{"id":13401,"date":"2024-06-24T15:40:55","date_gmt":"2024-06-24T15:40:55","guid":{"rendered":"https:\/\/www.storyclash.com\/blog\/?p=13401"},"modified":"2025-12-30T14:19:31","modified_gmt":"2025-12-30T12:19:31","slug":"free-influencer-briefing-template","status":"publish","type":"post","link":"https:\/\/www.storyclash.com\/blog\/en\/free-influencer-briefing-template\/","title":{"rendered":"Create an Effective Influencer Brief in 3 Steps (+ Free Template!)"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"13401\" class=\"elementor elementor-13401\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-62146883 e-flex e-con-boxed e-con e-parent\" data-id=\"62146883\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1490073f elementor-widget elementor-widget-text-editor\" data-id=\"1490073f\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t\n<p>An influencer brief provides influencers with clear guidelines, goals and expectations, setting the stage for a successful partnership. Making sure you\u2019re on the same page is key to getting the results you want.\u00a0In this article, we share what makes a good influencer marketing briefing, and what to include. Stuck for time? Don\u2019t feel like writing? Storyclash has got you covered! Just download and use our free influencer briefing template.<\/p>\n\n<p>\u00a0<\/p>\n\n<div class=\"wp-block-getwid-toggle width-500 has-icon-left\">\n<div class=\"wp-block-getwid-toggle__row\">\n<div class=\"wp-block-getwid-toggle__header-wrapper\"><span class=\"wp-block-getwid-toggle__header\"><a href=\"#\"><span class=\"wp-block-getwid-toggle__header-title\">Download template<\/span><i class=\"\"><\/i><i class=\"\"><\/i><\/a><\/span><\/div>\n<div class=\"wp-block-getwid-toggle__content-wrapper\">\n<div class=\"wp-block-getwid-toggle__content\">\n<p>\u00a0<\/p>\n <script charset=\"utf-8\" type=\"text\/javascript\" src=\"\/\/js.hsforms.net\/forms\/embed\/v2.js\"><\/script> <script>\n  hbspt.forms.create({\n    region: \"na1\",\n    portalId: \"4268479\",\n    formId: \"73dbae90-8610-4a01-8d4d-c5c43a52fd90\"\n  });\n<\/script> <\/div>\n<\/div>\n<\/div>\n<\/div>\n\n<h2 class=\"wp-block-heading\">\u00a0<\/h2>\n\n<h2 class=\"wp-block-heading\">What is an influencer brief?<\/h2>\n\n<p>An influencer brief, or briefing, is a document that outlines the details and expectations of an influencer marketing campaign.\u00a0<\/p>\n\n<p>An influencer brief serves as a guide for creators, providing them with a clear understanding of your brand, campaign objectives, content requirements, and other key information.<\/p>\n\n<p>Think of it as a roadmap that helps influencers navigate the collaboration and deliver campaign content that aligns with your brand&#8217;s values and goals.<\/p>\n\n<p>\u00a0<\/p>\n\n<h2 class=\"wp-block-heading\">Why do you need an influencer marketing brief?<\/h2>\n\n<p>There are many benefits to having a clear influencer marketing brief in place. Here are a few of the main ones:<\/p>\n\n<ul class=\"wp-block-list\">\n<li><strong>Introduce your brand<\/strong><\/li>\n<\/ul>\n\n<p>Especially if it\u2019s the first time working with a particular influencer, they need to know about your brand so they can create suitable content for you. Briefings tell them who you are, what you do, your values, your unique selling point, and other details that will help them create great content.<\/p>\n\n<p>\u00a0<\/p>\n\n<ul class=\"wp-block-list\">\n<li><strong>Set clear expectations<\/strong><\/li>\n<\/ul>\n\n<p>An influencer brief ensures that both you and the influencer are on the same page when it comes to campaign objectives, content requirements, and deadlines. By setting clear goals and expectations from the start, you minimize the risk of misunderstandings and ensure that the influencer delivers the desired results.<\/p>\n\n<p>\u00a0<\/p>\n\n<ul class=\"wp-block-list\">\n<li><strong>Maintain consistency<\/strong><\/li>\n<\/ul>\n\n<p>An influencer brief helps maintain a consistent brand voice and messaging across different influencer collaborations. By providing influencers with specific guidelines, you can ensure that your brand is portrayed consistently across various content pieces and platforms.