{"id":10404,"date":"2024-07-01T13:20:31","date_gmt":"2024-07-01T13:20:31","guid":{"rendered":"http:\/\/storyclash.com\/blog\/?p=10404"},"modified":"2025-12-24T11:47:44","modified_gmt":"2025-12-24T09:47:44","slug":"tiktok-analytics-2","status":"publish","type":"post","link":"https:\/\/www.storyclash.com\/blog\/en\/tiktok-analytics-2\/","title":{"rendered":"Guide to TikTok analytics: How to track influencers"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"10404\" class=\"elementor elementor-10404\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-42d93957 e-flex e-con-boxed e-con e-parent\" data-id=\"42d93957\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-714e42b6 elementor-widget elementor-widget-text-editor\" data-id=\"714e42b6\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>\u00a0<\/p>\n\n<p>TikTok is now the #1 platform for influencer marketing, with <a href=\"https:\/\/influencermarketinghub.com\/influencer-marketing-benchmark-report\/\">69% of brands<\/a> using it for collabs\u2014way ahead of Instagram (47%), YouTube (33%), and Facebook (28%). With over a <a href=\"https:\/\/de.statista.com\/statistik\/daten\/studie\/181086\/umfrage\/die-weltweit-groessten-social-networks-nach-anzahl-der-user\/\">billion users<\/a> worldwide, TikTok lets brands connect with huge audiences in fun, creative ways. As more companies jump on the TikTok bandwagon and team up with creators, they need to figure out how to track their results. If you&#8217;re wondering how to measure your TikTok influencer campaigns, you&#8217;re in the right place! Keep reading for our guide on TikTok analytics and tracking influencer performance.<\/p>\n\n<h2 class=\"wp-block-heading\"><br \/>TikTok Tools &amp; Metrics<\/h2>\n\n<p>Here are key metrics creators and brands can use to measure theirTikTok content:<\/p>\n\n<ul class=\"wp-block-list\">\n<li>Engagement rate (likes, comments, shares divided by views)<\/li>\n\n<li>Video views<\/li>\n\n<li>Follower growth<\/li>\n\n<li>Watch time<\/li>\n\n<li>Video completion rate<\/li>\n\n<li>Hashtag performance<\/li>\n\n<li>Audience demographics (age, gender, location)<\/li>\n\n<li>Peak activity times of your followers<\/li>\n\n<li>Brand mention frequency (for influencer collaborations)<\/li>\n\n<li>Conversion rate (for campaigns with affiliate links)<\/li>\n\n<li><a href=\"https:\/\/www.storyclash.com\/blog\/en\/influencer-marketing-roi\/\">ROI<\/a><\/li>\n<\/ul>\n\n<p>These metrics help you understand your audience, refine your content, and improve your overall TikTok performance.<\/p>\n\n<p>If you have a business account on TikTok, you can access TikTok Analytics to track your performance data. This tool provides insights into your account&#8217;s engagement, audience demographics, and video performance. You can use this information to optimize your content strategy and increase your reach.<\/p>\n\n<p>However, if you&#8217;re looking for more specific influencer data, an <a href=\"https:\/\/www.storyclash.com\/blog\/en\/best-influencer-marketing-platforms\/\">influencer marketing platform<\/a> can give you even more insight. These specialized platforms, like <a href=\"https:\/\/www.storyclash.com\/\">Storyclash<\/a>, can help you <a href=\"https:\/\/www.storyclash.com\/blog\/en\/find-influencers-for-your-brand\/\">identify top-performing influencers<\/a> on TikTok, track their engagement rates, and analyze their audience demographics.\u00a0<\/p>\n\n<p>With Storyclash, you can explore content and see important metrics for any creator or brand on TikTok, whether you are already working with them or not. as well as your own account.<\/p>\n\n<h2 class=\"wp-block-heading\"><br \/>How does TikTok work?<\/h2>\n\n<p>The social media platform TikTok (formerly musical.ly) allows only videos to be uploaded to one\u2019s profile which makes it unique as other social networks accept different types of content formats.