{"id":14174,"date":"2023-12-04T15:01:32","date_gmt":"2023-12-04T15:01:32","guid":{"rendered":"https:\/\/www.storyclash.com\/blog\/?p=14174"},"modified":"2025-12-30T13:07:21","modified_gmt":"2025-12-30T11:07:21","slug":"influencer-audit-tool","status":"publish","type":"post","link":"https:\/\/www.storyclash.com\/blog\/en\/influencer-audit-tool\/","title":{"rendered":"How to Do an Influencer Audit (With The Best Influencer Audit Tool)"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"14174\" class=\"elementor elementor-14174\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1e4d20cc e-flex e-con-boxed e-con e-parent\" data-id=\"1e4d20cc\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4b9f0871 elementor-widget elementor-widget-text-editor\" data-id=\"4b9f0871\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t\n<p>In influencer marketing, reputation is everything. When you work with an influencer, it\u2019s essential to carry out an audit of their online presence. If you don\u2019t, the collaboration can backfire and negatively impact how people perceive your brand. After all, you wouldn\u2019t hire someone without checking their resume and references, right?<\/p>\n\n<p>Influencer couple Olivia and Lunden Stallings recently <a href=\"https:\/\/nypost.com\/2023\/10\/04\/influencer-lunden-stallings-apologizes-over-resurfaced-racist-tweets\/\">came under fire for racist posts<\/a> published years before their high-profile collabs. That\u2019s bad news for the big-name brands who have worked with them, like Abercrombie &amp; Fitch, UGG, Dior, Maybelline, Tarte Cosmetics, and Dyson. The lesson to be learned here? Conduct a <em>thorough audit<\/em> of the creators you work with.\u00a0<\/p>\n\n<p>Keep reading to find out how to do an influencer audit, the best influencer audit tools to use, and what to watch out for.\u00a0<\/p>\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter is-resized\"><img fetchpriority=\"high\" decoding=\"async\" class=\"aligncenter wp-image-18683 size-large\" src=\"https:\/\/sc-blog-images.s3.eu-central-1.amazonaws.com\/wp-content\/uploads\/2025\/12\/30124149\/Influencer-auf-einem-Post-474x1024.png\" alt=\"Bild mit Influencer auf einem Post\" width=\"474\" height=\"1024\" srcset=\"https:\/\/sc-blog-images.s3.eu-central-1.amazonaws.com\/wp-content\/uploads\/2025\/12\/30124149\/Influencer-auf-einem-Post-474x1024.png 474w, https:\/\/sc-blog-images.s3.eu-central-1.amazonaws.com\/wp-content\/uploads\/2025\/12\/30124149\/Influencer-auf-einem-Post-139x300.png 139w, https:\/\/sc-blog-images.s3.eu-central-1.amazonaws.com\/wp-content\/uploads\/2025\/12\/30124149\/Influencer-auf-einem-Post-711x1536.png 711w, https:\/\/sc-blog-images.s3.eu-central-1.amazonaws.com\/wp-content\/uploads\/2025\/12\/30124149\/Influencer-auf-einem-Post.png 756w\" sizes=\"(max-width: 474px) 100vw, 474px\" \/><\/figure>\n<\/div>\n\n<h2 class=\"wp-block-heading\">What is an influencer audit?<\/h2>\n\n<p><br \/>An influencer audit is an important step in the <a href=\"https:\/\/www.storyclash.com\/influencer-discovery\">influencer discovery<\/a> process. It helps you determine if an influencer aligns with your brand\u2019s standards and values. An influencer audit provides insight into:<\/p>\n\n<ul class=\"wp-block-list\">\n<li><strong>Previous collaborations:<\/strong> If you\u2019re a health brand, and a creator promoted a cigarette company, that\u2019s not great. Similarly, if they already worked with competitors, this could influence your choice of whether to work with them.\u00a0<\/li>\n<li><strong>Previous content:<\/strong> It\u2019s important to collaborate with influencers who truly share your values, and this should reflect in their content. That could mean living a healthy lifestyle, promoting sustainability, and celebrating diversity.