<\/p>\n\n<p>\u00a0<\/p>\n\n<ul class=\"wp-block-list\">\n<li><strong>Save time and effort\u00a0<\/strong><\/li>\n<\/ul>\n\n<p>Crafting a comprehensive influencer brief saves time and effort in the long run. Instead of going back and forth with influencers, clarifying details and requirements, you can provide all the necessary information upfront, allowing influencers to focus on creating high-quality content.<\/p>\n\n<p>Especially if you are a large brand working with several different creators, a standard document will save you time and energy in the long run.<\/p>\n\n<p>\u00a0<\/p>\n\n<ul class=\"wp-block-list\">\n<li><strong>Drive more ROI<\/strong><\/li>\n<\/ul>\n\n<p>An influencer brief helps ensure your influencer activities are aligned with your overall marketing strategy. By providing influencers with insights into your target audience, desired outcomes, and key messages, you are more likely to get better results.<\/p>\n\n<h2 class=\"wp-block-heading\"><br \/>Influencer brief example<\/h2>\n\n<p>Here you can find a real-life example of a simple yet effective influencer brief from our client, <a href=\"https:\/\/www.storyclash.com\/customers\/babor\" target=\"_blank\" rel=\"noreferrer noopener\">cosmetics brand Babor<\/a>.<\/p>\n\n<p>For ongoing collaborations with creators who already know the brand, the influencer marketing team at Babor prefers short, concise briefings. Like this:<\/p>\n\n<figure class=\"wp-block-image aligncenter\"><img decoding=\"async\" src=\"https:\/\/lh6.googleusercontent.com\/Oj3U-WSFyUFOn0E2CyLLiKYcBGZIX_I5cyQG6R3t_OrnGdTd1k9rcAvNy6s_25YtpbaAqj-66enEv6SDPeBPXkxbWZDoW6coUuaNaVNHzAB8Fp8YKxj5L2GZpv-CKinqdOyEp6mtBWZ_DWO5UCBHJz8\" alt=\"\" \/><\/figure>\n\n<p>Clearly, sometimes, less is more. Here is the stunning result:<\/p>\n\n<p style=\"text-align: center;\">\u00a0<\/p>\n\n<blockquote class=\"instagram-media\" style=\"background: #FFF; border: 0; border-radius: 3px; box-shadow: 0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width: 540px; min-width: 326px; padding: 0; width: calc(100% - 2px);\" data-instgrm-captioned=\"\" data-instgrm-permalink=\"https:\/\/www.instagram.com\/reel\/CleGXEMgQGx\/?utm_source=ig_embed&amp;utm_campaign=loading\" data-instgrm-version=\"14\">\n<div style=\"padding: 16px;\">\n<div style=\"display: flex; flex-direction: row; align-items: center;\">\n<div style=\"background-color: #f4f4f4; border-radius: 50%; flex-grow: 0; height: 40px; margin-right: 14px; width: 40px;\">\u00a0<\/div>\n<div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center;\">\n<div style=\"background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 100px;\">\u00a0<\/div>\n<div style=\"background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; width: 60px;\">\u00a0<\/div>\n<\/div>\n<\/div>\n<div style=\"padding: 19% 0;\">\u00a0<\/div>\n<div style=\"display: block; height: 50px; margin: 0 auto 12px; width: 50px;\">\u00a0<\/div>\n<div style=\"padding-top: 8px;\">\n<div style=\"color: #3897f0; font-family: Arial,sans-serif; font-size: 14px; font-style: normal; font-weight: 550; line-height: 18px;\">Sieh dir diesen Beitrag auf Instagram an<\/div>\n<\/div>\n<div style=\"padding: 12.5% 0;\">\u00a0<\/div>\n<div style=\"display: flex; flex-direction: row; margin-bottom: 14px; align-items: center;\">\n<div>\n<div style=\"background-color: #f4f4f4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(0px) translateY(7px);\">\u00a0<\/div>\n<div style=\"background-color: #f4f4f4; height: 12.5px; transform: rotate(-45deg) translateX(3px) translateY(1px); width: 12.5px; flex-grow: 0; margin-right: 14px; margin-left: 2px;\">\u00a0<\/div>\n<div style=\"background-color: #f4f4f4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(9px) translateY(-18px);\">\u00a0<\/div>\n<\/div>\n<div style=\"margin-left: 8px;\">\n<div style=\"background-color: #f4f4f4; border-radius: 50%; flex-grow: 0; height: 20px; width: 20px;\">\u00a0<\/div>\n<div style=\"width: 0; height: 0; border-top: 2px solid transparent; border-left: 6px solid #f4f4f4; border-bottom: 2px solid transparent; transform: