{"id":12047,"date":"2025-12-12T19:46:00","date_gmt":"2025-12-12T17:46:00","guid":{"rendered":"https:\/\/www.storyclash.com\/blog\/?p=12047"},"modified":"2026-01-27T12:33:14","modified_gmt":"2026-01-27T10:33:14","slug":"influencer-marketing-costs","status":"publish","type":"post","link":"https:\/\/www.storyclash.com\/blog\/en\/influencer-marketing-costs\/","title":{"rendered":"How Much Does Influencer Marketing Cost in 2025?"},"content":{"rendered":"\t\t
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Article edited and updated in 2024, originally based on a guest article written by Natalie Frieb, author of the popular weekly newsletter called <\/em>Influencer Marketing Update<\/em><\/a> and expert in all things influencer marketing.<\/em><\/em><\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n

Wondering how much to pay influencers in 2024? We break down the influencer marketing costs to help you budget and get the most out of your influencer marketing campaigns.<\/p>\n\n

How much should you pay an influencer?<\/h2>\n\n


It\u2019s not foolproof, but there is a simple formula to calculate influencer marketing costs. It\u2019s called CPM, or Cost Per Mille.<\/p>\n\n

CPM is a standard metric based on the price per thousand impressions. Marketers use it to calculate the cost of influencer collaborations, and other advertising channels (like display advertising).<\/p>\n\n

Here\u2019s how to calculate the CPM of an influencer collab:<\/p>\n

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Divide the total cost of the cooperation by the influencer’s reach (in thousands). For instance, if a campaign costs \u20ac4,000 and the influencer has 300,000 followers, the CPM would be \u20ac13.33<\/p>\n\n

per thousand followers.<\/p>\n\n

If you already have a target CPM, like \u20ac10, you can estimate the total cost by multiplying this CPM by the influencer’s reach (divided by 1,000). For example, if your target CPM is \u20ac10 and you’re working with an influencer who has 500,000 followers, the campaign would cost \u20ac5,000.\u00a0<\/p>\n\n

This metric gives you an idea of how much an influencer is likely to cost. And you can use it to measure and compare the cost-effectiveness of your collaborations.\u00a0<\/p>\n\n

However, while CPM is a helpful benchmark, actual rates can vary depending on other factors.\u00a0<\/p>\n\n

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Factors that impact influencer rates & influencer marketing costs<\/h2>\n\n

How much an influencer chooses to charge depends on several factors. Here are the main ones:<\/p>\n\n