10-schwedischen-Beauty-Marken-im-Creator-Marketing-1-514x1024.png 514w, https:\/\/sc-blog-images.s3.eu-central-1.amazonaws.com\/wp-content\/uploads\/2025\/12\/31134146\/top-10-schwedischen-Beauty-Marken-im-Creator-Marketing-1-150x300.png 150w, https:\/\/sc-blog-images.s3.eu-central-1.amazonaws.com\/wp-content\/uploads\/2025\/12\/31134146\/top-10-schwedischen-Beauty-Marken-im-Creator-Marketing-1-768x1531.png 768w, https:\/\/sc-blog-images.s3.eu-central-1.amazonaws.com\/wp-content\/uploads\/2025\/12\/31134146\/top-10-schwedischen-Beauty-Marken-im-Creator-Marketing-1-771x1536.png 771w, https:\/\/sc-blog-images.s3.eu-central-1.amazonaws.com\/wp-content\/uploads\/2025\/12\/31134146\/top-10-schwedischen-Beauty-Marken-im-Creator-Marketing-1.png 904w\" sizes=\"(max-width: 514px) 100vw, 514px\" \/><\/figure>\n\n<h2 class=\"wp-block-heading\">1. Caia Cosmetics<\/h2>\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" class=\"aligncenter size-full wp-image-18945\" src=\"https:\/\/sc-blog-images.s3.eu-central-1.amazonaws.com\/wp-content\/uploads\/2025\/12\/31134353\/Profilbild-Caia-Cosmetics-1.png\" alt=\"Profilbild Caia Cosmetics\" width=\"1666\" height=\"1512\" srcset=\"https:\/\/sc-blog-images.s3.eu-central-1.amazonaws.com\/wp-content\/uploads\/2025\/12\/31134353\/Profilbild-Caia-Cosmetics-1.png 1666w, https:\/\/sc-blog-images.s3.eu-central-1.amazonaws.com\/wp-content\/uploads\/2025\/12\/31134353\/Profilbild-Caia-Cosmetics-1-300x272.png 300w, https:\/\/sc-blog-images.s3.eu-central-1.amazonaws.com\/wp-content\/uploads\/2025\/12\/31134353\/Profilbild-Caia-Cosmetics-1-1024x929.png 1024w, https:\/\/sc-blog-images.s3.eu-central-1.amazonaws.com\/wp-content\/uploads\/2025\/12\/31134353\/Profilbild-Caia-Cosmetics-1-768x697.png 768w, https:\/\/sc-blog-images.s3.eu-central-1.amazonaws.com\/wp-content\/uploads\/2025\/12\/31134353\/Profilbild-Caia-Cosmetics-1-1536x1394.png 1536w\" sizes=\"(max-width: 1666px) 100vw, 1666px\" \/><\/figure>\n\n<p><a href=\"https:\/\/www.storyclash.com\/blog\/en\/caia-cosmetics-marketing-strategy\/\">Caia Cosmetics<\/a>, founded in Stockholm in 2018, is a trailblazer in the Nordic beauty scene. Launched by social media star Bianca Ingrosso and her team, this brand has quickly become the fastest-growing beauty company in the Nordics and is currently valued at $50M.\u00a0<\/p>\n\n<h3 class=\"wp-block-heading\"><strong>Who do they work with?\u00a0<\/strong><\/h3>\n\n<p><br \/>In the last 12 months, 1.8k creators have posted about Caia, driving a total <a href=\"https:\/\/www.storyclash.com\/blog\/en\/influencer-media-value\/\">estimated media value<\/a> of \u20ac5M.\u00a0<\/p>\n\n<p>Their top collaborator is founder Bianca Ingrosso, with her 1.4 million Instagram followers. Other key partners include Vanessa Lindblad (99.7K followers) and German model Stefanie Giesinger (5.2M followers).\u00a0<\/p>\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" class=\"aligncenter size-full wp-image-18946\" src=\"https:\/\/sc-blog-images.s3.eu-central-1.amazonaws.com\/wp-content\/uploads\/2025\/12\/31134428\/Kooperationspartner-Caia-Cosmetics-1.png\" alt=\"Cooperation partner Caia Cosmetics\" width=\"1656\" height=\"1842\" srcset=\"https:\/\/sc-blog-images.s3.eu-central-1.amazonaws.com\/wp-content\/uploads\/2025\/12\/31134428\/Kooperationspartner-Caia-Cosmetics-1.png 1656w, https:\/\/sc-blog-images.s3.eu-central-1.amazonaws.com\/wp-content\/uploads\/2025\/12\/31134428\/Kooperationspartner-Caia-Cosmetics-1-270x300.png 270w, https:\/\/sc-blog-images.s3.eu-central-1.amazonaws.com\/wp-content\/uploads\/2025\/12\/31134428\/Kooperationspartner-Caia-Cosmetics-1-921x1024.png 921w, https:\/\/sc-blog-images.s3.eu-central-1.amazonaws.com\/wp-content\/uploads\/2025\/12\/31134428\/Kooperationspartner-Caia-Cosmetics-1-768x854.png 768w, https:\/\/sc-blog-images.s3.eu-central-1.amazonaws.com\/wp-content\/uploads\/2025\/12\/31134428\/Kooperationspartner-Caia-Cosmetics-1-1381x1536.png 1381w\" sizes=\"(max-width: 1656px) 100vw, 1656px\" \/><\/figure>\n\n<p>Caia&#8217;s <a href=\"https:\/\/www.storyclash.com\/blog\/en\/influencer-marketing-strategy\/\">influencer marketing strategy<\/a> emphasizes long-term partnerships, with 56% of their collaborations lasting over 6 months.\u00a0<\/p>\n\n<h3 class=\"wp-block-heading\"><strong>Influencer content strategy\u00a0<\/strong><\/h3>\n\n<p><br \/>They are heavily focused on <a href=\"https:\/\/www.storyclash.com\/blog\/en\/instagram-stories-monitoring-everything-you-need-to-know\/\">Instagram stories<\/a>, which make up the majority of their content.\u00a0<\/p>\n\n<p>Their content tends to be quite product-driven, and often features reviews and tutorials. Their main star is clearly founder Bianca, who often promotes new product drops.<\/p>\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-18947\" src=\"https:\/\/sc-blog-images.s3.eu-central-1.amazonaws.com\/wp-content\/uploads\/2025\/12\/31134518\/Grunderin-Bianca-Ingrosso-1.png\" alt=\"Image post from founder Bianca Ingrosso\" width=\"1872\" height=\"1206\" srcset=\"https:\/\/sc-blog-images.s3.eu-central-1.amazonaws.com\/wp-content\/uploads\/2025\/12\/31134518\/Grunderin-Bianca-Ingrosso-1.png 1872w, https:\/\/sc-blog-images.s3.eu-central-1.amazonaws.com\/wp-content\/uploads\/2025\/12\/31134518\/Grunderin-Bianca-Ingrosso-1-300x193.png 300w, https:\/\/sc-blog-images.s3.eu-central-1.amazonaws.com\/wp-content\/uploads\/2025\/12\/31134518\/Grunderin-Bianca-Ingrosso-1-1024x660.png 1024w, https:\/\/sc-blog-images.s3.eu-central-1.amazonaws.com\/wp-content\/uploads\/2025\/12\/31134518\/Grunderin-Bianca-Ingrosso-1-768x495.png 768w, https:\/\/sc-blog-images.s3.eu-central-1.amazonaws.com\/wp-content\/uploads\/2025\/12\/31134518\/Grunderin-Bianca-Ingrosso-1-1536x990.png 1536w\" sizes=\"(max-width: 1872px) 100vw, 1872px\" \/><\/figure>\n\n<h3 class=\"wp-block-heading\"><strong>Why it works<\/strong><\/h3>\n\n<p><br \/>Caia&#8217;s influencer strategy succeeds for several reasons:<\/p>\n\n<ul class=\"wp-block-list\">\n<li><strong>Founder Bianca Ingrosso&#8217;s genuine passion<\/strong> resonates with audiences<\/li>\n\n<li><strong>Quality products<\/strong> at affordable prices makes the brand appealing for influencers to promote<\/li>\n\n<li><strong>Bold ideas<\/strong> like music video collaborations set them apart in the beauty space<\/li>\n<\/ul>\n\n<h2 class=\"wp-block-heading\">2. Estrid<\/h2>\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-18951\" src=\"https:\/\/sc-blog-images.s3.eu-central-1.amazonaws.com\/wp-content\/uploads\/2025\/12\/31140129\/Profilbild-in-Storyclash-von-Estrid-1.png\" alt=\"Profile picture in Storyclash by Estrid\" width=\"1920\" height=\"1752\" srcset=\"https:\/\/sc-blog-images.s3.eu-central-1.amazonaws.com\/wp-content\/uploads\/2025\/12\/31140129\/Profilbild-in-Storyclash-von-Estrid-1.png 1920w, https:\/\/sc-blog-images.s3.eu-central-1.amazonaws.com\/wp-content\/uploads\/2025\/12\/31140129\/Profilbild-in-Storyclash-von-Estrid-1-300x274.png 300w, https:\/\/sc-blog-images.s3.eu-central-1.amazonaws.com\/wp-content\/uploads\/2025\/12\/31140129\/Profilbild-in-Storyclash-von-Estrid-1-1024x934.png 1024w, https:\/\/sc-blog-images.s3.eu-central-1.amazonaws.com\/wp-content\/uploads\/2025\/12\/31140129\/Profilbild-in-Storyclash-von-Estrid-1-768x701.png 768w, https:\/\/sc-blog-images.s3.eu-central-1.amazonaws.com\/wp-content\/uploads\/2025\/12\/31140129\/Profilbild-in-Storyclash-von-Estrid-1-1536x1402.png 1536w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/><\/figure>\n\n<p>Estrid is a vegan hair removal and body care brand founded in Stockholm in 2019. With a mission to promote body confidence for all, Estrid challenges the traditional hair removal industry by offering inclusive products and empowering individuals to embrace their authentic selves and create personalized self-care rituals. Estrid has quickly grown to serve millions of subscribers across Europe and is available in over 10,000 retail locations.\u00a0<\/p>\n\n<h3 class=\"wp-block-heading\"><strong>Who do they work with?\u00a0<\/strong><\/h3>\n\n<p><br \/>In total, 1.3k creators have mentioned Estrid in the last 12 months, and the brand has appeared in 6.8k Instagram posts.\u00a0<\/p>\n\n<p>The brand\u2019s biggest supporter is reality TV star Tim Kampmann, who has 2.9M followers. The brand also works with curvy influencer Michelle Nayla (625k followers) and self-described \u201cmid-sized\u201d creator Emma (85k) who both promote body confidence and self-care.