translateX(16px) translateY(-4px) rotate(30deg);\">\u00a0<\/div>\n<\/div>\n<div style=\"margin-left: auto;\">\n<div style=\"width: 0px; border-top: 8px solid #F4F4F4; border-right: 8px solid transparent; transform: translateY(16px);\">\u00a0<\/div>\n<div style=\"background-color: #f4f4f4; flex-grow: 0; height: 12px; width: 16px; transform: translateY(-4px);\">\u00a0<\/div>\n<div style=\"width: 0; height: 0; border-top: 8px solid #F4F4F4; border-left: 8px solid transparent; transform: translateY(-4px) translateX(8px);\">\u00a0<\/div>\n<\/div>\n<\/div>\n<div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center; margin-bottom: 24px;\">\n<div style=\"background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 224px;\">\u00a0<\/div>\n<div style=\"background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; width: 144px;\">\u00a0<\/div>\n<\/div>\n<p style=\"color: #c9c8cd; font-family: Arial,sans-serif; font-size: 14px; line-height: 17px; margin-bottom: 0; margin-top: 8px; overflow: hidden; padding: 8px 0 7px; text-align: center; text-overflow: ellipsis; white-space: nowrap;\"><a style=\"color: #c9c8cd; font-family: Arial,sans-serif; font-size: 14px; font-style: normal; font-weight: normal; line-height: 17px; text-decoration: none;\" href=\"https:\/\/www.instagram.com\/reel\/CleGXEMgQGx\/?utm_source=ig_embed&amp;utm_campaign=loading\" target=\"_blank\" rel=\"noopener\">Ein Beitrag geteilt von BABOR Cosmetics (@baborofficial)<\/a><\/p>\n<\/div>\n<\/blockquote>\n<p style=\"text-align: center;\"><script async=\"\" src=\"\/\/www.instagram.com\/embed.js\"><\/script><\/p>\n\n<h2 class=\"wp-block-heading\" style=\"text-align: center;\"><br \/>How to to write an effective influencer campaign brief in 3 steps<\/h2>\n\n<p>There is an art to writing a good brief. Too vague, and the influencer won\u2019t understand your brand\u2019s goals and USP. Too detailed, and you run the risk of micro-managing them (and no one likes that).<\/p>\n\n<figure class=\"wp-block-image aligncenter is-resized\"><img decoding=\"async\" style=\"width: 375px; height: 796px;\" src=\"https:\/\/lh5.googleusercontent.com\/N9GacDUdFS0B0Sh0j9bRqe5OuqO9Y8Rn9hCCBIIiV0-HFrbSGskJ18i4hXFIHgrJybgOX2Y_n6dBM9kqG7j1FUNLdCsin-4P85yQR-wM-6N8gx87QukVJzRmKSK4ZuG_nsuORJqYjTO6sLdxjX6l5nE\" alt=\"\" \/><\/figure>\n\n<p>An effective influencer marketing brief consists of 3 main components:<\/p>\n\n<ol class=\"wp-block-list\">\n<li>Company overview<\/li>\n\n<li>Campaign overview<\/li>\n\n<li>Campaign Deliverables<\/li>\n<\/ol>\n\n<p><br \/>Let\u2019s dive into each of these sections in more detail. Remember, if you don\u2019t want to create your own brief from scratch, you can simply use our influencer brief example.\u00a0<\/p>\n\n<h3 class=\"wp-block-heading\"><br \/>1. Company overview<\/h3>\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" class=\"wp-image-13407\" src=\"https:\/\/www.storyclash.com\/blog\/wp-content\/uploads\/20230703\/Influencer Marketing Company Overview.png\" alt=\"\" \/><\/figure>\n\n<p>Start off with a brief introduction to your company. Provide influencers with information about:<\/p>\n\n<ul class=\"wp-block-list\">\n<li>Your brand&#8217;s history<\/li>\n\n<li>Values<\/li>\n\n<li>Mission<\/li>\n\n<li>Target audience<\/li>\n<\/ul>\n\n<p><br \/>This helps influencers understand the essence of your brand and tailor their content to resonate with your audience.<\/p>\n\n<p>Talk about your value proposition and what makes your brand unique. It\u2019s also wise to link to your press kit and provide your logo and other brand files.<\/p>\n\n<p>You could also provide examples of previous campaigns so that influencers can see what your brand is like and how your products have been promoted in the past.<\/p>\n\n<h3 class=\"wp-block-heading\"><br \/>2. Campaign overview<\/h3>\n\n<p>In this section, clearly outline the campaign.\u00a0 Here are some key elements to include:<\/p>\n\n<p>\u00a0<\/p>\n\n<ul class=\"wp-block-list\">\n<li><strong>Campaign objectives &amp; purpose<\/strong><\/li>\n<\/ul>\n\n<p>What are you trying to achieve?\u00a0 Are you looking to increase brand awareness, improve brand perception, or drive product sales? Outline your campaign&#8217;s key objectives and desired outcomes. This helps influencers understand what they should focus on when creating content.