{"id":14246,"date":"2024-05-23T10:13:49","date_gmt":"2024-05-23T10:13:49","guid":{"rendered":"https:\/\/www.storyclash.com\/blog\/?p=14246"},"modified":"2025-12-29T15:15:26","modified_gmt":"2025-12-29T13:15:26","slug":"track-brand-mentions","status":"publish","type":"post","link":"https:\/\/www.storyclash.com\/blog\/en\/track-brand-mentions\/","title":{"rendered":"How to Track Brand Mentions on Social Media"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"14246\" class=\"elementor elementor-14246\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5a74bdf e-flex e-con-boxed e-con e-parent\" data-id=\"5a74bdf\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3d807673 elementor-widget elementor-widget-text-editor\" data-id=\"3d807673\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>\u00a0<\/p>\n\n<p>Did you know other people write your brand\u2019s story every minute? Every online mention, whether it\u2019s an Instagram story or a TikTok review contributes to the narrative of your brand. These social media mentions play a vital role in shaping your public image and how people feel about your brand. In this article, we&#8217;ll cover what brand mentions are, why they matter, and how you can track them (even if your brand isn\u2019t directly tagged). Let\u2019s dive in.<\/p>\n\n<h2 class=\"wp-block-heading\">What are brand mentions?<\/h2>\n\n<p>A brand mention occurs whenever your brand is named or referred to in any form of digital communication. This encompasses everything from social media posts and blog articles about your brand to discussions in online forums and features in news articles. <br \/><br \/>In a paid collaboration, you can provide creators and bloggers with a <a href=\"https:\/\/www.storyclash.com\/blog\/en\/how-to-create-custom-utm-influencer-tracking-links\/\">dedicated Influencer tracking link<\/a> with dedicated UTM-tags to measure how many times the content was clicked.<\/p>\n\n<p>Here is an example of Instagram user comparing different foundations she has tried, and mentioning the brands NARS, ITCosmetics, and HausLabs by LadyGaga:<\/p>\n\n<figure class=\"wp-block-image\"><img fetchpriority=\"high\" decoding=\"async\" class=\"aligncenter size-full wp-image-18488\" src=\"https:\/\/sc-blog-images.s3.eu-central-1.amazonaws.com\/wp-content\/uploads\/2025\/12\/29150924\/Example-Instagram-user-comparing-.png\" alt=\"Here is an example of Instagram user comparing different foundations she has tried, and mentioning the brands NARS, ITCosmetics, and HausLabs by LadyGaga\" width=\"2516\" height=\"1598\" srcset=\"https:\/\/sc-blog-images.s3.eu-central-1.amazonaws.com\/wp-content\/uploads\/2025\/12\/29150924\/Example-Instagram-user-comparing-.png 2516w, https:\/\/sc-blog-images.s3.eu-central-1.amazonaws.com\/wp-content\/uploads\/2025\/12\/29150924\/Example-Instagram-user-comparing--300x191.png 300w, https:\/\/sc-blog-images.s3.eu-central-1.amazonaws.com\/wp-content\/uploads\/2025\/12\/29150924\/Example-Instagram-user-comparing--1024x650.png 1024w, https:\/\/sc-blog-images.s3.eu-central-1.amazonaws.com\/wp-content\/uploads\/2025\/12\/29150924\/Example-Instagram-user-comparing--768x488.png 768w, https:\/\/sc-blog-images.s3.eu-central-1.amazonaws.com\/wp-content\/uploads\/2025\/12\/29150924\/Example-Instagram-user-comparing--1536x976.png 1536w, https:\/\/sc-blog-images.s3.eu-central-1.amazonaws.com\/wp-content\/uploads\/2025\/12\/29150924\/Example-Instagram-user-comparing--2048x1301.png 2048w\" sizes=\"(max-width: 2516px) 100vw, 2516px\" \/><\/figure>\n\n<p>Mentions can be either tagged or untagged, and it\u2019s important to understand the difference.