{"id":14584,"date":"2024-04-22T12:29:31","date_gmt":"2024-04-22T12:29:31","guid":{"rendered":"https:\/\/www.storyclash.com\/blog\/?p=14584"},"modified":"2025-12-30T10:46:29","modified_gmt":"2025-12-30T08:46:29","slug":"beauty-influencers","status":"publish","type":"post","link":"https:\/\/www.storyclash.com\/blog\/en\/beauty-influencers\/","title":{"rendered":"Beauty Influencer Marketing: How To Find Beauty Influencers&nbsp;"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"14584\" class=\"elementor elementor-14584\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1dc34183 e-flex e-con-boxed e-con e-parent\" data-id=\"1dc34183\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-729999d4 elementor-widget elementor-widget-text-editor\" data-id=\"729999d4\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>\u00a0<\/p>\n\n<p>In the beauty industry, influencer marketing is everywhere. Did you know over <a href=\"https:\/\/influencermarketinghub.com\/influencer-marketing-beauty-industry\/\">65% of consumers<\/a> buy beauty products because an influencer recommended them on social media?\u00a0<\/p>\n\n<p>However, influencer marketing is competitive. <em>Especially <\/em>for beauty brands. That&#8217;s why having a solid strategy and finding the right beauty influencers for your brand is key.\u00a0<\/p>\n\n<p>We\u2019ll walk you through how to partner with beauty influencers who will drive results for your brand. Ready to navigate the competitive world of beauty influencer marketing? Let&#8217;s dive in.<\/p>\n\n<div class=\"wp-block-getwid-table-of-contents is-style-default\">\n<ul class=\"wp-block-getwid-table-of-contents__list\">\n<li><a href=\"#3fb7da77a6bd\">What is a beauty influencer?<\/a><\/li>\n<li><a href=\"#4bf9787dfe34\">Examples of top beauty influencers<\/a><\/li>\n<li><a href=\"#64dee1981049\">What makes a good beauty influencer?<\/a><\/li>\n<li><a href=\"#f56fbcc366ae\">How to find beauty influencers<\/a><\/li>\n<li><a href=\"#42d2de28e5ff\">Tips for collaborating with beauty influencers<\/a><\/li>\n<li><a href=\"#720e4b68e59c\">Take your beauty influencer marketing to the next level with Storyclash<\/a><\/li>\n<\/ul>\n<\/div>\n\n<h2 id=\"3fb7da77a6bd\" class=\"wp-block-heading\">What is a beauty influencer?<\/h2>\n\n<p>A beauty influencer is a social media content creator. They share content on Instagram, TikTok, YouTube, and other social media platforms. They focus on cosmetics, skincare, haircare, nails, and other beauty-related topics.\u00a0<\/p>\n\n<h2 id=\"4bf9787dfe34\" class=\"wp-block-heading\">Examples of top beauty influencers<\/h2>\n\n<p>Here are some of the most popular beauty influencers, based on the number of followers.<\/p>\n\n<ol class=\"wp-block-list\">\n<li><strong>Victoria Lyn<\/strong><\/li>\n<\/ol>\n\n<figure class=\"wp-block-image\"><img fetchpriority=\"high\" decoding=\"async\" class=\"aligncenter wp-image-18591 size-full\" src=\"https:\/\/sc-blog-images.s3.eu-central-1.amazonaws.com\/wp-content\/uploads\/2025\/12\/29171816\/Examples-of-top-beauty-influencers-Victoria-Lyn.png\" alt=\"Examples of top beauty influencers Victoria Lyn Profil\" width=\"1614\" height=\"1102\" srcset=\"https:\/\/sc-blog-images.s3.eu-central-1.amazonaws.com\/wp-content\/uploads\/2025\/12\/29171816\/Examples-of-top-beauty-influencers-Victoria-Lyn.png 1614w, https:\/\/sc-blog-images.s3.eu-central-1.amazonaws.com\/wp-content\/uploads\/2025\/12\/29171816\/Examples-of-top-beauty-influencers-Victoria-Lyn-300x205.png 300w, https:\/\/sc-blog-images.s3.eu-central-1.amazonaws.com\/wp-content\/uploads\/2025\/12\/29171816\/Examples-of-top-beauty-influencers-Victoria-Lyn-1024x699.png 1024w, https:\/\/sc-blog-images.s3.eu-central-1.amazonaws.com\/wp-content\/uploads\/2025\/12\/29171816\/Examples-of-top-beauty-influencers-Victoria-Lyn-768x524.png 768w, https:\/\/sc-blog-images.s3.eu-central-1.amazonaws.com\/wp-content\/uploads\/2025\/12\/29171816\/Examples-of-top-beauty-influencers-Victoria-Lyn-1536x1049.png 1536w\" sizes=\"(max-width: 1614px) 100vw, 1614px\" \/><\/figure>\n\n<p><strong>Instagram: <\/strong>@victorialyn<\/p>\n\n<p><strong>Instagram followers:<\/strong> 6.4M<\/p>\n\n<p><strong>Country: <\/strong>United States<\/p>\n\n<p><a href=\"https:\/\/www.instagram.com\/victorialyn\/\">Victoria Lyn<\/a> has 1.4M followers on Instagram and 5.2M followers on TikTok.\u00a0<\/p>\n\n<p>She shares the latest beauty, hair, and skincare trends, along with tips and tutorials on how to achieve different looks with various makeup techniques and hairstyling ideas.\u00a0<\/p>\n\n<h4 id=\"a4d6fad51b88\" class=\"wp-block-heading\">Collaborations<\/h4>\n\n<p>She has worked with 298 brands on Instagram in the past 12 months, including top beauty brands like <a href=\"https:\/\/www.storyclash.com\/blog\/en\/charlotte-tilbury-influencer-marketing\/\">Charlotte Tilbury<\/a>, Sephora, NARS, and Victoria Beckham.\u00a0<\/p>\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" class=\"aligncenter wp-image-18599 size-full\" src=\"https:\/\/sc-blog-images.s3.eu-central-1.amazonaws.com\/wp-content\/uploads\/2025\/12\/30100920\/Collaboration-Timeline-Victoria-Lyn.png\" alt=\"Collaboration Timeline Victoria Lyn\" width=\"1602\" height=\"1430\" srcset=\"https:\/\/sc-blog-images.s3.eu-central-1.amazonaws.com\/wp-content\/uploads\/2025\/12\/30100920\/Collaboration-Timeline-Victoria-Lyn.png 1602w, https:\/\/sc-blog-images.s3.eu-central-1.amazonaws.com\/wp-content\/uploads\/2025\/12\/30100920\/Collaboration-Timeline-Victoria-Lyn-300x268.png 300w, https:\/\/sc-blog-images.s3.eu-central-1.amazonaws.com\/wp-content\/uploads\/2025\/12\/30100920\/Collaboration-Timeline-Victoria-Lyn-1024x914.png 1024w, https:\/\/sc-blog-images.s3.eu-central-1.amazonaws.com\/wp-content\/uploads\/2025\/12\/30100920\/Collaboration-Timeline-Victoria-Lyn-768x686.png 768w, https:\/\/sc-blog-images.s3.eu-central-1.amazonaws.com\/wp-content\/uploads\/2025\/12\/30100920\/Collaboration-Timeline-Victoria-Lyn-1536x1371.png 1536w\" sizes=\"(max-width: 1602px) 100vw, 1602px\" \/><\/figure>\n\n<h4 class=\"wp-block-heading\">\u00a0<\/h4>\n<h4 id=\"08ff6f11cffb\" class=\"wp-block-heading\">Best for brands who\u2026<\/h4>\n\n<p>Are luxury brands in the beauty sector who want to reach people on Instagram and TikTok.