<\/p>\n\n<p>\u00a0<\/p>\n\n<ul class=\"wp-block-list\">\n<li><strong>Key messages<\/strong><\/li>\n<\/ul>\n\n<p>Highlight the key messages you want the influencers to show in their content. These messages should align with your brand&#8217;s values and campaign objectives.\u00a0<\/p>\n\n<p>You don\u2019t have to stipulate exactly word-for-word what the influencer should say, because they should know best what will resonate with their target audience. Nonetheless, it\u2019s a good idea to provide some guidance on the key points and the wording.<\/p>\n\n<p>\u00a0<\/p>\n\n<ul class=\"wp-block-list\">\n<li><strong>Timeline and deadlines<\/strong><\/li>\n<\/ul>\n\n<p>Clearly state the expected timeline for the campaign, including important dates such as content creation, review, and publication. Set realistic deadlines that allow influencers ample time to create high-quality content.<\/p>\n\n<p>\u00a0<\/p>\n\n<ul class=\"wp-block-list\">\n<li><strong>Channels<\/strong><\/li>\n<\/ul>\n\n<p>Indicate which channels you want the influencer to utilize for the campaign. This could include platforms like Instagram, <a href=\"https:\/\/www.storyclash.com\/blog\/en\/the-complete-guide-to-tiktok-analytics-how-to-monitor-influencers-and-brands\/\">TikTok<\/a>, other social media channels, blogs, or a combination of these. Be clear about where you want the content to be shared.<\/p>\n\n<p>\u00a0<\/p>\n\n<ul class=\"wp-block-list\">\n<li><strong>Call to Action<\/strong><\/li>\n<\/ul>\n\n<p>Clearly communicate the desired action you want the influencer&#8217;s audience to take. Do you want them to sign up for an event, make a purchase, or visit your store? Provide specific instructions so the influencer can guide their audience accordingly.\u00a0<\/p>\n\n<p>\u00a0<\/p>\n\n<ul class=\"wp-block-list\">\n<li><strong>Target audience<\/strong><\/li>\n<\/ul>\n\n<p>Describe the target audience for the campaign. Of course the influencer knows their audience well, but it\u2019s still helpful for them to understand who you\u2019re trying to target.\u00a0\u00a0<\/p>\n\n<p>Provide relevant demographic information, psychographic details, and any other insights that can help influencers tailor their content to resonate with your intended audience.<\/p>\n\n<p>\u00a0<\/p>\n\n<ul class=\"wp-block-list\">\n<li><strong>Budget (if applicable)<\/strong><\/li>\n<\/ul>\n\n<p>If you&#8217;re providing any additional budget for activities like traveling or going out, mention it. Be transparent about any financial arrangements and set clear expectations regarding reimbursable expenses.<\/p>\n\n<p>\u00a0<\/p>\n\n<ul class=\"wp-block-list\">\n<li><strong>Campaign Tracking<\/strong><\/li>\n<\/ul>\n\n<p>How will you analyze the results of the campaign? Be sure to provide tracking URLs or a discount code so you can <a href=\"https:\/\/www.storyclash.com\/influencer-tracking\">track the campaign results<\/a> and create relevant <a href=\"https:\/\/www.storyclash.com\/influencer-reporting\">reports<\/a>.<\/p>\n\n<p>\u00a0<\/p>\n\n<div class=\"wp-block-getwid-toggle width-500 has-icon-left\">\n<div class=\"wp-block-getwid-toggle__row\">\n<div class=\"wp-block-getwid-toggle__header-wrapper\"><span class=\"wp-block-getwid-toggle__header\"><a href=\"#\"><span class=\"wp-block-getwid-toggle__header-title\">Download template<\/span><i class=\"\"><\/i><i class=\"\"><\/i><\/a><\/span><\/div>\n<div class=\"wp-block-getwid-toggle__content-wrapper\">\n<div class=\"wp-block-getwid-toggle__content\">\n<p>\u00a0<\/p>\n <script charset=\"utf-8\" type=\"text\/javascript\" src=\"\/\/js.hsforms.net\/forms\/embed\/v2.js\"><\/script> <script>\n  hbspt.forms.create({\n    region: \"na1\",\n    portalId: \"4268479\",\n    formId: \"73dbae90-8610-4a01-8d4d-c5c43a52fd90\"\n  });\n<\/script> <\/div>\n<\/div>\n<\/div>\n<\/div>\n\n<h3 class=\"wp-block-heading\"><br \/>3. Campaign deliverables<\/h3>\n\n<p>Campaign deliverables are the content that the influencer is going to create for you. Bear in mind that it\u2019s important to strike a balance between the influencer\u2019s creative freedom, and the needs of your brand.