<\/p>\n\n<p>TikTok has an algorithm-based feed that determines which content is shown, based on factors like your current location, watch time, repeat watching, commenting, liking, and sharing. Through Machine Learning Technology, TikTok can provide their users personalized video recommendations which makes it both very unique and addicting.<\/p>\n\n<h3 class=\"wp-block-heading\"><br \/>Comparison TikTok vs. Instagram vs. Facebook<\/h3>\n\n<p>Here is an overview of how TikTok compares to Instagram and Facebook in terms of users and content.<\/p>\n\n<figure class=\"wp-block-table\">\n<table>\n<tbody>\n<tr>\n<td>\u00a0<\/td>\n<td><strong>TikTok<\/strong><\/td>\n<td><strong>Instagram<\/strong><\/td>\n<td><strong>Facebook<\/strong><\/td>\n<\/tr>\n<tr>\n<td><strong>Users worldwide<\/strong><\/td>\n<td>1.05 Bn.<\/td>\n<td>2.4 Bn.<\/td>\n<td>2,95 Bn.<\/td>\n<\/tr>\n<tr>\n<td><strong>User demographic<\/strong><\/td>\n<td>41 % of TikTok users are between 16 and 24 years old<\/td>\n<td>More than 50 % of\u00a0Instagram users are 34 years or younger<\/td>\n<td>Most users are between 25 and 34 years old<\/td>\n<\/tr>\n<tr>\n<td><strong>Supported<\/strong><br \/><strong>content types<\/strong><\/td>\n<td>videos, life-videos<\/td>\n<td>pictures, videos, live-videos, reels, IG-TV, stories<\/td>\n<td>pictures, videos, live-videos, stories, links, status updates<\/td>\n<\/tr>\n<tr>\n<td><strong>Display of content<\/strong><\/td>\n<td>personalized video recommendations<\/td>\n<td>news feed of content of your liked accounts<\/td>\n<td>news feed of content of your friends or liked sites<\/td>\n<\/tr>\n<tr>\n<td><strong>Focus<\/strong><\/td>\n<td><strong>video sharing<\/strong><\/td>\n<td><strong>photo sharing<\/strong><\/td>\n<td><strong>information sharing<\/strong><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/figure>\n\n<p><em>(sources:\u00a0<a href=\"https:\/\/de.statista.com\/statistik\/daten\/studie\/181086\/umfrage\/die-weltweit-groessten-social-networks-nach-anzahl-der-user\/\" target=\"_blank\" rel=\"noreferrer noopener\">https:\/\/de.statista.com\/statistik\/daten\/studie\/181086\/umfrage\/die-weltweit-groessten-social-networks-nach-anzahl-der-user\/<\/a>;\u00a0<a href=\"https:\/\/www.statista.com\/statistics\/248769\/age-distribution-of-worldwide-instagram-users\/\" target=\"_blank\" rel=\"noreferrer noopener\">https:\/\/www.statista.com\/statistics\/248769\/age-distribution-of-worldwide-instagram-users\/<\/a>;\u00a0<\/em><a href=\"https:\/\/www.statista.com\/statistics\/376128\/facebook-global-user-age-distribution\/\" target=\"_blank\" rel=\"noreferrer noopener\"><em>https:\/\/www.statista.com\/statistics\/376128\/facebook-global-user-age-distribution\/<\/em><\/a><em>;\u00a0<\/em><a href=\"https:\/\/www.lifsperu.org\/10-tiktok-statistics-that-you-should-know-in-2020-infographic\/?doing_wp_cron=1600691789.4315519332885742187500)\" target=\"_blank\" rel=\"noreferrer noopener\"><em>https:\/\/www.lifsperu.org\/10-tiktok-statistics-that-you-should-know-in-2020-infographic\/?doing_wp_cron=1600691789.4315519332885742187500)<\/em><\/a><\/p>\n\n<h2 class=\"wp-block-heading\"><br \/>How to use TikTok Analytics<\/h2>\n\n<p>If you have a TikTok business account, you can check some basic metrics for free with <a href=\"https:\/\/www.tiktok.com\/creators\/creator-portal\/en-us\/tiktok-content-strategy\/understanding-your-analytics\/\">TikTok analytics<\/a>.<\/p>\n<p>\u00a0<\/p>\n\n<figure class=\"wp-block-image aligncenter is-resized\"><img fetchpriority=\"high\" decoding=\"async\" class=\"aligncenter wp-image-18298\" src=\"https:\/\/sc-blog-images.s3.eu-central-1.amazonaws.com\/wp-content\/uploads\/2025\/12\/24110600\/unnamed-2-590x1024.jpg\" alt=\"The Image shows a Smartphone with analytics\" width=\"490\" height=\"850\" srcset=\"https:\/\/sc-blog-images.s3.eu-central-1.amazonaws.com\/wp-content\/uploads\/2025\/12\/24110600\/unnamed-2-590x1024.jpg 590w, https:\/\/sc-blog-images.s3.eu-central-1.amazonaws.com\/wp-content\/uploads\/2025\/12\/24110600\/unnamed-2-173x300.jpg 173w, https:\/\/sc-blog-images.s3.eu-central-1.amazonaws.com\/wp-content\/uploads\/2025\/12\/24110600\/unnamed-2.jpg 738w\" sizes=\"(max-width: 490px) 100vw, 490px\" \/><\/figure>\n\n<p><strong>On mobile:<\/strong><\/p>\n\n<ul class=\"wp-block-list\">\n<li>Go to your profile.