\u00a0<\/p>\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-18952\" src=\"https:\/\/sc-blog-images.s3.eu-central-1.amazonaws.com\/wp-content\/uploads\/2025\/12\/31140207\/Collaboration-Timline-Estrid-1.png\" alt=\"Collaboration Timline Estrid\" width=\"1872\" height=\"1534\" srcset=\"https:\/\/sc-blog-images.s3.eu-central-1.amazonaws.com\/wp-content\/uploads\/2025\/12\/31140207\/Collaboration-Timline-Estrid-1.png 1872w, https:\/\/sc-blog-images.s3.eu-central-1.amazonaws.com\/wp-content\/uploads\/2025\/12\/31140207\/Collaboration-Timline-Estrid-1-300x246.png 300w, https:\/\/sc-blog-images.s3.eu-central-1.amazonaws.com\/wp-content\/uploads\/2025\/12\/31140207\/Collaboration-Timline-Estrid-1-1024x839.png 1024w, https:\/\/sc-blog-images.s3.eu-central-1.amazonaws.com\/wp-content\/uploads\/2025\/12\/31140207\/Collaboration-Timline-Estrid-1-768x629.png 768w, https:\/\/sc-blog-images.s3.eu-central-1.amazonaws.com\/wp-content\/uploads\/2025\/12\/31140207\/Collaboration-Timline-Estrid-1-1536x1259.png 1536w\" sizes=\"(max-width: 1872px) 100vw, 1872px\" \/><\/figure>\n\n<h3 class=\"wp-block-heading\"><strong>Influencer content strategy\u00a0<\/strong><\/h3>\n\n<p><br \/>Creators help amplify the brand\u2019s key message that every body is beautiful and everybody deserves to feel good about themselves.\u00a0<\/p>\n\n<p>For example, curvy influencer Michelle recently shared her vacation holiday routine, showing how she uses Estrid.\u00a0<\/p>\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-18953\" src=\"https:\/\/sc-blog-images.s3.eu-central-1.amazonaws.com\/wp-content\/uploads\/2025\/12\/31140242\/Abbild-Die-kurvige-Influencerin-Michelle-hat-zum-Beispiel-kurzlich-ihre-Urlaubsroutine-geteilt-und-gezeigt-wie-sie-Estrid-benutzt-1.png\" alt=\"Image Curvy influencer Michelle, for example, recently shared her holiday routine and showed how she uses Estrid.\" width=\"1900\" height=\"1688\" srcset=\"https:\/\/sc-blog-images.s3.eu-central-1.amazonaws.com\/wp-content\/uploads\/2025\/12\/31140242\/Abbild-Die-kurvige-Influencerin-Michelle-hat-zum-Beispiel-kurzlich-ihre-Urlaubsroutine-geteilt-und-gezeigt-wie-sie-Estrid-benutzt-1.png 1900w, https:\/\/sc-blog-images.s3.eu-central-1.amazonaws.com\/wp-content\/uploads\/2025\/12\/31140242\/Abbild-Die-kurvige-Influencerin-Michelle-hat-zum-Beispiel-kurzlich-ihre-Urlaubsroutine-geteilt-und-gezeigt-wie-sie-Estrid-benutzt-1-300x267.png 300w, https:\/\/sc-blog-images.s3.eu-central-1.amazonaws.com\/wp-content\/uploads\/2025\/12\/31140242\/Abbild-Die-kurvige-Influencerin-Michelle-hat-zum-Beispiel-kurzlich-ihre-Urlaubsroutine-geteilt-und-gezeigt-wie-sie-Estrid-benutzt-1-1024x910.png 1024w, https:\/\/sc-blog-images.s3.eu-central-1.amazonaws.com\/wp-content\/uploads\/2025\/12\/31140242\/Abbild-Die-kurvige-Influencerin-Michelle-hat-zum-Beispiel-kurzlich-ihre-Urlaubsroutine-geteilt-und-gezeigt-wie-sie-Estrid-benutzt-1-768x682.png 768w, https:\/\/sc-blog-images.s3.eu-central-1.amazonaws.com\/wp-content\/uploads\/2025\/12\/31140242\/Abbild-Die-kurvige-Influencerin-Michelle-hat-zum-Beispiel-kurzlich-ihre-Urlaubsroutine-geteilt-und-gezeigt-wie-sie-Estrid-benutzt-1-1536x1365.png 1536w\" sizes=\"(max-width: 1900px) 100vw, 1900px\" \/><\/figure>\n\n<p>What shines through is how much the influencers really love the products. Influencer Emma (@throughemseyes) shared a passionate story promoting the \u201cBody Fluff\u201d vegan moisturizer, explaining that she has been a customer for nearly three years and would never use anything else.<\/p>\n\n<p>The brand also does a great job of using and reusing content from their most popular influencers to create IGC content.\u00a0<\/p>\n\n<h3 class=\"wp-block-heading\"><strong>Why it works<\/strong><\/h3>\n\n<p><br \/>The brand\u2019s creator strategy is super successful. Here\u2019s why:<\/p>\n\n<ul class=\"wp-block-list\">\n<li><strong>Diverse range of influencers and focus on body positivity<\/strong> aligns with the brand&#8217;s inclusive message<\/li>\n\n<li><strong>Authentic product endorsements<\/strong> from long-term users build trust<\/li>\n\n<li><strong>Real-life scenarios<\/strong> makes the products relatable<\/li>\n\n<li><strong>Collaboration with high-profile stars<\/strong> like Tim Kampmann increases brand visibility<\/li>\n\n<li><strong>User-generated content<\/strong> repurposed by the brand creates a sense of community<\/li>\n<\/ul>\n\n<h2 class=\"wp-block-heading\">3. Sweed<\/h2>\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-18954\" src=\"https:\/\/sc-blog-images.s3.eu-central-1.amazonaws.com\/wp-content\/uploads\/2025\/12\/31140355\/Profilbild-in-Storyclash-von-Sweed-1.png\" alt=\"Profile picture in Storyclash by Sweed\" width=\"1872\" height=\"1722\" srcset=\"https:\/\/sc-blog-images.s3.eu-central-1.amazonaws.com\/wp-content\/uploads\/2025\/12\/31140355\/Profilbild-in-Storyclash-von-Sweed-1.png 1872w, https:\/\/sc-blog-images.s3.eu-central-1.amazonaws.com\/wp-content\/uploads\/2025\/12\/31140355\/Profilbild-in-Storyclash-von-Sweed-1-300x276.png 300w, https:\/\/sc-blog-images.s3.eu-central-1.amazonaws.com\/wp-content\/uploads\/2025\/12\/31140355\/Profilbild-in-Storyclash-von-Sweed-1-1024x942.png 1024w, https:\/\/sc-blog-images.s3.eu-central-1.amazonaws.com\/wp-content\/uploads\/2025\/12\/31140355\/Profilbild-in-Storyclash-von-Sweed-1-768x706.png 768w, https:\/\/sc-blog-images.s3.eu-central-1.amazonaws.com\/wp-content\/uploads\/2025\/12\/31140355\/Profilbild-in-Storyclash-von-Sweed-1-1536x1413.png 1536w\" sizes=\"(max-width: 1872px) 100vw, 1872px\" \/><\/figure>\n\n<p>Sweed Beauty, founded in 2015 by makeup artist Gabriella Elio, is a Swedish brand that&#8217;s redefining beauty standards. Initially focused on creating the world&#8217;s best false lashes, Sweed has since expanded its vision to embrace individual beauty through a range of innovative products. Elio&#8217;s expertise as a makeup artist has been instrumental in developing high-performing, cleanly formulated cosmetics that fill gaps in the beauty market.<\/p>\n\n<h3 class=\"wp-block-heading\"><strong>Who do they work with?\u00a0<\/strong><\/h3>\n\n<p><br \/>In the last 12 months, Sweed was mentioned by 2.1 creators in a total of 9.4k posts.<\/p>\n\n<p>Their top creator is pro makeup artist Ramina Benjamin (77.5k followers), who also works with brands like <a href=\"https:\/\/www.storyclash.com\/blog\/en\/charlotte-tilbury-influencer-marketing\/\">Charlotte Tilbury<\/a>, Sephora, Nars, Benefit, and Swedish competitor Caia Cosmetics. Ramina has mentioned Sweed 123 times, which is one time more than the company&#8217;s founder.\u00a0<\/p>\n\n<p>Other key partners include Fatima Maziad (66k followers), skincare specialist and podcaster Hanna Schumi (36k) and celebrity author and designer Lydia Millen (1.4M followers).\u00a0<\/p>\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-18956\" src=\"https:\/\/sc-blog-images.s3.eu-central-1.amazonaws.com\/wp-content\/uploads\/2025\/12\/31140433\/Collaboration-Timline-Sweed-1.png\" alt=\"Collaboration Timline Sweed\" width=\"1898\" height=\"2080\" srcset=\"https:\/\/sc-blog-images.s3.eu-central-1.amazonaws.com\/wp-content\/uploads\/2025\/12\/31140433\/Collaboration-Timline-Sweed-1.png 1898w, https:\/\/sc-blog-images.s3.eu-central-1.amazonaws.com\/wp-content\/uploads\/2025\/12\/31140433\/Collaboration-Timline-Sweed-1-274x300.png 274w, https:\/\/sc-blog-images.s3.eu-central-1.amazonaws.com\/wp-content\/uploads\/2025\/12\/31140433\/Collaboration-Timline-Sweed-1-934x1024.png 934w, https:\/\/sc-blog-images.s3.eu-central-1.amazonaws.com\/wp-content\/uploads\/2025\/12\/31140433\/Collaboration-Timline-Sweed-1-768x842.png 768w, https:\/\/sc-blog-images.s3.eu-central-1.amazonaws.com\/wp-content\/uploads\/2025\/12\/31140433\/Collaboration-Timline-Sweed-1-1402x1536.png 1402w, https:\/\/sc-blog-images.s3.eu-central-1.amazonaws.com\/wp-content\/uploads\/2025\/12\/31140433\/Collaboration-Timline-Sweed-1-1869x2048.png 1869w\" sizes=\"(max-width: 1898px) 100vw, 1898px\" \/><\/figure>\n\n<p>Interestingly, Sweed&#8217;s creators are mainly from the US, Italy, and the UK. 757 of their mentions are from US-based creators, and only 160 are from creators based in Sweden.<\/p>\n\n<p>57% of their collabs are one-offs, and only 13% last six months or longer.