\u00a0<\/p>\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" class=\"wp-image-13406\" src=\"https:\/\/www.storyclash.com\/blog\/wp-content\/uploads\/20230703\/Influencer Campaign Deliverables.png\" alt=\"\" \/><\/figure>\n\n<p>In the campaign deliverable section, you should include things like:<\/p>\n\n<ul class=\"wp-block-list\">\n<li><strong>Format and channel<\/strong>. Like an Instagram story, blog post, unboxing video on YouTube.<\/li>\n\n<li><strong>Deadlines<\/strong>. What are the key dates for creation, review, and publishing?<\/li>\n\n<li><strong>Messaging and wording<\/strong> you want to use<\/li>\n\n<li><strong>Mood board. <\/strong> You can provide examples of visuals that you like.<\/li>\n\n<li><strong>Content review and collaboration guidelines.<\/strong> Explain how and when you will review the influencer&#8217;s content before it goes live.<\/li>\n<\/ul>\n\n<h3 class=\"wp-block-heading\"><br \/>4. Influencer campaign do\u2019s and don\u2019ts<\/h3>\n\n<p>This section is optional, but can be helpful. Highlighting specific do\u2019s and don\u2019ts makes it easy for influencers to see at a glance what you\u2019re looking for. Here are some examples of things you can include:<\/p>\n\n<p><strong>Do\u2019s<\/strong><\/p>\n\n<ul class=\"wp-block-list\">\n<li>Include the campaign messages in the post captions<\/li>\n\n<li>Submit your content for review before the deadline<\/li>\n\n<li>Use the latest version of the logo and ensure usage is in line with brand guidelines<\/li>\n\n<li>Include the #ad\/#sponsored hashtag to show it\u2019s ad<\/li>\n<\/ul>\n\n<p>\u00a0<\/p>\n\n<p><strong>Don&#8217;ts<\/strong><\/p>\n\n<ul class=\"wp-block-list\">\n<li>Don\u2019t mention sensitive or adult topics<\/li>\n\n<li>Don\u2019t use profanity<\/li>\n\n<li>Don\u2019t refer to our competitors\u00a0<\/li>\n<\/ul>\n\n<h2 class=\"wp-block-heading\"><br \/>Use our free influencer briefing template<\/h2>\n\n<p>We&#8217;ve put together a free influencer briefing template that you can use to create your own awesome influencer marketing campaigns.\u00a0<\/p>\n\n<p>No need to stress or spend hours trying to figure it all out on your own. Simply head over <a href=\"https:\/\/www.storyclash.com\/influencer-marketing-briefing\" target=\"_blank\" rel=\"noreferrer noopener\">here<\/a>, snag the influencer briefing template, and customize it to fit your brand\u2019s needs.\u00a0<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>An influencer brief provides influencers with clear guidelines, goals and expectations, setting the stage for a successful partnership. Making sure you\u2019re on the same page is key to getting the results you want.\u00a0In this article, we share what makes a good influencer marketing briefing, and what to include. Stuck for time? Don\u2019t feel like writing? [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":17205,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[714],"tags":[802,804,806],"class_list":["post-13401","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-knowledge-base-en","tag-free-template-en-en","tag-influencer-briefing-en-en","tag-influencer-briefing-template-en-en"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Create an Effective Influencer Brief in 3 Steps (+ Free Template!)<\/title>\n<meta name=\"description\" content=\"Learn how to write a good influencer marketing brief, or just use our influencer briefing template for free.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.storyclash.com\/blog\/en\/free-influencer-briefing-template\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Create an Effective Influencer Brief in 3 Steps (+ Free Template!)\" \/>\n<meta property=\"og:description\" content=\"Learn how to write a good influencer marketing brief, or just use our influencer briefing template for free.