<\/li>\n<li><strong>KPIs and metrics:<\/strong> You might want to consider the percentage of branded content, engagement rate, follower count, and more, so you can evaluate the content performance.<\/li>\n<li><strong>Audience insights<\/strong>: Do they have fake followers? Are their followers based in the country you\u2019re targeting? Do they speak the same language as you? Demographic insights are key to ensuring you get the results you are hoping for.<\/li>\n<\/ul>\n\n<h2 class=\"wp-block-heading\">What is an influencer audit tool?<\/h2>\n\n<p>An influencer audit tool is a specialized software designed to assess the credibility and effectiveness of influencers.\u00a0<\/p>\n\n<p>An influencer audit tool analyzes key metrics like audience engagement, authenticity, and brand alignment to ensure a genuine fit for IM campaigns. These tools help brands make informed decisions by providing in-depth insights into who an influencer is and who they can influence.<\/p>\n\n<h2 class=\"wp-block-heading\">Do you need an influencer audit tool?<\/h2>\n\n<p><br \/>The short answer is yes, especially if you&#8217;re looking to maximize your return on investment (ROI) and avoid associating your brand with the wrong influencers.\u00a0<\/p>\n\n<p>With more than 50 million influencers out there (according to<a href=\"https:\/\/www.forbes.com\/sites\/theyec\/2023\/02\/22\/influencers-and-content-creators-find-your-niche-to-find-your-success\/\"> Forbes\u2019 estimation<\/a>), it\u2019s harder than ever to <a href=\"https:\/\/www.storyclash.com\/blog\/en\/find-influencers-for-your-brand\/\">find influencers<\/a> and figure out who is a truly great fit for your brand.\u00a0<\/p>\n\n<p>Influencer audit tools are essential for evaluating and selecting influencers. They help you avoid ineffective collaborations and focus on influencers who truly resonate with your target audience.<\/p>\n\n<p>At the end of the day, if you work with influencers who aren\u2019t a good fit for your brand, the best scenario is you waste your money. At worst, you could end up working with someone who actually damages your brand because their negative actions become associated with you.\u00a0<\/p>\n\n<h2 class=\"wp-block-heading\">How to conduct an influencer audit<\/h2>\n\n<p><br \/>Let\u2019s say you\u2019re a DTC fashion brand. You\u2019re looking for trendsetters who care about sustainability for a campaign in Germany and the U.S.<\/p>\n\n<p>Now, let\u2019s walk through how you can find and vet influencers using the leading influencer audit tool, Storyclash.\u00a0<\/p>\n\n<ol class=\"wp-block-list\">\n<li><strong>Search for influencers who meet your criteria<\/strong><\/li>\n<\/ol>\n\n<p>First, open <a href=\"https:\/\/app.storyclash.com\/discovery\">Storyclash <\/a>and navigate to the Discovery tab.\u00a0<\/p>\n\n<p>Filter for relevant countries, pick a gender if needed, and adjust the follower range to suit your needs. Then, enter keywords describing the kind of influencer you are looking for &#8211; like \u201csustainable fashion.\u201d Then, click \u201cApply.\u201d<\/p>\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" class=\"aligncenter size-full wp-image-18684\" src=\"https:\/\/sc-blog-images.s3.eu-central-1.amazonaws.com\/wp-content\/uploads\/2025\/12\/30124305\/Suche-nach-Influencern-auf-Discover-Creators.png\" alt=\"\" width=\"2482\" height=\"1708\" srcset=\"https:\/\/sc-blog-images.s3.eu-central-1.amazonaws.com\/wp-content\/uploads\/2025\/12\/30124305\/Suche-nach-Influencern-auf-Discover-Creators.png 2482w, https:\/\/sc-blog-images.s3.eu-central-1.amazonaws.com\/wp-content\/uploads\/2025\/12\/30124305\/Suche-nach-Influencern-auf-Discover-Creators-300x206.png 300w, https:\/\/sc-blog-images.s3.eu-central-1.amazonaws.com\/wp-content\/uploads\/2025\/12\/30124305\/Suche-nach-Influencern-auf-Discover-Creators-1024x705.png 