<\/li>\n\n<li>Click on Settings then open the privacy tab in the top right-hand corner.<\/li>\n\n<li>Under Account, open the Creator Tools tab.<\/li>\n\n<li>From there, click on Analytics.<\/li>\n<\/ul>\n\n<p><br \/><strong>On desktop:<\/strong><\/p>\n\n<ul class=\"wp-block-list\">\n<li>Log in to TikTok.<\/li>\n\n<li>Hover over your profile photo in the top right.<\/li>\n\n<li>Click on View Analytics.<\/li>\n<\/ul>\n\n<p>If you need to download your analytics data, you will need to use the desktop dashboard.<\/p>\n\n<p>Tiktok offers three categories of analytics: Overview, Content, and Followers.\u00a0<\/p>\n\n<p>In the Overview tab, you can see data from the last week, month, or two months, or, you can select a custom date range up to 60 days. The content tab provides views, likes, comments and shares, which you can use to see which of your videos have been the most popular. The Follower tab gives you data about your followers, including location and gender.\u00a0<\/p>\n\n<p>However, this won\u2019t allow you to see more in-depth metrics like estimated media value. And if you want to <a href=\"https:\/\/www.storyclash.com\/tiktok-monitoring\" target=\"_blank\" rel=\"noreferrer noopener\">track TikTok accounts<\/a> other than your own, such as competitor brands or creators you would like to work with, you will need a more comprehensive solution.<\/p>\n\n<h2 class=\"wp-block-heading\"><br \/>How to track brands on TikTok<\/h2>\n\n<p>With Storyclash, you can get insight into the TikTok strategy of any brand. You can easily check how many creators they work with, how often creators post about them, and how good the engagement is. Drill-down into the performance of every video, both from the brand and from the influencers they work with.<\/p>\n\n<p>Take <a href=\"https:\/\/www.storyclash.com\/blog\/en\/e-l-f-cosmetics-marketing-strategy\/\">cosmetics brand E.L.F<\/a>, for example. Storyclash data shows the brand worked with 1.1k TikTok creators over the last 12 months. They posted 3.1k times, reaching a potential audience of 579.2m.<\/p>\n\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-18311\" src=\"https:\/\/sc-blog-images.s3.eu-central-1.amazonaws.com\/wp-content\/uploads\/2025\/12\/24110759\/Beispiel-die-Kosmetikmarke-E.L.png\" alt=\"Beispiel die Kosmetikmarke E.L.F\" width=\"1866\" height=\"1736\" srcset=\"https:\/\/sc-blog-images.s3.eu-central-1.amazonaws.com\/wp-content\/uploads\/2025\/12\/24110759\/Beispiel-die-Kosmetikmarke-E.L.png 1866w, https:\/\/sc-blog-images.s3.eu-central-1.amazonaws.com\/wp-content\/uploads\/2025\/12\/24110759\/Beispiel-die-Kosmetikmarke-E.L-300x279.png 300w, https:\/\/sc-blog-images.s3.eu-central-1.amazonaws.com\/wp-content\/uploads\/2025\/12\/24110759\/Beispiel-die-Kosmetikmarke-E.L-1024x953.png 1024w, https:\/\/sc-blog-images.s3.eu-central-1.amazonaws.com\/wp-content\/uploads\/2025\/12\/24110759\/Beispiel-die-Kosmetikmarke-E.L-768x714.png 768w, https:\/\/sc-blog-images.s3.eu-central-1.amazonaws.com\/wp-content\/uploads\/2025\/12\/24110759\/Beispiel-die-Kosmetikmarke-E.L-1536x1429.png 1536w\" sizes=\"(max-width: 1866px) 100vw, 1866px\" \/><\/p>\n\n<p>With their owned media strategy, the brand has an estimated reach of 513K, and an engagement rate of 1.2%.