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.storyclash.com\/blog\/en\/free-influencer-briefing-template\/\" \/>\n<meta property=\"og:site_name\" content=\"Storyclash Blog\" \/>\n<meta property=\"article:published_time\" content=\"2024-06-24T15:40:55+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-12-30T12:19:31+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/sc-blog-images.s3.eu-central-1.amazonaws.com\/wp-content\/uploads\/2024\/06\/25123601\/Influencer-Marketing-Briefing-Template-1.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"630\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Lisa\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Lisa\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"7 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.storyclash.com\/blog\/en\/free-influencer-briefing-template\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.storyclash.com\/blog\/en\/free-influencer-briefing-template\/\"},\"author\":{\"name\":\"Lisa\",\"@id\":\"https:\/\/www.storyclash.com\/blog\/#\/schema\/person\/dbd2c3e338b272b29713af7a7b04a7d4\"},\"headline\":\"Create an Effective Influencer Brief in 3 Steps (+ Free Template!)\",\"datePublished\":\"2024-06-24T15:40:55+00:00\",\"dateModified\":\"2025-12-30T12:19:31+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.storyclash.com\/blog\/en\/free-influencer-briefing-template\/\"},\"wordCount\":1356,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/www.storyclash.com\/blog\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.storyclash.com\/blog\/en\/free-influencer-briefing-template\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/sc-blog-images.s3.eu-central-1.amazonaws.com\/wp-content\/uploads\/2024\/06\/25123601\/Influencer-Marketing-Briefing-Template-1.png\",\"keywords\":[\"free template\",\"influencer briefing\",\"influencer briefing template\"],\"articleSection\":[\"Knowledge Base\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.storyclash.com\/blog\/en\/free-influencer-briefing-template\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.storyclash.com\/blog\/en\/free-influencer-briefing-template\/\",\"url\":\"https:\/\/www.storyclash.com\/blog\/en\/free-influencer-briefing-template\/\",\"name\":\"Create an Effective Influencer Brief in 3 Steps (+ Free Template!)\",\"isPartOf\":{\"@id\":\"https:\/\/www.storyclash.com\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.storyclash.com\/blog\/en\/free-influencer-briefing-template\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.storyclash.com\/blog\/en\/free-influencer-briefing-template\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/sc-blog-images.s3.eu-central-1.amazonaws.com\/wp-content\/uploads\/2024\/06\/25123601\/Influencer-Marketing-Briefing-Template-1.png\",\"datePublished\":\"2024-06-24T15:40:55+00:00\",\"dateModified\":\"2025-12-30T12:19:31+00:00\",\"description\":\"Learn how to write a good influencer marketing brief, or just use our influencer briefing template for free.\",\"breadcrumb\":{\"@id\":\"https:\/\/www.storyclash.com\/blog\/en\/free-influencer-briefing-template\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.storyclash.com\/blog\/en\/free-influencer-briefing-template\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.storyclash.com\/blog\/en\/free-influencer-briefing-template\/#primaryimage\",\"url\":\"https:\/\/sc-blog-images.s3.eu-central-1.amazonaws.com\/wp-content\/uploads\/2024\/06\/25123601\/Influencer-Marketing-Briefing-Template-1.png\",\"contentUrl\":\"https:\/\/sc-blog-images.s3.eu-central-1.amazonaws.com\/wp-content\/uploads\/2024\/06\/25123601\/Influencer-Marketing-Briefing-Template-1.png\",\"width\":1200,\"height\":630,\"caption\":\"A hand holding up a light bulb\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.storyclash.com\/blog\/en\/free-influencer-briefing-template\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.storyclash.com\/blog\/en\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Create an Effective Influencer Brief in 3 Steps (+ Free Template!)