\u00a0<\/p>\n\n<ol class=\"wp-block-list\" start=\"2\">\n<li><strong>Nikkie de Jager<\/strong><\/li>\n<\/ol>\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" class=\"aligncenter wp-image-18603 size-full\" src=\"https:\/\/sc-blog-images.s3.eu-central-1.amazonaws.com\/wp-content\/uploads\/2025\/12\/30101037\/Profil-Nikkie-de-Jager.png\" alt=\"Profil Nikkie de Jager\" width=\"1886\" height=\"1196\" srcset=\"https:\/\/sc-blog-images.s3.eu-central-1.amazonaws.com\/wp-content\/uploads\/2025\/12\/30101037\/Profil-Nikkie-de-Jager.png 1886w, https:\/\/sc-blog-images.s3.eu-central-1.amazonaws.com\/wp-content\/uploads\/2025\/12\/30101037\/Profil-Nikkie-de-Jager-300x190.png 300w, https:\/\/sc-blog-images.s3.eu-central-1.amazonaws.com\/wp-content\/uploads\/2025\/12\/30101037\/Profil-Nikkie-de-Jager-1024x649.png 1024w, https:\/\/sc-blog-images.s3.eu-central-1.amazonaws.com\/wp-content\/uploads\/2025\/12\/30101037\/Profil-Nikkie-de-Jager-768x487.png 768w, https:\/\/sc-blog-images.s3.eu-central-1.amazonaws.com\/wp-content\/uploads\/2025\/12\/30101037\/Profil-Nikkie-de-Jager-1536x974.png 1536w\" sizes=\"(max-width: 1886px) 100vw, 1886px\" \/><\/figure>\n\n<p><strong>Instagram: <\/strong>@nikkietutorials<\/p>\n\n<p><strong>Instagram followers:<\/strong> 19.6M<\/p>\n\n<p><strong>Country: <\/strong>Netherlands<\/p>\n\n<p><a href=\"https:\/\/www.instagram.com\/NikkieTutorials\/\">NikkieTutorials<\/a> is a content creator with 19.6M Instagram followers and 8.6M TikTok followers.\u00a0<\/p>\n\n<p>She shares content related to makeup, beauty, and fashion. She has worked with 95 brands on Instagram in the past 12 months.\u00a0<\/p>\n\n<h4 id=\"54426b86df13\" class=\"wp-block-heading\">Collaborations<\/h4>\n\n<p>These days Nikkie mostly promotes her own beauty brand, Nimya, but she has mentioned <a href=\"https:\/\/www.storyclash.com\/blog\/en\/hauslabs-lady-gaga-marketing-strategy\/\">Haus Labs by Lady Gaga<\/a>, Fenty Beauty, Charlotte Tilbury, and Sephora in her content.\u00a0<\/p>\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-18605 size-full\" src=\"https:\/\/sc-blog-images.s3.eu-central-1.amazonaws.com\/wp-content\/uploads\/2025\/12\/30101257\/Collaboration-Timeline-Nikkie-de-Jager.png\" alt=\"Collaboration Timeline Nikkie de Jager\" width=\"1874\" height=\"1200\" srcset=\"https:\/\/sc-blog-images.s3.eu-central-1.amazonaws.com\/wp-content\/uploads\/2025\/12\/30101257\/Collaboration-Timeline-Nikkie-de-Jager.png 1874w, https:\/\/sc-blog-images.s3.eu-central-1.amazonaws.com\/wp-content\/uploads\/2025\/12\/30101257\/Collaboration-Timeline-Nikkie-de-Jager-300x192.png 300w, https:\/\/sc-blog-images.s3.eu-central-1.amazonaws.com\/wp-content\/uploads\/2025\/12\/30101257\/Collaboration-Timeline-Nikkie-de-Jager-1024x656.png 1024w, https:\/\/sc-blog-images.s3.eu-central-1.amazonaws.com\/wp-content\/uploads\/2025\/12\/30101257\/Collaboration-Timeline-Nikkie-de-Jager-768x492.png 768w, https:\/\/sc-blog-images.s3.eu-central-1.amazonaws.com\/wp-content\/uploads\/2025\/12\/30101257\/Collaboration-Timeline-Nikkie-de-Jager-1536x984.png 1536w\" sizes=\"(max-width: 1874px) 100vw, 1874px\" \/><\/figure>\n\n<h4 class=\"wp-block-heading\">\u00a0<\/h4>\n<h4 id=\"05c87102520d\" class=\"wp-block-heading\">Best for brands who\u2026<\/h4>\n\n<p>Want to reach a lot of beauty enthusiasts, and portray their products in an educational way.<\/p>\n\n<ol class=\"wp-block-list\" start=\"3\">\n<li><strong>Marjan Tabibzada<\/strong><\/li>\n<\/ol>\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-18606 size-full\" src=\"https:\/\/sc-blog-images.s3.eu-central-1.amazonaws.com\/wp-content\/uploads\/2025\/12\/30101437\/Profil-Marjan-Tabibzada.png\" alt=\"\" width=\"1872\" height=\"1694\" srcset=\"https:\/\/sc-blog-images.s3.eu-central-1.amazonaws.com\/wp-content\/uploads\/2025\/12\/30101437\/Profil-Marjan-Tabibzada.png 1872w, https:\/\/sc-blog-images.s3.eu-central-1.amazonaws.com\/wp-content\/uploads\/2025\/12\/30101437\/Profil-Marjan-Tabibzada-300x271.png 300w, https:\/\/sc-blog-images.s3.eu-central-1.amazonaws.com\/wp-content\/uploads\/2025\/12\/30101437\/Profil-Marjan-Tabibzada-1024x927.png 1024w, https:\/\/sc-blog-images.s3.eu-central-1.amazonaws.com\/wp-content\/uploads\/2025\/12\/30101437\/Profil-Marjan-Tabibzada-768x695.png 768w, https:\/\/sc-blog-images.s3.eu-central-1.amazonaws.com\/wp-content\/uploads\/2025\/12\/30101437\/Profil-Marjan-Tabibzada-1536x1390.png 1536w\" sizes=\"(max-width: 1872px) 100vw, 1872px\" \/><\/figure>\n\n<p><strong>Instagram:<\/strong> @youngcouture_<\/p>\n\n<p><strong>Instagram followers:<\/strong> 1.6M<\/p>\n\n<p><strong>Country: <\/strong>United States<\/p>\n\n<p><a href=\"https:\/\/www.instagram.com\/youngcouture_\/\">MARJAN<\/a> is a popular beauty and fashion content creator with 1.5 million followers on Instagram and 3.7 million followers on TikTok.<\/p>\n\n<p>\u00a0Her content covers a wide range of topics including makeup tutorials, transformations, and product reviews. MARJAN also provides makeup ideas for different occasions like weddings and Halloween. She is known for her expertise in contouring, eyeliner techniques, and DIY beauty hacks.\u00a0<\/p>\n\n<h4 id=\"89dc7c0e880b\" class=\"wp-block-heading\">Collaborations<\/h4>\n\n<p>Marjan has worked with 188 brands on Instagram in the past 12 months. She works with many cosmetics brands including Loreal, Benefit, NYX, YSL Beauty, Tarte Cosmetics, and many more.