1024w, https:\/\/sc-blog-images.s3.eu-central-1.amazonaws.com\/wp-content\/uploads\/2025\/12\/30124305\/Suche-nach-Influencern-auf-Discover-Creators-768x529.png 768w, https:\/\/sc-blog-images.s3.eu-central-1.amazonaws.com\/wp-content\/uploads\/2025\/12\/30124305\/Suche-nach-Influencern-auf-Discover-Creators-1536x1057.png 1536w, https:\/\/sc-blog-images.s3.eu-central-1.amazonaws.com\/wp-content\/uploads\/2025\/12\/30124305\/Suche-nach-Influencern-auf-Discover-Creators-2048x1409.png 2048w\" sizes=\"(max-width: 2482px) 100vw, 2482px\" \/><\/figure>\n\n<p><strong>Tip:<\/strong> If you\u2019re not a Storyclash customer yet, you can use <a href=\"https:\/\/www.storyclash.ai\/\">storyclash.ai<\/a> for free to search for influencers using keywords.\u00a0<\/p>\n\n<ol class=\"wp-block-list\" start=\"2\">\n<li><strong>Get a first impression and review essential KPIs<\/strong><\/li>\n<\/ol>\n\n<p>Next, you\u2019ll see a list of influencers corresponding to your criteria, along with key KPIs like follower count, engagement rate, and the percentage of branded content. You\u2019ll also see a relevance score to help you evaluate how closely the influencer meets your requirements.\u00a0<\/p>\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" class=\"aligncenter size-full wp-image-18685\" src=\"https:\/\/sc-blog-images.s3.eu-central-1.amazonaws.com\/wp-content\/uploads\/2025\/12\/30124353\/Uberprufe-die-wichtigsten-KPIs.png\" alt=\"Bild der U\u0308berpru\u0308fung der wichtigsten KPIs in Storyclash\" width=\"2090\" height=\"2138\" srcset=\"https:\/\/sc-blog-images.s3.eu-central-1.amazonaws.com\/wp-content\/uploads\/2025\/12\/30124353\/Uberprufe-die-wichtigsten-KPIs.png 2090w, https:\/\/sc-blog-images.s3.eu-central-1.amazonaws.com\/wp-content\/uploads\/2025\/12\/30124353\/Uberprufe-die-wichtigsten-KPIs-293x300.png 293w, https:\/\/sc-blog-images.s3.eu-central-1.amazonaws.com\/wp-content\/uploads\/2025\/12\/30124353\/Uberprufe-die-wichtigsten-KPIs-1001x1024.png 1001w, https:\/\/sc-blog-images.s3.eu-central-1.amazonaws.com\/wp-content\/uploads\/2025\/12\/30124353\/Uberprufe-die-wichtigsten-KPIs-768x786.png 768w, https:\/\/sc-blog-images.s3.eu-central-1.amazonaws.com\/wp-content\/uploads\/2025\/12\/30124353\/Uberprufe-die-wichtigsten-KPIs-1502x1536.png 1502w, https:\/\/sc-blog-images.s3.eu-central-1.amazonaws.com\/wp-content\/uploads\/2025\/12\/30124353\/Uberprufe-die-wichtigsten-KPIs-2002x2048.png 2002w\" sizes=\"(max-width: 2090px) 100vw, 2090px\" \/><\/figure>\n\n<p>Click the arrow to see an overview of an influencer\u2019s most recent posts:<\/p>\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-18686\" src=\"https:\/\/sc-blog-images.s3.eu-central-1.amazonaws.com\/wp-content\/uploads\/2025\/12\/30124445\/Ubersicht-letzten-Beitrage-eines-Influencers.png\" alt=\"Abbildung: U\u0308bersicht letzten Beitra\u0308ge eines Influencers\" width=\"2370\" height=\"1222\" srcset=\"https:\/\/sc-blog-images.s3.eu-central-1.amazonaws.com\/wp-content\/uploads\/2025\/12\/30124445\/Ubersicht-letzten-Beitrage-eines-Influencers.png 2370w, https:\/\/sc-blog-images.s3.eu-central-1.amazonaws.com\/wp-content\/uploads\/2025\/12\/30124445\/Ubersicht-letzten-Beitrage-eines-Influencers-300x155.png 300w, https:\/\/sc-blog-images.s3.eu-central-1.amazonaws.com\/wp-content\/uploads\/2025\/12\/30124445\/Ubersicht-letzten-Beitrage-eines-Influencers-1024x528.png 1024w, https:\/\/sc-blog-images.s3.eu-central-1.amazonaws.com\/wp-content\/uploads\/2025\/12\/30124445\/Ubersicht-letzten-Beitrage-eines-Influencers-768x396.png 768w, https:\/\/sc-blog-images.s3.eu-central-1.amazonaws.com\/wp-content\/uploads\/2025\/12\/30124445\/Ubersicht-letzten-Beitrage-eines-Influencers-1536x792.png 