{"id":10769,"date":"2023-10-22T10:44:00","date_gmt":"2023-10-22T10:44:00","guid":{"rendered":"http:\/\/storyclash.com\/blog\/?p=10769"},"modified":"2025-12-31T09:55:39","modified_gmt":"2025-12-31T07:55:39","slug":"instagram-stories-monitoring-everything-you-need-to-know","status":"publish","type":"post","link":"https:\/\/www.storyclash.com\/blog\/en\/instagram-stories-monitoring-everything-you-need-to-know\/","title":{"rendered":"How to Track Instagram Stories"},"content":{"rendered":"\t\t
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Since Instagram stories disappear after 24 hours, Instagram story tracking is often challenging for brands. For instance, how can you tell if a new influencer is a good fit for your brand if you can\u2019t see what they posted last week? And how can you keep an eye on the competition without making screenshots of their stories everyday?Instagram stories are one of the most popular types of social media content, with over 500 million users sharing stories every day<\/a> and 86% of Instagram users posting stories<\/a> every day. For brands, this presents an incredible opportunity to reach a massive and highly engaged audience. This makes Instagram story tracking all the more essential.<\/p>\n

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Why should you track Instagram Stories?<\/h2>\n

<\/p>\n

Stories are one of the most popular types of content. We\u2019ve done some number crunching and found out that – overall – 80% of all Instagram content is published on Stories, while only 20% of content is published as feed posts. In some industries and niches (think of fashion bloggers for example), the stats of Instagram Stories are even higher.<\/p>\n

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But as Stories expire within 24 hours, stories are often a big,\u00a0 unknown black box for social media teams – even those with big budgets and a decent social media monitoring toolkit.<\/p>\n

<\/p>\n

\"\"<\/a><\/figure>\n

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\u00a0<\/h2>\n

How to track Instagram Stories<\/h2>\n

<\/p>\n

While social listening (referring to the activity of monitoring brand mentions on social media) became the norm for many, social media managers are still faced with finding and tracking Stories manually.\u00a0<\/p>\n

<\/p>\n

This might work for a limited set of accounts, but it becomes an impossibility for a larger set of accounts. That\u2019s why we at Storyclash launched Instagram Stories monitoring<\/a>, enabling teams to monitor their brand mentions and competitors, as well as influencers, on Instagram Stories.\u00a0<\/p>\n

<\/p>\n

Here\u2019s how it works.<\/p>\n

<\/p>\n

Here\u2019s how you do it:<\/p>\n

<\/p>\n

    \n
  1. Log into Storyclash.<\/li>\n
  2. Open the \u201cBrands\u201d tab.<\/li>\n
  3. Simply search for \u2018Adidas\u2019 and hit go.<\/li>\n<\/ol>\n

    <\/p>\n

    You\u2019ll see an overview of the brand\u2019s performance and the top Instagram posts, stories, and reels from creators:<\/p>\n

    <\/p>\n

    \n
    \"Hier<\/figure>\n<\/div>\n

    <\/p>\n

    You can click on \u201cGo to stories\u201d to see more Instagram stories from creators working with Adidas.<\/p>\n

    <\/p>\n

    With OCR technology, we uncover hidden brand mentions\u2014even if it\u2019s just your logo and you haven\u2019t been tagged, like this:<\/p>\n

    <\/p>\n

    \n
    \"Beispiel<\/figure>\n<\/div>\n

    <\/p>\n

    \u00a0<\/h2>\n

    Use Case 2: Instagram Story Analytics<\/h2>\n

    <\/p>\n

    Storyclash proves you with key metrics of any brand\u2019s Instagram stories.\u00a0<\/p>\n

    <\/p>\n

    You can check the data to get an idea of how your own stories are performing, and then benchmark the engagement against the competition. Whose stories get more likes and drive higher media value? Storyclash makes it easy to find out.\u00a0<\/p>\n

    <\/p>\n

    Simply click on \u201cStatistics\u201d to find valuable metrics related to Instagram stories.\u00a0<\/p>\n

    <\/p>\n

    First, you\u2019ll see the number and percentage of one-time collabs, short-tterm collabs, and long-term collabs, broken down by format. The pink color signifies Instagram stories:<\/p>\n

    <\/p>\n

    \n
    \"Image<\/figure>\n<\/div>\n

    <\/p>\n

    You can also check our the average and overall reach, media value, likes, and comments, as well as engagement rate:<\/p>\n