<\/p>\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-18607 size-full\" src=\"https:\/\/sc-blog-images.s3.eu-central-1.amazonaws.com\/wp-content\/uploads\/2025\/12\/30101512\/Collaboration-Timeline-Marjan-Tabibzada.png\" alt=\"Bild zu sehen ist Collaboration Timeline Marjan Tabibzada\" width=\"1878\" height=\"1632\" srcset=\"https:\/\/sc-blog-images.s3.eu-central-1.amazonaws.com\/wp-content\/uploads\/2025\/12\/30101512\/Collaboration-Timeline-Marjan-Tabibzada.png 1878w, https:\/\/sc-blog-images.s3.eu-central-1.amazonaws.com\/wp-content\/uploads\/2025\/12\/30101512\/Collaboration-Timeline-Marjan-Tabibzada-300x261.png 300w, https:\/\/sc-blog-images.s3.eu-central-1.amazonaws.com\/wp-content\/uploads\/2025\/12\/30101512\/Collaboration-Timeline-Marjan-Tabibzada-1024x890.png 1024w, https:\/\/sc-blog-images.s3.eu-central-1.amazonaws.com\/wp-content\/uploads\/2025\/12\/30101512\/Collaboration-Timeline-Marjan-Tabibzada-768x667.png 768w, https:\/\/sc-blog-images.s3.eu-central-1.amazonaws.com\/wp-content\/uploads\/2025\/12\/30101512\/Collaboration-Timeline-Marjan-Tabibzada-1536x1335.png 1536w\" sizes=\"(max-width: 1878px) 100vw, 1878px\" \/><\/figure>\n\n<h4 class=\"wp-block-heading\">\u00a0<\/h4>\n<h4 id=\"68514b145ff2\" class=\"wp-block-heading\">Best for brands who\u2026<\/h4>\n\n<p>Want to reach a large audience with fresh, news, creative ideas.<\/p>\n\n<ol class=\"wp-block-list\" start=\"4\">\n<li><strong>James Charles<\/strong><\/li>\n<\/ol>\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-18611 size-full\" src=\"https:\/\/sc-blog-images.s3.eu-central-1.amazonaws.com\/wp-content\/uploads\/2025\/12\/30101604\/Profil-James-Charles.png\" alt=\"\" width=\"1876\" height=\"1188\" srcset=\"https:\/\/sc-blog-images.s3.eu-central-1.amazonaws.com\/wp-content\/uploads\/2025\/12\/30101604\/Profil-James-Charles.png 1876w, https:\/\/sc-blog-images.s3.eu-central-1.amazonaws.com\/wp-content\/uploads\/2025\/12\/30101604\/Profil-James-Charles-300x190.png 300w, https:\/\/sc-blog-images.s3.eu-central-1.amazonaws.com\/wp-content\/uploads\/2025\/12\/30101604\/Profil-James-Charles-1024x648.png 1024w, https:\/\/sc-blog-images.s3.eu-central-1.amazonaws.com\/wp-content\/uploads\/2025\/12\/30101604\/Profil-James-Charles-768x486.png 768w, https:\/\/sc-blog-images.s3.eu-central-1.amazonaws.com\/wp-content\/uploads\/2025\/12\/30101604\/Profil-James-Charles-1536x973.png 1536w\" sizes=\"(max-width: 1876px) 100vw, 1876px\" \/><\/figure>\n\n<p><strong>Instagram: <\/strong>@jamescharles<\/p>\n\n<p><strong>Instagram followers:<\/strong> 20M<\/p>\n\n<p><strong>Country: <\/strong>United States<\/p>\n\n<p><a href=\"https:\/\/www.instagram.com\/jamescharles\/\">James Charles<\/a> is a US-based content creator with 20.7 million followers on Instagram and 38.5 million followers on TikTok.\u00a0<\/p>\n\n<p>James encourages self-expression through artistry and makeup, promoting individuality and creativity.\u00a0<\/p>\n\n<h4 id=\"4338a5a0388c\" class=\"wp-block-heading\">Collaborations<\/h4>\n\n<p>James Charles collaborated with 144 brands on Instagram in the last 12 months, including Kylie Cosmetics, Benefit, and Tarte Cosmetics.<\/p>\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-18612 size-full\" src=\"https:\/\/sc-blog-images.s3.eu-central-1.amazonaws.com\/wp-content\/uploads\/2025\/12\/30101635\/Collaborations-Timeline-James-Charles.png\" alt=\"Bild darauf zu sehen Collaborations Timeline James Charles\" width=\"1870\" height=\"1568\" srcset=\"https:\/\/sc-blog-images.s3.eu-central-1.amazonaws.com\/wp-content\/uploads\/2025\/12\/30101635\/Collaborations-Timeline-James-Charles.png 1870w, https:\/\/sc-blog-images.s3.eu-central-1.amazonaws.com\/wp-content\/uploads\/2025\/12\/30101635\/Collaborations-Timeline-James-Charles-300x252.png 300w, https:\/\/sc-blog-images.s3.eu-central-1.amazonaws.com\/wp-content\/uploads\/2025\/12\/30101635\/Collaborations-Timeline-James-Charles-1024x859.png 1024w, https:\/\/sc-blog-images.s3.eu-central-1.amazonaws.com\/wp-content\/uploads\/2025\/12\/30101635\/Collaborations-Timeline-James-Charles-768x644.png 768w, https:\/\/sc-blog-images.s3.eu-central-1.amazonaws.com\/wp-content\/uploads\/2025\/12\/30101635\/Collaborations-Timeline-James-Charles-1536x1288.png 1536w\" sizes=\"(max-width: 1870px) 100vw, 1870px\" \/><\/figure>\n\n<h4 class=\"wp-block-heading\">\u00a0<\/h4>\n<h4>\u00a0<\/h4>\n<h4 id=\"d50148701495\" class=\"wp-block-heading\">Best for brands who\u2026<\/h4>\n\n<p>Are open-minded and think outside the box.\u00a0<\/p>\n\n<ol class=\"wp-block-list\" start=\"5\">\n<li><strong>Lina Noory<\/strong><\/li>\n<\/ol>\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-18616 size-full\" src=\"https:\/\/sc-blog-images.s3.eu-central-1.amazonaws.com\/wp-content\/uploads\/2025\/12\/30101706\/Profil-Lina-Noory.png\" alt=\"Profilbild Posting Lina Noory\" width=\"1872\" height=\"1680\" srcset=\"https:\/\/sc-blog-images.s3.eu-central-1.amazonaws.com\/wp-content\/uploads\/2025\/12\/30101706\/Profil-Lina-Noory.png 1872w, https:\/\/sc-blog-images.s3.eu-central-1.amazonaws.com\/wp-content\/uploads\/2025\/12\/30101706\/Profil-Lina-Noory-300x269.png 300w, https:\/\/sc-blog-images.s3.eu-central-1.amazonaws.com\/wp-content\/uploads\/2025\/12\/30101706\/Profil-Lina-Noory-1024x919.png 1024w, https:\/\/sc-blog-images.s3.eu-central-1.amazonaws.com\/wp-content\/uploads\/2025\/12\/30101706\/Profil-Lina-Noory-768x689.png 768w, https:\/\/sc-blog-images.s3.eu-central-1.amazonaws.com\/wp-content\/uploads\/2025\/12\/30101706\/Profil-Lina-Noory-1536x1378.png 1536w\" sizes=\"(max-width: 1872px) 100vw, 1872px\" \/><\/figure>\n\n<p><strong>Instagram: <\/strong>@linanoory<\/p>\n\n<p><strong>Instagram followers:<\/strong> 2M<\/p>\n\n<p><strong>Country: <\/strong>United States<\/p>\n\n<p><a href=\"https:\/\/www.instagram.com\/linanoory\">Lina Noory<\/a> has 2M followers on Instagram and 1.2M on TikTok.\u00a0<\/p>\n\n<p>She shares fashion and beauty tips, outfit ideas, hairstyles, and makeup tutorials to inspire and help you look your best.\u00a0<\/p>\n\n<h4 id=\"6484becf3298\" class=\"wp-block-heading\">Collaborations<\/h4>\n\n<p>Lina has collaborated with 216 brands on Instagram in the last 12 months. Her brand partners include Charlotte Tilbury, YSL Beauty, Lancome, and Laura Mercier.