\u00a0<\/p>\n\n<p><strong>Tagged mentions<\/strong> are direct. They occur where your brand is explicitly mentioned with a link to your website or a social media handle. It\u2019s like being directly invited to a conversation. These are easier to track as they are clear and direct references to your brand.<\/p>\n\n<p><strong>Untagged mentions <\/strong>are indirect. They show what people are saying about your brand when they&#8217;re not speaking to you but about you. This could be an Instagrammer using your product in their story without tagging you, or a YouTuber doing an unpaid review without linking to your site. These mentions are powerful but can be trickier to track and analyze.\u00a0<\/p>\n\n<h2 class=\"wp-block-heading\">Types of brand mentions<\/h2>\n\n<p>There are many different types of brand mentions, depending on the source the mention comes from:<\/p>\n\n<ul class=\"wp-block-list\">\n<li><strong>Social media mentions: <\/strong>These are mentions on social networks such as Instagram, TikTok, Facebook, LinkedIn, and X. They represent direct and immediate feedback from your audience.<\/li>\n\n<li><strong>Forums and communities: <\/strong>Discussions in online communities and forums, like Reddit, are rich sources of in-depth and often candid conversations about brands.<\/li>\n\n<li><strong>Reviews and testimonials:<\/strong> Mentions on review sites like Amazon, TripAdvisor, Yelp, and industry-specific platforms like Capterra or G2 offer valuable customer feedback and influence public perception.<\/li>\n\n<li><strong>Blog post mentions:<\/strong> Various blogs across the internet can mention your brand, especially in niches like lifestyle, fashion, and parenting.\u00a0Especially here it makes sense to provide partners with a dedicated <a href=\"https:\/\/www.storyclash.com\/blog\/en\/how-to-create-custom-utm-influencer-tracking-links\/\">utm tracking link<\/a> to measure the performance.<\/li>\n\n<li><strong>News articles: <\/strong>Mentions in online news articles, whether on global, national, or local news platforms, have a significant impact on your brand&#8217;s reputation and visibility.<\/li>\n<\/ul>\n\n<p>For the purposes of this article, we will focus on <em>social media brand mentions<\/em>.<\/p>\n\n<h2 class=\"wp-block-heading\">Why do brand mentions matter?<\/h2>\n\n<p>It\u2019s essential to keep track of when, where, and how your brand is mentioned online. Here are a few of the key reasons:<\/p>\n\n<ul class=\"wp-block-list\">\n<li><strong>Measure brand health and customer perception:<\/strong> Brand mentions help you assess your brand&#8217;s reputation and give you direct insights into how customers perceive your brand. Keeping track of these mentions gives you a helpful indicator of public opinion, allowing you to manage your reputation proactively.<\/li>\n<\/ul>\n\n<ul class=\"wp-block-list\">\n<li><strong>Gain useful <\/strong><strong>customer feedback: <\/strong>Brand mentions are a rich source of customer feedback that can help you improve your products and services. They highlight what&#8217;s working well and flag areas in need of improvement, ensuring that your offerings continue to keep your customers happy.\u00a0<\/li>\n<\/ul>\n\n<ul class=\"wp-block-list\">\n<li><strong>Tap into social proof: <\/strong>Brand mentions in the form of reviews, testimonials, or user-generated content can help influence the decision-making process of potential customers. Tracking these kinds of brand mentions means you can use them to benefit your brand, like sharing reviews on your homepage or resharing social media posts.