{"id":14478,"date":"2024-04-02T15:30:23","date_gmt":"2024-04-02T15:30:23","guid":{"rendered":"https:\/\/www.storyclash.com\/blog\/?p=14478"},"modified":"2025-12-30T11:56:06","modified_gmt":"2025-12-30T09:56:06","slug":"twitch-influencer-marketing","status":"publish","type":"post","link":"https:\/\/www.storyclash.com\/blog\/en\/twitch-influencer-marketing\/","title":{"rendered":"Twitch Influencer Marketing: Here\u2019s What You Need to Know"},"content":{"rendered":"\t\t
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Twitch is an up-and-coming social media platform that enables brands and creators to connect with millions of viewers. With people\u00a0 tuning in daily to watch their favorite streamers, the marketing potential on Twitch is massive.\u00a0<\/p>\n\n

In this guide, we cover how to get started with Twitch, from finding the right creators to launching your first Twitch campaign. We’ve also rounded up insights from top creator marketing experts in our recent webinar. Their firsthand experiences can help you make Twitch influencer marketing work for your brand.<\/p>\n\n

Whether you’re new to the platform or looking to sharpen your strategy, we’ve got the insights to help you make the most of Twitch influencer marketing. Let\u2019s dive in.<\/p>\n\n

What is Twitch?<\/h2>\n\n

Twitch is a live streaming social media platform owned by Amazon. Users can watch other people playing games, interact with other users, or create their own livestreams.\u00a0<\/p>\n\n

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Twitch currently has approximately 8.36 million<\/a> active streamers. The platform is extremely popular among gamers, as it has a ton of video game live streaming content and eSports competitions.\u00a0<\/p>\n\n

The platform isn\u2019t just <\/em>for gamers, though. In fact, the most popular category is \u201cjust chatting.\u201d And there\u2019s a growing number of channels focused on music, lifestyle and creative content.<\/p>\n\n

Twitch may not be the largest platform, but its users are highly engaged. According to data from StreamCharts<\/a>, Twitch has 4.7M active channels as of March 2024. Up to 4.6M viewers tune in at any one time, stacking up to an impressive 1.6 Bn (yes, billion) hours watched in total per month.\u00a0<\/p>\n\n

Twitch vs. YouTube: What\u2019s the difference?<\/h2>\n\n

Twitch is focused on live-streaming games, chatting with viewers in real-time, and building a community.\u00a0<\/p>\n\n

YouTube is a video-sharing platform. While YouTube does offer a livestream format, creators usually upload pre-recorded videos.<\/p>\n\n

Both options have pros and cons.\u00a0<\/p>\n\n

Twitch is a great choice for live engagement and niche communities. Many creators on Twitch have highly engaged niche audiences that will chat with them for hours\u2014and listen to their brand and product recommendations. Twitch\u2019s chat is a bit like teleshopping: the creator introduces the brand and answers questions live.\u00a0<\/p>\n\n

YouTube is more of a longterm game, as videos can be watched weeks or months later. YouTube also gives brands more room to monitor and edit before the video goes live. For example, a creator can share the script with the brand for feedback and approval. Whereas with Twitch, everything happens in real-time.\u00a0<\/p>\n\n

You also have to consider if your audience is actually on Twitch. YouTube\u2019s broader user base can be better for reaching certain audiences.\u00a0<\/p>\n\n

Twitch audience: Who uses Twitch?<\/h2>\n\n

Twitch has more than 31M daily active visitors – but who are they really?<\/p>\n\n

Twitch\u2019s user base is primarily male, and fairly young. Over 70% of Twitch viewers<\/a> are aged 18-34 and 63 % of adult Twitch users<\/a> in the U.S are male.\u00a0<\/p>\n\n

English is the most popular language on Twitch, with 1.1M average concurrent viewers (number of people tuning in at the same time) and 1.4M unique channels.\u00a0<\/p>\n\n

Portuguese, Spanish, French and German also have a strong presence, with 93k German channels and 162k average concurrent viewers.\u00a0<\/p>\n\n

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Source: StreamCharts<\/a><\/p>\n\n

Twitch\u2019s user base is mostly made up of gamers. So, if your brand wants to reach gamers, Twitch could be very effective. That said, not all Twitch content is gaming. \u201cJust chatting\u201d is more popular than the likes of Grand Theft Auto, League of Legends, and Fortnite:<\/p>\n\n

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Source: StreamCharts<\/a><\/p>\n\n

Top Twitch creators\u00a0<\/h2>\n\n

According to data from TwitchTracker<\/a>, the top Twitch creators as of March 2024 are Jynxzi, Kaicenat, Gaules, Tarik, and Ibai. Their live streams attract 60-90K average viewers.\u00a0<\/p>\n\n

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Source: TwitchTracker<\/a><\/p>\n\n

How to find influencers on Twitch<\/h2>\n\n

There are a many ways to find influencers on Twitch:\u00a0<\/p>\n\n