{"id":14285,"date":"2024-07-18T09:57:00","date_gmt":"2024-07-18T09:57:00","guid":{"rendered":"https:\/\/www.storyclash.com\/blog\/?p=14285"},"modified":"2026-03-11T17:40:39","modified_gmt":"2026-03-11T15:40:39","slug":"shopify-influencer-tracking","status":"publish","type":"post","link":"https:\/\/www.storyclash.com\/blog\/en\/shopify-influencer-tracking\/","title":{"rendered":"Shopify Influencer Tracking: Everything You Need to Know"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"14285\" class=\"elementor elementor-14285\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3c51d7cf e-con-full e-flex e-con e-parent\" data-id=\"3c51d7cf\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-280c1d2e elementor-widget elementor-widget-text-editor\" data-id=\"280c1d2e\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>\u00a0<\/p>\n\n<h2 class=\"wp-block-heading\">Shopify Influencer Tracking: Everything You Need to Know<\/h2>\n\n<p class=\"has-small-font-size\">Does your brand have an online store? Are you using influencer marketing to drive awareness and sales? If so, you probably don\u2019t need us to tell you how important it is to track the impact of your influencer campaigns. <br \/><br \/>The good news is, this is easily possible with the <a href=\"https:\/\/www.storyclash.com\/influencer-performance-tracking\">Storyclash Campaign Reporting<\/a>. Read on to learn how to track conversions and sales metrics with discount codes as well as clicks based in <a href=\"https:\/\/www.storyclash.com\/blog\/en\/how-to-create-custom-utm-influencer-tracking-links\/\">Influencer Tracking Links<\/a> from your influencer campaigns.\u00a0<\/p>\n\n<h2 class=\"wp-block-heading\">First, what is Shopify?<\/h2>\n\n<p><a href=\"https:\/\/www.shopify.com\/\">Shopify<\/a> is a commerce platform that enables basically anyone to build an online store and accept payments online.\u00a0<\/p>\n\n<p>Millions of businesses use Shopify to sell their products digitally &#8211; from tiny mom-and-pop operations to multinational retailers. In fact, approx <a href=\"https:\/\/www.statista.com\/statistics\/710207\/worldwide-ecommerce-platforms-market-share\/\">10% of online stores<\/a> worldwide run on Shopify, and in the U.S., it\u2019s significantly higher at 28%.\u00a0<\/p>\n\n<h2 class=\"wp-block-heading\">What is Shopify Connect?<\/h2>\n\n<p>Shopify Connect is the Shopify integration from <a href=\"https:\/\/www.storyclash.com\/\">Storyclash<\/a>, the leading influencer marketing platform. It enables you to link your Shopify store to your Storyclash account.\u00a0<\/p>\n\n<p>Let\u2019s say you\u2019re a direct-to-consumer (DTC) fashion brand. Your main sales channel is your website, which uses Shopify technology to manage orders. You work with influencers on Instagram and TikTok to promote your clothing range.<br \/><br \/>Influencers share promotion codes with their audience, offering a 10% discount on selected items. Storyclash tracks these promotion codes to measure revenue and other sales-based KPIs (like Return on Advertising Spend, or ROAS).\u00a0<\/p>\n\n<p>This information enables you to attribute sales to creators and posts. So you can assess which partnerships are the most valuable, and what kind of content resonates with your customers.\u00a0<\/p>\n\n<h2 class=\"wp-block-heading\">How to track Shopify influencer conversions<\/h2>\n\n<p>First, your Shopify store needs to be connected with Storyclash. If you\u2019re a Storyclash customer, reach out and we\u2019ll let you know how to set it up.<\/p>\n\n<p>To check if your Storyclash account is connected, open <a href=\"https:\/\/app.storyclash.com\/settings\">Settings<\/a>. If you can see Shopify and your shop name, you\u2019re in good shape.