\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.storyclash.com\/blog\/#website\",\"url\":\"https:\/\/www.storyclash.com\/blog\/\",\"name\":\"Storyclash Blog\",\"description\":\"Leading Source for everything in regards to Influencer Marketing\",\"publisher\":{\"@id\":\"https:\/\/www.storyclash.com\/blog\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.storyclash.com\/blog\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.storyclash.com\/blog\/#organization\",\"name\":\"Storyclash Blog\",\"url\":\"https:\/\/www.storyclash.com\/blog\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.storyclash.com\/blog\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/sc-blog-images.s3.eu-central-1.amazonaws.com\/wp-content\/uploads\/2026\/01\/20110211\/cropped-Full-Main-Dark-scaled-1.png\",\"contentUrl\":\"https:\/\/sc-blog-images.s3.eu-central-1.amazonaws.com\/wp-content\/uploads\/2026\/01\/20110211\/cropped-Full-Main-Dark-scaled-1.png\",\"width\":2560,\"height\":594,\"caption\":\"Storyclash Blog\"},\"image\":{\"@id\":\"https:\/\/www.storyclash.com\/blog\/#\/schema\/logo\/image\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.storyclash.com\/blog\/#\/schema\/person\/dbd2c3e338b272b29713af7a7b04a7d4\",\"name\":\"Lisa\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.storyclash.com\/blog\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/e5927d73998cbf0ea2ce9fbbcc7e980c3de0a44e3a829225154c40b3367f1180?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/e5927d73998cbf0ea2ce9fbbcc7e980c3de0a44e3a829225154c40b3367f1180?s=96&d=mm&r=g\",\"caption\":\"Lisa\"},\"url\":\"https:\/\/www.storyclash.com\/blog\/author\/lisa\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Create an Effective Influencer Brief in 3 Steps (+ Free Template!)","description":"Learn how to write a good influencer marketing brief, or just use our influencer briefing template for free.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.storyclash.com\/blog\/en\/free-influencer-briefing-template\/","og_locale":"en_US","og_type":"article","og_title":"Create an Effective Influencer Brief in 3 Steps (+ Free Template!)","og_description":"Learn how to write a good influencer marketing brief, or just use our influencer briefing template for free.","og_url":"https:\/\/www.storyclash.com\/blog\/en\/free-influencer-briefing-template\/","og_site_name":"Storyclash Blog","article_published_time":"2024-06-24T15:40:55+00:00","article_modified_time":"2025-12-30T12:19:31+00:00","og_image":[{"width":1200,"height":630,"url":"https:\/\/sc-blog-images.s3.eu-central-1.amazonaws.com\/wp-content\/uploads\/2024\/06\/25123601\/Influencer-Marketing-Briefing-Template-1.png","type":"image\/png"}],"author":"Lisa","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Lisa","Est. reading time":"7 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.storyclash.com\/blog\/en\/free-influencer-briefing-template\/#article","isPartOf":{"@id":"https:\/\/www.storyclash.com\/blog\/en\/free-influencer-briefing-template\/"},"author":{"name":"Lisa","@id":"https:\/\/www.storyclash.com\/blog\/#\/schema\/person\/dbd2c3e338b272b29713af7a7b04a7d4"},"headline":"Create an Effective Influencer Brief in 3 Steps (+ Free Template!)","datePublished":"2024-06-24T15:40:55+00:00","dateModified":"2025-12-30T12:19:31+00:00","mainEntityOfPage":{"@id":"https:\/\/www.storyclash.com\/blog\/en\/free-influencer-briefing-template\/"},"wordCount":1356,"commentCount":0,"publisher":{"@id":"https:\/\/www.storyclash.com\/blog\/#organization"},"image":{"@id":"https:\/\/www.storyclash.com\/blog\/en\/free-influencer-briefing-template\/#primaryimage"},"thumbnailUrl":"https:\/\/sc-blog-images.s3.eu-central-1.amazonaws.com\/wp-content\/uploads\/2024\/06\/25123601\/Influencer-Marketing-Briefing-Template-1.png","keywords":["free template","influencer briefing","influencer briefing template"],"articleSection":["Knowledge Base"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.storyclash.com\/blog\/en\/free-influencer-briefing-template\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/www.storyclash.com\/blog\/en\/free-influencer-briefing-template\/","url":"https:\/\/www.storyclash.com\/blog\/en\/free-influencer-briefing-template\/","name":"Create an Effective Influencer Brief in 3 Steps (+ Free