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Social Media Awards 2020 – Automotive International

2 minute read

Happy new year 2021! As you know – if you have followed Storyclash for a while – we love to take this time of the year to celebrate the brands which performed extraordinarily well throughout the past 12 months.
That being said, let's bring on the Social Media Awards 2020!

To determine the most successful Automotive Brands as well as the year’s top post, we consider all sites including articles, pictures and videos. Total interactions are measured across the platforms of Instagram, Facebook, YouTube, Twitter and TikTok.

We proudly present you:

2020’s most successful Automotive Brands:

Mercedes-Benz did it once again. Already victorious in 2019, the brand earned over 480 million social media interactions throughout the year 2020. 

Coming in second is BMW with 297.468.700 interactions, followed by Lamborghini with a total of 154.325.112 interactions on social media. 

🥇 Mercedes-Benz

Mercedes-Benz has gathered a total of over 109 million fans on social media, posted over 123.000 times and got most of their interactions last year on Instagram (91.2%), followed by Facebook (7.4%). 


BMW has a total of more than 100 million fans. Instagram works best for them, earning over 273 million interactions compared to their next-best platform: Facebook – 23 million.

🥉 Lamborghini

A total of more than 45 million fans follow Lamborghini on social media. Instagram is by far their top-performing social media platform, they earned over 94% of all their social media interactions on there.

🎉 Most successful social media post of the year

The top social media post of 2020 is from Toyota. It was posted on their Facebook account and gathered a total of 3.368.561 interactions. 

Wow, what a crazy successful year for automotive brands! We hope you enjoyed this glimpse into their social media performance of last year. If you are interested in more insights of the Automotive International ranking send us an email to

Storyclash is a social media monitoring solution that tracks social media activities on trending platforms such as TikTok, Instagram, Facebook, Twitter and YouTube. Storyclash helps companies to measure and communicate the outcome of their influencer campaigns, to benchmark themselves with the industry and to discover new content trends.