<\/p>\n\n<figure class=\"wp-block-image\"><img fetchpriority=\"high\" decoding=\"async\" class=\"aligncenter size-full wp-image-18261\" src=\"https:\/\/sc-blog-images.s3.eu-central-1.amazonaws.com\/wp-content\/uploads\/2025\/12\/24101956\/Storyclash-Settings.png\" alt=\"The image shows the Storyclash Setting for connectivity to Shopify\" width=\"1874\" height=\"1176\" srcset=\"https:\/\/sc-blog-images.s3.eu-central-1.amazonaws.com\/wp-content\/uploads\/2025\/12\/24101956\/Storyclash-Settings.png 1874w, https:\/\/sc-blog-images.s3.eu-central-1.amazonaws.com\/wp-content\/uploads\/2025\/12\/24101956\/Storyclash-Settings-300x188.png 300w, https:\/\/sc-blog-images.s3.eu-central-1.amazonaws.com\/wp-content\/uploads\/2025\/12\/24101956\/Storyclash-Settings-1024x643.png 1024w, https:\/\/sc-blog-images.s3.eu-central-1.amazonaws.com\/wp-content\/uploads\/2025\/12\/24101956\/Storyclash-Settings-768x482.png 768w, https:\/\/sc-blog-images.s3.eu-central-1.amazonaws.com\/wp-content\/uploads\/2025\/12\/24101956\/Storyclash-Settings-1536x964.png 1536w\" sizes=\"(max-width: 1874px) 100vw, 1874px\" \/><\/figure>\n\n<p>Next, it\u2019s time to set up influencer codes for your campaigns. You\u2019ll need to create a new campaign (or open an existing one).<\/p>\n\n<p>Log in to Storyclash and open the \u201c<a href=\"https:\/\/app.storyclash.com\/campaigns\">Campaigns<\/a>\u201d tab. Open an existing campaign. Or click \u201cCreate new campaign or report,\u201d then select \u201cPlanning campaign\u201d and click \u201cCreate.\u201d\u00a0<\/p>\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" class=\"aligncenter size-full wp-image-18262\" src=\"https:\/\/sc-blog-images.s3.eu-central-1.amazonaws.com\/wp-content\/uploads\/2025\/12\/24102121\/Storyclash-Campaigns.png\" alt=\"The image shows the Storyclash setting for the Champain Shopify\" width=\"1870\" height=\"958\" srcset=\"https:\/\/sc-blog-images.s3.eu-central-1.amazonaws.com\/wp-content\/uploads\/2025\/12\/24102121\/Storyclash-Campaigns.png 1870w, https:\/\/sc-blog-images.s3.eu-central-1.amazonaws.com\/wp-content\/uploads\/2025\/12\/24102121\/Storyclash-Campaigns-300x154.png 300w, https:\/\/sc-blog-images.s3.eu-central-1.amazonaws.com\/wp-content\/uploads\/2025\/12\/24102121\/Storyclash-Campaigns-1024x525.png 1024w, https:\/\/sc-blog-images.s3.eu-central-1.amazonaws.com\/wp-content\/uploads\/2025\/12\/24102121\/Storyclash-Campaigns-768x393.png 768w, https:\/\/sc-blog-images.s3.eu-central-1.amazonaws.com\/wp-content\/uploads\/2025\/12\/24102121\/Storyclash-Campaigns-1536x787.png 1536w\" sizes=\"(max-width: 1870px) 100vw, 1870px\" \/><\/figure>\n\n<p>Next, hit \u201cStart planning.\u201d<\/p>\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" class=\"aligncenter size-full wp-image-18263\" src=\"https:\/\/sc-blog-images.s3.eu-central-1.amazonaws.com\/wp-content\/uploads\/2025\/12\/24102207\/Start-planning.png\" alt=\"The image shows the Storyclash setting for the Champain planning Shopify\" width=\"1208\" height=\"824\" srcset=\"https:\/\/sc-blog-images.s3.eu-central-1.amazonaws.com\/wp-content\/uploads\/2025\/12\/24102207\/Start-planning.png 1208w, https:\/\/sc-blog-images.s3.eu-central-1.amazonaws.com\/wp-content\/uploads\/2025\/12\/24102207\/Start-planning-300x205.png 300w, https:\/\/sc-blog-images.s3.eu-central-1.amazonaws.com\/wp-content\/uploads\/2025\/12\/24102207\/Start-planning-1024x698.png 1024w, https:\/\/sc-blog-images.s3.eu-central-1.amazonaws.com\/wp-content\/uploads\/2025\/12\/24102207\/Start-planning-768x524.png 768w\" sizes=\"(max-width: 1208px) 100vw, 1208px\" \/><\/figure>\n\n<p>You\u2019ll see an overview of your campaign. In the planning tab, click \u201cAdd Creators\u201d to import creators from a list, or drag-and-drop AI suggestions from the column on the left.\u00a0<\/p>\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-18265\" src=\"https:\/\/sc-blog-images.s3.eu-central-1.amazonaws.com\/wp-content\/uploads\/2025\/12\/24102352\/planning-tab-click-Add-Creators.png\" alt=\"The image shows the Storyclash setting for the setting Influencer in planning Shopify Champian\" width=\"1880\" height=\"1548\" srcset=\"https:\/\/sc-blog-images.s3.eu-central-1.amazonaws.com\/wp-content\/uploads\/2025\/12\/24102352\/planning-tab-click-Add-Creators.png 1880w, https:\/\/sc-blog-images.s3.eu-central-1.amazonaws.com\/wp-content\/uploads\/2025\/12\/24102352\/planning-tab-click-Add-Creators-300x247.png 300w, https:\/\/sc-blog-images.s3.eu-central-1.amazonaws.com\/wp-content\/uploads\/2025\/12\/24102352\/planning-tab-click-Add-Creators-1024x843.png 1024w, https:\/\/sc-blog-images.s3.eu-central-1.amazonaws.com\/wp-content\/uploads\/2025\/12\/24102352\/planning-tab-click-Add-Creators-768x632.png 768w, https:\/\/sc-blog-images.s3.eu-central-1.amazonaws.com\/wp-content\/uploads\/2025\/12\/24102352\/planning-tab-click-Add-Creators-1536x1265.png 1536w\" sizes=\"(max-width: 1880px) 100vw, 1880px\" \/><\/figure>\n\n<p>To measure influencer performance, you need to add a code for each influencer. To do that, click on the profile of an influencer. Then click \u201cCampaign settings.