<\/p>\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" class=\"aligncenter size-full wp-image-18315\" src=\"https:\/\/sc-blog-images.s3.eu-central-1.amazonaws.com\/wp-content\/uploads\/2025\/12\/24114333\/elf-statistics.png\" alt=\"Das Bild zeigt Storyclash Bereich Statistics einer Influencer-Marketingkampagne von elf Cosmetics\" width=\"1866\" height=\"1978\" srcset=\"https:\/\/sc-blog-images.s3.eu-central-1.amazonaws.com\/wp-content\/uploads\/2025\/12\/24114333\/elf-statistics.png 1866w, https:\/\/sc-blog-images.s3.eu-central-1.amazonaws.com\/wp-content\/uploads\/2025\/12\/24114333\/elf-statistics-283x300.png 283w, https:\/\/sc-blog-images.s3.eu-central-1.amazonaws.com\/wp-content\/uploads\/2025\/12\/24114333\/elf-statistics-966x1024.png 966w, https:\/\/sc-blog-images.s3.eu-central-1.amazonaws.com\/wp-content\/uploads\/2025\/12\/24114333\/elf-statistics-768x814.png 768w, https:\/\/sc-blog-images.s3.eu-central-1.amazonaws.com\/wp-content\/uploads\/2025\/12\/24114333\/elf-statistics-1449x1536.png 1449w\" sizes=\"(max-width: 1866px) 100vw, 1866px\" \/><\/figure>\n\n<p>Toggle between the brand\u2019s own performance and the performance of their creators to compare. For example, creator posts generated an engagement rate of 3.2%, which is significantly higher.\u00a0<\/p>\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-18316\" src=\"https:\/\/sc-blog-images.s3.eu-central-1.amazonaws.com\/wp-content\/uploads\/2025\/12\/24114438\/elf-tiktok-statistics.png\" alt=\"Das Bild zeigt Storyclash Bereich TikTok Statistics einer Influencer-Marketingkampagne von elf Cosmetics\" width=\"1862\" height=\"2158\" srcset=\"https:\/\/sc-blog-images.s3.eu-central-1.amazonaws.com\/wp-content\/uploads\/2025\/12\/24114438\/elf-tiktok-statistics.png 1862w, https:\/\/sc-blog-images.s3.eu-central-1.amazonaws.com\/wp-content\/uploads\/2025\/12\/24114438\/elf-tiktok-statistics-259x300.png 259w, https:\/\/sc-blog-images.s3.eu-central-1.amazonaws.com\/wp-content\/uploads\/2025\/12\/24114438\/elf-tiktok-statistics-884x1024.png 884w, https:\/\/sc-blog-images.s3.eu-central-1.amazonaws.com\/wp-content\/uploads\/2025\/12\/24114438\/elf-tiktok-statistics-768x890.png 768w, https:\/\/sc-blog-images.s3.eu-central-1.amazonaws.com\/wp-content\/uploads\/2025\/12\/24114438\/elf-tiktok-statistics-1325x1536.png 1325w, https:\/\/sc-blog-images.s3.eu-central-1.amazonaws.com\/wp-content\/uploads\/2025\/12\/24114438\/elf-tiktok-statistics-1767x2048.png 1767w\" sizes=\"(max-width: 1862px) 100vw, 1862px\" \/><\/figure>\n\n<p>You can also do a deep-dive to see which creators a brand is working with and analyze the KPIs of their collaboration:<\/p>\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-18317\" src=\"https:\/\/sc-blog-images.s3.eu-central-1.amazonaws.com\/wp-content\/uploads\/2025\/12\/24114507\/elf-cosmetics-collaboration-timeline.png\" alt=\"Das Bild zeigt Storyclash Bereich Statistics Collaborations timeline einer Influencer-Marketingkampagne von elf Cosmetics\" width=\"1868\" height=\"2034\" srcset=\"https:\/\/sc-blog-images.s3.eu-central-1.amazonaws.com\/wp-content\/uploads\/2025\/12\/24114507\/elf-cosmetics-collaboration-timeline.png 1868w, https:\/\/sc-blog-images.s3.eu-central-1.amazonaws.com\/wp-content\/uploads\/2025\/12\/24114507\/elf-cosmetics-collaboration-timeline-276x300.png 276w, https:\/\/sc-blog-images.s3.eu-central-1.amazonaws.com\/wp-content\/uploads\/2025\/12\/24114507\/elf-cosmetics-collaboration-timeline-940x1024.png 940w, https:\/\/sc-blog-images.s3.eu-central-1.amazonaws.com\/wp-content\/uploads\/2025\/12\/24114507\/elf-cosmetics-collaboration-timeline-768x836.png 768w, https:\/\/sc-blog-images.s3.eu-central-1.amazonaws.com\/wp-content\/uploads\/2025\/12\/24114507\/elf-cosmetics-collaboration-timeline-1411x1536.png 1411w\" sizes=\"(max-width: 1868px) 100vw, 1868px\" \/><\/figure>\n\n<p>Looking for detailed analytics of a TikTok video? Just click on the content to see how it performed. For example, TikToker Malia Elaine posted this GRWM and tagged E.L.F, generating 138k views and an <a href=\"https:\/\/www.storyclash.com\/blog\/en\/influencer-media-value\/\">estimated media value<\/a> of \u20ac3k.