<\/p>\n\n<h3 class=\"wp-block-heading\"><strong>Influencer content strategy\u00a0<\/strong><\/h3>\n\n<p><br \/>The brand\u2019s creators share tutorials and updates on the latest products, as you might expect, especially in stories. However, feed content tends to be more glamorous. Like this post of Italien DJ and model Catherine Poulain at the Ralph Lauren bar:<\/p>\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-18957\" src=\"https:\/\/sc-blog-images.s3.eu-central-1.amazonaws.com\/wp-content\/uploads\/2025\/12\/31140516\/Abbildung-Beitrag-der-italienischen-DJane-und-des-Models-Catherine-Poulain-in-der-Ralph-Lauren-Bar-1.png\" alt=\"Image Contribution by Italian DJ and model Catherine Poulain at the Ralph Lauren Bar\" width=\"1898\" height=\"1194\" srcset=\"https:\/\/sc-blog-images.s3.eu-central-1.amazonaws.com\/wp-content\/uploads\/2025\/12\/31140516\/Abbildung-Beitrag-der-italienischen-DJane-und-des-Models-Catherine-Poulain-in-der-Ralph-Lauren-Bar-1.png 1898w, https:\/\/sc-blog-images.s3.eu-central-1.amazonaws.com\/wp-content\/uploads\/2025\/12\/31140516\/Abbildung-Beitrag-der-italienischen-DJane-und-des-Models-Catherine-Poulain-in-der-Ralph-Lauren-Bar-1-300x189.png 300w, https:\/\/sc-blog-images.s3.eu-central-1.amazonaws.com\/wp-content\/uploads\/2025\/12\/31140516\/Abbildung-Beitrag-der-italienischen-DJane-und-des-Models-Catherine-Poulain-in-der-Ralph-Lauren-Bar-1-1024x644.png 1024w, https:\/\/sc-blog-images.s3.eu-central-1.amazonaws.com\/wp-content\/uploads\/2025\/12\/31140516\/Abbildung-Beitrag-der-italienischen-DJane-und-des-Models-Catherine-Poulain-in-der-Ralph-Lauren-Bar-1-768x483.png 768w, https:\/\/sc-blog-images.s3.eu-central-1.amazonaws.com\/wp-content\/uploads\/2025\/12\/31140516\/Abbildung-Beitrag-der-italienischen-DJane-und-des-Models-Catherine-Poulain-in-der-Ralph-Lauren-Bar-1-1536x966.png 1536w\" sizes=\"(max-width: 1898px) 100vw, 1898px\" \/><\/figure>\n\n<h3 class=\"wp-block-heading\"><strong>Why it works<\/strong><\/h3>\n\n<p><br \/>Sweed\u2019s influencer strategy is successful for several reasons:<\/p>\n\n<ul class=\"wp-block-list\">\n<li><strong>Gabriella Elio&#8217;s background<\/strong> as a makeup artist lends credibility<\/li>\n\n<li><strong>Collabs with international creators<\/strong> have enabled Sweed to expand beyond their Swedish roots<\/li>\n\n<li><strong>Partnerships with pro makeup artists<\/strong> like Ramina Benjamin add even more legitimacy to the brand<\/li>\n\n<li><strong>Glamorous lifestyle content<\/strong> creates a well-rounded brand image that&#8217;s both aspirational and accessible<\/li>\n<\/ul>\n\n<h2 class=\"wp-block-heading\">4. Maria Nila<\/h2>\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-18958\" src=\"https:\/\/sc-blog-images.s3.eu-central-1.amazonaws.com\/wp-content\/uploads\/2025\/12\/31140603\/Profilbild-in-Storyclash-von-Maria-nila-1.png\" alt=\"Profile picture in Storyclash by Maria nila\" width=\"1864\" height=\"1738\" srcset=\"https:\/\/sc-blog-images.s3.eu-central-1.amazonaws.com\/wp-content\/uploads\/2025\/12\/31140603\/Profilbild-in-Storyclash-von-Maria-nila-1.png 1864w, https:\/\/sc-blog-images.s3.eu-central-1.amazonaws.com\/wp-content\/uploads\/2025\/12\/31140603\/Profilbild-in-Storyclash-von-Maria-nila-1-300x280.png 300w, https:\/\/sc-blog-images.s3.eu-central-1.amazonaws.com\/wp-content\/uploads\/2025\/12\/31140603\/Profilbild-in-Storyclash-von-Maria-nila-1-1024x955.png 1024w, https:\/\/sc-blog-images.s3.eu-central-1.amazonaws.com\/wp-content\/uploads\/2025\/12\/31140603\/Profilbild-in-Storyclash-von-Maria-nila-1-768x716.png 768w, https:\/\/sc-blog-images.s3.eu-central-1.amazonaws.com\/wp-content\/uploads\/2025\/12\/31140603\/Profilbild-in-Storyclash-von-Maria-nila-1-1536x1432.png 1536w\" sizes=\"(max-width: 1864px) 100vw, 1864px\" \/><\/figure>\n\n<p>Maria Nila, a Swedish haircare brand, started in 1999 when the Wikstr\u00f6m family began mixing hair products in their garage. The brand is named after founder Ann&#8217;s great-grandmother, who cared deeply for nature and animals. From these small beginnings, Maria Nila has grown to sell products in over 45 countries across 3 continents. They&#8217;re known for their 100% vegan, color-protecting hair products and eco-friendly packaging\u2014and they\u2019re still run by the same family.\u00a0<\/p>\n\n<h3 class=\"wp-block-heading\"><strong>Who do they work with?\u00a0<\/strong><\/h3>\n\n<p><br \/>Maria Nila was mentioned by 886 creators in the past 12 months, appearing in 2.7k posts. Their top creator (in terms of the number of mentions) is micro influencer Vanity Milan (19.3k followers).\u00a0<\/p>\n\n<p>The brand has many macro and mega influencers, too, like Amelie Weissenberger (269k followers), Taylor LaShae (807k followers), and Kate Hutchins (1.6M).\u00a0<\/p>\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-18959\" src=\"https:\/\/sc-blog-images.s3.eu-central-1.amazonaws.com\/wp-content\/uploads\/2025\/12\/31140631\/Collaboration-Timline-maria-nila-1.png\" alt=\"Collaboration Timline maria nila\" width=\"1918\" height=\"2098\" srcset=\"https:\/\/sc-blog-images.s3.eu-central-1.amazonaws.com\/wp-content\/uploads\/2025\/12\/31140631\/Collaboration-Timline-maria-nila-1.png 1918w, https:\/\/sc-blog-images.s3.eu-central-1.amazonaws.com\/wp-content\/uploads\/2025\/12\/31140631\/Collaboration-Timline-maria-nila-1-274x300.png 274w, https:\/\/sc-blog-images.s3.eu-central-1.amazonaws.com\/wp-content\/uploads\/2025\/12\/31140631\/Collaboration-Timline-maria-nila-1-936x1024.png 936w, https:\/\/sc-blog-images.s3.eu-central-1.amazonaws.com\/wp-content\/uploads\/2025\/12\/31140631\/Collaboration-Timline-maria-nila-1-768x840.png 768w, https:\/\/sc-blog-images.s3.eu-central-1.amazonaws.com\/wp-content\/uploads\/2025\/12\/31140631\/Collaboration-Timline-maria-nila-1-1404x1536.png 1404w, https:\/\/sc-blog-images.s3.eu-central-1.amazonaws.com\/wp-content\/uploads\/2025\/12\/31140631\/Collaboration-Timline-maria-nila-1-1872x2048.png 1872w\" sizes=\"(max-width: 1918px) 100vw, 1918px\" \/><\/figure>\n\n<p>Most of their creators are from the States, followed by Sweden, and then the UK. The average follower count is 208k and the brand mainly works with micro influencers. 53% of their creators have 10-100k followers.<\/p>\n\n<h3 class=\"wp-block-heading\"><strong>Influencer content strategy\u00a0<\/strong><\/h3>\n\n<p><br \/>Creators share a mix of stories, posts and reels. The focus tends to be on individual products and how to use them to create certain looks. However, there is some entertainment-style and humorous content, too.\u00a0<\/p>\n\n<p>Jess Val Ortiz, a Puerto Rican influencer based in NYC, recently shared this meme showing how much she likes Maria Nila products.\u00a0<\/p>\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-18960\" src=\"https:\/\/sc-blog-images.s3.eu-central-1.amazonaws.com\/wp-content\/uploads\/2025\/12\/31140704\/Abbildung-Jess-Val-Ortiz-eine-puerto-ricanische-Influencerin-mit-Sitz-in-New-York-teilte-kurzlich-dieses-Meme-das-zeigt-wie-sehr-sie-die-Produkte-von-Maria-Nila-mag-1.png\" alt=\"Image Jess Val Ortiz, a Puerto Rican influencer based in New York, recently shared this meme showing how much she likes Maria Nila products.\" width=\"1904\" height=\"1700\" srcset=\"https:\/\/sc-blog-images.s3.eu-central-1.amazonaws.com\/wp-content\/uploads\/2025\/12\/31140704\/Abbildung-Jess-Val-Ortiz-eine-puerto-ricanische-Influencerin-mit-Sitz-in-New-York-teilte-kurzlich-dieses-Meme-das-zeigt-wie-sehr-sie-die-Produkte-von-Maria-Nila-mag-1.png 1904w, https:\/\/sc-blog-images.s3.eu-central-1.amazonaws.com\/wp-content\/uploads\/2025\/12\/31140704\/Abbildung-Jess-Val-Ortiz-eine-puerto-ricanische-Influencerin-mit-Sitz-in-New-York-teilte-kurzlich-dieses-Meme-das-zeigt-wie-sehr-sie-die-Produkte-von-Maria-Nila-mag-1-300x268.png 300w, https:\/\/sc-blog-images.s3.eu-central-1.amazonaws.com\/wp-content\/uploads\/2025\/12\/31140704\/Abbildung-Jess-Val-Ortiz-eine-puerto-ricanische-Influencerin-mit-Sitz-in-New-York-teilte-kurzlich-dieses-Meme-das-zeigt-wie-sehr-sie-die-Produkte-von-Maria-Nila-mag-1-1024x914.png 1024w, https:\/\/sc-blog-images.s3.eu-central-1.amazonaws.com\/wp-content\/uploads\/2025\/12\/31140704\/Abbildung-Jess-Val-Ortiz-eine-puerto-ricanische-Influencerin-mit-Sitz-in-New-York-teilte-kurzlich-dieses-Meme-das-zeigt-wie-sehr-sie-die-Produkte-von-Maria-Nila-mag-1-768x686.png 768w, https:\/\/sc-blog-images.s3.eu-central-1.amazonaws.com\/wp-content\/uploads\/2025\/12\/31140704\/Abbildung-Jess-Val-Ortiz-eine-puerto-ricanische-Influencerin-mit-Sitz-in-New-York-teilte-kurzlich-dieses-Meme-das-zeigt-wie-sehr-sie-die-Produkte-von-Maria-Nila-mag-1-1536x1371.png 1536w\" sizes=\"(max-width: 1904px) 100vw, 1904px\" \/><\/figure>\n\n<p>69% of their mentions are one-offs, and only 8% of their collabs last longer than 6 months.