<\/li>\n<\/ul>\n\n<ul class=\"wp-block-list\">\n<li><strong>Engage with customers: <\/strong>When customers mention your brand, it&#8217;s a golden opportunity to interact with them. Responding to mentions, whether they are positive or negative, shows that you value customer input and care what they think. This engagement can enhance customer loyalty and improve brand perception.<\/li>\n<\/ul>\n\n<ul class=\"wp-block-list\">\n<li><strong>Identify brand ambassadors: <\/strong>Monitoring brand mentions can help you identify and reward your most loyal and enthusiastic customers. These individuals can be potential brand ambassadors or influencers, who can authentically promote your brand to a wider audience.\u00a0<\/li>\n<\/ul>\n\n<p>Brand mentions are much more than just casual references to your brand; they are a goldmine of information that can guide your marketing, PR, and overall business strategy. By understanding, analyzing, and responding to these mentions, you can make informed decisions to drive growth.<\/p>\n\n<h2 class=\"wp-block-heading\">How to track brand mentions on social media<\/h2>\n\n<p>Let\u2019s explore how you can track brand mentions on various different social media platforms.<\/p>\n\n<h2 class=\"wp-block-heading\">How to track brand mentions on Instagram<\/h2>\n\n<p><br \/>The best way to track Instagram mentions for free is with Storyclash\u2019s <a href=\"https:\/\/www.storyclash.com\/instagram-influencer-search\">influencer search tool<\/a>.<\/p>\n\n<p>To get started, open the tool and type in the name of your brand (or any brand whose mentions you want to track). And click \u201cSearch.\u201d<\/p>\n\n<p>You\u2019ll find a list of influencers who mentioned the brand in the last 30 days. Like in this example from Nike:<\/p>\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" class=\"aligncenter size-full wp-image-18489\" src=\"https:\/\/sc-blog-images.s3.eu-central-1.amazonaws.com\/wp-content\/uploads\/2025\/12\/29151019\/list-of-influencers-who-mentioned-the-brand-in-the-last-30-days.png\" alt=\"A \nlist of influencers who mentioned the brand in the last 30 days\" width=\"2246\" height=\"2236\" srcset=\"https:\/\/sc-blog-images.s3.eu-central-1.amazonaws.com\/wp-content\/uploads\/2025\/12\/29151019\/list-of-influencers-who-mentioned-the-brand-in-the-last-30-days.png 2246w, https:\/\/sc-blog-images.s3.eu-central-1.amazonaws.com\/wp-content\/uploads\/2025\/12\/29151019\/list-of-influencers-who-mentioned-the-brand-in-the-last-30-days-300x300.png 300w, https:\/\/sc-blog-images.s3.eu-central-1.amazonaws.com\/wp-content\/uploads\/2025\/12\/29151019\/list-of-influencers-who-mentioned-the-brand-in-the-last-30-days-1024x1019.png 1024w, https:\/\/sc-blog-images.s3.eu-central-1.amazonaws.com\/wp-content\/uploads\/2025\/12\/29151019\/list-of-influencers-who-mentioned-the-brand-in-the-last-30-days-150x150.png 150w, https:\/\/sc-blog-images.s3.eu-central-1.amazonaws.com\/wp-content\/uploads\/2025\/12\/29151019\/list-of-influencers-who-mentioned-the-brand-in-the-last-30-days-768x765.png 768w, https:\/\/sc-blog-images.s3.eu-central-1.amazonaws.com\/wp-content\/uploads\/2025\/12\/29151019\/list-of-influencers-who-mentioned-the-brand-in-the-last-30-days-1536x1529.png 1536w, https:\/\/sc-blog-images.s3.eu-central-1.amazonaws.com\/wp-content\/uploads\/2025\/12\/29151019\/list-of-influencers-who-mentioned-the-brand-in-the-last-30-days-2048x2039.png 2048w\" sizes=\"(max-width: 2246px) 100vw, 2246px\" \/><\/figure>\n\n<p>For more detailed insights, you can use the full version of <a href=\"https:\/\/www.storyclash.com\/\">Storyclash<\/a>.