\u00a0<\/p>\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-18618 size-full\" src=\"https:\/\/sc-blog-images.s3.eu-central-1.amazonaws.com\/wp-content\/uploads\/2025\/12\/30101813\/Collaboration-Timeline-Lina-Noory.png\" alt=\"\" width=\"1872\" height=\"1142\" srcset=\"https:\/\/sc-blog-images.s3.eu-central-1.amazonaws.com\/wp-content\/uploads\/2025\/12\/30101813\/Collaboration-Timeline-Lina-Noory.png 1872w, https:\/\/sc-blog-images.s3.eu-central-1.amazonaws.com\/wp-content\/uploads\/2025\/12\/30101813\/Collaboration-Timeline-Lina-Noory-300x183.png 300w, https:\/\/sc-blog-images.s3.eu-central-1.amazonaws.com\/wp-content\/uploads\/2025\/12\/30101813\/Collaboration-Timeline-Lina-Noory-1024x625.png 1024w, https:\/\/sc-blog-images.s3.eu-central-1.amazonaws.com\/wp-content\/uploads\/2025\/12\/30101813\/Collaboration-Timeline-Lina-Noory-768x469.png 768w, https:\/\/sc-blog-images.s3.eu-central-1.amazonaws.com\/wp-content\/uploads\/2025\/12\/30101813\/Collaboration-Timeline-Lina-Noory-1536x937.png 1536w\" sizes=\"(max-width: 1872px) 100vw, 1872px\" \/><\/figure>\n\n<h4 id=\"ad65308ab66e\" class=\"wp-block-heading\">Best for brands who\u2026<\/h4>\n\n<p>Are trying to inspire a large audience with educational content.<\/p>\n\n<ol class=\"wp-block-list\" start=\"6\">\n<li><strong>Nichole Ciotti\u00a0<\/strong><\/li>\n<\/ol>\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-18619\" src=\"https:\/\/sc-blog-images.s3.eu-central-1.amazonaws.com\/wp-content\/uploads\/2025\/12\/30101836\/Profil-Nichole-Ciotti-.png\" alt=\"Bild Profil Nichole Ciotti\" width=\"1892\" height=\"1698\" srcset=\"https:\/\/sc-blog-images.s3.eu-central-1.amazonaws.com\/wp-content\/uploads\/2025\/12\/30101836\/Profil-Nichole-Ciotti-.png 1892w, https:\/\/sc-blog-images.s3.eu-central-1.amazonaws.com\/wp-content\/uploads\/2025\/12\/30101836\/Profil-Nichole-Ciotti--300x269.png 300w, https:\/\/sc-blog-images.s3.eu-central-1.amazonaws.com\/wp-content\/uploads\/2025\/12\/30101836\/Profil-Nichole-Ciotti--1024x919.png 1024w, https:\/\/sc-blog-images.s3.eu-central-1.amazonaws.com\/wp-content\/uploads\/2025\/12\/30101836\/Profil-Nichole-Ciotti--768x689.png 768w, https:\/\/sc-blog-images.s3.eu-central-1.amazonaws.com\/wp-content\/uploads\/2025\/12\/30101836\/Profil-Nichole-Ciotti--1536x1379.png 1536w\" sizes=\"(max-width: 1892px) 100vw, 1892px\" \/><\/figure>\n\n<p><strong>Instagram: <\/strong>@nicholeciotti<\/p>\n\n<p><strong>Instagram followers:<\/strong> 1.8M<\/p>\n\n<p><strong>Country:<\/strong> United States<\/p>\n\n<p><a href=\"https:\/\/www.instagram.com\/nicholeciotti\/\">Nichole Ciotti<\/a> has 1.8M followers on Instagram and 834K followers on TikTok.<\/p>\n\n<p>She shares hair tutorials, outfit inspiration, and snippets of her family life in the Bay Area, CA. She co-founded @storyluxe and often talks about hair, makeup, fashion, and her brand partners.\u00a0<\/p>\n\n<h4 id=\"0a749bdc2a36\" class=\"wp-block-heading\">Collaborations<\/h4>\n\n<p>She has worked with 98 brands in the last 12 months, including GHD, Dove, and Dyson Beauty.\u00a0<\/p>\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-18620\" src=\"https:\/\/sc-blog-images.s3.eu-central-1.amazonaws.com\/wp-content\/uploads\/2025\/12\/30101913\/Collaboration-Timeline-Nichole-Ciotti-1-1.png\" alt=\"Bild darauf zu shehn Collaboration Timeline Nichole Ciotti\" width=\"1866\" height=\"1200\" srcset=\"https:\/\/sc-blog-images.s3.eu-central-1.amazonaws.com\/wp-content\/uploads\/2025\/12\/30101913\/Collaboration-Timeline-Nichole-Ciotti-1-1.png 1866w, https:\/\/sc-blog-images.s3.eu-central-1.amazonaws.com\/wp-content\/uploads\/2025\/12\/30101913\/Collaboration-Timeline-Nichole-Ciotti-1-1-300x193.png 300w, https:\/\/sc-blog-images.s3.eu-central-1.amazonaws.com\/wp-content\/uploads\/2025\/12\/30101913\/Collaboration-Timeline-Nichole-Ciotti-1-1-1024x659.png 1024w, https:\/\/sc-blog-images.s3.eu-central-1.amazonaws.com\/wp-content\/uploads\/2025\/12\/30101913\/Collaboration-Timeline-Nichole-Ciotti-1-1-768x494.png 768w, https:\/\/sc-blog-images.s3.eu-central-1.amazonaws.com\/wp-content\/uploads\/2025\/12\/30101913\/Collaboration-Timeline-Nichole-Ciotti-1-1-1536x988.png 1536w\" sizes=\"(max-width: 1866px) 100vw, 1866px\" \/><\/figure>\n\n<h4 class=\"wp-block-heading\">\u00a0<\/h4>\n<h4 id=\"90e5e6d83897\" class=\"wp-block-heading\">Best for brands who\u2026<\/h4>\n\n<p>Are everyday beauty brands wanting to reach a wide range of consumers.\u00a0<\/p>\n\n<h2 id=\"64dee1981049\" class=\"wp-block-heading\">What makes a good beauty influencer?<\/h2>\n\n<p>You\u2019ll notice that the influencers in the list have millions of followers and top brand collabs. However, it\u2019s not all about the numbers.\u00a0<\/p>\n\n<p>It\u2019s essential to work with creators who vibe with your brand, share your values, and most importantly, have the power to influence your target audience.\u00a0<\/p>\n\n<p>Similarly, if you\u2019re a beauty brand, that doesn\u2019t necessarily mean you have to work only with typical beauty influencers. Breaking out of that cage and working with influencers from other niches can be an effective way to reach fresh, new audiences.\u00a0<\/p>\n\n<p>For example, nail brand Maniko regularly collaborates with Lea-Sophie Jell (<a href=\"https:\/\/www.instagram.com\/lea_jell_working_equitation\/\">@lea_jell_working_equitation<\/a>). Lea is actually an equestrian influencer. She might not be the most obvious choice as her content is mostly horse-related:<\/p>\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-18622 size-full\" src=\"https:\/\/sc-blog-images.s3.eu-central-1.amazonaws.com\/wp-content\/uploads\/2025\/12\/30102159\/Posting-nail-brand-Maniko-regularly-collaborates-with-Lea-Sophie-Jell.png\" alt=\"Bild Posting nail brand Maniko regularly collaborates with Lea-Sophie Jell\" width=\"1822\" height=\"880\" srcset=\"https:\/\/sc-blog-images.s3.eu-central-1.amazonaws.com\/wp-content\/uploads\/2025\/12\/30102159\/Posting-nail-brand-Maniko-regularly-collaborates-with-Lea-Sophie-Jell.png 1822w, https:\/\/sc-blog-images.s3.eu-central-1.amazonaws.com\/wp-content\/uploads\/2025\/12\/30102159\/Posting-nail-brand-Maniko-regularly-collaborates-with-Lea-Sophie-Jell-300x145.png 300w, https:\/\/sc-blog-images.s3.eu-central-1.amazonaws.com\/wp-content\/uploads\/2025\/12\/30102159\/Posting-nail-brand-Maniko-regularly-collaborates-with-Lea-Sophie-Jell-1024x495.png 1024w, https:\/\/sc-blog-images.s3.eu-central-1.amazonaws.com\/wp-content\/uploads\/2025\/12\/30102159\/Posting-nail-brand-Maniko-regularly-collaborates-with-Lea-Sophie-Jell-768x371.png 768w, https:\/\/sc-blog-images.s3.eu-central-1.amazonaws.com\/wp-content\/uploads\/2025\/12\/30102159\/Posting-nail-brand-Maniko-regularly-collaborates-with-Lea-Sophie-Jell-1536x742.png 1536w\" sizes=\"(max-width: 1822px) 100vw, 1822px\" \/><\/figure>\n\n<p>However, Lea has many young, female followers. And working with an influencer from a completely different niche enables Maniko to reach new users.