\u00a0<\/p>\n\n<h3 class=\"wp-block-heading\"><strong>Why it works<\/strong><\/h3>\n\n<p><br \/>Maria Nila\u2019s influencer strategy is successful for several reasons:<\/p>\n\n<ul class=\"wp-block-list\">\n<li><strong>Maria Nila collaborates with a<\/strong> <strong>range of influencers<\/strong>, from micro to mega<\/li>\n\n<li><strong>Combining informative tutorials with entertaining content<\/strong> keeps the brand&#8217;s social presence engaging and relatable<\/li>\n\n<li><strong>Influencers focus on what the products can do<\/strong>, which helps them reach a wider audience beyond eco-friendly and vegan communities<\/li>\n<\/ul>\n\n<h2 class=\"wp-block-heading\">5. Mantle<\/h2>\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-18961\" src=\"https:\/\/sc-blog-images.s3.eu-central-1.amazonaws.com\/wp-content\/uploads\/2025\/12\/31140735\/Profilbild-in-Storyclash-von-Mantle-Skin-1.png\" alt=\"Profile picture in Storyclash by Mantle Skin\" width=\"1878\" height=\"1582\" srcset=\"https:\/\/sc-blog-images.s3.eu-central-1.amazonaws.com\/wp-content\/uploads\/2025\/12\/31140735\/Profilbild-in-Storyclash-von-Mantle-Skin-1.png 1878w, https:\/\/sc-blog-images.s3.eu-central-1.amazonaws.com\/wp-content\/uploads\/2025\/12\/31140735\/Profilbild-in-Storyclash-von-Mantle-Skin-1-300x253.png 300w, https:\/\/sc-blog-images.s3.eu-central-1.amazonaws.com\/wp-content\/uploads\/2025\/12\/31140735\/Profilbild-in-Storyclash-von-Mantle-Skin-1-1024x863.png 1024w, https:\/\/sc-blog-images.s3.eu-central-1.amazonaws.com\/wp-content\/uploads\/2025\/12\/31140735\/Profilbild-in-Storyclash-von-Mantle-Skin-1-768x647.png 768w, https:\/\/sc-blog-images.s3.eu-central-1.amazonaws.com\/wp-content\/uploads\/2025\/12\/31140735\/Profilbild-in-Storyclash-von-Mantle-Skin-1-1536x1294.png 1536w\" sizes=\"(max-width: 1878px) 100vw, 1878px\" \/><\/figure>\n\n<p>MANTLE is a Scandinavian skincare brand founded by tech entrepreneur Josefin Landgard and branding expert Stina L\u00f6nnkvist. MANTLE combines clean ingredients with scientific formulas to create effective, award-winning products. The brand takes its name from the skin&#8217;s acid mantle, focusing on strengthening the skin barrier in all its formulations. MANTLE stands out not just for its innovative skincare, but also for its empowering message that celebrates personal expression.\u00a0<\/p>\n\n<h3 class=\"wp-block-heading\"><strong>Who do they work with?\u00a0<\/strong><\/h3>\n\n<p><br \/>In the last 12 months, MANTLE has been mentioned by 539 creators in 2.2k posts.\u00a0<\/p>\n\n<p>Their top creator (in terms of the number of mentions) is the brand\u2019s co-founder, Stina L\u00f6nnkvist (31kk followers). She also works with Swedish fashion brands like H&amp;M and Arket.\u00a0<\/p>\n\n<p>The brand works with many more creators, too. The main ones are brow expert and makeup artist Felicia Kjellgren (45k followers), beauty influencer Margareta Gr\u00e4\u00e4s (133k followers), and lifestyle content creator Kristin Lagerqvist (109k followers).\u00a0<\/p>\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-18962\" src=\"https:\/\/sc-blog-images.s3.eu-central-1.amazonaws.com\/wp-content\/uploads\/2025\/12\/31140803\/Collaboration-Timeline-Mantle-Skin-1.png\" alt=\"Collaboration Timeline Mantle Skin\" width=\"1876\" height=\"1546\" srcset=\"https:\/\/sc-blog-images.s3.eu-central-1.amazonaws.com\/wp-content\/uploads\/2025\/12\/31140803\/Collaboration-Timeline-Mantle-Skin-1.png 1876w, https:\/\/sc-blog-images.s3.eu-central-1.amazonaws.com\/wp-content\/uploads\/2025\/12\/31140803\/Collaboration-Timeline-Mantle-Skin-1-300x247.png 300w, https:\/\/sc-blog-images.s3.eu-central-1.amazonaws.com\/wp-content\/uploads\/2025\/12\/31140803\/Collaboration-Timeline-Mantle-Skin-1-1024x844.png 1024w, https:\/\/sc-blog-images.s3.eu-central-1.amazonaws.com\/wp-content\/uploads\/2025\/12\/31140803\/Collaboration-Timeline-Mantle-Skin-1-768x633.png 768w, https:\/\/sc-blog-images.s3.eu-central-1.amazonaws.com\/wp-content\/uploads\/2025\/12\/31140803\/Collaboration-Timeline-Mantle-Skin-1-1536x1266.png 1536w\" sizes=\"(max-width: 1876px) 100vw, 1876px\" \/><\/figure>\n\n<p>The brand mainly collaborates with creators from Sweden, Germany, Denmark, and the Netherlands. 60% are micro influencers with 10k-100k followers.\u00a0<\/p>\n\n<p>60% of the mentions are one-offs, and only 4% of collabs last longer than six months.\u00a0<\/p>\n\n<h3 class=\"wp-block-heading\"><strong>Influencer content strategy\u00a0<\/strong><\/h3>\n\n<p><br \/>Creators frequently share posts, reels, and stories showing how they use the products, and their benefits. This makes sense, because the brand\u2019s innovative products with scientific formulations probably need more education than, say, a lipgloss or a tshirt.\u00a0<\/p>\n\n<p>For example, Swedish stylist and photographer Emily Slotte (132k) shared a story of her using \u201cThe Green Mask\u201d which consists of matcha, BHA and fermented honey to purify the skin.\u00a0<\/p>\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-18963\" src=\"https:\/\/sc-blog-images.s3.eu-central-1.amazonaws.com\/wp-content\/uploads\/2025\/12\/31140835\/Abbildung-Die-schwedische-Stylistin-und-Fotografin-Emily-Slotte-zeigt-wie-sie-die-Grune-Maske-verwendet-die-aus-Matcha-BHA-und-fermentiertem-Honig-besteht-1-1.png\" alt=\"Image Swedish stylist and photographer Emily Slotte demonstrates how she uses the Green Mask, which consists of matcha, BHA and fermented honey.\" width=\"1890\" height=\"1702\" srcset=\"https:\/\/sc-blog-images.s3.eu-central-1.amazonaws.com\/wp-content\/uploads\/2025\/12\/31140835\/Abbildung-Die-schwedische-Stylistin-und-Fotografin-Emily-Slotte-zeigt-wie-sie-die-Grune-Maske-verwendet-die-aus-Matcha-BHA-und-fermentiertem-Honig-besteht-1-1.png 1890w, https:\/\/sc-blog-images.s3.eu-central-1.amazonaws.com\/wp-content\/uploads\/2025\/12\/31140835\/Abbildung-Die-schwedische-Stylistin-und-Fotografin-Emily-Slotte-zeigt-wie-sie-die-Grune-Maske-verwendet-die-aus-Matcha-BHA-und-fermentiertem-Honig-besteht-1-1-300x270.png 300w, https:\/\/sc-blog-images.s3.eu-central-1.amazonaws.com\/wp-content\/uploads\/2025\/12\/31140835\/Abbildung-Die-schwedische-Stylistin-und-Fotografin-Emily-Slotte-zeigt-wie-sie-die-Grune-Maske-verwendet-die-aus-Matcha-BHA-und-fermentiertem-Honig-besteht-1-1-1024x922.png 1024w, https:\/\/sc-blog-images.s3.eu-central-1.amazonaws.com\/wp-content\/uploads\/2025\/12\/31140835\/Abbildung-Die-schwedische-Stylistin-und-Fotografin-Emily-Slotte-zeigt-wie-sie-die-Grune-Maske-verwendet-die-aus-Matcha-BHA-und-fermentiertem-Honig-besteht-1-1-768x692.png 768w, https:\/\/sc-blog-images.s3.eu-central-1.amazonaws.com\/wp-content\/uploads\/2025\/12\/31140835\/Abbildung-Die-schwedische-Stylistin-und-Fotografin-Emily-Slotte-zeigt-wie-sie-die-Grune-Maske-verwendet-die-aus-Matcha-BHA-und-fermentiertem-Honig-besteht-1-1-1536x1383.png 1536w\" sizes=\"(max-width: 1890px) 100vw, 1890px\" \/><\/figure>\n\n<h3 class=\"wp-block-heading\"><strong>Why it works<\/strong><\/h3>\n\n<p><br \/>Here are a few reasons why Mantle\u2019s influencer strategy is so successful:<\/p>\n\n<ul class=\"wp-block-list\">\n<li><strong>Co-founder Stina L\u00f6nnkvist&#8217;s involvement<\/strong> as a top creator adds authenticity<\/li>\n\n<li><strong>Beauty professionals<\/strong> like brow experts and makeup artists lend credibility<\/li>\n\n<li><strong>Explaining product benefits and the science behind them<\/strong> aligns well with MANTLE&#8217;s approach to skincare<\/li>\n\n<li><strong>Creators from Sweden and neighboring countries<\/strong> help build a strong regional presence<\/li>\n<\/ul>\n\n<h2 class=\"wp-block-heading\">6. Lyko<\/h2>\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-18967\" src=\"https:\/\/sc-blog-images.s3.eu-central-1.amazonaws.com\/wp-content\/uploads\/2025\/12\/31140916\/Profilbild-in-Storyclash-von-Lyko-1.png\" alt=\"Profile picture