1536w, https:\/\/sc-blog-images.s3.eu-central-1.amazonaws.com\/wp-content\/uploads\/2025\/12\/30124445\/Ubersicht-letzten-Beitrage-eines-Influencers-2048x1056.png 2048w\" sizes=\"(max-width: 2370px) 100vw, 2370px\" \/><\/figure>\n\n<p>After a little browsing, you decide green creator Charlotte Sch\u00fcler could be a great fit. So, you click on her profile to learn more:<\/p>\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-18687\" src=\"https:\/\/sc-blog-images.s3.eu-central-1.amazonaws.com\/wp-content\/uploads\/2025\/12\/30124519\/Green-Creator-Charlotte-Schuler-.png\" alt=\"Abbildung von Storyclash Audit mit Green Creator Charlotte Schu\u0308ler\" width=\"2202\" height=\"2256\" srcset=\"https:\/\/sc-blog-images.s3.eu-central-1.amazonaws.com\/wp-content\/uploads\/2025\/12\/30124519\/Green-Creator-Charlotte-Schuler-.png 2202w, https:\/\/sc-blog-images.s3.eu-central-1.amazonaws.com\/wp-content\/uploads\/2025\/12\/30124519\/Green-Creator-Charlotte-Schuler--293x300.png 293w, https:\/\/sc-blog-images.s3.eu-central-1.amazonaws.com\/wp-content\/uploads\/2025\/12\/30124519\/Green-Creator-Charlotte-Schuler--999x1024.png 999w, https:\/\/sc-blog-images.s3.eu-central-1.amazonaws.com\/wp-content\/uploads\/2025\/12\/30124519\/Green-Creator-Charlotte-Schuler--768x787.png 768w, https:\/\/sc-blog-images.s3.eu-central-1.amazonaws.com\/wp-content\/uploads\/2025\/12\/30124519\/Green-Creator-Charlotte-Schuler--1499x1536.png 1499w, https:\/\/sc-blog-images.s3.eu-central-1.amazonaws.com\/wp-content\/uploads\/2025\/12\/30124519\/Green-Creator-Charlotte-Schuler--1999x2048.png 1999w\" sizes=\"(max-width: 2202px) 100vw, 2202px\" \/><\/figure>\n\n<ol class=\"wp-block-list\" start=\"3\">\n<li><strong>Explore the influencer\u2019s content\u00a0<\/strong><\/li>\n<\/ol>\n\n<p><br \/>Time to do a quick check of the content quality. Do their recent posts appeal to you? Are they in line with your brand standards?<\/p>\n\n<p>Be sure to check not only their recent posts, but also <a href=\"https:\/\/www.storyclash.com\/instagram-stories-monitoring\">Instagram stories<\/a>. Usually, stories disappear after 12 hours, but Storyclash enables you to view the stories of any influencer, anytime:<\/p>\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-18689\" src=\"https:\/\/sc-blog-images.s3.eu-central-1.amazonaws.com\/wp-content\/uploads\/2025\/12\/30124615\/Storyclash-kannst-du-dir-die-Stories-recent-Stories.png\" alt=\"Abbildung: Storyclash kannst du dir die Stories recent Stories\" width=\"2190\" height=\"924\" srcset=\"https:\/\/sc-blog-images.s3.eu-central-1.amazonaws.com\/wp-content\/uploads\/2025\/12\/30124615\/Storyclash-kannst-du-dir-die-Stories-recent-Stories.png 2190w, https:\/\/sc-blog-images.s3.eu-central-1.amazonaws.com\/wp-content\/uploads\/2025\/12\/30124615\/Storyclash-kannst-du-dir-die-Stories-recent-Stories-300x127.png 300w, https:\/\/sc-blog-images.s3.eu-central-1.amazonaws.com\/wp-content\/uploads\/2025\/12\/30124615\/Storyclash-kannst-du-dir-die-Stories-recent-Stories-1024x432.png 1024w, https:\/\/sc-blog-images.s3.eu-central-1.amazonaws.com\/wp-content\/uploads\/2025\/12\/30124615\/Storyclash-kannst-du-dir-die-Stories-recent-Stories-768x324.png 768w, https:\/\/sc-blog-images.s3.eu-central-1.amazonaws.com\/wp-content\/uploads\/2025\/12\/30124615\/Storyclash-kannst-du-dir-die-Stories-recent-Stories-1536x648.png 1536w, https:\/\/sc-blog-images.s3.eu-central-1.amazonaws.com\/wp-content\/uploads\/2025\/12\/30124615\/Storyclash-kannst-du-dir-die-Stories-recent-Stories-2048x864.png 2048w\" sizes=\"(max-width: 2190px) 100vw, 2190px\" \/><\/figure>\n\n<p>You\u2019ll want to check their content across all platforms. Even if you\u2019re running your campaign on, say, Insta, it\u2019s important to be sure that their actions and content align with your brand values everywhere where they have a brand presence.