\u00a0<\/p>\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-18623 size-full\" src=\"https:\/\/sc-blog-images.s3.eu-central-1.amazonaws.com\/wp-content\/uploads\/2025\/12\/30102339\/Image-different-niche-enables-Maniko-to-reach-new-users.png\" alt=\"By targeting different niches, Maniko can reach new users. imahge with new User\" width=\"1872\" height=\"1010\" srcset=\"https:\/\/sc-blog-images.s3.eu-central-1.amazonaws.com\/wp-content\/uploads\/2025\/12\/30102339\/Image-different-niche-enables-Maniko-to-reach-new-users.png 1872w, https:\/\/sc-blog-images.s3.eu-central-1.amazonaws.com\/wp-content\/uploads\/2025\/12\/30102339\/Image-different-niche-enables-Maniko-to-reach-new-users-300x162.png 300w, https:\/\/sc-blog-images.s3.eu-central-1.amazonaws.com\/wp-content\/uploads\/2025\/12\/30102339\/Image-different-niche-enables-Maniko-to-reach-new-users-1024x552.png 1024w, https:\/\/sc-blog-images.s3.eu-central-1.amazonaws.com\/wp-content\/uploads\/2025\/12\/30102339\/Image-different-niche-enables-Maniko-to-reach-new-users-768x414.png 768w, https:\/\/sc-blog-images.s3.eu-central-1.amazonaws.com\/wp-content\/uploads\/2025\/12\/30102339\/Image-different-niche-enables-Maniko-to-reach-new-users-1536x829.png 1536w\" sizes=\"(max-width: 1872px) 100vw, 1872px\" \/><\/figure>\n\n<p>Thinking outside the box can help you drive more value from your influencer collaborations.\u00a0<\/p>\n\n<h2 id=\"f56fbcc366ae\" class=\"wp-block-heading\">How to find beauty influencers<\/h2>\n\n<p><br \/>Let\u2019s explore the most effective (and mostly free) ways to search for beauty influencers.\u00a0<\/p>\n\n<ol class=\"wp-block-list\">\n<li><strong>Social media research<\/strong><\/li>\n<\/ol>\n\n<p><br \/>You can search for creators directly on Instagram, YouTube or TikTok.\u00a0<\/p>\n\n<p>Just open Instagram and type in terms relevant to your product or brand. You can then browse through the posts and profiles that come up. Like this, when you search for \u201chair tutorial&#8221;:<\/p>\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-18624\" src=\"https:\/\/sc-blog-images.s3.eu-central-1.amazonaws.com\/wp-content\/uploads\/2025\/12\/30102447\/Social-media-research.png\" alt=\"Bild Social Media Research\" width=\"802\" height=\"1680\" srcset=\"https:\/\/sc-blog-images.s3.eu-central-1.amazonaws.com\/wp-content\/uploads\/2025\/12\/30102447\/Social-media-research.png 802w, https:\/\/sc-blog-images.s3.eu-central-1.amazonaws.com\/wp-content\/uploads\/2025\/12\/30102447\/Social-media-research-143x300.png 143w, https:\/\/sc-blog-images.s3.eu-central-1.amazonaws.com\/wp-content\/uploads\/2025\/12\/30102447\/Social-media-research-489x1024.png 489w, https:\/\/sc-blog-images.s3.eu-central-1.amazonaws.com\/wp-content\/uploads\/2025\/12\/30102447\/Social-media-research-768x1609.png 768w, https:\/\/sc-blog-images.s3.eu-central-1.amazonaws.com\/wp-content\/uploads\/2025\/12\/30102447\/Social-media-research-733x1536.png 733w\" sizes=\"(max-width: 802px) 100vw, 802px\" \/><\/figure>\n\n<p>Go through the results and take a look at basic KPIs like followers and engagement so you can see how big their account is and how engaged their audience is. Then, browse their other content.<\/p>\n\n<p>Add influencers you like to a collection so you can find them and contact them later. Just click the dots at the top of the post and select \u201cSave.\u201d<\/p>\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-18628 size-full\" src=\"https:\/\/sc-blog-images.s3.eu-central-1.amazonaws.com\/wp-content\/uploads\/2025\/12\/30102834\/KPIs-like-followers-and-engagement.png\" alt=\"Image that show KPIs like followers and engagement\" width=\"782\" height=\"1618\" srcset=\"https:\/\/sc-blog-images.s3.eu-central-1.amazonaws.com\/wp-content\/uploads\/2025\/12\/30102834\/KPIs-like-followers-and-engagement.png 782w, https:\/\/sc-blog-images.s3.eu-central-1.amazonaws.com\/wp-content\/uploads\/2025\/12\/30102834\/KPIs-like-followers-and-engagement-145x300.png 145w, https:\/\/sc-blog-images.s3.eu-central-1.amazonaws.com\/wp-content\/uploads\/2025\/12\/30102834\/KPIs-like-followers-and-engagement-495x1024.png 495w, https:\/\/sc-blog-images.s3.eu-central-1.amazonaws.com\/wp-content\/uploads\/2025\/12\/30102834\/KPIs-like-followers-and-engagement-768x1589.png 768w, https:\/\/sc-blog-images.s3.eu-central-1.amazonaws.com\/wp-content\/uploads\/2025\/12\/30102834\/KPIs-like-followers-and-engagement-742x1536.png 742w\" sizes=\"(max-width: 782px) 100vw, 782px\" \/><\/figure>\n\n<p>There are some limitations to this method, though.\u00a0<\/p>\n\n<p>First, there are so many influencers on Instagram, it\u2019s like searching for a needle in a haystack. It\u2019s easier to use an <a href=\"https:\/\/www.storyclash.com\/blog\/en\/how-to-choose-the-perfect-influencer-marketing-tool\/\">influencer marketing tool<\/a> that enables you to filter based on what\u2019s important to you, like account size, location, and language.\u00a0<\/p>\n\n<p>Another issue is that Instagram\u2019s search is mostly limited to hashtags and text. For example, if an influencer with red hair and freckles posts their beauty routine, Instagram won\u2019t recognize what they look like, just the caption they used. So it\u2019s harder to find what you\u2019re looking for.