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Social Media Awards 2020 – Beauty & Care in Germany

2 minute read

Happy new year 2021! As you know – if you have followed Storyclash for a while – we love to take this time of the year to celebrate the brands which performed extraordinarily well throughout the past 12 months.
That being said, let's bring on the Social Media Awards 2020!

To determine the most successful Beauty & Care Brands in Germany as well as the year’s top post, we consider all sites including articles, pictures and videos. Total interactions are measured across the platforms of Instagram, Facebook, YouTube, Twitter and TikTok.

We proudly present you:

2020’s most successful Beauty & Care Brands in Germany:

NYX Professional Makeup did it once again. Already victorious in 2019, the brand earned 2.448.492 million social media interactions throughout the year 2020. 

Coming in second is Benefit Cosmetics with 2.388.579 interactions, followed by MAC Cosmetics with a total of 2.019.908 interactions on social media. 

🥇 NYX Professional Makeup

NYX Professional Makeup has gathered a total of over 27.8 million fans on social media, posted over 3.800 times and got almost all of their interactions last year on Instagram (99.8%), followed by Facebook (0.2%). 

🥈 Benefit Cosmetics

Benefit Cosmetics has a total of more than 28.2 million fans. Instagram works best for them, earning over 2.4 million interactions compared to their next-best platform: Facebook – 2.500.

🥉 MAC Cosmetics

A total of more than 69 million fans follow MAC Cosmetics on social media. Instagram is by far their top-performing social media platform, they earned over 96.8% of all their social media interactions on there.

🎉 Most successful social media post of the year

The top social media post of 2020 is from Benefit Cosmetics. It was posted on their Instagram account and gathered a total of 52.438 interactions. 

Wow, what a crazy successful year for beauty & care brands in Germany! We hope you enjoyed this glimpse into their social media performance of last year. If you are interested in more insights of the Beauty & Care Germany ranking send us an email to

Storyclash is a social media monitoring solution that tracks social media activities on trending platforms such as TikTok, Instagram, Facebook, Twitter and YouTube. Storyclash helps companies to measure and communicate the outcome of their influencer campaigns, to benchmark themselves with the industry and to discover new content trends. 

If you want to try out Storyclash for your brand, click on the button below and let's chat!