\u00a0<\/p>\n\n<p>Log into the tool, open the \u201cBrands\u201d tab and search for your company (or the brand you want to track). In this example, you can see that Nike has received 66k brand mentions from 23k Instagram users in the last 12 months:<\/p>\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" class=\"aligncenter size-full wp-image-18490\" src=\"https:\/\/sc-blog-images.s3.eu-central-1.amazonaws.com\/wp-content\/uploads\/2025\/12\/29151105\/Brands-tab-and-search-for-your-company.png\" alt=\"Brands tab and search for your company in Influencer Marketing oftware Storyclash\" width=\"2248\" height=\"2190\" srcset=\"https:\/\/sc-blog-images.s3.eu-central-1.amazonaws.com\/wp-content\/uploads\/2025\/12\/29151105\/Brands-tab-and-search-for-your-company.png 2248w, https:\/\/sc-blog-images.s3.eu-central-1.amazonaws.com\/wp-content\/uploads\/2025\/12\/29151105\/Brands-tab-and-search-for-your-company-300x292.png 300w, https:\/\/sc-blog-images.s3.eu-central-1.amazonaws.com\/wp-content\/uploads\/2025\/12\/29151105\/Brands-tab-and-search-for-your-company-1024x998.png 1024w, https:\/\/sc-blog-images.s3.eu-central-1.amazonaws.com\/wp-content\/uploads\/2025\/12\/29151105\/Brands-tab-and-search-for-your-company-768x748.png 768w, https:\/\/sc-blog-images.s3.eu-central-1.amazonaws.com\/wp-content\/uploads\/2025\/12\/29151105\/Brands-tab-and-search-for-your-company-1536x1496.png 1536w, https:\/\/sc-blog-images.s3.eu-central-1.amazonaws.com\/wp-content\/uploads\/2025\/12\/29151105\/Brands-tab-and-search-for-your-company-2048x1995.png 2048w\" sizes=\"(max-width: 2248px) 100vw, 2248px\" \/><\/figure>\n\n<p>If you scroll down, you can take a look at the content, including reels and Instagram stories from the past year.\u00a0<\/p>\n\n<p><a href=\"https:\/\/www.storyclash.com\/instagram-stories-monitoring\">Instagram stories<\/a> disappear from the platform within 24 hours, so it can be tricky to track them. Especially if they occur over the weekend, the holidays, or at times when your team isn\u2019t working.\u00a0<\/p>\n\n<p>With Storyclash, you can view Instagram stories that are up to a year old, so you\u2019ll never miss a mention again.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-18491\" src=\"https:\/\/sc-blog-images.s3.eu-central-1.amazonaws.com\/wp-content\/uploads\/2025\/12\/29151206\/Storyclash-you-can-view-Instagram-stories.png\" alt=\"With Storyclash, you can view Instagram stories that are up to a year old, example on this Image \" width=\"2244\" height=\"2170\" srcset=\"https:\/\/sc-blog-images.s3.eu-central-1.amazonaws.com\/wp-content\/uploads\/2025\/12\/29151206\/Storyclash-you-can-view-Instagram-stories.png 2244w, https:\/\/sc-blog-images.s3.eu-central-1.amazonaws.com\/wp-content\/uploads\/2025\/12\/29151206\/Storyclash-you-can-view-Instagram-stories-300x290.png 300w, https:\/\/sc-blog-images.s3.eu-central-1.amazonaws.com\/wp-content\/uploads\/2025\/12\/29151206\/Storyclash-you-can-view-Instagram-stories-1024x990.png 1024w, https:\/\/sc-blog-images.s3.eu-central-1.amazonaws.com\/wp-content\/uploads\/2025\/12\/29151206\/Storyclash-you-can-view-Instagram-stories-768x743.png 768w, https:\/\/sc-blog-images.s3.eu-central-1.amazonaws.com\/wp-content\/uploads\/2025\/12\/29151206\/Storyclash-you-can-view-Instagram-stories-1536x1485.png 1536w, https:\/\/sc-blog-images.s3.eu-central-1.amazonaws.com\/wp-content\/uploads\/2025\/12\/29151206\/Storyclash-you-can-view-Instagram-stories-2048x1980.png 2048w\" sizes=\"(max-width: 2244px) 100vw, 2244px\" \/><\/p>\n\n<p>You can find Instagram stories, posts, and reels where your brand has been directly tagged\u2014and where it hasn\u2019t. Storyclash uses OCR technology to process words and text within images. So you can find social media content where users show your products and logo without actually tagging you directly.