\u00a0<\/p>\n\n<p>That said, searching for influencers directly on social media is better than nothing and can be a good starting point.\u00a0<\/p>\n\n<ol class=\"wp-block-list\" start=\"2\">\n<li><strong>Storyclash AI Influencer search<\/strong><\/li>\n<\/ol>\n\n<p>You can find influencers and creators for free by searching for what you need in simple language with <a href=\"https:\/\/www.storyclash.ai\/\">Storyclash AI<\/a>.<\/p>\n\n<p>To get started, just open the tool and type in the kind of content you\u2019re looking for. Like \u201cskincare routine\u201d or \u201chair tutorial.\u201d Or you can search for the kind of creator you\u2019d like to work with. Such as \u201cskincare influencer with freckles.\u201d Or even both:<\/p>\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-18630 size-full\" src=\"https:\/\/sc-blog-images.s3.eu-central-1.amazonaws.com\/wp-content\/uploads\/2025\/12\/30103825\/Storyclash-AI-Influencer-search.png\" alt=\"Image from the User Interface Storyclash AI Influencer search\" width=\"1874\" height=\"1202\" srcset=\"https:\/\/sc-blog-images.s3.eu-central-1.amazonaws.com\/wp-content\/uploads\/2025\/12\/30103825\/Storyclash-AI-Influencer-search.png 1874w, https:\/\/sc-blog-images.s3.eu-central-1.amazonaws.com\/wp-content\/uploads\/2025\/12\/30103825\/Storyclash-AI-Influencer-search-300x192.png 300w, https:\/\/sc-blog-images.s3.eu-central-1.amazonaws.com\/wp-content\/uploads\/2025\/12\/30103825\/Storyclash-AI-Influencer-search-1024x657.png 1024w, https:\/\/sc-blog-images.s3.eu-central-1.amazonaws.com\/wp-content\/uploads\/2025\/12\/30103825\/Storyclash-AI-Influencer-search-768x493.png 768w, https:\/\/sc-blog-images.s3.eu-central-1.amazonaws.com\/wp-content\/uploads\/2025\/12\/30103825\/Storyclash-AI-Influencer-search-1536x985.png 1536w\" sizes=\"(max-width: 1874px) 100vw, 1874px\" \/><\/figure>\n\n<p>You\u2019ll find a bunch of influencers matching the description you type in.\u00a0<\/p>\n\n<p>To combine this AI-powered search functionality with other features, like filters, check out the full <a href=\"https:\/\/www.storyclash.com\/\">Storyclash platform<\/a>.\u00a0<\/p>\n\n<ol class=\"wp-block-list\" start=\"3\">\n<li><strong>Free Instagram influencer Search Tool<\/strong><\/li>\n<\/ol>\n\n<p>Use the free <a href=\"https:\/\/www.storyclash.com\/instagram-influencer-search\">Instagram influencer search tool<\/a> to find the influencers a particular brand works with.<\/p>\n\n<p>You can type in your own brand to find loyal customers who are already talking about you online. Or you can see who your competitors are collaborating with.\u00a0<\/p>\n\n<p>To get started, just enter any brand\u2019s name. Like this:\u00a0<\/p>\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-18631\" src=\"https:\/\/sc-blog-images.s3.eu-central-1.amazonaws.com\/wp-content\/uploads\/2025\/12\/30103912\/Free-Instagram-influencer-Search-Tool.png\" alt=\"Image that show Free Instagram influencer Search Tool\" width=\"1848\" height=\"1318\" srcset=\"https:\/\/sc-blog-images.s3.eu-central-1.amazonaws.com\/wp-content\/uploads\/2025\/12\/30103912\/Free-Instagram-influencer-Search-Tool.png 1848w, https:\/\/sc-blog-images.s3.eu-central-1.amazonaws.com\/wp-content\/uploads\/2025\/12\/30103912\/Free-Instagram-influencer-Search-Tool-300x214.png 300w, https:\/\/sc-blog-images.s3.eu-central-1.amazonaws.com\/wp-content\/uploads\/2025\/12\/30103912\/Free-Instagram-influencer-Search-Tool-1024x730.png 1024w, https:\/\/sc-blog-images.s3.eu-central-1.amazonaws.com\/wp-content\/uploads\/2025\/12\/30103912\/Free-Instagram-influencer-Search-Tool-768x548.png 768w, https:\/\/sc-blog-images.s3.eu-central-1.amazonaws.com\/wp-content\/uploads\/2025\/12\/30103912\/Free-Instagram-influencer-Search-Tool-1536x1095.png 1536w\" sizes=\"(max-width: 1848px) 100vw, 1848px\" \/><\/figure>\n\n<p>You\u2019ll see a list of creators, and how many times they mentioned the brand.\u00a0<\/p>\n\n<h3 id=\"0d25eac2f439\" class=\"wp-block-heading\"><strong><br \/><\/strong><strong>4. Storyclash Influencer Discovery\u00a0<\/strong><\/h3>\n\n<p>With Storyclash, you can search for beauty influencers across Instagram, YouTube, and TikTok.\u00a0<\/p>\n\n<p>Let\u2019s say you want to find beauty influencers in the U.S who have at least 100k followers. You\u2019re interested in partnering with creators who share tutorials and educational content.\u00a0<\/p>\n\n<p>Type in \u201cmakeup tutorial\u201d and use the relevant filters:<\/p>\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-18632\" src=\"https:\/\/sc-blog-images.s3.eu-central-1.amazonaws.com\/wp-content\/uploads\/2025\/12\/30103947\/Soryclash-Discover-Creators.png\" alt=\"Image that show the User Interface from Soryclash Discover Creators\" width=\"1866\" height=\"1286\" srcset=\"https:\/\/sc-blog-images.s3.eu-central-1.amazonaws.com\/wp-content\/uploads\/2025\/12\/30103947\/Soryclash-Discover-Creators.png 1866w, https:\/\/sc-blog-images.s3.eu-central-1.amazonaws.com\/wp-content\/uploads\/2025\/12\/30103947\/Soryclash-Discover-Creators-300x207.png 300w, https:\/\/sc-blog-images.s3.eu-central-1.amazonaws.com\/wp-content\/uploads\/2025\/12\/30103947\/Soryclash-Discover-Creators-1024x706.png 1024w, https:\/\/sc-blog-images.s3.eu-central-1.amazonaws.com\/wp-content\/uploads\/2025\/12\/30103947\/Soryclash-Discover-Creators-768x529.png 768w, https:\/\/sc-blog-images.s3.eu-central-1.amazonaws.com\/wp-content\/uploads\/2025\/12\/30103947\/Soryclash-Discover-Creators-1536x1059.png 1536w\" sizes=\"(max-width: 1866px) 100vw, 1866px\" \/><\/figure>\n\n<p>Then, you\u2019ll see a list of influencers related to your search. Along with KPIs and a relevance score:<\/p>\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-18633\" src=\"https:\/\/sc-blog-images.s3.eu-central-1.amazonaws.com\/wp-content\/uploads\/2025\/12\/30104043\/Product-URL-Search.png\" alt=\"Image