\u201d<\/p>\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-18266\" src=\"https:\/\/sc-blog-images.s3.eu-central-1.amazonaws.com\/wp-content\/uploads\/2025\/12\/24102529\/Campaign-settings.png\" alt=\"The image shows the Storyclash Champian settings for the Shopify influencer marketing campaign.\" width=\"1862\" height=\"1868\" srcset=\"https:\/\/sc-blog-images.s3.eu-central-1.amazonaws.com\/wp-content\/uploads\/2025\/12\/24102529\/Campaign-settings.png 1862w, https:\/\/sc-blog-images.s3.eu-central-1.amazonaws.com\/wp-content\/uploads\/2025\/12\/24102529\/Campaign-settings-300x300.png 300w, https:\/\/sc-blog-images.s3.eu-central-1.amazonaws.com\/wp-content\/uploads\/2025\/12\/24102529\/Campaign-settings-1021x1024.png 1021w, https:\/\/sc-blog-images.s3.eu-central-1.amazonaws.com\/wp-content\/uploads\/2025\/12\/24102529\/Campaign-settings-150x150.png 150w, https:\/\/sc-blog-images.s3.eu-central-1.amazonaws.com\/wp-content\/uploads\/2025\/12\/24102529\/Campaign-settings-768x770.png 768w, https:\/\/sc-blog-images.s3.eu-central-1.amazonaws.com\/wp-content\/uploads\/2025\/12\/24102529\/Campaign-settings-1531x1536.png 1531w\" sizes=\"(max-width: 1862px) 100vw, 1862px\" \/><\/figure>\n\n<p>Here, you can enter the code &#8211; like say, ASHLEE10. So every time a user redeems that code, you\u2019ll know it was Ashlee who drove the sale. You can also enter the cost so Storyclash can calculate the return on advertising spend for you.<\/p>\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-18274\" src=\"https:\/\/sc-blog-images.s3.eu-central-1.amazonaws.com\/wp-content\/uploads\/2025\/12\/24103341\/Storyclash-can-calculate-the-return.png\" alt=\"The image shows Storyclash can calculate the return for the Shopify influencer marketing campaign.\" width=\"1864\" height=\"1040\" srcset=\"https:\/\/sc-blog-images.s3.eu-central-1.amazonaws.com\/wp-content\/uploads\/2025\/12\/24103341\/Storyclash-can-calculate-the-return.png 1864w, https:\/\/sc-blog-images.s3.eu-central-1.amazonaws.com\/wp-content\/uploads\/2025\/12\/24103341\/Storyclash-can-calculate-the-return-300x167.png 300w, https:\/\/sc-blog-images.s3.eu-central-1.amazonaws.com\/wp-content\/uploads\/2025\/12\/24103341\/Storyclash-can-calculate-the-return-1024x571.png 1024w, https:\/\/sc-blog-images.s3.eu-central-1.amazonaws.com\/wp-content\/uploads\/2025\/12\/24103341\/Storyclash-can-calculate-the-return-768x428.png 768w, https:\/\/sc-blog-images.s3.eu-central-1.amazonaws.com\/wp-content\/uploads\/2025\/12\/24103341\/Storyclash-can-calculate-the-return-1536x857.png 1536w\" sizes=\"(max-width: 1864px) 100vw, 1864px\" \/><\/figure>\n\n<p>Want to do this for more than one creator at once? Open the \u201cPerformance\u201d tab. To see the relevant columns, open the column selector and ensure Cost, Revenue, ROAS and Promotion Code are checked.<\/p>\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-18275\" src=\"https:\/\/sc-blog-images.s3.eu-central-1.amazonaws.com\/wp-content\/uploads\/2025\/12\/24103432\/Performance-tab.png\" alt=\"The image shows Storyclash set up tap for the Shopify influencer marketing campaign.