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Social Media Awards 2020 – Media in Switzerland

2 minute read

Happy new year 2021! As you know – if you have followed Storyclash for a while – we love to take this time of the year to celebrate the Media which performed extraordinarily well throughout the past 12 months.
That being said, let's bring on the Social Media Awards 2020!

To determine the most successful media sites in Switzerland as well as the year’s top post, we consider all sites including articles, pictures and videos. Total interactions are measured across the platforms of Instagram, Facebook, YouTube, Twitter and TikTok.

We proudly present you:

2020’s most successful Media sites in Switzerland:

Gold goes to Energy Schweiz, which made it to the top with over 36 million interactions.

Coming in second is SRF with almost 28 million interactions, followed by 20 Minuten with a total of around 23 million interactions on social media. 

🥇 Energy Schweiz

Energy Schweiz has gathered a total of 1 million fans on social media, posted over 20.000 times and got most of their interaction last year on Instagram (91.3%), followed by Facebook (7.9%). 


SRF has a total of more than 2.8 million fans. Instagram works best for them, earning over 19.3 million interactions compared to their next-best platform: Facebook – 7 million.

🥉 20 Minuten

A total of more than 2.4 million social media fans follow 20 Minuten. Facebook is their top-performing social media platform, they earned over 71% of all their social media interactions on there.

🎉 Most successful social media post of the year

The top social media post of 2020 is from SRF Zwei am Morgen. It was posted on their TikTok account and gathered a total of 338.070 interactions. 

Wow, what a crazy successful year for the Swiss Media! We hope you enjoyed this glimpse into their social media performance of last year. If you are interested in more insights of the Media in Switzerland ranking send us an email to

Storyclash is a social media monitoring solution that tracks social media activities on trending platforms such as TikTok, Instagram, Facebook, Twitter and YouTube. Storyclash helps companies to measure and communicate the outcome of their influencer campaigns, to benchmark themselves with the industry and to discover new content trends.