\u00a0<\/p>\n\n<p>Click the TikTok and YouTube icons to check out their content on those channels:<\/p>\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-18693\" src=\"https:\/\/sc-blog-images.s3.eu-central-1.amazonaws.com\/wp-content\/uploads\/2025\/12\/30124816\/Charlotte-Schueler.png\" alt=\"Profil Analyse Charlotte Schueler\" width=\"1940\" height=\"1982\" srcset=\"https:\/\/sc-blog-images.s3.eu-central-1.amazonaws.com\/wp-content\/uploads\/2025\/12\/30124816\/Charlotte-Schueler.png 1940w, https:\/\/sc-blog-images.s3.eu-central-1.amazonaws.com\/wp-content\/uploads\/2025\/12\/30124816\/Charlotte-Schueler-294x300.png 294w, https:\/\/sc-blog-images.s3.eu-central-1.amazonaws.com\/wp-content\/uploads\/2025\/12\/30124816\/Charlotte-Schueler-1002x1024.png 1002w, https:\/\/sc-blog-images.s3.eu-central-1.amazonaws.com\/wp-content\/uploads\/2025\/12\/30124816\/Charlotte-Schueler-768x785.png 768w, https:\/\/sc-blog-images.s3.eu-central-1.amazonaws.com\/wp-content\/uploads\/2025\/12\/30124816\/Charlotte-Schueler-1503x1536.png 1503w\" sizes=\"(max-width: 1940px) 100vw, 1940px\" \/><\/figure>\n\n<ol class=\"wp-block-list\" start=\"4\">\n<li><strong>Check the influencer\u2019s previous collaborations<\/strong><\/li>\n<\/ol>\n\n<p>Okay, so your first impression of their content is positive. They seem well aligned with your values, and you\u2019re impressed with the content quality. But who else have they worked with?<\/p>\n\n<p>It can be tricky to get a complete history of an influencer\u2019s previous collabs. Luckily, Storyclash\u2019s collaboration feature makes it really easy to get this information.\u00a0<\/p>\n\n<p>Just click \u201cBrand Collaborations.\u201d You\u2019ll see an overview of who Charlotte worked with, and when (just click \u201cShow more\u201d to see the complete list):<\/p>\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-18694\" src=\"https:\/\/sc-blog-images.s3.eu-central-1.amazonaws.com\/wp-content\/uploads\/2025\/12\/30124900\/Brand-Collaborations-Charlotte-Schuler.png\" alt=\"Bild Brand Collaborations Charlotte Sch\u00fcler\" width=\"2188\" height=\"1448\" srcset=\"https:\/\/sc-blog-images.s3.eu-central-1.amazonaws.com\/wp-content\/uploads\/2025\/12\/30124900\/Brand-Collaborations-Charlotte-Schuler.png 2188w, https:\/\/sc-blog-images.s3.eu-central-1.amazonaws.com\/wp-content\/uploads\/2025\/12\/30124900\/Brand-Collaborations-Charlotte-Schuler-300x199.png 300w, https:\/\/sc-blog-images.s3.eu-central-1.amazonaws.com\/wp-content\/uploads\/2025\/12\/30124900\/Brand-Collaborations-Charlotte-Schuler-1024x678.png 1024w, https:\/\/sc-blog-images.s3.eu-central-1.amazonaws.com\/wp-content\/uploads\/2025\/12\/30124900\/Brand-Collaborations-Charlotte-Schuler-768x508.png 768w, https:\/\/sc-blog-images.s3.eu-central-1.amazonaws.com\/wp-content\/uploads\/2025\/12\/30124900\/Brand-Collaborations-Charlotte-Schuler-1536x1017.png 1536w, https:\/\/sc-blog-images.s3.eu-central-1.amazonaws.com\/wp-content\/uploads\/2025\/12\/30124900\/Brand-Collaborations-Charlotte-Schuler-2048x1355.png 2048w\" sizes=\"(max-width: 2188px) 100vw, 2188px\" \/><\/figure>\n\n<p>Scroll down to see the top branded posts and KPIs:<\/p>\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-18695\" src=\"https:\/\/sc-blog-images.s3.eu-central-1.amazonaws.com\/wp-content\/uploads\/2025\/12\/30125002\/Top-Branded-Posts-charlotte-schuler-1.png\" alt=\"Abbildung: Brand Collaborations Top-Branded Posts charlotte schu\u0308ler\" width=\"2176\" height=\"1208\" srcset=\"https:\/\/sc-blog-images.s3.eu-central-1.amazonaws.com\/wp-content\/uploads\/2025\/12\/30125002\/Top-Branded-Posts-charlotte-schuler-1.png 2176w, https:\/\/sc-blog-images.s3.eu-central-1.amazonaws.com\/wp-content\/uploads\/2025\/12\/30125002\/Top-Branded-Posts-charlotte-schuler-1-300x167.png 