in Storyclash by Lyko\" width=\"1884\" height=\"1648\" srcset=\"https:\/\/sc-blog-images.s3.eu-central-1.amazonaws.com\/wp-content\/uploads\/2025\/12\/31140916\/Profilbild-in-Storyclash-von-Lyko-1.png 1884w, https:\/\/sc-blog-images.s3.eu-central-1.amazonaws.com\/wp-content\/uploads\/2025\/12\/31140916\/Profilbild-in-Storyclash-von-Lyko-1-300x262.png 300w, https:\/\/sc-blog-images.s3.eu-central-1.amazonaws.com\/wp-content\/uploads\/2025\/12\/31140916\/Profilbild-in-Storyclash-von-Lyko-1-1024x896.png 1024w, https:\/\/sc-blog-images.s3.eu-central-1.amazonaws.com\/wp-content\/uploads\/2025\/12\/31140916\/Profilbild-in-Storyclash-von-Lyko-1-768x672.png 768w, https:\/\/sc-blog-images.s3.eu-central-1.amazonaws.com\/wp-content\/uploads\/2025\/12\/31140916\/Profilbild-in-Storyclash-von-Lyko-1-1536x1344.png 1536w\" sizes=\"(max-width: 1884px) 100vw, 1884px\" \/><\/figure>\n\n<p>Lyko is a leading Scandinavian beauty retailer with a rich family history dating back to 1945. Founded as a small hair salon in Dala-J\u00e4rna, Sweden, Lyko has transformed into a major ecommerce player in the beauty industry. The company launched its online presence in 2003 and has since expanded to eight countries, offering over 55,000 beauty products from more than 1,000 brands. The retailer also has their own product line that started with the Lyko \u201cWild Strawberry Sensation Extra Hard Hairspray.&#8221;<\/p>\n\n<h3 class=\"wp-block-heading\"><strong>Who do they work with?\u00a0<\/strong><\/h3>\n\n<p><br \/>In the last 12 months, Lyko has worked with 600 creators and was mentioned in 3.8k posts.\u00a0<\/p>\n\n<p>Their top creator (in terms of the number of mentions) is Lisa Maria J\u00f6nsson (110k followers) a 28-year-old mom and journalist studying in Stockholm. She works with many prestigious brands across a variety of industries, including Nivea, Ikea, and Zara.\u00a0<\/p>\n\n<p>The company also works with Alexandra Nilsson (302k), mom, entrepreneur and blogger Gabriella Joss Possler (203k), and Margareta Gr\u00e4\u00e4s (133k).\u00a0<\/p>\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-18969\" src=\"https:\/\/sc-blog-images.s3.eu-central-1.amazonaws.com\/wp-content\/uploads\/2025\/12\/31141013\/Collaboration-Timeline-Lyko-1.png\" alt=\"Collaboration Timeline Lyko\" width=\"1886\" height=\"2046\" srcset=\"https:\/\/sc-blog-images.s3.eu-central-1.amazonaws.com\/wp-content\/uploads\/2025\/12\/31141013\/Collaboration-Timeline-Lyko-1.png 1886w, https:\/\/sc-blog-images.s3.eu-central-1.amazonaws.com\/wp-content\/uploads\/2025\/12\/31141013\/Collaboration-Timeline-Lyko-1-277x300.png 277w, https:\/\/sc-blog-images.s3.eu-central-1.amazonaws.com\/wp-content\/uploads\/2025\/12\/31141013\/Collaboration-Timeline-Lyko-1-944x1024.png 944w, https:\/\/sc-blog-images.s3.eu-central-1.amazonaws.com\/wp-content\/uploads\/2025\/12\/31141013\/Collaboration-Timeline-Lyko-1-768x833.png 768w, https:\/\/sc-blog-images.s3.eu-central-1.amazonaws.com\/wp-content\/uploads\/2025\/12\/31141013\/Collaboration-Timeline-Lyko-1-1416x1536.png 1416w\" sizes=\"(max-width: 1886px) 100vw, 1886px\" \/><\/figure>\n\n<p>Three quarters of their influencers are from Sweden, and a handful are from Germany, Denmark, and various other countries.\u00a0<\/p>\n\n<p>Lyko is popular with micro influencers, who make up 64% of their collabs. The average follower count is 100k. The retailer values long-term relationships, and almost half of all their collabs are up to 6 months or longer. Around half (52%) are one-offs.\u00a0<\/p>\n\n<h3 class=\"wp-block-heading\"><strong>Influencer content strategy\u00a0<\/strong><\/h3>\n\n<p><br \/>Creators share mostly stories, and sometimes reels and posts, promoting individual products the retailer sells. This includes everything from makeup and haircare products to sunscreen. They sometimes encourage people to visit\u00a0 Lyko\u2019s brick-and-mortar stores, too.\u00a0<\/p>\n\n<p>In this post, Swedish singer and designer Rebecca Stella (468k followers) encouraged people to purchase her perfume in a Lyko store or online.<\/p>\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-18970\" src=\"https:\/\/sc-blog-images.s3.eu-central-1.amazonaws.com\/wp-content\/uploads\/2025\/12\/31141059\/Abbildung-In-diesem-Post-hat-die-schwedische-Sangerin-und-Designerin-Rebecca-Stella-die-Leute-dazu-ermutigt-ihr-Parfum-in-einem-Lyko-Laden-zu-kaufe-1.png\" alt=\"Image In this post, Swedish singer and designer Rebecca Stella encouraged people to buy her perfume at a Lyko store.\" width=\"1880\" height=\"1192\" srcset=\"https:\/\/sc-blog-images.s3.eu-central-1.amazonaws.com\/wp-content\/uploads\/2025\/12\/31141059\/Abbildung-In-diesem-Post-hat-die-schwedische-Sangerin-und-Designerin-Rebecca-Stella-die-Leute-dazu-ermutigt-ihr-Parfum-in-einem-Lyko-Laden-zu-kaufe-1.png 1880w, https:\/\/sc-blog-images.s3.eu-central-1.amazonaws.com\/wp-content\/uploads\/2025\/12\/31141059\/Abbildung-In-diesem-Post-hat-die-schwedische-Sangerin-und-Designerin-Rebecca-Stella-die-Leute-dazu-ermutigt-ihr-Parfum-in-einem-Lyko-Laden-zu-kaufe-1-300x190.png 300w, https:\/\/sc-blog-images.s3.eu-central-1.amazonaws.com\/wp-content\/uploads\/2025\/12\/31141059\/Abbildung-In-diesem-Post-hat-die-schwedische-Sangerin-und-Designerin-Rebecca-Stella-die-Leute-dazu-ermutigt-ihr-Parfum-in-einem-Lyko-Laden-zu-kaufe-1-1024x649.png 1024w, https:\/\/sc-blog-images.s3.eu-central-1.amazonaws.com\/wp-content\/uploads\/2025\/12\/31141059\/Abbildung-In-diesem-Post-hat-die-schwedische-Sangerin-und-Designerin-Rebecca-Stella-die-Leute-dazu-ermutigt-ihr-Parfum-in-einem-Lyko-Laden-zu-kaufe-1-768x487.png 768w, https:\/\/sc-blog-images.s3.eu-central-1.amazonaws.com\/wp-content\/uploads\/2025\/12\/31141059\/Abbildung-In-diesem-Post-hat-die-schwedische-Sangerin-und-Designerin-Rebecca-Stella-die-Leute-dazu-ermutigt-ihr-Parfum-in-einem-Lyko-Laden-zu-kaufe-1-1536x974.png 1536w\" sizes=\"(max-width: 1880px) 100vw, 1880px\" \/><\/figure>\n\n<h3 class=\"wp-block-heading\"><strong>Why it works<\/strong><\/h3>\n\n<p><br \/>Here are a few reasons why Lyko\u2019s influencer strategy is so successful:<\/p>\n\n<ul class=\"wp-block-list\">\n<li><strong>Lyko appeals to a wide audience with varied beauty needs<\/strong><\/li>\n\n<li><strong>Collaboration with multi-niche influencers<\/strong> like Lisa Maria J\u00f6nsson helps Lyko reach beyond just beauty enthusiasts<\/li>\n\n<li><strong>Mix of micro and macro influencers<\/strong> provides both relatable content and broader reach<\/li>\n\n<li><strong>Promoting both online and in-store shopping options<\/strong> through influencers supports Lyko&#8217;s omnichannel strategy<\/li>\n\n<li><strong>Featuring influencers&#8217; own product lines<\/strong> (like Rebecca Stella&#8217;s perfume) adds exclusivity and drives traffic to Lyko<\/li>\n<\/ul>\n\n<h2 class=\"wp-block-heading\">7. LH Cosmetics<\/h2>\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-18971\" src=\"https:\/\/sc-blog-images.s3.eu-central-1.amazonaws.com\/wp-content\/uploads\/2025\/12\/31141129\/Profilbild-in-Storyclash-von-LH-Cosmetics-1.png\" alt=\"Profile picture in Storyclash by LH Cosmetics\" width=\"1860\" height=\"1640\" srcset=\"https:\/\/sc-blog-images.s3.eu-central-1.amazonaws.com\/wp-content\/uploads\/2025\/12\/31141129\/Profilbild-in-Storyclash-von-LH-Cosmetics-1.png 1860w, https:\/\/sc-blog-images.s3.eu-central-1.amazonaws.com\/wp-content\/uploads\/2025\/12\/31141129\/Profilbild-in-Storyclash-von-LH-Cosmetics-1-300x265.png 300w, https:\/\/sc-blog-images.s3.eu-central-1.amazonaws.com\/wp-content\/uploads\/2025\/12\/31141129\/Profilbild-in-Storyclash-von-LH-Cosmetics-1-1024x903.png 1024w, https:\/\/sc-blog-images.s3.eu-central-1.amazonaws.com\/wp-content\/uploads\/2025\/12\/31141129\/Profilbild-in-Storyclash-von-LH-Cosmetics-1-768x677.png 768w, https:\/\/sc-blog-images.s3.eu-central-1.amazonaws.com\/wp-content\/uploads\/2025\/12\/31141129\/Profilbild-in-Storyclash-von-LH-Cosmetics-1-1536x1354.png 1536w\" sizes=\"(max-width: 1860px) 100vw, 1860px\" \/><\/figure>\n\n<p>LH Cosmetics is the brainchild of renowned Swedish makeup artist and influencer Linda Hallberg. Founded on the principle that &#8220;makeup has no rules,&#8221; the brand offers a range of multi-use, cruelty-free, and vegan products designed to unleash creativity. With a focus on high-quality, versatile formulations, LH Cosmetics encourages users to experiment and play with makeup without limitations.