Template!)","isPartOf":{"@id":"https:\/\/www.storyclash.com\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.storyclash.com\/blog\/en\/free-influencer-briefing-template\/#primaryimage"},"image":{"@id":"https:\/\/www.storyclash.com\/blog\/en\/free-influencer-briefing-template\/#primaryimage"},"thumbnailUrl":"https:\/\/sc-blog-images.s3.eu-central-1.amazonaws.com\/wp-content\/uploads\/2024\/06\/25123601\/Influencer-Marketing-Briefing-Template-1.png","datePublished":"2024-06-24T15:40:55+00:00","dateModified":"2025-12-30T12:19:31+00:00","description":"Learn how to write a good influencer marketing brief, or just use our influencer briefing template for free.","breadcrumb":{"@id":"https:\/\/www.storyclash.com\/blog\/en\/free-influencer-briefing-template\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.storyclash.com\/blog\/en\/free-influencer-briefing-template\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.storyclash.com\/blog\/en\/free-influencer-briefing-template\/#primaryimage","url":"https:\/\/sc-blog-images.s3.eu-central-1.amazonaws.com\/wp-content\/uploads\/2024\/06\/25123601\/Influencer-Marketing-Briefing-Template-1.png","contentUrl":"https:\/\/sc-blog-images.s3.eu-central-1.amazonaws.com\/wp-content\/uploads\/2024\/06\/25123601\/Influencer-Marketing-Briefing-Template-1.png","width":1200,"height":630,"caption":"A hand holding up a light bulb"},{"@type":"BreadcrumbList","@id":"https:\/\/www.storyclash.com\/blog\/en\/free-influencer-briefing-template\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.storyclash.com\/blog\/en\/"},{"@type":"ListItem","position":2,"name":"Create an Effective Influencer Brief in 3 Steps (+ Free Template!)"}]},{"@type":"WebSite","@id":"https:\/\/www.storyclash.com\/blog\/#website","url":"https:\/\/www.storyclash.com\/blog\/","name":"Storyclash Blog","description":"Leading Source for everything in regards to Influencer Marketing","publisher":{"@id":"https:\/\/www.storyclash.com\/blog\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.storyclash.com\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.storyclash.com\/blog\/#organization","name":"Storyclash Blog","url":"https:\/\/www.storyclash.com\/blog\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.storyclash.com\/blog\/#\/schema\/logo\/image\/","url":"https:\/\/sc-blog-images.s3.eu-central-1.amazonaws.com\/wp-content\/uploads\/2026\/01\/20110211\/cropped-Full-Main-Dark-scaled-1.png","contentUrl":"https:\/\/sc-blog-images.s3.eu-central-1.amazonaws.com\/wp-content\/uploads\/2026\/01\/20110211\/cropped-Full-Main-Dark-scaled-1.png","width":2560,"height":594,"caption":"Storyclash Blog"},"image":{"@id":"https:\/\/www.storyclash.com\/blog\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/www.storyclash.com\/blog\/#\/schema\/person\/dbd2c3e338b272b29713af7a7b04a7d4","name":"Lisa","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.storyclash.com\/blog\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/e5927d73998cbf0ea2ce9fbbcc7e980c3de0a44e3a829225154c40b3367f1180?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/e5927d73998cbf0ea2ce9fbbcc7e980c3de0a44e3a829225154c40b3367f1180?s=96&d=mm&r=g","caption":"Lisa"},"url":"https:\/\/www.storyclash.com\/blog\/author\/lisa\/"}]}},"_links":{"self":[{"href":"https:\/\/www.storyclash.com\/blog\/wp-json\/wp\/v2\/posts\/13401","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.storyclash.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.storyclash.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.storyclash.com\/blog\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.storyclash.com\/blog\/wp-json\/wp\/v2\/comments?post=13401"}],"version-history":[{"count":5,"href":"https:\/\/www.storyclash.com\/blog\/wp-json\/wp\/v2\/posts\/13401\/revisions"}],"predecessor-version":[{"id":18717,"href":"https:\/\/www.storyclash.com\/blog\/wp-json\/wp\/v2\/posts\/13401\/revisions\/18717"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.storyclash.com\/blog\/wp-json\/wp\/v2\/media\/17205"}],"wp:attachment":[{"href":"https:\/\/www.storyclash.com\/blog\/wp-json\/wp\/v2\/media?parent=13401"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.storyclash.com\/blog\/wp-json\/wp\/v2\/categories?post=13401"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.storyclash.com\/blog\/wp-json\/wp\/v2\/tags?post=13401"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}