300w, https:\/\/sc-blog-images.s3.eu-central-1.amazonaws.com\/wp-content\/uploads\/2025\/12\/30125002\/Top-Branded-Posts-charlotte-schuler-1-1024x568.png 1024w, https:\/\/sc-blog-images.s3.eu-central-1.amazonaws.com\/wp-content\/uploads\/2025\/12\/30125002\/Top-Branded-Posts-charlotte-schuler-1-768x426.png 768w, https:\/\/sc-blog-images.s3.eu-central-1.amazonaws.com\/wp-content\/uploads\/2025\/12\/30125002\/Top-Branded-Posts-charlotte-schuler-1-1536x853.png 1536w, https:\/\/sc-blog-images.s3.eu-central-1.amazonaws.com\/wp-content\/uploads\/2025\/12\/30125002\/Top-Branded-Posts-charlotte-schuler-1-2048x1137.png 2048w\" sizes=\"(max-width: 2176px) 100vw, 2176px\" \/><\/figure>\n\n<p>Scroll down again to see a complete list all brand collaborations, including the number of posts, estimated reach, engagement rate and estimated <a href=\"https:\/\/www.storyclash.com\/influencer-media-value\">influencer media value<\/a>:<\/p>\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-18696\" src=\"https:\/\/sc-blog-images.s3.eu-central-1.amazonaws.com\/wp-content\/uploads\/2025\/12\/30125043\/Collaborations-Timeline-Charlotte-Schuler.png\" alt=\"Abbildung: Collaborations Timeline Charlotte Schu\u0308ler\" width=\"2184\" height=\"1870\" srcset=\"https:\/\/sc-blog-images.s3.eu-central-1.amazonaws.com\/wp-content\/uploads\/2025\/12\/30125043\/Collaborations-Timeline-Charlotte-Schuler.png 2184w, https:\/\/sc-blog-images.s3.eu-central-1.amazonaws.com\/wp-content\/uploads\/2025\/12\/30125043\/Collaborations-Timeline-Charlotte-Schuler-300x257.png 300w, https:\/\/sc-blog-images.s3.eu-central-1.amazonaws.com\/wp-content\/uploads\/2025\/12\/30125043\/Collaborations-Timeline-Charlotte-Schuler-1024x877.png 1024w, https:\/\/sc-blog-images.s3.eu-central-1.amazonaws.com\/wp-content\/uploads\/2025\/12\/30125043\/Collaborations-Timeline-Charlotte-Schuler-768x658.png 768w, https:\/\/sc-blog-images.s3.eu-central-1.amazonaws.com\/wp-content\/uploads\/2025\/12\/30125043\/Collaborations-Timeline-Charlotte-Schuler-1536x1315.png 1536w, https:\/\/sc-blog-images.s3.eu-central-1.amazonaws.com\/wp-content\/uploads\/2025\/12\/30125043\/Collaborations-Timeline-Charlotte-Schuler-2048x1754.png 2048w\" sizes=\"(max-width: 2184px) 100vw, 2184px\" \/><\/figure>\n\n<p>Click the arrow to see the content associated with the brand. Like this collaboration Charlotte did with McDonald\u2019s:<\/p>\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-18697\" src=\"https:\/\/sc-blog-images.s3.eu-central-1.amazonaws.com\/wp-content\/uploads\/2025\/12\/30125119\/Charlotte-schuler-mit-Mc-Donalds.png\" alt=\"Abbildung: Charlotte schu\u0308ler mit Mc Donalds\" width=\"2182\" height=\"1188\" srcset=\"https:\/\/sc-blog-images.s3.eu-central-1.amazonaws.com\/wp-content\/uploads\/2025\/12\/30125119\/Charlotte-schuler-mit-Mc-Donalds.png 2182w, https:\/\/sc-blog-images.s3.eu-central-1.amazonaws.com\/wp-content\/uploads\/2025\/12\/30125119\/Charlotte-schuler-mit-Mc-Donalds-300x163.png 300w, https:\/\/sc-blog-images.s3.eu-central-1.amazonaws.com\/wp-content\/uploads\/2025\/12\/30125119\/Charlotte-schuler-mit-Mc-Donalds-1024x558.png 1024w, https:\/\/sc-blog-images.s3.eu-central-1.amazonaws.com\/wp-content\/uploads\/2025\/12\/30125119\/Charlotte-schuler-mit-Mc-Donalds-768x418.png 768w, https:\/\/sc-blog-images.s3.eu-central-1.amazonaws.com\/wp-content\/uploads\/2025\/12\/30125119\/Charlotte-schuler-mit-Mc-Donalds-1536x836.png 1536w, https:\/\/sc-blog-images.s3.eu-central-1.amazonaws.com\/wp-content\/uploads\/2025\/12\/30125119\/Charlotte-schuler-mit-Mc-Donalds-2048x1115.png 2048w\" sizes=\"(max-width: 2182px) 100vw, 2182px\" \/><\/figure>\n\n<ol class=\"wp-block-list\" start=\"5\">\n<li><strong>Gain audience insights<\/strong><\/li>\n<\/ol>\n\n<p>Now, you have key insights into an influencer\u2019s content and previous collaborations. There is one key thing left to check: their audience.