    <\/p>\n

    \n
    \"That<\/figure>\n<\/div>\n

    <\/p>\n

    To check out the breakdown of Instagram stories vs other formats, just scroll down. You\u2019ll see an overview of how the brand leverages different formats:<\/p>\n

    <\/p>\n

    \"\"<\/figure>\n

    <\/p>\n

    Use case 3: Find & monitor influencers on Instagram Stories<\/h2>\n

    <\/p>\n

    Trying to find the right influencers<\/a> for your brand? Let\u2019s say you\u2019re doing research on potential influencers and content creators that might fit your brand.\u00a0<\/p>\n

    <\/p>\n

    Until now, unless you tracked those influencers manually on Instagram and took screenshots of their stories, you couldn\u2019t really monitor them in an effortless way. Maybe you\u2019re a health brand and you want to work with someone who genuinely leads a healthy lifestyle. Or sustainability is important to you, and you\u2019re looking for someone who embodies those values.\u00a0<\/p>\n

    <\/p>\n

    With Storyclash, you can see the previous stories of any Instagram influencer. Here\u2019s how.<\/p>\n

    <\/p>\n

      \n
    1. Open the \u201cDiscover Creators\u201d tab and type in the name of the influencer. You\u2019ll see an overview of their KPIs and Instagram posts, reels and stories:<\/li>\n<\/ol>\n

      <\/p>\n

        \n
      1. Click \u201cGo to Stories\u201d to see a complete list of all stories. You can filter for branded and non-branded stories, and choose a time-frame of up to two years:<\/li>\n<\/ol>\n

        <\/p>\n

        <\/p>\n

          \n
        1. To dive into the details of a particular Insta story, just click on it. You\u2019ll see the content, brands tagged, and KPIs like reach and estimated media value<\/a>:<\/li>\n<\/ol>\n

          <\/p>\n

          This gives you a feel of the person\u2019s content so you can figure out if you want to work with them.<\/p>\n

          \"Image<\/p>\n

          <\/p>\n

          \u00a0<\/h2>\n

          Use Case 4: Analyze your competitor\u2019s Instagram strategy & collaborations<\/h2>\n

          <\/p>\n

          OK. Let\u2019s be honest. As social media managers, we regularly check what our competitors and other companies in our industry are doing. We analyze their social posting behavior and we dig into data points to learn about their social media marketing.<\/p>\n

          <\/p>\n

          With Instagram monitoring by Storyclash, you can get more insights on their Instagram creator strategy and see exactly who they are working with.<\/p>\n

          <\/p>\n

          Here\u2019s how you can do it:<\/p>\n

          <\/p>\n

            \n
          1. Log into Storyclash, open the \u201cBrands\u201d tab. Type in the name of any company and hit \u201cSearch.\u201d<\/li>\n
          2. Click \u201cCreators\u201d and you\u2019ll see an overview of all the creators the brand has worked with.\u00a0<\/li>\n
          3. Click the downward arrow to zoom in on the Instagram stories, posts, and reels each individual influencer has created for the brand:<\/li>\n<\/ol>\n

            <\/p>\n

            \n
            \"Example<\/figure>\n<\/div>\n

            <\/p>\n

            Make the invisible visible. Request your personal demo.<\/h2>\n

            <\/p>\n

            This is just the beginning. If Instagram Stories is still some sort of black box in your organization, or you want to skip the complex and time-consuming process of Stories reporting, or you just want to see what others are doing in your industry, we highly recommend giving Instagram Stories monitoring a try.<\/p>\n

            Learn more about Instagram Stories monitoring<\/a> or book a demo<\/a> to see Storyclash in action.. Our influencer marketing specialists are happy to help you.<\/p>\n

            <\/p>\n

            <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

            Since Instagram stories disappear after 24 hours, Instagram story tracking is often challenging for brands. For instance, how can you tell if a new influencer is a good fit for your brand if you can\u2019t see what they posted last week? And how can you keep an eye on the competition without making screenshots of […]<\/p>\n","protected":false},"author":1,"featured_media":17177,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[714,600],"tags":[],"class_list":["post-10769","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-knowledge-base-en","category-social-media-trends"],"yoast_head":"\nHow to Track Instagram Stories - Storyclash Blog<\/title>\n<meta name=\"description\" content=\"Learn how to track the Instagram stories of any brand or creator - even after 24 hours.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.storyclash.com\/blog\/en\/instagram-stories-monitoring-everything-you-need-to-know\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta 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