that show the User Interface from Product URL Search\" width=\"1864\" height=\"2050\" srcset=\"https:\/\/sc-blog-images.s3.eu-central-1.amazonaws.com\/wp-content\/uploads\/2025\/12\/30104043\/Product-URL-Search.png 1864w, https:\/\/sc-blog-images.s3.eu-central-1.amazonaws.com\/wp-content\/uploads\/2025\/12\/30104043\/Product-URL-Search-273x300.png 273w, https:\/\/sc-blog-images.s3.eu-central-1.amazonaws.com\/wp-content\/uploads\/2025\/12\/30104043\/Product-URL-Search-931x1024.png 931w, https:\/\/sc-blog-images.s3.eu-central-1.amazonaws.com\/wp-content\/uploads\/2025\/12\/30104043\/Product-URL-Search-768x845.png 768w, https:\/\/sc-blog-images.s3.eu-central-1.amazonaws.com\/wp-content\/uploads\/2025\/12\/30104043\/Product-URL-Search-1397x1536.png 1397w, https:\/\/sc-blog-images.s3.eu-central-1.amazonaws.com\/wp-content\/uploads\/2025\/12\/30104043\/Product-URL-Search-1862x2048.png 1862w\" sizes=\"(max-width: 1864px) 100vw, 1864px\" \/><\/figure>\n\n<p>Check out an influencer\u2019s profile to learn more about them. It\u2019s a good idea to consider key performance metrics like follower count, follower growth, engagement rate, and the % of branded content.\u00a0<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-18635\" src=\"https:\/\/sc-blog-images.s3.eu-central-1.amazonaws.com\/wp-content\/uploads\/2025\/12\/30104222\/Check-out-an-influencers-profile-.png\" alt=\"Image that show the Profile from Influencer \" width=\"1860\" height=\"1052\" srcset=\"https:\/\/sc-blog-images.s3.eu-central-1.amazonaws.com\/wp-content\/uploads\/2025\/12\/30104222\/Check-out-an-influencers-profile-.png 1860w, https:\/\/sc-blog-images.s3.eu-central-1.amazonaws.com\/wp-content\/uploads\/2025\/12\/30104222\/Check-out-an-influencers-profile--300x170.png 300w, https:\/\/sc-blog-images.s3.eu-central-1.amazonaws.com\/wp-content\/uploads\/2025\/12\/30104222\/Check-out-an-influencers-profile--1024x579.png 1024w, https:\/\/sc-blog-images.s3.eu-central-1.amazonaws.com\/wp-content\/uploads\/2025\/12\/30104222\/Check-out-an-influencers-profile--768x434.png 768w, https:\/\/sc-blog-images.s3.eu-central-1.amazonaws.com\/wp-content\/uploads\/2025\/12\/30104222\/Check-out-an-influencers-profile--1536x869.png 1536w\" sizes=\"(max-width: 1860px) 100vw, 1860px\" \/><\/p>\n\n<p>You can also check out all their content (including <a href=\"https:\/\/www.storyclash.com\/blog\/en\/instagram-stories-monitoring-everything-you-need-to-know\/\">Instagram stories<\/a>):<\/p>\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-18636\" src=\"https:\/\/sc-blog-images.s3.eu-central-1.amazonaws.com\/wp-content\/uploads\/2025\/12\/30104345\/check-out-all-their-content.png\" alt=\"Image that show check out all their content\" width=\"1870\" height=\"774\" srcset=\"https:\/\/sc-blog-images.s3.eu-central-1.amazonaws.com\/wp-content\/uploads\/2025\/12\/30104345\/check-out-all-their-content.png 1870w, https:\/\/sc-blog-images.s3.eu-central-1.amazonaws.com\/wp-content\/uploads\/2025\/12\/30104345\/check-out-all-their-content-300x124.png 300w, https:\/\/sc-blog-images.s3.eu-central-1.amazonaws.com\/wp-content\/uploads\/2025\/12\/30104345\/check-out-all-their-content-1024x424.png 1024w, https:\/\/sc-blog-images.s3.eu-central-1.amazonaws.com\/wp-content\/uploads\/2025\/12\/30104345\/check-out-all-their-content-768x318.png 768w, https:\/\/sc-blog-images.s3.eu-central-1.amazonaws.com\/wp-content\/uploads\/2025\/12\/30104345\/check-out-all-their-content-1536x636.png 1536w\" sizes=\"(max-width: 1870px) 100vw, 1870px\" \/><\/figure>\n\n<p>And their collabs with other brands:<\/p>\n\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-18634\" src=\"https:\/\/sc-blog-images.s3.eu-central-1.amazonaws.com\/wp-content\/uploads\/2025\/12\/30104116\/Slaybyjess-Collaborations-Timeline.png\" alt=\"Image that show Slaybyjess Collaborations Timeline\" width=\"1894\" height=\"1830\" srcset=\"https:\/\/sc-blog-images.s3.eu-central-1.amazonaws.com\/wp-content\/uploads\/2025\/12\/30104116\/Slaybyjess-Collaborations-Timeline.png 1894w, https:\/\/sc-blog-images.s3.eu-central-1.amazonaws.com\/wp-content\/uploads\/2025\/12\/30104116\/Slaybyjess-Collaborations-Timeline-300x290.png 300w, https:\/\/sc-blog-images.s3.eu-central-1.amazonaws.com\/wp-content\/uploads\/2025\/12\/30104116\/Slaybyjess-Collaborations-Timeline-1024x989.png 1024w, https:\/\/sc-blog-images.s3.eu-central-1.amazonaws.com\/wp-content\/uploads\/2025\/12\/30104116\/Slaybyjess-Collaborations-Timeline-768x742.png 768w, https:\/\/sc-blog-images.s3.eu-central-1.amazonaws.com\/wp-content\/uploads\/2025\/12\/30104116\/Slaybyjess-Collaborations-Timeline-1536x1484.png 1536w\" sizes=\"(max-width: 1894px) 100vw, 1894px\" \/><\/p>\n\n<p>Then, click \u201cSave\u201d to add the influencer to your shortlist. Or shoot them an email straight away via Storyclash &#8211; no need to search for their email address.<\/p>\n\n<h3 id=\"9ebe68c22433\" class=\"wp-block-heading\"><strong>6. Product URL Search<\/strong><\/h3>\n\n<p>If you\u2019re looking to promote a specific product, you can search based on its URL.<\/p>\n\n<p>Let\u2019s say you\u2019re running a campaign for Fenty Beauty\u2019s concealer.<\/p>\n\n<p>Just type the URL into Storyclash\u2019s Smart Product Search.\u00a0<\/p>\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-18637\" src=\"https:\/\/sc-blog-images.s3.eu-central-1.amazonaws.com\/wp-content\/uploads\/2025\/12\/30104449\/Product-URL-Search-1.png\" alt=\"Image with teh User Interface from Storyclash Product URL Search\" width=\"1864\" height=\"2050\" srcset=\"https:\/\/sc-blog-images.s3.eu-central-1.amazonaws.com\/wp-content\/uploads\/2025\/12\/30104449\/Product-URL-Search-1.png 1864w, https:\/\/sc-blog-images.s3.eu-central-1.amazonaws.com\/wp-content\/uploads\/2025\/12\/30104449\/Product-URL-Search-1-273x300.png 273w, https:\/\/sc-blog-images.s3.eu-central-1.amazonaws.com\/wp-content\/uploads\/2025\/12\/30104449\/Product-URL-Search-1-931x1024.png 931w, https:\/\/sc-blog-images.s3.eu-central-1.amazonaws.com\/wp-content\/uploads\/2025\/12\/30104449\/Product-URL-Search-1-768x845.png 768w, https:\/\/sc-blog-images.s3.eu-central-1.amazonaws.com\/wp-content\/uploads\/2025\/12\/30104449\/Product-URL-Search-1-1397x1536.png 1397w, https:\/\/sc-blog-images.s3.eu-central-1.amazonaws.com\/wp-content\/uploads\/2025\/12\/30104449\/Product-URL-Search-1-1862x2048.png 1862w\" sizes=\"(max-width: 1864px) 100vw, 1864px\" \/><\/figure>\n\n<p>You\u2019ll see a list of influencers suited to promoting that product (generally because they\u2019ve talked about similar products in the past).