<\/p>\n\n<p>Open the \u201cAudience\u201d tab to gain a better understanding of who follows an influencer. In this case, we can see that Charlotte has an audience quality score of 6.2 and that her audience is made up of 71% real followers.\u00a0<\/p>\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-18698\" src=\"https:\/\/sc-blog-images.s3.eu-central-1.amazonaws.com\/wp-content\/uploads\/2025\/12\/30125207\/Audience-Charlotte-Schuler.png\" alt=\"Audience Charlotte Schu\u0308ler Bild\" width=\"2182\" height=\"1138\" srcset=\"https:\/\/sc-blog-images.s3.eu-central-1.amazonaws.com\/wp-content\/uploads\/2025\/12\/30125207\/Audience-Charlotte-Schuler.png 2182w, https:\/\/sc-blog-images.s3.eu-central-1.amazonaws.com\/wp-content\/uploads\/2025\/12\/30125207\/Audience-Charlotte-Schuler-300x156.png 300w, https:\/\/sc-blog-images.s3.eu-central-1.amazonaws.com\/wp-content\/uploads\/2025\/12\/30125207\/Audience-Charlotte-Schuler-1024x534.png 1024w, https:\/\/sc-blog-images.s3.eu-central-1.amazonaws.com\/wp-content\/uploads\/2025\/12\/30125207\/Audience-Charlotte-Schuler-768x401.png 768w, https:\/\/sc-blog-images.s3.eu-central-1.amazonaws.com\/wp-content\/uploads\/2025\/12\/30125207\/Audience-Charlotte-Schuler-1536x801.png 1536w, https:\/\/sc-blog-images.s3.eu-central-1.amazonaws.com\/wp-content\/uploads\/2025\/12\/30125207\/Audience-Charlotte-Schuler-2048x1068.png 2048w\" sizes=\"(max-width: 2182px) 100vw, 2182px\" \/><\/figure>\n\n<p>Under \u201cAudience Status\u201d you can see a more specific breakdown. 6.8% of her audience is other influencers, 13.9% are mass followers, and 8.1% are suspicious accounts.\u00a0<\/p>\n\n<p>You can also see that her audience is 90% female, and the median age is 31.\u00a0<\/p>\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-18699\" src=\"https:\/\/sc-blog-images.s3.eu-central-1.amazonaws.com\/wp-content\/uploads\/2025\/12\/30125238\/Audience-Status-Charlotte-Schuler.png\" alt=\"Abbildung: Audience Status Charlotte Schu\u0308ler\" width=\"2174\" height=\"1242\" srcset=\"https:\/\/sc-blog-images.s3.eu-central-1.amazonaws.com\/wp-content\/uploads\/2025\/12\/30125238\/Audience-Status-Charlotte-Schuler.png 2174w, https:\/\/sc-blog-images.s3.eu-central-1.amazonaws.com\/wp-content\/uploads\/2025\/12\/30125238\/Audience-Status-Charlotte-Schuler-300x171.png 300w, https:\/\/sc-blog-images.s3.eu-central-1.amazonaws.com\/wp-content\/uploads\/2025\/12\/30125238\/Audience-Status-Charlotte-Schuler-1024x585.png 1024w, https:\/\/sc-blog-images.s3.eu-central-1.amazonaws.com\/wp-content\/uploads\/2025\/12\/30125238\/Audience-Status-Charlotte-Schuler-768x439.png 768w, https:\/\/sc-blog-images.s3.eu-central-1.amazonaws.com\/wp-content\/uploads\/2025\/12\/30125238\/Audience-Status-Charlotte-Schuler-1536x878.png 1536w, https:\/\/sc-blog-images.s3.eu-central-1.amazonaws.com\/wp-content\/uploads\/2025\/12\/30125238\/Audience-Status-Charlotte-Schuler-2048x1170.png 2048w\" sizes=\"(max-width: 2174px) 100vw, 2174px\" \/><\/figure>\n\n<ol class=\"wp-block-list\" start=\"6\">\n<li><strong>Reach out to the influencer you\u2019re interested in<\/strong><\/li>\n<\/ol>\n\n<p>You decide that Charlotte seems perfect for your sustainable fashion campaign. So, you decide to reach out.\u00a0<\/p>\n\n<p>At the top of the page, click the Email icon to send Charlotte a personalized email.