\u00a0<\/p>\n\n<h3 class=\"wp-block-heading\"><strong>Who do they work with?\u00a0<\/strong><\/h3>\n\n<p><br \/>LH Cosmetics has been mentioned by 477 creators in the last 12 months, appearing in 2.5k posts.\u00a0<\/p>\n\n<p>Margareta Gr\u00e4\u00e4s, one of Sweden\u2019s best-known creators, has mentioned the brand the most. She even has an exclusive collection with the brand, called LH cosmetics x Margareta Gr\u00e4\u00e4s. She has mentioned the brand even more times than its founder, makeup artist Linda Hallberg, who actively promotes the brand to her 938k followers.\u00a0<\/p>\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-18972\" src=\"https:\/\/sc-blog-images.s3.eu-central-1.amazonaws.com\/wp-content\/uploads\/2025\/12\/31141155\/Collaboration-Timeline-LH-Cosmetics-1.png\" alt=\"Collaboration Timeline LH Cosmetics\" width=\"1896\" height=\"1998\" srcset=\"https:\/\/sc-blog-images.s3.eu-central-1.amazonaws.com\/wp-content\/uploads\/2025\/12\/31141155\/Collaboration-Timeline-LH-Cosmetics-1.png 1896w, https:\/\/sc-blog-images.s3.eu-central-1.amazonaws.com\/wp-content\/uploads\/2025\/12\/31141155\/Collaboration-Timeline-LH-Cosmetics-1-285x300.png 285w, https:\/\/sc-blog-images.s3.eu-central-1.amazonaws.com\/wp-content\/uploads\/2025\/12\/31141155\/Collaboration-Timeline-LH-Cosmetics-1-972x1024.png 972w, https:\/\/sc-blog-images.s3.eu-central-1.amazonaws.com\/wp-content\/uploads\/2025\/12\/31141155\/Collaboration-Timeline-LH-Cosmetics-1-768x809.png 768w, https:\/\/sc-blog-images.s3.eu-central-1.amazonaws.com\/wp-content\/uploads\/2025\/12\/31141155\/Collaboration-Timeline-LH-Cosmetics-1-1458x1536.png 1458w\" sizes=\"(max-width: 1896px) 100vw, 1896px\" \/><\/figure>\n\n<p>The majority of creators are from Sweden, but the brand also works with creators based in the UK, US, Germany, and more.<\/p>\n\n<h3 class=\"wp-block-heading\"><strong>Influencer content strategy\u00a0<\/strong><\/h3>\n\n<p><br \/>The brand\u2019s identity is big, bold, and colorful, and their creator content reflects that.\u00a0<\/p>\n\n<p>For example, Kasja Maria shared a striking look promoting the new LH cosmetics x Margareta Gr\u00e4\u00e4s collection:\u00a0<\/p>\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-18973\" src=\"https:\/\/sc-blog-images.s3.eu-central-1.amazonaws.com\/wp-content\/uploads\/2025\/12\/31141229\/Abbildung-Kasja-Maria-zum-Beispiel-teilte-einen-auffalligen-Look-um-die-neue-LH-cosmetics-x-Margareta-Graas-Kollektion-zu-bewerben-1.png\" alt=\"Illustration Kasja Maria, for example, shared a striking look to promote the new LH cosmetics x Margareta Gr\u00e4\u00e4s collection.\" width=\"1924\" height=\"1190\" srcset=\"https:\/\/sc-blog-images.s3.eu-central-1.amazonaws.com\/wp-content\/uploads\/2025\/12\/31141229\/Abbildung-Kasja-Maria-zum-Beispiel-teilte-einen-auffalligen-Look-um-die-neue-LH-cosmetics-x-Margareta-Graas-Kollektion-zu-bewerben-1.png 1924w, https:\/\/sc-blog-images.s3.eu-central-1.amazonaws.com\/wp-content\/uploads\/2025\/12\/31141229\/Abbildung-Kasja-Maria-zum-Beispiel-teilte-einen-auffalligen-Look-um-die-neue-LH-cosmetics-x-Margareta-Graas-Kollektion-zu-bewerben-1-300x186.png 300w, https:\/\/sc-blog-images.s3.eu-central-1.amazonaws.com\/wp-content\/uploads\/2025\/12\/31141229\/Abbildung-Kasja-Maria-zum-Beispiel-teilte-einen-auffalligen-Look-um-die-neue-LH-cosmetics-x-Margareta-Graas-Kollektion-zu-bewerben-1-1024x633.png 1024w, https:\/\/sc-blog-images.s3.eu-central-1.amazonaws.com\/wp-content\/uploads\/2025\/12\/31141229\/Abbildung-Kasja-Maria-zum-Beispiel-teilte-einen-auffalligen-Look-um-die-neue-LH-cosmetics-x-Margareta-Graas-Kollektion-zu-bewerben-1-768x475.png 768w, https:\/\/sc-blog-images.s3.eu-central-1.amazonaws.com\/wp-content\/uploads\/2025\/12\/31141229\/Abbildung-Kasja-Maria-zum-Beispiel-teilte-einen-auffalligen-Look-um-die-neue-LH-cosmetics-x-Margareta-Graas-Kollektion-zu-bewerben-1-1536x950.png 1536w\" sizes=\"(max-width: 1924px) 100vw, 1924px\" \/><\/figure>\n\n<h3 class=\"wp-block-heading\"><strong>Why it works<\/strong><\/h3>\n\n<p><br \/>Here are a few things that make the brand\u2019s creator strategy and content stand out:<\/p>\n\n<ul class=\"wp-block-list\">\n<li><strong>Linda Hallberg and her makeup artist background<\/strong> create buzz and and lend professional credibility to the brand<\/li>\n\n<li><strong>Exclusive lines<\/strong> like the one with Margareta Gr\u00e4\u00e4s drive awareness and leverage influencer audiences<\/li>\n\n<li><strong>The brand&#8217;s &#8220;no rules&#8221; philosophy<\/strong> resonates with creators who want to showcase their creativity<\/li>\n\n<li><strong>Colorful, eye-catching looks<\/strong> stand out in social media feeds<\/li>\n<\/ul>\n\n<h2 class=\"wp-block-heading\">8. L:a Bruket<\/h2>\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-18977\" src=\"https:\/\/sc-blog-images.s3.eu-central-1.amazonaws.com\/wp-content\/uploads\/2025\/12\/31141302\/Profilbild-in-Storyclash-von-Labruket-1.png\" alt=\"Profile picture in Storyclash by Labruket\" width=\"1878\" height=\"1698\" srcset=\"https:\/\/sc-blog-images.s3.eu-central-1.amazonaws.com\/wp-content\/uploads\/2025\/12\/31141302\/Profilbild-in-Storyclash-von-Labruket-1.png 1878w, https:\/\/sc-blog-images.s3.eu-central-1.amazonaws.com\/wp-content\/uploads\/2025\/12\/31141302\/Profilbild-in-Storyclash-von-Labruket-1-300x271.png 300w, https:\/\/sc-blog-images.s3.eu-central-1.amazonaws.com\/wp-content\/uploads\/2025\/12\/31141302\/Profilbild-in-Storyclash-von-Labruket-1-1024x926.png 1024w, https:\/\/sc-blog-images.s3.eu-central-1.amazonaws.com\/wp-content\/uploads\/2025\/12\/31141302\/Profilbild-in-Storyclash-von-Labruket-1-768x694.png 768w, https:\/\/sc-blog-images.s3.eu-central-1.amazonaws.com\/wp-content\/uploads\/2025\/12\/31141302\/Profilbild-in-Storyclash-von-Labruket-1-1536x1389.png 1536w\" sizes=\"(max-width: 1878px) 100vw, 1878px\" \/><\/figure>\n\n<p>L:a Bruket is a Swedish natural skincare brand founded by Mats Johansson and Monica Kyl\u00e9n in 2008. Inspired by the harsh coastal conditions of Varberg, Sweden, the brand combines traditional sea therapy practices with modern innovation to create organic, high-quality skincare products. L:a Bruket&#8217;s philosophy centers on &#8220;innovation driven by nature,&#8221; using sustainably sourced ingredients to develop formulas that protect and nourish skin and hair.<\/p>\n\n<h3 class=\"wp-block-heading\"><strong>Who do they work with?\u00a0<\/strong><\/h3>\n\n<p><br \/>L:a Bruket has been mentioned by 415 influencers in the past 12 months, and appeared in 1.2k influencer posts.\u00a0<\/p>\n\n<p>The brand mainly works with luxury lifestyle creators, like Vienna-based influencer Raphaela Theresa Fuchs (86k) and Paris-based influencer Eve Dumon (268k).\u00a0<\/p>\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-18978\" src=\"https:\/\/sc-blog-images.s3.eu-central-1.amazonaws.com\/wp-content\/uploads\/2025\/12\/31141330\/Collaboration-Timeline-Labruket-1.png\" alt=\"Collaboration Timeline Labruket\" width=\"1886\" height=\"1560\" srcset=\"https:\/\/sc-blog-images.s3.eu-central-1.amazonaws.com\/wp-content\/uploads\/2025\/12\/31141330\/Collaboration-Timeline-Labruket-1.png 1886w, https:\/\/sc-blog-images.s3.eu-central-1.amazonaws.com\/wp-content\/uploads\/2025\/12\/31141330\/Collaboration-Timeline-Labruket-1-300x248.png 300w, https:\/\/sc-blog-images.s3.eu-central-1.amazonaws.com\/wp-content\/uploads\/2025\/12\/31141330\/Collaboration-Timeline-Labruket-1-1024x847.png 1024w, https:\/\/sc-blog-images.s3.eu-central-1.amazonaws.com\/wp-content\/uploads\/2025\/12\/31141330\/Collaboration-Timeline-Labruket-1-768x635.png 768w, https:\/\/sc-blog-images.s3.eu-central-1.amazonaws.com\/wp-content\/uploads\/2025\/12\/31141330\/Collaboration-Timeline-Labruket-1-1536x1270.png 1536w\" sizes=\"(max-width: 1886px) 100vw, 1886px\" \/><\/figure>\n\n<p>The creators come from all over the world, and the main countries are France, Germany, Sweden, South Korea, and Denmark.<\/p>\n\n<p>The average follower count is 129k, and 60% of the brand&#8217;s creators are micro influencers (10-100k followers).<\/p>\n\n<h3 class=\"wp-block-heading\"><strong>Influencer content strategy\u00a0<\/strong><\/h3>\n\n<p><br \/>The brand goes above and beyond to treat their influencers well, which is reflected in the content.