\u00a0<\/p>\n\n<h3 id=\"7239194d7df0\" class=\"wp-block-heading\"><strong>5. Lookalike search<\/strong><\/h3>\n\n<p>Already running successful campaigns? Wish you could find influencers similar to your top performers? With Storyclash, you can.\u00a0<\/p>\n\n<p>Let\u2019s say you work with Kendall Jenner. And you want to find creators just like her. Just enter the creator\u2019s name into Storyclash\u2019s Lookalike search. And you\u2019ll see a list of similar creators:<\/p>\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-18638 size-full\" src=\"https:\/\/sc-blog-images.s3.eu-central-1.amazonaws.com\/wp-content\/uploads\/2025\/12\/30104555\/Lookalike-search.png\" alt=\"Image from the User Interface Storyclash Lookalike search\" width=\"1868\" height=\"1904\" srcset=\"https:\/\/sc-blog-images.s3.eu-central-1.amazonaws.com\/wp-content\/uploads\/2025\/12\/30104555\/Lookalike-search.png 1868w, https:\/\/sc-blog-images.s3.eu-central-1.amazonaws.com\/wp-content\/uploads\/2025\/12\/30104555\/Lookalike-search-294x300.png 294w, https:\/\/sc-blog-images.s3.eu-central-1.amazonaws.com\/wp-content\/uploads\/2025\/12\/30104555\/Lookalike-search-1005x1024.png 1005w, https:\/\/sc-blog-images.s3.eu-central-1.amazonaws.com\/wp-content\/uploads\/2025\/12\/30104555\/Lookalike-search-768x783.png 768w, https:\/\/sc-blog-images.s3.eu-central-1.amazonaws.com\/wp-content\/uploads\/2025\/12\/30104555\/Lookalike-search-1507x1536.png 1507w\" sizes=\"(max-width: 1868px) 100vw, 1868px\" \/><\/figure>\n\n<h2 id=\"42d2de28e5ff\" class=\"wp-block-heading\">Tips for collaborating with beauty influencers<\/h2>\n\n<p>Here\u2019s how to ensure your collaborations sparkle:<\/p>\n\n<ul class=\"wp-block-list\">\n<li><strong>Think outside the box<\/strong><\/li>\n<\/ul>\n\n<p>Expanding your search beyond the obvious can help you discover new creators. For example, male beauty influencers and creators in the 35-54 age range often have unexpectedly <a href=\"https:\/\/influencermarketinghub.com\/influencer-marketing-beauty-industry\">high engagement rates<\/a>, offering fresh perspectives and tapping into wider markets.<\/p>\n\n<ul class=\"wp-block-list\">\n<li><strong>Don\u2019t fall for vanity metrics<\/strong><\/li>\n<\/ul>\n\n<p>\u00a0Look beyond just the numbers. A huge follower count doesn\u2019t guarantee engagement or sales. It\u2019s crucial to analyze deeper metrics like engagement rates and audience interaction to truly gauge an influencer&#8217;s impact.<\/p>\n\n<ul class=\"wp-block-list\">\n<li><strong>Focus on brand fit\u00a0<\/strong><\/li>\n<\/ul>\n\n<p>An influencer whose content and values naturally align with your brand\u2019s aesthetic and messaging is much more likely to resonate with your target audience, and their followers. So pay attention to their content quality and style (especially the content they have created for other brands).<\/p>\n\n<ul class=\"wp-block-list\">\n<li><strong>Develop a comprehensive brief<\/strong><\/li>\n<\/ul>\n\n<p>A well-crafted brief is your roadmap to a successful collaboration. It should detail your campaign goals, expected deliverables, content guidelines, and any relevant deadlines. Download our free <a href=\"https:\/\/www.storyclash.com\/blog\/en\/free-influencer-briefing-template\/\">brief template<\/a> to get a head start.<\/p>\n\n<ul class=\"wp-block-list\">\n<li><strong>Set up a contract<\/strong><\/li>\n<\/ul>\n\n<p>A contract sets clear expectations when it comes to compensation, content ownership, and usage rights. This legal agreement avoids any nasty surprises later and protects both parties\u2019 interests. To get started, use our <a href=\"https:\/\/www.storyclash.com\/blog\/en\/influencer-marketing-contract-free-template\/\">influencer contract template<\/a>.<\/p>\n\n<ul class=\"wp-block-list\">\n<li><strong>Use an influencer search tool to find the best influencers<\/strong><\/li>\n<\/ul>\n\n<p>Storyclash can help you find and vet creators, so you can be confident that the creators you partner with are a good fit for your brand.\u00a0<\/p>\n\n<h2 id=\"720e4b68e59c\" class=\"wp-block-heading\">Take your beauty influencer marketing to the next level with Storyclash<\/h2>\n\n<p><a href=\"https:\/\/www.storyclash.com\/request-demo#request-demo\">Book a demo<\/a> today to see how Storyclash can help you find brand-fit creators in your niche.\u00a0<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>\u00a0 In the beauty industry, influencer marketing is everywhere. Did you know over 65% of consumers buy beauty products because an influencer recommended them on social media?\u00a0 However, influencer marketing is competitive. Especially for beauty brands. That&#8217;s why having a solid strategy and finding the right beauty influencers for your brand is key.\u00a0 We\u2019ll walk [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":17158,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[712],"tags":[],"class_list":["post-14584","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-influencer-marketing-en"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Beauty Influencer Marketing: How To Find Beauty Influencers&nbsp;<\/title>\n<meta name=\"description\" content=\"Explore the best ways to find authentic beauty influencers for your brand with this deep dive into beauty influencer marketing.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" 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