<\/p>\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-18700\" src=\"https:\/\/sc-blog-images.s3.eu-central-1.amazonaws.com\/wp-content\/uploads\/2025\/12\/30125312\/Charlotte-eine-personalisierte-E-Mail.png\" alt=\"ABBILDUNG: Charlotte eine personalisierte E-Mail\" width=\"2156\" height=\"1632\" srcset=\"https:\/\/sc-blog-images.s3.eu-central-1.amazonaws.com\/wp-content\/uploads\/2025\/12\/30125312\/Charlotte-eine-personalisierte-E-Mail.png 2156w, https:\/\/sc-blog-images.s3.eu-central-1.amazonaws.com\/wp-content\/uploads\/2025\/12\/30125312\/Charlotte-eine-personalisierte-E-Mail-300x227.png 300w, https:\/\/sc-blog-images.s3.eu-central-1.amazonaws.com\/wp-content\/uploads\/2025\/12\/30125312\/Charlotte-eine-personalisierte-E-Mail-1024x775.png 1024w, https:\/\/sc-blog-images.s3.eu-central-1.amazonaws.com\/wp-content\/uploads\/2025\/12\/30125312\/Charlotte-eine-personalisierte-E-Mail-768x581.png 768w, https:\/\/sc-blog-images.s3.eu-central-1.amazonaws.com\/wp-content\/uploads\/2025\/12\/30125312\/Charlotte-eine-personalisierte-E-Mail-1536x1163.png 1536w, https:\/\/sc-blog-images.s3.eu-central-1.amazonaws.com\/wp-content\/uploads\/2025\/12\/30125312\/Charlotte-eine-personalisierte-E-Mail-2048x1550.png 2048w\" sizes=\"(max-width: 2156px) 100vw, 2156px\" \/><\/figure>\n\n<p>An <a href=\"https:\/\/www.storyclash.com\/blog\/en\/influencer-outreach-tools\/\">influencer outreach tool<\/a> is a lot easier than contacting influencers manually. With Storyclash, you can contact several influencers at a time using automated personalization, and save templates for later.\u00a0 And their info is saved in the <a href=\"https:\/\/www.storyclash.com\/influencer-crm\">influencer CRM<\/a>, so your data is all in one place!<\/p>\n\n<h2 class=\"wp-block-heading\">Try Storyclash, the leading influencer audit tool<\/h2>\n\n<p>Storyclash makes it easier than ever to find and verify the perfect influencers for your brand. As an all-in-one platform, Storyclash streamlines influencer search, vetting, and outreach.<br \/><br \/>With unparalleled insights into creator content, collaborations, and audiences, you can enter new collaborations with confidence. <a href=\"https:\/\/www.storyclash.com\/request-demo#request-demo\">Book a demo<\/a> to see Storyclash in action.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>In influencer marketing, reputation is everything. When you work with an influencer, it\u2019s essential to carry out an audit of their online presence. If you don\u2019t, the collaboration can backfire and negatively impact how people perceive your brand. After all, you wouldn\u2019t hire someone without checking their resume and references, right? Influencer couple Olivia and [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":17218,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[714],"tags":[],"class_list":["post-14174","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-knowledge-base-en"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>How to Do an Influencer Audit (With The Best Influencer Audit Tool)<\/title>\n<meta name=\"description\" content=\"Learn how to conduct an influencer audit and which influencer audit tool to use.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.storyclash.com\/blog\/en\/influencer-audit-tool\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How to Do an Influencer Audit (With The Best Influencer Audit Tool)\" \/>\n<meta property=\"og:description\" content=\"Learn how to conduct an influencer audit and which influencer audit tool to use.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.storyclash.com\/blog\/en\/influencer-audit-tool\/\" \/>\n<meta property=\"og:site_name\" content=\"Storyclash Blog\" \/>\n<meta property=\"article:published_time\" content=\"2023-12-04T15:01:32+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-12-30T11:07:21+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/sc-blog-images.s3.eu-central-1.amazonaws.com\/wp-content\/uploads\/2023\/12\/25130340\/Influencer-Audit-EN.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2400\" \/>\n\t<meta property=\"og:image:height\" content=\"1260\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta 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