\u00a0<\/p>\n\n<p>For instance, in July the brand invited their top influencers to a retreat in North Sweden. Activities included traditional Swedish bathing (alternating Sauna and cold sea dips), yoga, Swedish culinary specialities and forest therapy.\u00a0\u00a0<\/p>\n\n<p>In general, creator content is very lifestyle-driven and the look-and-feel is extremely high-end. The focus is more on the feeling the brand gives you rather than the specific features of individual products.\u00a0<\/p>\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-18979\" src=\"https:\/\/sc-blog-images.s3.eu-central-1.amazonaws.com\/wp-content\/uploads\/2025\/12\/31141359\/Abbildung-Top-Creators-Top-Brand-Mentions-Labruket-1.png\" alt=\"Image Top Creators Top Brand Mentions Labruket\" width=\"1872\" height=\"816\" srcset=\"https:\/\/sc-blog-images.s3.eu-central-1.amazonaws.com\/wp-content\/uploads\/2025\/12\/31141359\/Abbildung-Top-Creators-Top-Brand-Mentions-Labruket-1.png 1872w, https:\/\/sc-blog-images.s3.eu-central-1.amazonaws.com\/wp-content\/uploads\/2025\/12\/31141359\/Abbildung-Top-Creators-Top-Brand-Mentions-Labruket-1-300x131.png 300w, https:\/\/sc-blog-images.s3.eu-central-1.amazonaws.com\/wp-content\/uploads\/2025\/12\/31141359\/Abbildung-Top-Creators-Top-Brand-Mentions-Labruket-1-1024x446.png 1024w, https:\/\/sc-blog-images.s3.eu-central-1.amazonaws.com\/wp-content\/uploads\/2025\/12\/31141359\/Abbildung-Top-Creators-Top-Brand-Mentions-Labruket-1-768x335.png 768w, https:\/\/sc-blog-images.s3.eu-central-1.amazonaws.com\/wp-content\/uploads\/2025\/12\/31141359\/Abbildung-Top-Creators-Top-Brand-Mentions-Labruket-1-1536x670.png 1536w\" sizes=\"(max-width: 1872px) 100vw, 1872px\" \/><\/figure>\n\n<h3 class=\"wp-block-heading\"><strong>Why it works<\/strong><strong><br \/><\/strong><\/h3>\n\n<p>La Bruket\u2019s content stands out for a number of reasons:<\/p>\n\n<ul class=\"wp-block-list\">\n<li><strong>Authentic brand experiences<\/strong> create genuine, enthusiastic content from influencers<\/li>\n\n<li><strong>Luxury lifestyle focus<\/strong> aligns with the brand&#8217;s high-end positioning<\/li>\n\n<li><strong>International creator base<\/strong> helps expand the brand&#8217;s global reach<\/li>\n\n<li><strong>Lifestyle-driven content<\/strong> showcases how products fit into aspirational daily routines<\/li>\n<\/ul>\n\n<h2 class=\"wp-block-heading\">9. NYX Pro Makeup Nordics<\/h2>\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-18980\" src=\"https:\/\/sc-blog-images.s3.eu-central-1.amazonaws.com\/wp-content\/uploads\/2025\/12\/31141445\/Profilbild-in-Storyclash-von-NYX-Pro-Makeup-Nordics.png\" alt=\"Profile picture in Storyclash by NYX Pro Makeup Nordics\" width=\"1888\" height=\"1640\" srcset=\"https:\/\/sc-blog-images.s3.eu-central-1.amazonaws.com\/wp-content\/uploads\/2025\/12\/31141445\/Profilbild-in-Storyclash-von-NYX-Pro-Makeup-Nordics.png 1888w, https:\/\/sc-blog-images.s3.eu-central-1.amazonaws.com\/wp-content\/uploads\/2025\/12\/31141445\/Profilbild-in-Storyclash-von-NYX-Pro-Makeup-Nordics-300x261.png 300w, https:\/\/sc-blog-images.s3.eu-central-1.amazonaws.com\/wp-content\/uploads\/2025\/12\/31141445\/Profilbild-in-Storyclash-von-NYX-Pro-Makeup-Nordics-1024x889.png 1024w, https:\/\/sc-blog-images.s3.eu-central-1.amazonaws.com\/wp-content\/uploads\/2025\/12\/31141445\/Profilbild-in-Storyclash-von-NYX-Pro-Makeup-Nordics-768x667.png 768w, https:\/\/sc-blog-images.s3.eu-central-1.amazonaws.com\/wp-content\/uploads\/2025\/12\/31141445\/Profilbild-in-Storyclash-von-NYX-Pro-Makeup-Nordics-1536x1334.png 1536w\" sizes=\"(max-width: 1888px) 100vw, 1888px\" \/><\/figure>\n\n<p>NYX Professional Makeup is a Los Angeles-born cosmetics brand founded on the principle of &#8220;Proud Artistry for All.&#8221; It offers professional-grade, cruelty-free makeup products at accessible prices. With a commitment to high-quality, pigment-rich formulas, NYX Professional Makeup aims to empower everyone to experiment with makeup and express their creativity. As a PETA-certified cruelty-free brand, NYX combines ethical practices with cutting-edge cosmetics innovation.<\/p>\n\n<h3 class=\"wp-block-heading\"><strong>Who do they work with?\u00a0<\/strong><\/h3>\n\n<p><br \/>The brand has been mentioned by 344 creators in the past 12 months, appearing in 1.6k creator posts.\u00a0<\/p>\n\n<p>The brand is popular with large and small creators. Micro influencer and self-described \u201cfemme queen\u201d Angelica Sophie Thorsen (13k) has mentioned the brand the most.\u00a0<\/p>\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-18981\" src=\"https:\/\/sc-blog-images.s3.eu-central-1.amazonaws.com\/wp-content\/uploads\/2025\/12\/31141515\/Collaboration-Timeline-NYX-Pro-Makeup-Nordics-1-2.png\" alt=\"Collaboration Timeline NYX Pro Makeup Nordics\" width=\"1878\" height=\"1360\" srcset=\"https:\/\/sc-blog-images.s3.eu-central-1.amazonaws.com\/wp-content\/uploads\/2025\/12\/31141515\/Collaboration-Timeline-NYX-Pro-Makeup-Nordics-1-2.png 1878w, https:\/\/sc-blog-images.s3.eu-central-1.amazonaws.com\/wp-content\/uploads\/2025\/12\/31141515\/Collaboration-Timeline-NYX-Pro-Makeup-Nordics-1-2-300x217.png 300w, https:\/\/sc-blog-images.s3.eu-central-1.amazonaws.com\/wp-content\/uploads\/2025\/12\/31141515\/Collaboration-Timeline-NYX-Pro-Makeup-Nordics-1-2-1024x742.png 1024w, https:\/\/sc-blog-images.s3.eu-central-1.amazonaws.com\/wp-content\/uploads\/2025\/12\/31141515\/Collaboration-Timeline-NYX-Pro-Makeup-Nordics-1-2-768x556.png 768w, https:\/\/sc-blog-images.s3.eu-central-1.amazonaws.com\/wp-content\/uploads\/2025\/12\/31141515\/Collaboration-Timeline-NYX-Pro-Makeup-Nordics-1-2-1536x1112.png 1536w\" sizes=\"(max-width: 1878px) 100vw, 1878px\" \/><\/figure>\n\n<p>The global brand\u2019s Nordic account mostly works with Nordic influencers. The top countries are Sweden, Denmark, and Norway, with only a handful of creators coming from other countries. The brand works with 58% micro and 23%\u00a0 macro influencers.\u00a0<\/p>\n\n<h3 class=\"wp-block-heading\"><strong>Influencer content strategy\u00a0<\/strong><\/h3>\n\n<p><br \/>The brand\u2019s creators share big, bold looks. For example, Angelica Sophie Thorsen shared how they used NYX to get ready for Pride.\u00a0<\/p>\n\n<p>Evelina Forsell, a red-haired beauty creator from Sweden who also works with <a href=\"https:\/\/www.storyclash.com\/blog\/en\/the-body-shop-influencer-marketing-strategy\/\">The Body Shop<\/a>, shared a range of exciting looks using the brand\u2019s creations:<\/p>\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-18982\" src=\"https:\/\/sc-blog-images.s3.eu-central-1.amazonaws.com\/wp-content\/uploads\/2025\/12\/31141541\/Abbildung-Evelina-Forsell-eine-rothaarige-Beauty-Creator-aus-Schweden-die-auch-mit-The-Body-Shop-zusammenarbeitet-teilte-eine-Reihe-von-aufregenden-Looks-mit-den-Kreationen-der-Marke-1.png\" alt=\"Image Evelina Forsell, a red-haired beauty creator from Sweden who also collaborates with The Body Shop, shared a series of exciting looks featuring the brand's creations.\" width=\"1876\" height=\"870\" srcset=\"https:\/\/sc-blog-images.s3.eu-central-1.amazonaws.com\/wp-content\/uploads\/2025\/12\/31141541\/Abbildung-Evelina-Forsell-eine-rothaarige-Beauty-Creator-aus-Schweden-die-auch-mit-The-Body-Shop-zusammenarbeitet-teilte-eine-Reihe-von-aufregenden-Looks-mit-den-Kreationen-der-Marke-1.png 1876w, https:\/\/sc-blog-images.s3.eu-central-1.amazonaws.com\/wp-content\/uploads\/2025\/12\/31141541\/Abbildung-Evelina-Forsell-eine-rothaarige-Beauty-Creator-aus-Schweden-die-auch-mit-The-Body-Shop-zusammenarbeitet-teilte-eine-Reihe-von-aufregenden-Looks-mit-den-Kreationen-der-Marke-1-300x139.png 300w, https:\/\/sc-blog-images.s3.eu-central-1.amazonaws.com\/wp-content\/uploads\/2025\/12\/31141541\/Abbildung-Evelina-Forsell-eine-rothaarige-Beauty-Creator-aus-Schweden-die-auch-mit-The-Body-Shop-zusammenarbeitet-teilte-eine-Reihe-von-aufregenden-Looks-mit-den-Kreationen-der-Marke-1-1024x475.png 1024w, https:\/\/sc-blog-images.s3.eu-central-1.amazonaws.com\/wp-content\/uploads\/2025\/12\/31141541\/Abbildung-Evelina-Forsell-eine-rothaarige-Beauty-Creator-aus-Schweden-die-auch-mit-The-Body-Shop-zusammenarbeitet-teilte-eine-Reihe-von-aufregenden-Looks-mit-den-Kreationen-der-Marke-1-768x356.png 768w, https:\/\/sc-blog-images.s3.eu-central-1.amazonaws.com\/wp-content\/uploads\/2025\/12\/31141541\/Abbildung-Evelina-Forsell-eine-rothaarige-Beauty-Creator-aus-Schweden-die-auch-mit-The-Body-Shop-zusammenarbeitet-teilte-eine-Reihe-von-aufregenden-Looks-mit-den-Kreationen-der-Marke-1-1536x712.png 1536w\" sizes=\"(max-width: 1876px) 100vw, 1876px\" \/><\/figure>\n\n<p>The brand\u2019s creator content definitely stands out in the feed, showing NYX doesn\u2019t do \u201cboring.