\" width=\"1872\" height=\"1660\" srcset=\"https:\/\/sc-blog-images.s3.eu-central-1.amazonaws.com\/wp-content\/uploads\/2025\/12\/24103432\/Performance-tab.png 1872w, https:\/\/sc-blog-images.s3.eu-central-1.amazonaws.com\/wp-content\/uploads\/2025\/12\/24103432\/Performance-tab-300x266.png 300w, https:\/\/sc-blog-images.s3.eu-central-1.amazonaws.com\/wp-content\/uploads\/2025\/12\/24103432\/Performance-tab-1024x908.png 1024w, https:\/\/sc-blog-images.s3.eu-central-1.amazonaws.com\/wp-content\/uploads\/2025\/12\/24103432\/Performance-tab-768x681.png 768w, https:\/\/sc-blog-images.s3.eu-central-1.amazonaws.com\/wp-content\/uploads\/2025\/12\/24103432\/Performance-tab-1536x1362.png 1536w\" sizes=\"(max-width: 1872px) 100vw, 1872px\" \/><\/figure>\n\n<p>You\u2019ll see an overview of all the influencers involved in your campaign. You can add codes here, and track the performance anytime by looking at the figures in the Revenue column. To see the Return on Advertising Spend (ROAS), you\u2019ll need to add in the costs &#8211; and Storyclash works out the rest.<\/p>\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-18276\" src=\"https:\/\/sc-blog-images.s3.eu-central-1.amazonaws.com\/wp-content\/uploads\/2025\/12\/24103525\/Revenue-column.png\" alt=\"The image shows Storyclash Revenue Colum for the Shopify influencer marketing campaign.\" width=\"2064\" height=\"762\" srcset=\"https:\/\/sc-blog-images.s3.eu-central-1.amazonaws.com\/wp-content\/uploads\/2025\/12\/24103525\/Revenue-column.png 2064w, https:\/\/sc-blog-images.s3.eu-central-1.amazonaws.com\/wp-content\/uploads\/2025\/12\/24103525\/Revenue-column-300x111.png 300w, https:\/\/sc-blog-images.s3.eu-central-1.amazonaws.com\/wp-content\/uploads\/2025\/12\/24103525\/Revenue-column-1024x378.png 1024w, https:\/\/sc-blog-images.s3.eu-central-1.amazonaws.com\/wp-content\/uploads\/2025\/12\/24103525\/Revenue-column-768x284.png 768w, https:\/\/sc-blog-images.s3.eu-central-1.amazonaws.com\/wp-content\/uploads\/2025\/12\/24103525\/Revenue-column-1536x567.png 1536w, https:\/\/sc-blog-images.s3.eu-central-1.amazonaws.com\/wp-content\/uploads\/2025\/12\/24103525\/Revenue-column-2048x756.png 2048w\" sizes=\"(max-width: 2064px) 100vw, 2064px\" \/><\/figure>\n\n<h2 class=\"wp-block-heading\">Ready to track the impact of influencer campaigns on sales?<\/h2>\n\n<p>Already a Storyclash customer? Awesome &#8211; get in touch and we\u2019ll let you know how to link your Shopify store to your Storyclash account. If you haven&#8217;t tried Storyclash yet, <a href=\"https:\/\/www.storyclash.com\/request-demo#request-demo\">book a demo<\/a> to see our platform in action, or learn more about <a href=\"https:\/\/www.storyclash.com\/influencer-reporting\">influencer reporting<\/a>.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>\u00a0 Shopify Influencer Tracking: Everything You Need to Know Does your brand have an online store? Are you using influencer marketing to drive awareness and sales? If so, you probably don\u2019t need us to tell you how important it is to track the impact of your influencer campaigns. The good news is, this is easily [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":19569,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[714],"tags":[],"class_list":["post-14285","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-knowledge-base-en"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Shopify Influencer Tracking: Everything You Need to Know<\/title>\n<meta name=\"description\" content=\"Learn how to track conversions and sales metrics from your influencer campaigns with Shopify Influencer Tracking.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.storyclash.com\/blog\/en\/shopify-influencer-tracking\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Shopify Influencer Tracking: Everything You Need to Know\" \/>\n<meta property=\"og:description\" content=\"Learn how to track conversions and sales metrics from your influencer campaigns with Shopify Influencer Tracking.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.storyclash.com\/blog\/en\/shopify-influencer-tracking\/\" \/>\n<meta property=\"og:site_name\" content=\"Storyclash Blog\" \/>\n<meta property=\"article:published_time\" content=\"2024-07-18T09:57:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-03-11T15:40:39+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/sc-blog-images.s3.eu-central-1.amazonaws.com\/wp-content\/uploads\/2024\/07\/11174035\/shopify-blog_720.png\" \/>\n\t<meta property=\"og:image:width\" content=\"720\" \/>\n\t<meta property=\"og:image:height\" content=\"334\" \/>\n\t<meta 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