\u00a0<\/p>\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-18318\" src=\"https:\/\/sc-blog-images.s3.eu-central-1.amazonaws.com\/wp-content\/uploads\/2025\/12\/24114544\/Posting.png\" alt=\"Bild das einen Posting in Instagram zeigt auf der sich eine Influencerin die Augenbrauen schminkt\" width=\"1868\" height=\"1224\" srcset=\"https:\/\/sc-blog-images.s3.eu-central-1.amazonaws.com\/wp-content\/uploads\/2025\/12\/24114544\/Posting.png 1868w, https:\/\/sc-blog-images.s3.eu-central-1.amazonaws.com\/wp-content\/uploads\/2025\/12\/24114544\/Posting-300x197.png 300w, https:\/\/sc-blog-images.s3.eu-central-1.amazonaws.com\/wp-content\/uploads\/2025\/12\/24114544\/Posting-1024x671.png 1024w, https:\/\/sc-blog-images.s3.eu-central-1.amazonaws.com\/wp-content\/uploads\/2025\/12\/24114544\/Posting-768x503.png 768w, https:\/\/sc-blog-images.s3.eu-central-1.amazonaws.com\/wp-content\/uploads\/2025\/12\/24114544\/Posting-1536x1006.png 1536w\" sizes=\"(max-width: 1868px) 100vw, 1868px\" \/><\/figure>\n\n<p>Looking for detailed analytics of a TikTok video? Get detailed KPIs for the influencer post of any brand:<\/p>\n\n<h2 class=\"wp-block-heading\"><br \/>How to track influencers on TikTok<\/h2>\n\n<p>With Storyclash, you can track the deep-dive into the content performance of any influencer.\u00a0<\/p>\n\n<p>Let\u2019s take a look at Pamela Reif. At a glance, you can see that she has 934k followers on TikTok, and can therefore be considered a macro influencer. The estimated average reach is 247k, and the engagement rate is 0.7%.<\/p>\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-18320\" src=\"https:\/\/sc-blog-images.s3.eu-central-1.amazonaws.com\/wp-content\/uploads\/2025\/12\/24114718\/Profil-Pamela-Reif.png\" alt=\"Das Bild zeigt Storyclash Bereich Statistics einer Influencer-Marketingkampagne von elf Cosmetics mit Pamela Reif\" width=\"1878\" height=\"1934\" srcset=\"https:\/\/sc-blog-images.s3.eu-central-1.amazonaws.com\/wp-content\/uploads\/2025\/12\/24114718\/Profil-Pamela-Reif.png 1878w, https:\/\/sc-blog-images.s3.eu-central-1.amazonaws.com\/wp-content\/uploads\/2025\/12\/24114718\/Profil-Pamela-Reif-291x300.png 291w, https:\/\/sc-blog-images.s3.eu-central-1.amazonaws.com\/wp-content\/uploads\/2025\/12\/24114718\/Profil-Pamela-Reif-994x1024.png 994w, https:\/\/sc-blog-images.s3.eu-central-1.amazonaws.com\/wp-content\/uploads\/2025\/12\/24114718\/Profil-Pamela-Reif-768x791.png 768w, https:\/\/sc-blog-images.s3.eu-central-1.amazonaws.com\/wp-content\/uploads\/2025\/12\/24114718\/Profil-Pamela-Reif-1492x1536.png 1492w\" sizes=\"(max-width: 1878px) 100vw, 1878px\" \/><\/figure>\n\n<h2 class=\"wp-block-heading\"><strong>Want to learn more about TikTok Analytics?<\/strong><\/h2>\n\n<p><a href=\"https:\/\/www.storyclash.com\/request-demo#request-demo\" target=\"_blank\" rel=\"noreferrer noopener\">Book a demo<\/a> today to find out more or see Storyclash in action!<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>\u00a0 TikTok is now the #1 platform for influencer marketing, with 69% of brands using it for collabs\u2014way ahead of Instagram (47%), YouTube (33%), and Facebook (28%). With over a billion users worldwide, TikTok lets brands connect with huge audiences in fun, creative ways. As more companies jump on the TikTok bandwagon and team up [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":17194,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[714],"tags":[],"class_list":["post-10404","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-knowledge-base-en"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Guide to TikTok analytics: How to track influencers<\/title>\n<meta name=\"description\" content=\"Learn how to track key metrics of any brand or creator on TikTok with our TikTok analytics guide.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.storyclash.com\/blog\/en\/tiktok-analytics-2\/\" \/>\n<meta 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