\u201d<\/p>\n\n<h3 class=\"wp-block-heading\"><strong>Why it works<\/strong><\/h3>\n\n<p><br \/>NYX does a few things well when it comes to influencer marketing:<\/p>\n\n<ul class=\"wp-block-list\">\n<li><strong>Bold, creative looks<\/strong> align with the brand&#8217;s mission of self-expression and artistry<\/li>\n\n<li><strong>Focus on Nordic influencers<\/strong> helps establish a strong regional presence<\/li>\n\n<li><strong>Diverse range of influencers<\/strong> reflects the brand&#8217;s inclusive philosophy<\/li>\n<\/ul>\n\n<h2 class=\"wp-block-heading\">10. Bobby\u2019s Hair Care<\/h2>\n\n<h2 class=\"wp-block-heading\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-18983\" src=\"https:\/\/sc-blog-images.s3.eu-central-1.amazonaws.com\/wp-content\/uploads\/2025\/12\/31141613\/Profilbild-in-Storyclash-von-Bobbys-Hair-Care-1.png\" alt=\"Profile picture in Storyclash by Bobby's Hair Car\" width=\"1868\" height=\"1638\" srcset=\"https:\/\/sc-blog-images.s3.eu-central-1.amazonaws.com\/wp-content\/uploads\/2025\/12\/31141613\/Profilbild-in-Storyclash-von-Bobbys-Hair-Care-1.png 1868w, https:\/\/sc-blog-images.s3.eu-central-1.amazonaws.com\/wp-content\/uploads\/2025\/12\/31141613\/Profilbild-in-Storyclash-von-Bobbys-Hair-Care-1-300x263.png 300w, https:\/\/sc-blog-images.s3.eu-central-1.amazonaws.com\/wp-content\/uploads\/2025\/12\/31141613\/Profilbild-in-Storyclash-von-Bobbys-Hair-Care-1-1024x898.png 1024w, https:\/\/sc-blog-images.s3.eu-central-1.amazonaws.com\/wp-content\/uploads\/2025\/12\/31141613\/Profilbild-in-Storyclash-von-Bobbys-Hair-Care-1-768x673.png 768w, https:\/\/sc-blog-images.s3.eu-central-1.amazonaws.com\/wp-content\/uploads\/2025\/12\/31141613\/Profilbild-in-Storyclash-von-Bobbys-Hair-Care-1-1536x1347.png 1536w\" sizes=\"(max-width: 1868px) 100vw, 1868px\" \/><\/h2>\n\n<p>Bobby&#8217;s Hair Care is a Swedish-based hair care brand founded on the principle of making luxury salon-quality products accessible to everyone. With over 30 years of expertise from hairdresser Bobby Oduncu, the brand combines professional knowledge with consumer feedback to create high-performance, vegan, and cruelty-free products.\u00a0<\/p>\n\n<h3 class=\"wp-block-heading\"><strong>Who do they work with?\u00a0<\/strong><\/h3>\n\n<p><br \/>In the last 12 months, Bobby\u2019s has been mentioned by 70 creators in 890 Instagram posts.\u00a0<\/p>\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-18984\" src=\"https:\/\/sc-blog-images.s3.eu-central-1.amazonaws.com\/wp-content\/uploads\/2025\/12\/31141645\/Collaboration-Timeline-Profilbild-in-Bobbys-Hair-Care-1.png\" alt=\"Collaboration Timeline Profilbild in Bobby's Hair Care\" width=\"1872\" height=\"1550\" srcset=\"https:\/\/sc-blog-images.s3.eu-central-1.amazonaws.com\/wp-content\/uploads\/2025\/12\/31141645\/Collaboration-Timeline-Profilbild-in-Bobbys-Hair-Care-1.png 1872w, https:\/\/sc-blog-images.s3.eu-central-1.amazonaws.com\/wp-content\/uploads\/2025\/12\/31141645\/Collaboration-Timeline-Profilbild-in-Bobbys-Hair-Care-1-300x248.png 300w, https:\/\/sc-blog-images.s3.eu-central-1.amazonaws.com\/wp-content\/uploads\/2025\/12\/31141645\/Collaboration-Timeline-Profilbild-in-Bobbys-Hair-Care-1-1024x848.png 1024w, https:\/\/sc-blog-images.s3.eu-central-1.amazonaws.com\/wp-content\/uploads\/2025\/12\/31141645\/Collaboration-Timeline-Profilbild-in-Bobbys-Hair-Care-1-768x636.png 768w, https:\/\/sc-blog-images.s3.eu-central-1.amazonaws.com\/wp-content\/uploads\/2025\/12\/31141645\/Collaboration-Timeline-Profilbild-in-Bobbys-Hair-Care-1-1536x1272.png 1536w\" sizes=\"(max-width: 1872px) 100vw, 1872px\" \/><\/figure>\n\n<p>The brand works almost exclusively with influencers from Sweden. In fact, 91% of their creators are from there, and only a few are from the US and Finland.<\/p>\n\n<p>67% of the brand&#8217;s creators are micro with 10-100k followers, and 30% are macro with 100k-1M followers.<\/p>\n\n<h3 class=\"wp-block-heading\"><strong>Influencer content strategy\u00a0<\/strong><\/h3>\n\n<p><br \/>The brand\u2019s creator content is generally quite product-focused. Influencers frequently share their experiences with the products, along with a discount code.\u00a0<\/p>\n\n<p>Some of the content is more dynamic, though.\u00a0<\/p>\n\n<p>Swedish musical artist and performer Carola H\u00e4ggkvist (287k) recently shared a story of her using the brand\u2019s dry shampoo to get ready for a concert.\u00a0<\/p>\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-18985\" src=\"https:\/\/sc-blog-images.s3.eu-central-1.amazonaws.com\/wp-content\/uploads\/2025\/12\/31141714\/Abbildung-Die-schwedische-Kunstlerin-und-Performerin-Carola-Haggkvist-teilte-kurzlich-eine-Story-in-der-sie-das-Trockenshampoo-der-Marke-benutzte-1.png\" alt=\"Image Swedish artist and performer Carola H\u00e4ggkvist recently shared a story in which she used the brand's dry shampoo.\" width=\"1932\" height=\"1676\" srcset=\"https:\/\/sc-blog-images.s3.eu-central-1.amazonaws.com\/wp-content\/uploads\/2025\/12\/31141714\/Abbildung-Die-schwedische-Kunstlerin-und-Performerin-Carola-Haggkvist-teilte-kurzlich-eine-Story-in-der-sie-das-Trockenshampoo-der-Marke-benutzte-1.png 1932w, https:\/\/sc-blog-images.s3.eu-central-1.amazonaws.com\/wp-content\/uploads\/2025\/12\/31141714\/Abbildung-Die-schwedische-Kunstlerin-und-Performerin-Carola-Haggkvist-teilte-kurzlich-eine-Story-in-der-sie-das-Trockenshampoo-der-Marke-benutzte-1-300x260.png 300w, https:\/\/sc-blog-images.s3.eu-central-1.amazonaws.com\/wp-content\/uploads\/2025\/12\/31141714\/Abbildung-Die-schwedische-Kunstlerin-und-Performerin-Carola-Haggkvist-teilte-kurzlich-eine-Story-in-der-sie-das-Trockenshampoo-der-Marke-benutzte-1-1024x888.png 1024w, https:\/\/sc-blog-images.s3.eu-central-1.amazonaws.com\/wp-content\/uploads\/2025\/12\/31141714\/Abbildung-Die-schwedische-Kunstlerin-und-Performerin-Carola-Haggkvist-teilte-kurzlich-eine-Story-in-der-sie-das-Trockenshampoo-der-Marke-benutzte-1-768x666.png 768w, https:\/\/sc-blog-images.s3.eu-central-1.amazonaws.com\/wp-content\/uploads\/2025\/12\/31141714\/Abbildung-Die-schwedische-Kunstlerin-und-Performerin-Carola-Haggkvist-teilte-kurzlich-eine-Story-in-der-sie-das-Trockenshampoo-der-Marke-benutzte-1-1536x1332.png 1536w\" sizes=\"(max-width: 1932px) 100vw, 1932px\" \/><\/figure>\n\n<h3 class=\"wp-block-heading\"><strong>Why it works<\/strong><\/h3>\n\n<p><br \/>The brand\u2019s creator content is successful for a few reasons:\u00a0<\/p>\n\n<ul class=\"wp-block-list\">\n<li><strong>Strong local focus<\/strong> strengthens brand identity in the Swedish market<\/li>\n\n<li><strong>Discount codes<\/strong> shared encourage direct action and sales<\/li>\n\n<li><strong>Behind-the-scenes content<\/strong> (like concert prep) shows practical product applications<\/li>\n<\/ul>\n\n<h2 class=\"wp-block-heading\">What\u2019s Next?<\/h2>\n\n<p>Check out our list of the top Nordic fashion brands, or learn how Storyclash <a href=\"https:\/\/www.storyclash.com\/influencer-marketing-nordics\">supports influencer marketing in the Nordics<\/a>.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>\u00a0 Ever wondered which beauty brands in Sweden excel at creator marketing? We crunched the numbers to bring you the top ten. Our ranking looks at the brands with the most mentions from Instagram creators. Download the infographic to view the top ten brands, or keep reading to dive deep into their strategies.\u00a0 1. Caia [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":17227,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[594],"tags":[],"class_list":["post-14810","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-influencers-x-brands-en"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Top 10 Beauty Brands in Sweden &amp; Their Creator Strategies<\/title>\n<meta name=\"description\" content=\"Ever wondered which beauty brands in Sweden excel at creator marketing? 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