\u00a0<\/p>\n\n<p>Like in this Instagram story showing Nike sneakers without tagging the brand:<\/p>\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-18495\" src=\"https:\/\/sc-blog-images.s3.eu-central-1.amazonaws.com\/wp-content\/uploads\/2025\/12\/29151312\/Nike-in-this-Instagram-story-showing-Nike-sneakers-without-tagging-the-brand.png\" alt=\"So you can find social media content where users show your products and logo, Like in this Instagram story showing Nike sneakers\" width=\"1672\" height=\"1494\" srcset=\"https:\/\/sc-blog-images.s3.eu-central-1.amazonaws.com\/wp-content\/uploads\/2025\/12\/29151312\/Nike-in-this-Instagram-story-showing-Nike-sneakers-without-tagging-the-brand.png 1672w, https:\/\/sc-blog-images.s3.eu-central-1.amazonaws.com\/wp-content\/uploads\/2025\/12\/29151312\/Nike-in-this-Instagram-story-showing-Nike-sneakers-without-tagging-the-brand-300x268.png 300w, https:\/\/sc-blog-images.s3.eu-central-1.amazonaws.com\/wp-content\/uploads\/2025\/12\/29151312\/Nike-in-this-Instagram-story-showing-Nike-sneakers-without-tagging-the-brand-1024x915.png 1024w, https:\/\/sc-blog-images.s3.eu-central-1.amazonaws.com\/wp-content\/uploads\/2025\/12\/29151312\/Nike-in-this-Instagram-story-showing-Nike-sneakers-without-tagging-the-brand-768x686.png 768w, https:\/\/sc-blog-images.s3.eu-central-1.amazonaws.com\/wp-content\/uploads\/2025\/12\/29151312\/Nike-in-this-Instagram-story-showing-Nike-sneakers-without-tagging-the-brand-1536x1372.png 1536w\" sizes=\"(max-width: 1672px) 100vw, 1672px\" \/><\/figure>\n\n<p>Read our full blog post to learn more about <a href=\"https:\/\/www.storyclash.com\/blog\/en\/instagram-stories-monitoring-everything-you-need-to-know\/\">how to track Instagram stories<\/a>.\u00a0<\/p>\n\n<h2 class=\"wp-block-heading\">How to track brand mentions on TikTok<\/h2>\n\n<p>You can easily track TikTok brand mentions using Storyclash. To get started, open the \u201cBrand\u201d tab and search for the name of your brand, a competitor, or anyone else whose mentions you want to see. Ensure the TikTok icon is selected, and click \u201cSearch.\u201d<\/p>\n\n<p>In this example from Adidas, you\u2019ll notice the brand received 1.1k mentions on TikTok from 661 creators in the past 12 months:<\/p>\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-18497\" src=\"https:\/\/sc-blog-images.s3.eu-central-1.amazonaws.com\/wp-content\/uploads\/2025\/12\/29151437\/Adidas-track-brand-mentions-on-TikTok.png\" alt=\"Adidas track brand mentions on TikTok in Storyclash Software \" width=\"2282\" height=\"2056\" srcset=\"https:\/\/sc-blog-images.s3.eu-central-1.amazonaws.com\/wp-content\/uploads\/2025\/12\/29151437\/Adidas-track-brand-mentions-on-TikTok.png 2282w, https:\/\/sc-blog-images.s3.eu-central-1.amazonaws.com\/wp-content\/uploads\/2025\/12\/29151437\/Adidas-track-brand-mentions-on-TikTok-300x270.png 300w, https:\/\/sc-blog-images.s3.eu-central-1.amazonaws.com\/wp-content\/uploads\/2025\/12\/29151437\/Adidas-track-brand-mentions-on-TikTok-1024x923.png 1024w, https:\/\/sc-blog-images.s3.eu-central-1.amazonaws.com\/wp-content\/uploads\/2025\/12\/29151437\/Adidas-track-brand-mentions-on-TikTok-768x692.png 768w, https:\/\/sc-blog-images.s3.eu-central-1.amazonaws.com\/wp-content\/uploads\/2025\/12\/29151437\/Adidas-track-brand-mentions-on-TikTok-1536x1384.png 1536w, https:\/\/sc-blog-images.s3.eu-central-1.amazonaws.com\/wp-content\/uploads\/2025\/12\/29151437\/Adidas-track-brand-mentions-on-TikTok-2048x1845.png 2048w\" sizes=\"(max-width: 2282px) 100vw, 2282px\" \/><\/figure>\n\n<p>Want to do a deeper dive into the context and performance? Just click on the content to watch the video and check out KPIs such as views, like, reach, engagement rate, <a href=\"https:\/\/www.storyclash.com\/blog\/en\/influencer-media-value\/\">estimated media value<\/a>, and more. For example, this TikTok from Kitkeenan (227k followers) drove 1.3M views and 58k likes:<\/p>\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-18498\" src=\"https:\/\/sc-blog-images.s3.eu-central-1.amazonaws.com\/wp-content\/uploads\/2025\/12\/29151512\/example-TikTok-from-Kitkeenan-227k-followers-drove-1.3M-views-and-58k-likes.png\" alt=\"example TikTok from Kitkeenan (227k followers) drove 1.3M views and 58k likes\" width=\"2298\" height=\"1460\" srcset=\"https:\/\/sc-blog-images.s3.eu-central-1.amazonaws.com\/wp-content\/uploads\/2025\/12\/29151512\/example-TikTok-from-Kitkeenan-227k-followers-drove-1.3M-views-and-58k-likes.png 2298w, https:\/\/sc-blog-images.s3.eu-central-1.amazonaws.com\/wp-content\/uploads\/2025\/12\/29151512\/example-TikTok-from-Kitkeenan-227k-followers-drove-1.3M-views-and-58k-likes-300x191.png 300w, https:\/\/sc-blog-images.s3.eu-central-1.amazonaws.com\/wp-content\/uploads\/2025\/12\/29151512\/example-TikTok-from-Kitkeenan-227k-followers-drove-1.3M-views-and-58k-likes-1024x651.png 1024w, https:\/\/sc-blog-images.s3.eu-central-1.amazonaws.com\/wp-content\/uploads\/2025\/12\/29151512\/example-TikTok-from-Kitkeenan-227k-followers-drove-1.3M-views-and-58k-likes-768x488.png 768w, https:\/\/sc-blog-images.s3.eu-central-1.amazonaws.com\/wp-content\/uploads\/2025\/12\/29151512\/example-TikTok-from-Kitkeenan-227k-followers-drove-1.3M-views-and-58k-likes-1536x976.png 1536w, https:\/\/sc-blog-images.s3.eu-central-1.amazonaws.com\/wp-content\/uploads\/2025\/12\/29151512\/example-TikTok-from-Kitkeenan-227k-followers-drove-1.3M-views-and-58k-likes-2048x1301.png 2048w\" sizes=\"(max-width: 2298px) 100vw, 2298px\" \/><\/figure>\n\n<p>As you can see, Storyclash makes it easier to keep track of the total number of brand mentions, and zoom into the specific context.\u00a0<\/p>\n\n<h2 class=\"wp-block-heading\">Want to track your brand mentions?<\/h2>\n\n<p><br \/>Never miss a mention again! Storyclash makes it easy to check who is talking about you (and your competitors) online. Learn more about <a href=\"https:\/\/www.storyclash.com\/instagram-monitoring\">Instagram monitoring<\/a> and <a href=\"https:\/\/www.storyclash.com\/tiktok-monitoring\">TikTok tracking<\/a>, or <a href=\"https:\/\/www.storyclash.com\/request-demo#request-demo\">book a demo<\/a> to see Storyclash in action.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>\u00a0 Did you know other people write your brand\u2019s story every minute? Every online mention, whether it\u2019s an Instagram story or a TikTok review contributes to the narrative of your brand. These social media mentions play a vital role in shaping your public image and how people feel about your brand. In this article, we&#8217;ll [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":17208,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[714],"tags":[],"class_list":["post-14246","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-knowledge-base-en"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>How to Track Brand Mentions on Social Media<\/title>\n<meta name=\"description\" content=\"Learn what brand mentions are, why they matter, and how you can track them (even if your brand isn\u2019t actually tagged).\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.storyclash.com\/blog\/en\/track-brand-mentions\/\" \/>\n<meta property=\"og:locale\" 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